Take The SIA Door Supervisor Course + First Aid, This Will Take You 6 Days To Complete. Enrol Now On To The Course! What Is SIA Door Supervisor Course? The SIA (Security Industry Authority) Door Supervisor Training is a comprehensive training program designed to prepare individuals for roles as door supervisors within the security industry in the United Kingdom. Door supervisors play a critical role in ensuring safety and security at licensed premises, including bars, clubs, and events. This SIA Door Supervisor Course + First Aid is 6 days, this is a compulsory course in order to attain the Door Supervisor Licence. Furthermore, this will allow you to work as a doorman, nightclub security, retail security, corporate security, construction security and many other security sectors. Enrol now or contact us for any further details. Course Overview: 6 Days Course | 09:00 – 18:30 | Mon – Sat Every Week SIA Door Supervisor Course Road Map 1. Book Course Book your SIA Door Supervisor Training and First Aid Course in London (6 Days) 2. Attend Course Attend a 6-day course, and successfully pass all your SIA Door Supervisor exams. 3. Apply SIA Register for an account with SIA, and apply for your SIA Door Supervisor Licence. Course Information Why Choose SIA Door Supervisor Course? Expert Instructors Learn from seasoned professionals who bring real-world insights to the classroom. Our instructors are dedicated to your success, offering guidance and support throughout the training. Practical Training Gain hands-on experience in simulated security scenarios, preparing you for the challenges you’ll face in the field. Our practical sessions enhance your problem-solving skills and decision-making abilities SIA Compliance Stay ahead in the security industry by understanding and complying with SIA regulations. Our course covers the latest guidelines, ensuring you are well-versed in the legal and ethical aspects of security operations Job Placement Assistance We go beyond training by offering job placement assistance. Our network of industry connections helps you kickstart your security career with confidence. Ready To Begi Your SIA Journey? Your journey toward a rewarding and responsible career as a Door Supervisor starts here. Contact us today to enrol in our Door Supervisor Training at London Construction College, and take the first step towards an exciting and impactful career in security. Your future awaits! SIA Door Supervisor Course Content Unit 1 : Working In The Private Security Industry Legal Considerations in the Private Security Industry. Ensuring Health and Safety for Private Security Operatives . Awareness of Fire Safety. Procedures for Emergency Situations. Effective Communication Skills and Customer Care. Unit 2: Working As A Door Supervisor Adherence to Behavioral Standards. Understanding Civil and Criminal Law. Procedures for Search Operations. Protocols for Arrest Situations. Awareness of Drugs and Their Impact. Documentation of Incidents and Preservation of Crime Scenes. Compliance with Licensing Laws. Emergency Procedures. Unit 3: Conflict Management For The Private Security Industry Conflict Avoidance and Personal Risk Mitigation. De-escalation of Conflicts. Resolution and Lessons from Conflicts . Application of Communication and Conflict Management Skills for Door Supervisors. Unit 4: Physical Intervention Skills For The Private Security Industry Overview of Physical Intervention Skills. Essential Legislation Awareness . Fun Fact: The persuasive Communication and Conflict Management skills acquired in this course are applicable both professionally and personally in conflict situations. This standalone component alone holds a value exceeding the course price. SIA Door Supervisor Exam On the last day of the course, you’ll encounter four multiple-choice exams along with a practical assessment. We acknowledge that exams can be intimidating, but rest assured, there’s no cause for concern. The Door Supervisor course comprehensively covers all exam topics, and your skilled instructor will thoroughly equip you for success in these assessments. Embarking on an exciting career in the security industry as a Door Supervisor or Security Guard starts with the initial step of acquiring the right training. Throughout your Door Supervisor training, we guide you through the entire process, offering essential training and providing the necessary materials to assist you in obtaining your SIA Door Supervisor license. Document Checks Proof Of Identity You will need to provide documents that prove you are who you say you are. Address history You need to provide two proofs of address. Bank or building society statement issued within the last three months. Utility bill issued within the last three months. A credit card statement was sent to your current address within the last three months. Council Tax statement issued in the last 12 months. Mortgage statement issued in the last 12 months. Age You must be 18 or over to hold an SIA licence. Criminal record Please be aware, that even if you pass the SIA door supervisor, you will still need to pass SIA criminal record checks. If you live outside the UK, or you have spent 6 continuous months or more outside the UK in the last 5 years, you need to provide evidence of overseas criminal record checks to the SIA. SIA will only issue a licence after completing background checks. Right to work in the UK You must have the right to work in the UK to get a front-line or non-front-line licence. Important Things You Should Know FAQ SIA Door Supervisor Training What is the SIA Door Supervisor course, and why do I need it? The SIA Door Supervisor course is a training program designed for individuals seeking employment in the security industry, specifically in roles such as door supervision. The Security Industry Authority (SIA) requires this qualification for those working in designated roles to ensure a standard level of competence and professionalism. What does the SIA Door Supervisor Course cover? The SIA course covers a range of topics essential for door supervisors, including conflict management, physical intervention, emergency procedures, legal responsibilities, and customer service. It provides a comprehensive skill set needed to excel in the role. Can I take the course in London? Yes, the SIA Door Supervisor course is available in London. How long does the course take to complete? The SIA Door Supervisor and First Aid is completed over 6 days of training. Is there an age requirement for taking the SIA Door Supervisor course? Yes, you must be at least 18 years old to take the SIA Door Supervisor course as it is a legal requirement for working in the security industry. What are the job prospects after completing the course? Successfully completing the SIA Door Supervisor course enhances your employability in the security industry. Door supervisors are in demand in various establishments, including nightclubs, bars, and events, and having the SIA qualification opens up job opportunities in these sectors. Do I need any prior experience in security to enrol in the course? No, prior experience in security is not a prerequisite for enrolling in the SIA Door Supervisor course. The course is designed to provide comprehensive training for individuals at various levels, including those new to the security industry. Can I take the SIA Door Supervisor course if I’m not a UK citizen? Yes, the SIA Door Supervisor course is open to individuals regardless of nationality. However, it’s essential to ensure that you meet the legal requirements for working in the UK, including visa regulations.
Explore "International Security in a Changing World" through live online learning. Join expert-led sessions to understand global security dynamics, emerging threats, and strategic solutions in an interactive, real-time format. Enroll now to stay informed and engaged.
Guarantee a successful career in real estate with the Real Estate Agent course training programme! Through this course, you will learn how the real estate industry works and will gain the most up-to-date skills to start building your property portfolio. Not only that, but you will gain the interpersonal skills and business skills needed to launch your career successfully and stand out from the competition. Gain an industry-recognised qualification to fast track your career and learn best practises from this best-selling bundle training program. This course is the perfect stepping stone to a successful career as an Estate Agent. Learning Outcomes Navigate the roles and responsibilities of estate agents across various sectors. Cultivate a robust method for listing and valuing properties effectively. Enhance negotiation techniques to become a formidable advocate for clients. Implement strategic time management and productivity amplifying methods. Invest in property with acumen and build a diverse, profitable portfolio. Why choose this Real Estate Agent course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Real Estate Agent course for? Novices with aspirations to penetrate the real estate industry. Seasoned professionals aiming to refresh and expand their expertise. Investors looking to enrich their knowledge of real estate transactions. Individuals pursuing skills in property portfolio expansion. Professionals desiring to elevate their persuasive communication abilities. Career path Estate Agent: £18,000 - £30,000 Property Manager: £20,000 - £35,000 Real Estate Investment Analyst: £25,000 - £55,000 Portfolio Manager: £40,000 - £70,000 Lettings Negotiator: £15,000 - £25,000 Real Estate Developer: £30,000 - £70,000+ Prerequisites This Real Estate Agent does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Real Estate Agent was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum ***Estate Agent Diploma*** Introduction to the Course Introduction to the Course - Estate Agent 00:03:00 Module 01 - Estate Agent: An Introduction Estate Agent: An Introduction 00:24:00 Module 02 - Different Types of Estate Agents Different Types of Estate Agents 00:18:00 Module 03 - Getting Started on the Job Getting Started on the Job 00:19:00 Module 04 - Listing Property: Finding the Sellers Listing Property: Finding the Sellers 00:27:00 Module 05 - Valuation Process Valuation Process 00:24:00 Module 06 - Negotiating as Estate Agent Negotiating as Estate Agent 00:15:00 Module 07 - Selling Property: Finding the Buyers Selling Property: Finding the Buyers 00:26:00 Module 08 - Letting Property Letting Property 00:34:00 Module 09 - Technology for Estate Agents Technology for Estate Agents 00:24:00 Module 10 - Regulation of Estate Agents Regulation of Estate Agents 00:16:00 Final Recap Final Recap to the Course 00:00:00 ***Time Management & Productivity Training in Real Estate*** Introduction Meet Your Instructor 00:02:00 Why Shawn as Your Instructor? - Personal Success Story 00:04:00 Roadmap to Do More Deals in Less Time 00:01:00 Time Management Trough Tempo Methodology What is Tempo Methodology? 00:02:00 The First Step to BOOSTING Productivity 00:08:00 Personal Strategy Assessment Time! 00:08:00 How to Make the Necessary Changes 00:05:00 Developing a SUCCESSFUL Game-plan 00:05:00 It's Go Time.. 00:02:00 The Tempo Methodology Machine 00:03:00 Productivity Killers - How to MINIMIZE Avoiding Your Email Inbox Nightmare 00:06:00 SILENT but DEADLY Productivity Killers 00:06:00 What are Electives? How Do We Stop Them 00:04:00 Mind Blowing Social Media Trends 00:04:00 Productivity Boosters - How to MAXIMIZE Step 1 is Always NUKE IT 00:04:00 Mastering the Art of Goal Setting 00:07:00 Prioritize - Prioritize - PRIORITIZE 00:05:00 Mini Strategies for Success! 00:04:00 Return on Time Invested (ROTI) 00:04:00 Exponentially AMPLIFY Your Time How to Manage 1,000 Clients w/ 1 Click 00:08:00 Simple Tip for Staying Focused 00:06:00 How to Wake Up Every Day Ready to Succeed 00:07:00 Simple Technique to Sleep FASTER & Feel BETTER 00:05:00 How to Increase Efficiency by 300% 00:08:00 Conclusion My Thanks to You 00:03:00 Bonus What's Next? (BONUS) 00:02:00 ***Real Estate Investment Training*** Introduction Introduction Super Real Estate Investing 00:11:00 Why Real Estate Continues to Be the Best Investment for Most People 00:13:00 Getting Amazing Deals on Properties How to buy houses for super cheap 00:21:00 How to use direct marketing to reach motivated sellers 00:16:00 How to Finance Real Estate Deals Secrets to financing all kinds of deals 00:17:00 Understanding Hard Money 00:07:00 More Hard Money Examples 00:11:00 How to Execute Effective Exit Strategies The best exit strategies in real estate 00:14:00 Secrets to wholesaling properties to other investors 00:14:00 Secrets to rehabbing the property and maximizing profit 00:07:00 Making Money with Tax Lien Certificates and Deeds Secrets to buying tax lien certificates and tax deeds 00:09:00 Building Wealth and Passive Income Through Rental Properties Buying and renting for maximum passive income 00:16:00 REI Secrets, Tips, and Tricks 00:13:00 More REI Secrets, Tips, and Tricks 00:11:00 Even more REI Secrets, Tips, and Tricks 00:09:00 Conclusion Conclusion Super Real Estate 00:06:00 ***Portfolio Building for Property*** Module: 01 Introduction 00:07:00 The answer is Property 00:05:00 Mortgage Types 00:06:00 Negative Mind Chatter 00:08:00 Module: 02 Steps in the Plan 00:06:00 Property Types 00:02:00 Set it up and Forget about it 00:07:00 Raising the Capital 00:16:00 Watch Your Cashflow 00:08:00 Look at the costs 00:09:00 Module: 03 Portfolio building strategy 00:13:00 Historic Property Cycles 00:07:00 Make your portfolio grow faster 00:08:00 Ways to Create Income 00:02:00 Understanding Inflation 00:03:00 ***Persuasion and Influencing Skills*** What Is Influence & Why is It Important! 00:06:00 The Power To influence - Beginning Concepts 00:13:00 The 6 Master Principles Of Persuasion - Part 1 00:15:00 The 6 Master Principles Of Persuasion - Part 2 00:16:00 The MUST Have Persuasion Tool! 00:09:00 Emotional Reasoning 00:06:00 MORE Powerful Tools Of Persuasion 00:17:00 Rapport Building & Reputation - Part 1 00:11:00 Rapport Building & Reputation - Part 2 00:16:00 Powerful Tools Of Persuasion - Part 1 00:13:00 Powerful Tools Of Persuasion - Part 2 00:12:00 Powerful Tools Of Persuasion - Part 3 00:15:00 Mock Exam Mock Exam - Real Estate Agent 00:20:00 Final Exam Final Exam - Real Estate Agent 00:20:00
Clear, fast typing remains a prized skill in today’s digital world. This mini bundle covers everything from touch typing basics to advanced audio transcription, Microsoft Word proficiency, and sales writing. Plus, it adds creative writing to help you find your unique voice on screen. Whether you want to improve your typing speed or polish your writing for professional contexts, this bundle lays out the essentials with no fluff. It’s a neat package for those who want to type smarter, write better, and make every word count. Learning Outcomes: Improve typing speed and accuracy using proven techniques. Develop skills to transcribe audio efficiently and clearly. Gain familiarity with Microsoft Word tools and functions. Learn basics of sales writing for persuasive communication. Explore creative writing to enhance expressive skills. Understand formatting and editing for professional documents. Who Is This Course For: Administrative staff needing faster, more accurate typing skills. Aspiring transcriptionists wanting audio typing expertise. Freelancers looking to sharpen writing and typing capabilities. Sales professionals crafting clear and persuasive messages. Students improving document preparation and writing confidence. Writers exploring creative styles and techniques online. Office workers handling diverse writing and formatting tasks. Anyone wanting to combine typing speed with quality writing. Career Path: Transcriptionist – £22,000 per year Administrative Assistant – £20,500 per year Sales Copywriter – £26,000 per year Data Entry Clerk – £19,000 per year Content Writer – £24,000 per year Office Manager – £28,000 per year
From property law to persuasive communication, this 20-in-1 Estate Agent Diploma Bundle equips you with the core competencies estate agencies look for. Built for hireability, this bundle targets roles in sales, lettings, property development, and residential management—bringing you closer to a thriving career in real estate. This is your sign to step into a fast-paced, commission-friendly industry with professional confidence. Description In the highly competitive real estate market, versatility is key. This Estate Agent Diploma bundle combines legal knowledge, sales savvy, marketing insight, and financial awareness—precisely the mix employers look for when hiring agents, consultants, or property developers. Whether you want to start in agency work, grow into development, or manage your own property portfolio one day, this bundle offers certifications that prove your initiative and potential. It’s not just about knowing property—it’s about showing that you can sell it, manage it, and navigate the regulations behind it. Why settle for one certificate when you can have 20 that work together to boost your CV? This limited-time offer won’t last forever—secure your place while it’s still available. FAQ Q: What careers does this support? A: Estate agent, sales negotiator, property consultant, letting agent, and property developer. Q: Is this bundle suitable for someone new to real estate? A: Yes. It’s designed to support both entry-level and progressing professionals. Q: Do I need a legal background? A: No prior background is needed—this bundle helps bridge your skills into property law and compliance. Q: Are the courses accredited? A: Each course comes with a certificate of completion to add to your CV or job applications. Q: How will this help with employability? A: Employers value candidates with cross-functional skills in sales, law, and property management—all covered here. Q: Is this a one-time offer? A: Yes—bundle pricing is time-limited. Take action before it's withdrawn.
Selling isn’t just about pushing products – it’s about conversations, timing, and knowing how to build trust without sounding like a script. This Sales Skills course helps learners grasp the essentials of persuasive communication, structured selling techniques, and relationship-focused approaches that actually work – whether you're closing deals over the phone, via email, or online platforms. It’s designed to sharpen your ability to identify buying signals, manage objections with confidence, and keep conversations naturally flowing towards a positive outcome. Whether you're new to the world of sales or you’re aiming to sharpen the edges of your approach, this CPD-accredited course offers a clear path to refining your strategies without wading through fluff. With modules tailored to today’s fast-paced digital environments, you’ll learn how to adjust your tone, time your follow-ups smartly, and build rapport in ways that feel authentic. No jargon, no awkward pitch lines – just solid sales skills that help people say “yes” more often. Alongside the lessons, you also get a certificate for free after passing the course for all your career advancement needs. With tutor support, a money-back guarantee and CPD certification, there's no better course out there for you to learn about Sales Skills - CPD Accredited. Enrol now and we'll see you in class. P.S. - there's a full curriculum breakdown given in the description section below. Check it out if you want more information about the course and the topics it covers. Course Curriculum: Module One: Basic Rules for Sales People Module Two: Cold Calling Module Three: Face-to-Face Meetings Module Four: Rapport Building Module Five: Sales Presentations Module Six: Results Selling Module Seven: Handling Negotiations Module Eight: Dealing With Objections Module Nine: Closing the Sale Course Assessment You will immediately be given access to a specifically crafted MCQ test upon completing Sales Skills - CPD Accredited course. For each test, the pass mark will be set to 60%. CPD 10 CPD hours / points Accredited by The CPD Certification Service Who is this course for? The Sales Skills - CPD Accredited training is ideal for highly motivated individuals or teams who want to enhance their skills and efficiently skilled employees. Requirements There are no formal entry requirements for the course, with enrollment open to anyone! Career path Learn the essential skills and knowledge you need to excel in your professional life with the help & guidance from our Sales Skills - CPD Accredited training.
Unlock the potential of your leadership and management capabilities with our Performance Coaching Techniques Course. Designed for ambitious professionals aiming to refine their influence and drive success, this course explores key concepts from foundational leadership theories to advanced communication and negotiation strategies. Through a carefully structured curriculum, you will gain a deep understanding of how to motivate teams, manage conflict, and foster a culture of high performance that resonates throughout your organisation. Beyond leadership essentials, this course delves into vital organisational skills such as succession planning, business process management, and risk assessment, ensuring you are well-prepared to navigate complex corporate environments. Modules on emotional intelligence, stress management, and handling office politics provide valuable insights to maintain balance and promote ethical leadership. Plus, with practical knowledge of Microsoft Word, Excel, and PowerPoint, you’ll enhance your ability to deliver clear, persuasive communication. This course is the perfect resource to sharpen your coaching techniques and elevate your managerial impact without needing to attend in person. Key Benefits Accredited by CPD Instant e-certificate Fully online, interactive course Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Curriculum Module 01: Understanding Management and Leadership Module 02: Leadership Theories Module 03: Improving Management and Leadership Performance Module 04: High Performance Teams Module 05: Motivating Employees Module 06: Organisational Skills Module 07: Talent Management Module 08: Succession Planning Module 09: Business Process Management Module 10: Communication Skills Module 11: Negotiation Techniques Module 12: Managing Meetings and Giving Feedback Module 13: Managing Change Module 14: Time Management Module 15: Stress Management Module 16: Emotional Intelligence in Leadership Module 17: Managing Conflict Module 18: Dealing with Office Politics Module 19: Risk Management Module 20: Corporate Responsibility and Ethics Module 21: Microsoft Word, Excel, PowerPoint Course Assessment You will immediately be given access to a specifically crafted MCQ test upon completing an online module. For each test, the pass mark will be set to 60%. Certificate Once you've successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we do recommend that you renew them every 12 months. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Performance Coaching Techniques training is ideal for highly motivated individuals or teams who want to enhance their skills and efficiently skilled employees. Requirements There are no formal entry requirements for the course, with enrollment open to anyone! Career path Learn the essential skills and knowledge you need to excel in your professional life with the help & guidance from our Performance Coaching Techniques training. Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included
Step into the fast-paced realm of modern commerce with our Marketing & Buying Diploma Course, tailored for those who have an eye for trends and a mind for strategy. This course blends the core foundations of marketing and buying into a dynamic learning experience, helping learners understand how decisions are shaped behind the shelves—from planning and product selection to promotion and price positioning. It offers a smart approach to navigating consumer behaviour, market research, branding, retail buying cycles, and more—without the fluff or filler. Whether you’re eyeing a future in retail, brand management, or digital marketing, this course provides a well-structured path through the essentials of persuasive communication, merchandising principles, and purchasing strategy. The content is delivered in a flexible format that fits around your lifestyle, with a strong focus on strategic thinking and commercial awareness. From spotting market gaps to influencing buying decisions, it’s an ideal route for those who appreciate the balance of creativity and analysis in modern business. Expert Support Dedicated tutor support and 24/7 customer support are available to all students with this premium quality course. Key Benefits Learning materials of the Design course contain engaging voiceover and visual elements for your comfort. Get 24/7 access to all content for a full year. Each of our students gets full tutor support on weekdays (Monday to Friday) Course Assessment To simplify the procedure of evaluation and accreditation for learners, we provide an automated assessment system. Upon completion of an online module, you will immediately be given access to a specifically crafted MCQ test. The results will be evaluated instantly, and the score will be displayed for your perusal. For each test, the pass mark will be set to 60%. When all tests have been successfully passed, you will be able to order a certificate endorsed by the Quality Licence Scheme. Exam & Retakes: It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable. Certification Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery). CPD 15 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Marketing & Buying course is designed to enhance your expertise and boost your CV. Learn key skills and gain a certificate of achievement to prove your newly-acquired knowledge. Requirements This Marketing & Buying course is open to all, with no formal entry requirements. Career path Upon successful completion of the Marketing & Buying Course, learners will be equipped with many indispensable skills and have the opportunity to grab.
Key Objectives for the Training provision Effective listening to a client's needs and requirements during various stages of the sales process. Engage in meaningful communication with clients, learn to identify challenges and opportunities that relate to the prospects. Overcome the identified challenge. Build long term rapport and establish trust with the prospect throughout the sales process, Ensure continued customer satisfaction that can turn into repeat business. Be able to build rapport with customers or clients. Know the right questions to ask to fully understand the customer or client’s needs without putting on any pressure. Be able to check you have the right information from the customer or client. Be able to match products and services to the customer or client using the information you have gathered. Be able to influence effectively. Know how to stand out from your competitors. Stage 1 – Research the Company’s ‘Value Propositions’ and USP Analysis Conducting 30 min confidential interviews with a cross-section of the eligible Attendees & the Stakeholders, in order to gain an objective understanding of the various scenarios and clients that the Participants work with. the Company’s ‘Value Propositions’ Unique Selling Points The Customers’ journey(s) The Competition’s offers for analysis and comparisons. From these findings, a carefully calibrated bespoke Programme will be designed and delivered. Stage 2 - Design the Bespoke 2 x day Course nd Stage 3 - Delivery of the Course Programme This Programme can be delivered in 2 x consecutive days, or split between 2 – 3 weeks, to make it more ‘work-friendly’ – if required. It is very practical and commercially focussed in approach, with lots of interactive exercises designed to draw out the learning applications via the debriefings. The ‘Real Play’ scenarios on day 2 will be based on specific case studies drawn from the Research findings so that they are authentic to optimise the learning. Individual Action Plans will be captured at the end of each day to be debriefed by the Participants’ respective Line Managers. Template Programme Day One – Foundation – Strategic Approach Section One – The Principles of Consultative Selling Defining ‘Consultative Selling’ The Company’s ‘Unique Selling Points’ & Value Proposition The Consultative Selling model – the five stages Avoiding appearing ‘pushy’, ‘pressurising’ or ‘talking through the sale’ Section Two –Strategy & Preparation ‘Buy-Class’ Matrix Strategic plan Template – matching services/products to identified needs & opportunities. Preparing a range of objectives Constants and variables – USP’s Researching key Client/Decision Makers’ priorities, profile & background (LinkedIn etc.) Preparing for potential & likely Objections Section Three – Email etiquette & ‘influencing’ email correspondence. Email etiquette A.B.S.U.R.D model Clarity and tone – discovery of clients’ needs & motivational factors. Techniques to influence and ‘nudge’. Ensuring the data and content have a ‘gentle’ motivational & appealing message. Top Tips Day Two – Practical Application Section Four – Rapport Building & Effective Communication skills ‘Behaviour Labelling’ techniques – setting a positive tone. Asking Open Questions – gaining a full understanding of the clients’ priorities & expectations. EQ - Inviting opinions; perspectives; experiences – winning confidence. Active Listening – focus and commitment to understand. ‘Reading the room’ – adapting to responses and reactions. Maintaining focus on relevant topics that the Client cares about; carefully consider the opportunities to influence. But NO PRESSURE! Building a ‘bond of trust’ with commitments and authentic, shared values. Section Five – Explaining the Benefits – aligned to the Customers’ Priorities Understanding ‘Why do People Buy?’ Research data analysis. Open questions that lead to understanding the key issues and Clients’ priorities. Avoiding the danger of ‘pressurising’ the Client. Responding to objections effectively, with confidence and sensitivity. Explaining the benefits that are aligned to the Clients’ stated requirements. Making the Data ‘sing’ – memorable takeaways for the Client. Augmented benefits – Brand confidence; Case studies; Warranty; Service; Range; Flexibility etc. in alignment with their stated preferences/requirements Differentials compared to Competitors Section Six – Winning Commitment Inviting commitment – with confidence Consultative Selling Closing techniques (e.g. Alternative Close/Assumptive Close et al) Avoiding ‘talking through the sale’ – knowing when to ‘Shut UP!’ Confirming agreement – ensuring Clients’ motivation for repeat business Section Seven – Practical Application ‘Real Play’ From the Research findings, carefully devised scenarios can be generated to provide the most valuable learning opportunities to underpin all the skills & techniques covered in the Programme. Potential Real Play scenarios: A well-established customer has indicated that they are soon to be opening up additional new offices – this presents an opportunity to arrange for the Company to support them with their upcoming needs. After some very positive feedback and with the upcoming contract renewal imminent – how can the Company give the Customer more high-quality support in other areas of their business? A Competitor has been to see the client and they have prompted some concerns about ‘value for money’ & ‘quality of service’. How Real Play works… The group is split the group into 2 sub-groups, one with our Professional Actor (option available); the other with the Trainer or a willing Participant. Each group has a brief and has to instruct their Trainer/Actor/Participant on how to approach the scenario supplied. The Actor and Trainer (or willing Participant) perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) – not the performers. Debrief the full Programme Individual Action Plans - to be followed through. ‘Best Practices’ for application into the business Options for Exercises within the Programme Sample Exercise – Red & White There is a specific time managed agenda and itinerary, which puts the group under pressure. The key challenge is for the sub-groups to maximise the commercial value from the task, however there is always a great danger that the individuals attempt to gain financial progress at the expense of the other group! Debriefing points: Persuasive communication and influence across barriers Gaining buy-in when others are sceptical Strategic planning accounting for others’ behaviours Sample Exercise – Communication Challenge Each Participant has different pieces of information, but are not allowed to share it visually. They are only allowed to communicate to work out the solution hidden among the large amount of data. Debrief: Structured approach Maintaining focus through distractions/interference Active Listening Controlled communication Sample Exercise – Persuasive emails Sample emails are shared to be critiqued and improved upon to be debriefed: Tone & impact Making the Data ‘sing’ Influential & motivational language Customer centric message. Sample Exercise –Juggling Each Participant has to pass the ‘Customers’ (Juggling balls) carefully through the system with all the other Participants to reach a profitable conclusion Debrief: EQ to read the room and effectively communicate, when the pressure is on Customer focus and adapting to challenges Devising a plan that wins buy-in Overcoming competing ideas to get to ‘best practice’ Consistent commitment, communication and motivational drivers that influenced performance. Sample Exercise –Critical Path The group are provided with 30 x discs and some ‘post-it’ notes. (no pens or pencils are allowed) Their brief is to create a grid shape with the 30 x discs, which will act as ‘stepping stones’ for the ‘Critical Path’ But they have to follow the correct order through the grid from the start to finish, which they will have to work out through ‘trial & error’ All of the team must pass through the ‘Critical Path’ worked out on the grid, observing the constraints, within the time limit. No talking is permitted once they start using the materials Debrief: - Clear communication focussing on the ‘client’s journey’ Planning for challenges Identifying risks and mitigating them Role allocations & support Quality control and disciplines Sample Exercise –Back to Back Each Participant is positioned back-to-back with a partner. They have to work out precisely what the ‘statement’ given to the other person is without looking around. Each person has a different brief. Debrief: - Asking Open Questions Active Listening Accuracy in identifying the objective.
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