34 Courses

Overview This comprehensive course on Digital Photography Masterclass will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Digital Photography Masterclass comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Digital Photography Masterclass. It is available to all students, of all academic backgrounds. Requirements Our Digital Photography Masterclass is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 37 sections • 282 lectures • 20:25:00 total length •Introduction to the Photography Masterclass: 00:03:00 •How Does a Camera Work: 00:01:00 •Lecture Types: 00:02:00 •Intro to Exposure: 00:02:00 •What is Aperture: 00:08:00 •What is Shutter Speed: 00:04:00 •What is ISO: 00:06:00 •The Exposure Triangle: 00:09:00 •Using the Exposure Meter: 00:04:00 •Metering Modes - Advanced Lesson: 00:03:00 •Exposure Compensation - Advanced Lesson: 00:04:00 •Dynamic Range - Advanced Lesson: 00:03:00 •HDR and Bracketing - Advanced Lesson: 00:02:00 •Reading a Histogram: 00:02:00 •What is an Exposure: 00:01:00 •Exposure Modes: 00:08:00 •Intro to Activities: 00:01:00 •Activity - Exposure: 00:01:00 •Introduction to Composition: 00:01:00 •The Rule of Thirds: 00:03:00 •Negative Space: 00:02:00 •Leading Lines: 00:03:00 •Symmetry and Balance: 00:02:00 •Perspective and Angles: 00:07:00 •Backgrounds: 00:03:00 •Activity - Composition.MP4: 00:01:00 •Advanced - Shooting Portraits with Wide vs Telephoto Lenses: 00:01:00 •Intro to Focus and Depth of Field: 00:01:00 •Understanding Depth of Field: 00:03:00 •How to Get a Blurrier Background: 00:02:00 •Manual vs Auto Focus: 00:03:00 •Auto Focus Modes: 00:05:00 •Getting Sharp Focus on Fast Moving Objects: 00:03:00 •What is Bokeh: 00:01:00 •Viewfinder Focus: 00:01:00 •Activity - Fast Objects: 00:01:00 •Intro to Camera Anatomy: 00:01:00 •The Main Camera Features: 00:05:00 •Camera Scene Modes: 00:03:00 •File Types and Formats: 00:09:00 •DSLR va Mirrorless Cameras: 00:03:00 •The Sensor: 00:06:00 •Continuous and Burst Modes: 00:02:00 •Resolution and Quality: 00:03:00 •Intro to White Balance and Color: 00:01:00 •What is White Balance: 00:03:00 •The Kelvin Light Temperature Scale: 00:04:00 •Automatic Balance Modes: 00:03:00 •Color Modes and In-Camera Adjustments: 00:03:00 •Light Spectrum and Theory 20 hours ago More: 00:02:00 •Using Colors Creatively: 00:03:00 •Black and White Photography: 00:04:00 •Activity - Creative Color: 00:01:00 •Advanced - Custom White Balance: 00:03:00 •Intro to Lighting: 00:02:00 •Using Natural Light: 00:08:00 •Using Natural Light a Window: 00:03:00 •Using Artificial Light: 00:07:00 •Using the on Board Camera Flash: 00:03:00 •Using an External Flash: 00:10:00 •Using a Light Kit: 00:03:00 •Creative Lighting: 00:05:00 •Activity - Lighting: 00:01:00 •Intro to Mobile Photography: 00:02:00 •Using a Smartphone Camera: 00:03:00 •Exposing Properly With the Smartphone Camera: 00:01:00 •Tips for Shooting With Your Mobile Camera: 00:04:00 •Shooting in Low Light With a Smartphone: 00:07:00 •Mobile Camera Accessories: 00:02:00 •Using Portrait Mode: 00:03:00 •Intro to Cameras: 00:01:00 •Camera Types: 00:03:00 •What is Your Budget: 00:04:00 •How and Where to Buy a Camera: 00:02:00 •What is the Best Beginner Camera: 00:06:00 •How to Build Out Your Camera Kit: 00:03:00 •Introducing Our Chats: 00:01:00 •A Chat About Buying a New Camera: 00:21:00 •Intro to Lenses: 00:01:00 •A Deeper Dive into Focal Length: 00:07:00 •A Deeper Dive Into Aperture: 00:05:00 •Primes vs Zooms: 00:06:00 •Prime vs Zoom - Quality Comparison: 00:02:00 •Upgrading Your Lenses - Kit vs Pro: 00:01:00 •Lens Stabilization: 00:03:00 •Filter Demonstration: 00:03:00 •Specialty and Creative Lenses: 00:04:00 •How to Clean Your Camera Lens: 00:06:00 •Intro to Camera Accessories: 00:01:00 •Memory Cards: 00:04:00 •Batteries: 00:02:00 •Stabilization: 00:04:00 •Flashes and Lights: 00:02:00 •Camera Bags: 00:03:00 •Hard Drives: 00:03:00 •Sam's Favorite Bags: 00:03:00 •Intro to Scenarios: 00:01:00 •Intro and Tips for Portrait Photography: 00:02:00 •Portrait Photo Demo: 00:08:00 •Intro and Tips for Long Exposure Photography: 00:02:00 •Daytime Long Exposure Demo: 00:19:00 •Activity - Portrait: 00:01:00 •Nighttime Long Exposure: 00:09:00 •Activity - Long Exposure: 00:01:00 •Intro and Tips for Landscape Photography: 00:02:00 •Landscape Photo demo: 00:07:00 •Activity - Landscape: 00:01:00 •Intro and Tips for Product Photography: 00:03:00 •Product Photo Demonstration with Natural Light: 00:07:00 •Product Photography with Lights: 00:03:00 •Adding a Refiection: 00:02:00 •DIY Light Box: 00:05:00 •Activity - Product: 00:01:00 •Editing Product Photos: 00:14:00 •Intro and Tips for Low Light Photography: 00:02:00 •Low Light Demo: 00:08:00 •Activity - Low light: 00:01:00 •Intro and Tips for Sports and Action Photography: 00:02:00 •Sports Photography: 00:08:00 •Activity - Action and Sports: 00:01:00 •Intro and Tips for Macro Photography: 00:02:00 •Macro Photography Demo: 00:05:00 •Activity - Macro: 00:01:00 •Intro and Tips for Street Photography: 00:02:00 •Street Photo demo: 00:04:00 •Activity - Street and Architecture: 00:01:00 •Intro to Event Photography: 00:02:00 •A Chat About Event Photography: 00:04:00 •Bring the Right Tools: 00:05:00 •Be Aware of Your Surrounding: 00:05:00 •Be Quick With Your Settings: 00:05:00 •Capture the Details: 00:04:00 •An Overview of Shooting a Wedding: 00:10:00 •Activity - Event: 00:01:00 •Intro to Drone Photography: 00:01:00 •Our Recommended Drone Equipment: 00:06:00 •Drone Tips: 00:06:00 •Drone Demo: 00:12:00 •Activity - Aerial Photography: 00:01:00 •Intro and for Night Photography: 00:01:00 •Night Photo Demo: 00:04:00 •Activity - Night: 00:01:00 •Intro to Editing: 00:01:00 •Activity - Photo Editing: 00:01:00 •Intro Photoshop: 00:05:00 •Opening Photos in Photoshop CC: 00:05:00 •Cropping in Photoshop CC: 00:03:00 •White Balance in Photoshop CC: 00:04:00 •Proper Photo Editing Workflow in Photoshop Photoshop CC: 00:07:00 •Exposure Photoshop CC: 00:03:00 •Color and Saturation in Photoshop CC: 00:04:00 •Sharpening and Noise Reduction in Photoshop CC: 00:06:00 •Tone Curve in Photoshop CC: 00:03:00 •Effects - Vignettes, Grain, Dehaze in Photoshop CC: 00:04:00 •Saving and Exporting in Photoshop CC: 00:08:00 •HSL and Grayscale in Photoshop CC: 00:05:00 •Split Toning in Photoshop CC: 00:03:00 •Lens Corrections in Photoshop CC: 00:06:00 •Spot and Blemish Removal in Photoshop CC: 00:04:00 •Targeted Adjustments in Photoshop CC: 00:05:00 •Straighten and Transform Tools in Photoshop CC: 00:03:00 •Graduated, Radial, Brush Filters in Photoshop CC: 00:08:00 •Range Masks in Photoshop CC: 00:07:00 •Full Landscape Edit in Photoshop CC: 00:15:00 •Full Portrait in Photoshop CC: 00:11:00 •Cropping in Photoshop CC: 00:04:00 •Layer Panel Workflow in Photoshop CC: 00:02:00 •Making Photo Adjustment in Photoshop CC: 00:11:00 •Removing Background from Photo in Photoshop CC: 00:08:00 •Favorite Tools for Manipulating Photos in Photoshop CC: 00:10:00 •Exporting from Photoshop CC: 00:04:00 •Editing Togather an HDR Photo in Photoshop CC: 00:03:00 •Intro to Lightroom Classic CC: 00:05:00 •Importing and Organizing in Lightroom Classic CC: 00:11:00 •Crop and Rotate Lightroom Classic CC: 00:05:00 •White Balance in Lightroom Classic: 00:08:00 •Exposure in Lightroom Classic CC: 00:06:00 •Color and Saturation in Lightroom Classic CC: 00:09:00 •Sharpening and Noise Reduction in Lightroom Classic CC: 00:07:00 •Vignettes, Grain and Dehaze in Lightroom Classic CC: 00:06:00 •Exporting in Lightroom Classic CC: 00:10:00 •Lens Corrections in Lightroom Classic CC: 00:05:00 •Split Tone in Lightroom Classic CC: 00:05:00 •Removing Blemishes With the Heal and Clone Tools in Lightroom Classic CC: 00:08:00 •Graduated, Radial and Brush Adjustments in Lightroom Classic CC: 00:10:00 •Adjustment Brush Presets in Lightroom Classic CC: 00:03:00 •Range Masks in Lightroom Classic CC: 00:05:00 •Full Edit - Portrait in Lightroom Classic CC: 00:19:00 •Full Edit - Black and White Action in Lightroom Classic CC: 00:10:00 •Intro to Lightroom CC: 00:03:00 •Import and Organize in Lightroom CC: 00:10:00 •Crop and Rotate in Lightroom CC: 00:03:00 •White Balance and Saturation in Lightroom CC: 00:06:00 •Light - Exposure and Tone Curve in Lightroom CC: 00:08:00 •Color Mixer in Lightroom CC: 00:02:00 •Effects in Lightroom CC: 00:05:00 •Split Toning in Lightroom CC: 00:01:00 •Details in Lightroom CC: 00:05:00 •Optics in Lightroom CC: 00:03:00 •Geometry in Lightroom CC: 00:04:00 •Exporting and Sharing Lightroom CC: 00:02:00 •Healing and Clone Brushes in Lightroom CC: 00:04:00 •Brush Adjustments Lightroom CC: 00:04:00 •Radial and Linear Gradients Lightroom CC: 00:05:00 •Advanced Optione and Presets in Lightroom CC: 00:04:00 •Full Edit - Night Photo in Lightroom CC: 00:11:00 •Full Edit - Portrait in Lightroom CC: 00:14:00 •Editing Photos in Your Web Browses With Lightroom CC: 00:03:00 •Intro to Mac Photos: 00:02:00 •Importing and Organizing Mac Photos: 00:07:00 •Cropping and Rotating in Mac Photos: 00:05:00 •Exposure Adjustments in Mac Photos: 00:04:00 •White Balance in Mac Photos: 00:06:00 •Color, Saturation, HSL in Mac Photos: 00:06:00 •Noise Reduction and Sharpening in Mac Photos: 00:07:00 •Vignettes, Contrast, Black and White in Mac Photos: 00:06:00 •Exporting in Mac Photos: 00:06:00 •Full Edit -Portrait in Mac Photos: 00:10:00 •Full Edit - Landscape in Mac Photos: 00:09:00 •Intro to Google Photos: 00:02:00 •Importing and Organizing in Google Photos: 00:04:00 •Editing Photos in Google Photos in Google photos: 00:07:00 •Downloading and Sharing in Google Photos: 00:03:00 •Full Edit - Macro in Google Photos: 00:05:00 •Full Edit - Landscape in Google Photos: 00:06:00 •Intro to Photoshop Express: 00:01:00 •Importing and Understanding the Workspace in Photoshop Express: 00:04:00 •The Editing Workspace and Applying Filters in Photoshop Express: 00:03:00 •Crop and Rotate in Photoshop Expressle: 00:03:00 •Editing Photos in Photoshop Express: 00:07:00 •Red Eye Removal, Text and Frames in Photoshop Express: 00:04:00 •Removing Blemishes: 00:01:00 •Saving and Exporting in Photoshop Express: 00:02:00 •Creating Collages in Photoshop Express: 00:05:00 •Full Edit - Landscape in Photoshop Express: 00:05:00 •Full Edit - Product Photo in Photoshop Express: 00:05:00 •Intro to Snapseed: 00:01:00 •Opening Photos and Navigating the App: 00:05:00 •Making Adjustments and Editing Exposure: 00:05:00 •Cropping: 00:02:00 •White Balance: 00:02:00 •Details and Sharpening: 00:02:00 •Tone Curves: 00:03:00 •Rotate, Perspective and Expand: 00:04:00 •Making Edits to Selected Parts of an Image: 00:03:00 •Removing Blemishes and Healing Brush: 00:01:00 •Snapseed Photo Styles: 00:07:00 •Text and Frames: 00:02:00 •Saving and Exporting: 00:03:00 •Full Portrait Edit: 00:06:00 •Intro to Sharing: 00:02:00 •Online Platforms for Photographers: 00:07:00 •Having Success on Instagram: 00:07:00 •Activity - Portfolio: 00:01:00 •Creating a Portfolio with Wix: 00:17:00 •Chat about Having an Online Presence: 00:07:00 •Chat about Getting More Followers: 00:05:00 •A Chat about Best Web Platforms for Photographers: 00:06:00 •Intro to Starting a Photography Business: 00:01:00 •Starting a Photo Business: 00:04:00 •Finding Your First Client: 00:05:00 •Payments and Accounting: 00:02:00 •How Much Should You Charge: 00:05:00 •Contracts: 00:03:00 •Income and Expense Tracking: 00:03:00 •A Chat About Getting our First Clients: 00:06:00 •A Chat About the Gear You Need to Start a Business: 00:03:00 •A Chat About How Much You Should Charge: 00:09:00 •Intro to Stock Photography: 00:01:00 •The Best Stock Photos Sites to Sell on: 00:02:00 •Selling Stock Photography on Your Own: 00:03:00 •How Licensing: 00:04:00 •How to Print Your Photos: 00:03:00 •How Big Can You Print Your Photos: 00:02:00 •Framing: 00:02:00 •Intro and Tips for Wildlife Photography: 00:02:00 •Wildlife Photography Demonstration: 00:06:00 •Photo Chat - Sam's Archipelago Trip: 00:05:00 •Activity - Nature: 00:01:00 •Activity - Wildlife: 00:01:00 •Thank You and Conclusion Video: 00:03:00 •Assignment - Digital Photography Masterclass: 00:00:00

Overview Take a journey online and become a first-class Photographer, with creative skills that will impress acquaintances and clients alike. This Professional Photography Diploma course provides the complete learning package for camera enthusiasts and budding shutterbugs. The learning modules offer expert coaching for producing images with perfect compositions, great lighting effects, and emotional power. You will surprise yourself with your photographic talents once you have completed the course and start to use professional equipment and techniques. As well as mastering editing and framing, you will even be guided on how to take stunning photos with mobile devices and start your own private business. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Professional Photography Diploma. It is available to all students, of all academic backgrounds. Requirements Our Professional Photography Diploma is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management , Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 37 sections • 280 lectures • 20:27:00 total length •Introduction to the Photography Masterclass: 00:03:00 •How Does a Camera Work: 00:01:00 •Lecture Types: 00:02:00 •Intro to Exposure: 00:02:00 •What is Aperture: 00:08:00 •What is Shutter Speed: 00:04:00 •What is ISO: 00:06:00 •The Exposure Triangle: 00:09:00 •Using the Exposure Meter: 00:09:00 •Metering Modes - Advanced Lesson: 00:03:00 •Exposure Compensation - Advanced Lesson: 00:04:00 •Dynamic Range - Advanced Lesson: 00:03:00 •HDR and Bracketing - Advanced Lesson: 00:02:00 •Reading a Histogram: 00:02:00 •What is an Exposure: 00:01:00 •Exposure Modes: 00:09:00 •Intro to Activities: 00:01:00 •Activity - Exposure: 00:01:00 •Intro to Composition: 00:01:00 •The Rule of Thirds: 00:03:00 •Negative Space: 00:02:00 •Leading Lines: 00:03:00 •Symmetry and Balance: 00:02:00 •Perspective and Angles: 00:07:00 •Backgrounds: 00:03:00 •Activity - Composition: 00:01:00 •Advanced - Shooting Portraits with Wide vs Telephoto Lenses: 00:01:00 •Intro to Focus and Depth of Field: 00:01:00 •Understanding Depth of Field: 00:03:00 •How to Get a Blurrier Background: 00:02:00 •Manual vs Auto Focus: 00:03:00 •Auto Focus Modes: 00:05:00 •Getting Sharp Focus on Fast Moving Objects: 00:03:00 •What is Bokeh: 00:01:00 •Viewfinder Focus: 00:01:00 •Activity - Fast Objects: 00:01:00 •Intro to Camera Anatomy: 00:01:00 •The Main Camera Features: 00:05:00 •Camera Scene Modes: 00:03:00 •File Types and Formats: 00:09:00 •DSLR va Mirrorless Cameras: 00:03:00 •The Sensor: 00:06:00 •Continuous and Burst Modes: 00:02:00 •Resolution and Quality: 00:03:00 •Intro to White Balance and Color: 00:01:00 •What is White Balance: 00:03:00 •The Kelvin Light Temperature Scale: 00:04:00 •Automatic Balance Modes: 00:03:00 •Color Modes and In-Camera Adjustments: 00:03:00 •Light Spectrum and Theory 20 hours ago more: 00:02:00 •Using Colors Creatively: 00:03:00 •Black and White Photography: 00:04:00 •Activity - Creative Color: 00:01:00 •Advanced - Custom White Balance: 00:03:00 •Intro to Lighting: 00:02:00 •Using Natural Light: 00:08:00 •Using Natural Light a Window: 00:03:00 •Using Artificial Light: 00:07:00 •Using the on Board Camera Flash: 00:03:00 •Using an External Flash: 00:10:00 •Using a Light Kit: 00:04:00 •Creative Lighting: 00:05:00 •Activity - Lighting: 00:01:00 •Intro to Mobile Photography: 00:02:00 •Using a Smartphone Camera: 00:03:00 •Exposing Properly With the Smartphone Camera: 00:01:00 •Tips for Shooting With Your Mobile Camera: 00:04:00 •Shooting in Low Light With a Smartphone: 00:07:00 •Mobile Camera Accessories: 00:02:00 •Using Portrait Mode: 00:03:00 •Intro to Cameras: 00:01:00 •Camera Types: 00:03:00 •What is Your Budget: 00:03:00 •How and Where to Buy a Camera: 00:02:00 •What is the Best Beginner Camera: 00:06:00 •How to Build Out Your Camera Kit: 00:03:00 •Introducing Our Chats: 00:01:00 •A Chat About Buying a New Camera: 00:21:00 •Intro to Lenses: 00:01:00 •A Deeper Dive into Focal Length: 00:07:00 •A Deeper Dive Into Aperture: 00:05:00 •Primes vs Zooms: 00:06:00 •Prime vs Zoom - Quality Comparison: 00:02:00 •Upgrading Your Lenses - Kit vs Pro: 00:01:00 •Lens Stabilization: 00:03:00 •Filter Demonstration: 00:03:00 •Specialty and Creative Lenses: 00:04:00 •How to Clean Your Camera Lens: 00:06:00 •Intro to Camera Accessories: 00:01:00 •Memory Cards: 00:04:00 •Batteries: 00:02:00 •Stabilization: 00:04:00 •Flashes and Lights: 00:02:00 •Camera Bags: 00:03:00 •Hard Drives: 00:03:00 •Sam's Favorite Bags: 00:03:00 •Intro to Scenarios: 00:01:00 •Intro and Tips for Portrait Photography: 00:02:00 •Portrait Photo Demo: 00:08:00 •Intro and Tips for Long Exposure Photography: 00:02:00 •Daytime Long Exposure Demo: 00:19:00 •Activity - Portrait: 00:01:00 •Nighttime Long Exposure: 00:09:00 •Activity - Long Exposure: 00:01:00 •Intro and Tips for Landscape Photography: 00:02:00 •Landscape Photo demo: 00:07:00 •Activity - Landscape: 00:01:00 •Intro and Tips for Product Photography: 00:03:00 •Product Photo Demonstration with Natural Light: 00:07:00 •Product Photography with Lights: 00:03:00 •Adding a Refiection: 00:02:00 •DIY Light Box: 00:05:00 •Activity - Product: 00:01:00 •Editing Product Photos: 00:14:00 •Intro and Tips for Low Light Photography: 00:02:00 •Low Light Demo: 00:08:00 •Activity - Low light: 00:04:00 •Intro and Tips for Sports and Action Photography: 00:02:00 •Sports Photography: 00:08:00 •Activity - Action and Sports: 00:01:00 •Intro and Tips for Macro Photography: 00:02:00 •Macro Photography Demo: 00:05:00 •Activity - Macro: 00:01:00 •Street Photo demo: 00:04:00 •Activity - Street and Architecture: 00:01:00 •Intro to Event Photography: 00:02:00 •A Chat About Event Photography: 00:04:00 •Bring the Right Tools: 00:05:00 •Be Aware of Your Surrounding: 00:05:00 •Be Quick With Your Settings: 00:05:00 •Capture the Details: 00:04:00 •An Overview of Shooting a Wedding: 00:10:00 •Activity - Events: 00:01:00 •Intro to Drone Photography: 00:01:00 •Our Recommended Drone Equipment: 00:06:00 •Drone Tips: 00:06:00 •Drone Demo: 00:12:00 •Activity - Aerial Photography: 00:01:00 •Intro and for Night Photography: 00:01:00 •Night Photo Demo: 00:04:00 •Activity - Night: 00:01:00 •Intro to Editing: 00:01:00 •Activity - Photo Editing: 00:01:00 •Intro Photoshop: 00:05:00 •Opening Photos in Photoshop CC: 00:05:00 •Cropping in Photoshop CC: 00:03:00 •White Balance in Photoshop CC: 00:04:00 •Proper Photo Editing Workflow in Photoshop Photoshop CC: 00:06:00 •Exposure Photoshop CC: 00:03:00 •Color and Saturation in Photoshop CC: 00:04:00 •Sharpening and Noise Reduction in Photoshop CC: 00:06:00 •Tone Curve in Photoshop CC: 00:03:00 •Effects - Vignettes, Grain, Dehaze in Photoshop CC: 00:04:00 •Saving and Exporting in Photoshop CC: 00:08:00 •HSL and Grayscale in Photoshop CC: 00:05:00 •Split Toning in Photoshop CC: 00:03:00 •Lens Corrections in Photoshop CC: 00:06:00 •Spot and Blemish Removal in Photoshop CC: 00:04:00 •Targeted Adjustments in Photoshop CC: 00:05:00 •Straighten and Transform Tools in Photoshop CC: 00:03:00 •Graduated, Radial, Brush Filters in Photoshop CC: 00:08:00 •Range Masks in Photoshop CC: 00:07:00 •Full Landscape Edit in Photoshop CC: 00:15:00 •Full Portrait in Photoshop CC: 00:11:00 •Cropping in Photoshop CC: 00:04:00 •Layer Panel Workflow in Photoshop CC: 00:02:00 •Making Photo Adjustment in Photoshop CC: 00:11:00 •Removing Background from Photo in Photoshop CC: 00:08:00 •Favorite Tools for Manipulating Photos in Photoshop CC: 00:10:00 •Exporting from Photoshop CC: 00:04:00 •Editing Togather an HDR Photo in Photoshop CC: 00:03:00 •Intro to Lightroom Classic CC: 00:05:00 •Importing and Organizing in Lightroom Classic CC: 00:11:00 •Crop and Rotate Lightroom Classic CC: 00:05:00 •White Balance in Lightroom Classic: 00:08:00 •Exposure in Lightroom Classic CC: 00:06:00 •Color and Saturation in Lightroom Classic CC: 00:04:00 •Sharpening and Noise Reduction in Lightroom Classic CC: 00:07:00 •Vignettes, Grain and Dehaze in Lightroom Classic CC: 00:06:00 •Exporting in Lightroom Classic CC: 00:10:00 •Lens Corrections in Lightroom Classic CC: 00:05:00 •Split Tone in Lightroom Classic CC: 00:05:00 •Removing Blemishes With the Heal and Clone Tools in Lightroom Classic CC: 00:08:00 •Graduated, Radial and Brush Adjustments in Lightroom Classic CC: 00:10:00 •Adjustment Brush Presets in Lightroom Classic CC: 00:03:00 •Range Masks in Lightroom Classic CC: 00:05:00 •Full Edit - Portrait in Lightroom Classic CC: 00:19:00 •Full Edit - Black and White Action in Lightroom Classic CC: 00:09:00 •Intro to Lightroom CC: 00:03:00 •Import and Organize in Lightroom CC: 00:10:00 •Crop and Rotate in Lightroom CC: 00:03:00 •White Balance and Saturation in Lightroom CC: 00:06:00 •Light - Exposure and Tone Curve in Lightroom CC: 00:08:00 •Color Mixer in Lightroom CC: 00:02:00 •Effects in Lightroom CC: 00:05:00 •Split Toning in Lightroom CC: 00:01:00 •Details in Lightroom CC: 00:05:00 •Optics in Lightroom CC: 00:03:00 •Geometry in Lightroom CC: 00:04:00 •Exporting and Sharing Lightroom CC: 00:02:00 •Healing and Clone Brushes in Lightroom CC: 00:04:00 •Brush Adjustments Lightroom CC: 00:04:00 •Radial and Linear Gradients Lightroom CC: 00:05:00 •Advanced Optione and Presets in Lightroom CC: 00:04:00 •Full Edit - Night Photo in Lightroom CC: 00:11:00 •Full Edit - Portrait in Lightroom CC: 00:14:00 •Editing Photos in Your Web Browses With Lightroom CC: 00:03:00 •Intro to Mac Photos: 00:02:00 •Importing and Organizing Mac Photos: 00:07:00 •Cropping and Rotating in Mac Photos: 00:05:00 •Exposure Adjustments in Mac Photos: 00:04:00 •White Balance in Mac Photos: 00:06:00 •Color, Saturation, HSL in Mac Photos: 00:06:00 •Noise Reduction and Sharpening in Mac Photos: 00:07:00 •Vignettes, Contrast, Black and White in Mac Photos: 00:06:00 •Exporting in Mac Photos: 00:06:00 •Full Edit -Portrait in Mac Photos: 00:10:00 •Full Edit - Landscape in Mac Photos: 00:09:00 •Intro to Google Photos: 00:02:00 •Importing and Organizing in Google Photos: 00:04:00 •Editing Photos in Google Photos in Google photos: 00:07:00 •Downloading and Sharing in Google Photos: 00:03:00 •Full Edit - Macro in Google Photos: 00:05:00 •Full Edit - Landscape in Google Photos: 00:06:00 •Intro to Photoshop Express: 00:01:00 •Importing and Understanding the Workspace in Photoshop Express: 00:04:00 •The Editing Workspace and Applying Filters in Photoshop Express: 00:03:00 •Crop and Rotate in Photoshop Expressle: 00:03:00 •Editing Photos in Photoshop Express: 00:07:00 •Red Eye Removal, Text and Frames in Photoshop Express: 00:04:00 •Removing Blemishes: 00:01:00 •Saving and Exporting in Photoshop Express: 00:02:00 •Creating Collages in Photoshop Express: 00:05:00 •Full Edit - Landscape in Photoshop Express: 00:05:00 •Full Edit - Product Photo in Photoshop Express: 00:05:00 •Intro to Snapseed: 00:01:00 •Opening Photos and Navigating the App: 00:05:00 •Making Adjustments and Editing Exposure: 00:05:00 •Cropping: 00:02:00 •White Balance: 00:02:00 •Details and Sharpening: 00:02:00 •Tone Curves: 00:03:00 •Rotate, Perspective and Expand: 00:04:00 •Making Edits to Selected Parts of an Image: 00:04:00 •Removing Blemishes and Healing Brush: 00:01:00 •Snapseed Photo Styles: 00:07:00 •Text and Frames: 00:02:00 •Saving and Exporting: 00:03:00 •Full Portrait Edit: 00:06:00 •Intro to Sharing: 00:02:00 •Online Platforms for Photographers: 00:09:00 •Having Success on Instagram: 00:07:00 •Activity - Portfolio: 00:01:00 •Creating a Portfolio with Wix: 00:17:00 •Chat about Having an Online Presence: 00:07:00 •Chat about Getting More Followers: 00:05:00 •A Chat about Best Web Platforms for Photographers: 00:06:00 •Intro to Starting a Photography Business: 00:01:00 •Starting a Photo Business: 00:04:00 •Finding Your First Client: 00:05:00 •Payments and Accounting: 00:02:00 •How Much Should You Charge: 00:05:00 •Contracts: 00:03:00 •Income and Expense Tracking: 00:03:00 •A Chat About Getting our First Clients: 00:06:00 •A Chat About the Gear You Need to Start a Business: 00:03:00 •A Chat About How Much You Should Charge: 00:09:00 •Intro to Stock Photography: 00:01:00 •The Best Stock Photos Sites to Sell on: 00:02:00 •Selling Stock Photography on Your Own: 00:03:00 •How Licensing: 00:04:00 •How to Print Your Photos: 00:03:00 •How Big Can You Print Your Photos: 00:02:00 •Framing: 00:02:00 •Intro and Tips for Wildlife Photography: 00:02:00 •Wildlife Photography Demonstration: 00:06:00 •Photo Chat - Sam's Archipelago Trip: 00:05:00 •Activity - Nature: 00:01:00 •Thank You and Conclusion Video: 00:03:00 •Assignment - Professional Photography Diploma: 00:00:00

Overview Take a journey online and become a first-class Photographer, with creative skills that will impress acquaintances and clients alike. This Professional Photography course provides the complete learning package for camera enthusiasts and budding shutterbugs. The learning modules offer expert coaching for producing images with perfect compositions, great lighting effects, and emotional power. You will surprise yourself with your photographic talents once you have completed the course and start to use professional equipment and techniques. As well as mastering editing and framing, you will even be guided on how to take stunning photos with mobile devices and start your own private business. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Professional Photography. It is available to all students, of all academic backgrounds. Requirements Our Professional Photography is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management , Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 36 sections • 279 lectures • 20:27:00 total length •Introduction to the Photography Masterclass: 00:03:00 •How Does a Camera Work: 00:01:00 •Lecture Types: 00:02:00 •Intro to Exposure: 00:02:00 •What is Aperture: 00:08:00 •What is Shutter Speed: 00:04:00 •What is ISO: 00:06:00 •The Exposure Triangle: 00:09:00 •Using the Exposure Meter: 00:09:00 •Metering Modes - Advanced Lesson: 00:03:00 •Exposure Compensation - Advanced Lesson: 00:04:00 •Dynamic Range - Advanced Lesson: 00:03:00 •HDR and Bracketing - Advanced Lesson: 00:02:00 •Reading a Histogram: 00:02:00 •What is an Exposure: 00:01:00 •Exposure Modes: 00:09:00 •Intro to Activities: 00:01:00 •Activity - Exposure: 00:01:00 •Intro to Composition: 00:01:00 •The Rule of Thirds: 00:03:00 •Negative Space: 00:02:00 •Leading Lines: 00:03:00 •Symmetry and Balance: 00:02:00 •Perspective and Angles: 00:07:00 •Backgrounds: 00:03:00 •Activity - Composition: 00:01:00 •Advanced - Shooting Portraits with Wide vs Telephoto Lenses: 00:01:00 •Intro to Focus and Depth of Field: 00:01:00 •Understanding Depth of Field: 00:03:00 •How to Get a Blurrier Background: 00:02:00 •Manual vs Auto Focus: 00:03:00 •Auto Focus Modes: 00:05:00 •Getting Sharp Focus on Fast Moving Objects: 00:03:00 •What is Bokeh: 00:01:00 •Viewfinder Focus: 00:01:00 •Activity - Fast Objects: 00:01:00 •Intro to Camera Anatomy: 00:01:00 •The Main Camera Features: 00:05:00 •Camera Scene Modes: 00:03:00 •File Types and Formats: 00:09:00 •DSLR va Mirrorless Cameras: 00:03:00 •The Sensor: 00:06:00 •Continuous and Burst Modes: 00:02:00 •Resolution and Quality: 00:03:00 •Intro to White Balance and Color: 00:01:00 •What is White Balance: 00:03:00 •The Kelvin Light Temperature Scale: 00:04:00 •Automatic Balance Modes: 00:03:00 •Color Modes and In-Camera Adjustments: 00:03:00 •Light Spectrum and Theory 20 hours ago more: 00:02:00 •Using Colors Creatively: 00:03:00 •Black and White Photography: 00:04:00 •Activity - Creative Color: 00:01:00 •Advanced - Custom White Balance: 00:03:00 •Intro to Lighting: 00:02:00 •Using Natural Light: 00:08:00 •Using Natural Light a Window: 00:03:00 •Using Artificial Light: 00:07:00 •Using the on Board Camera Flash: 00:03:00 •Using an External Flash: 00:10:00 •Using a Light Kit: 00:04:00 •Creative Lighting: 00:05:00 •Activity - Lighting: 00:01:00 •Intro to Mobile Photography: 00:02:00 •Using a Smartphone Camera: 00:03:00 •Exposing Properly With the Smartphone Camera: 00:01:00 •Tips for Shooting With Your Mobile Camera: 00:04:00 •Shooting in Low Light With a Smartphone: 00:07:00 •Mobile Camera Accessories: 00:02:00 •Using Portrait Mode: 00:03:00 •Intro to Cameras: 00:01:00 •Camera Types: 00:03:00 •What is Your Budget: 00:03:00 •How and Where to Buy a Camera: 00:02:00 •What is the Best Beginner Camera: 00:06:00 •How to Build Out Your Camera Kit: 00:03:00 •Introducing Our Chats: 00:01:00 •A Chat About Buying a New Camera: 00:21:00 •Intro to Lenses: 00:01:00 •A Deeper Dive into Focal Length: 00:07:00 •A Deeper Dive Into Aperture: 00:05:00 •Primes vs Zooms: 00:06:00 •Prime vs Zoom - Quality Comparison: 00:02:00 •Upgrading Your Lenses - Kit vs Pro: 00:01:00 •Lens Stabilization: 00:03:00 •Filter Demonstration: 00:03:00 •Specialty and Creative Lenses: 00:04:00 •How to Clean Your Camera Lens: 00:06:00 •Intro to Camera Accessories: 00:01:00 •Memory Cards: 00:04:00 •Batteries: 00:02:00 •Stabilization: 00:04:00 •Flashes and Lights: 00:02:00 •Camera Bags: 00:03:00 •Hard Drives: 00:03:00 •Sam's Favorite Bags: 00:03:00 •Intro to Scenarios: 00:01:00 •Intro and Tips for Portrait Photography: 00:02:00 •Portrait Photo Demo: 00:08:00 •Intro and Tips for Long Exposure Photography: 00:02:00 •Daytime Long Exposure Demo: 00:19:00 •Activity - Portrait: 00:01:00 •Nighttime Long Exposure: 00:09:00 •Activity - Long Exposure: 00:01:00 •Intro and Tips for Landscape Photography: 00:02:00 •Landscape Photo demo: 00:07:00 •Activity - Landscape: 00:01:00 •Intro and Tips for Product Photography: 00:03:00 •Product Photo Demonstration with Natural Light: 00:07:00 •Product Photography with Lights: 00:03:00 •Adding a Refiection: 00:02:00 •DIY Light Box: 00:05:00 •Activity - Product: 00:01:00 •Editing Product Photos: 00:14:00 •Intro and Tips for Low Light Photography: 00:02:00 •Low Light Demo: 00:08:00 •Activity - Low light: 00:04:00 •Intro and Tips for Sports and Action Photography: 00:02:00 •Sports Photography: 00:08:00 •Activity - Action and Sports: 00:01:00 •Intro and Tips for Macro Photography: 00:02:00 •Macro Photography Demo: 00:05:00 •Activity - Macro: 00:01:00 •Street Photo demo: 00:04:00 •Activity - Street and Architecture: 00:01:00 •Intro to Event Photography: 00:02:00 •A Chat About Event Photography: 00:04:00 •Bring the Right Tools: 00:05:00 •Be Aware of Your Surrounding: 00:05:00 •Be Quick With Your Settings: 00:05:00 •Capture the Details: 00:04:00 •An Overview of Shooting a Wedding: 00:10:00 •Activity - Events: 00:01:00 •Intro to Drone Photography: 00:01:00 •Our Recommended Drone Equipment: 00:06:00 •Drone Tips: 00:06:00 •Drone Demo: 00:12:00 •Activity - Aerial Photography: 00:01:00 •Intro and for Night Photography: 00:01:00 •Night Photo Demo: 00:04:00 •Activity - Night: 00:01:00 •Intro to Editing: 00:01:00 •Activity - Photo Editing: 00:01:00 •Intro Photoshop: 00:05:00 •Opening Photos in Photoshop CC: 00:05:00 •Cropping in Photoshop CC: 00:03:00 •White Balance in Photoshop CC: 00:04:00 •Proper Photo Editing Workflow in Photoshop Photoshop CC: 00:06:00 •Exposure Photoshop CC: 00:03:00 •Color and Saturation in Photoshop CC: 00:04:00 •Sharpening and Noise Reduction in Photoshop CC: 00:06:00 •Tone Curve in Photoshop CC: 00:03:00 •Effects - Vignettes, Grain, Dehaze in Photoshop CC: 00:04:00 •Saving and Exporting in Photoshop CC: 00:08:00 •HSL and Grayscale in Photoshop CC: 00:05:00 •Split Toning in Photoshop CC: 00:03:00 •Lens Corrections in Photoshop CC: 00:06:00 •Spot and Blemish Removal in Photoshop CC: 00:04:00 •Targeted Adjustments in Photoshop CC: 00:05:00 •Straighten and Transform Tools in Photoshop CC: 00:03:00 •Graduated, Radial, Brush Filters in Photoshop CC: 00:08:00 •Range Masks in Photoshop CC: 00:07:00 •Full Landscape Edit in Photoshop CC: 00:15:00 •Full Portrait in Photoshop CC: 00:11:00 •Cropping in Photoshop CC: 00:04:00 •Layer Panel Workflow in Photoshop CC: 00:02:00 •Making Photo Adjustment in Photoshop CC: 00:11:00 •Removing Background from Photo in Photoshop CC: 00:08:00 •Favorite Tools for Manipulating Photos in Photoshop CC: 00:10:00 •Exporting from Photoshop CC: 00:04:00 •Editing Togather an HDR Photo in Photoshop CC: 00:03:00 •Intro to Lightroom Classic CC: 00:05:00 •Importing and Organizing in Lightroom Classic CC: 00:11:00 •Crop and Rotate Lightroom Classic CC: 00:05:00 •White Balance in Lightroom Classic: 00:08:00 •Exposure in Lightroom Classic CC: 00:06:00 •Color and Saturation in Lightroom Classic CC: 00:04:00 •Sharpening and Noise Reduction in Lightroom Classic CC: 00:07:00 •Vignettes, Grain and Dehaze in Lightroom Classic CC: 00:06:00 •Exporting in Lightroom Classic CC: 00:10:00 •Lens Corrections in Lightroom Classic CC: 00:05:00 •Split Tone in Lightroom Classic CC: 00:05:00 •Removing Blemishes With the Heal and Clone Tools in Lightroom Classic CC: 00:08:00 •Graduated, Radial and Brush Adjustments in Lightroom Classic CC: 00:10:00 •Adjustment Brush Presets in Lightroom Classic CC: 00:03:00 •Range Masks in Lightroom Classic CC: 00:05:00 •Full Edit - Portrait in Lightroom Classic CC: 00:19:00 •Full Edit - Black and White Action in Lightroom Classic CC: 00:09:00 •Intro to Lightroom CC: 00:03:00 •Import and Organize in Lightroom CC: 00:10:00 •Crop and Rotate in Lightroom CC: 00:03:00 •White Balance and Saturation in Lightroom CC: 00:06:00 •Light - Exposure and Tone Curve in Lightroom CC: 00:08:00 •Color Mixer in Lightroom CC: 00:02:00 •Effects in Lightroom CC: 00:05:00 •Split Toning in Lightroom CC: 00:01:00 •Details in Lightroom CC: 00:05:00 •Optics in Lightroom CC: 00:03:00 •Geometry in Lightroom CC: 00:04:00 •Exporting and Sharing Lightroom CC: 00:02:00 •Healing and Clone Brushes in Lightroom CC: 00:04:00 •Brush Adjustments Lightroom CC: 00:04:00 •Radial and Linear Gradients Lightroom CC: 00:05:00 •Advanced Optione and Presets in Lightroom CC: 00:04:00 •Full Edit - Night Photo in Lightroom CC: 00:11:00 •Full Edit - Portrait in Lightroom CC: 00:14:00 •Editing Photos in Your Web Browses With Lightroom CC: 00:03:00 •Intro to Mac Photos: 00:02:00 •Importing and Organizing Mac Photos: 00:07:00 •Cropping and Rotating in Mac Photos: 00:05:00 •Exposure Adjustments in Mac Photos: 00:04:00 •White Balance in Mac Photos: 00:06:00 •Color, Saturation, HSL in Mac Photos: 00:06:00 •Noise Reduction and Sharpening in Mac Photos: 00:07:00 •Vignettes, Contrast, Black and White in Mac Photos: 00:06:00 •Exporting in Mac Photos: 00:06:00 •Full Edit -Portrait in Mac Photos: 00:10:00 •Full Edit - Landscape in Mac Photos: 00:09:00 •Intro to Google Photos: 00:02:00 •Importing and Organizing in Google Photos: 00:04:00 •Editing Photos in Google Photos in Google photos: 00:07:00 •Downloading and Sharing in Google Photos: 00:03:00 •Full Edit - Macro in Google Photos: 00:05:00 •Full Edit - Landscape in Google Photos: 00:06:00 •Intro to Photoshop Express: 00:01:00 •Importing and Understanding the Workspace in Photoshop Express: 00:04:00 •The Editing Workspace and Applying Filters in Photoshop Express: 00:03:00 •Crop and Rotate in Photoshop Expressle: 00:03:00 •Editing Photos in Photoshop Express: 00:07:00 •Red Eye Removal, Text and Frames in Photoshop Express: 00:04:00 •Removing Blemishes: 00:01:00 •Saving and Exporting in Photoshop Express: 00:02:00 •Creating Collages in Photoshop Express: 00:05:00 •Full Edit - Landscape in Photoshop Express: 00:05:00 •Full Edit - Product Photo in Photoshop Express: 00:05:00 •Intro to Snapseed: 00:01:00 •Opening Photos and Navigating the App: 00:05:00 •Making Adjustments and Editing Exposure: 00:05:00 •Cropping: 00:02:00 •White Balance: 00:02:00 •Details and Sharpening: 00:02:00 •Tone Curves: 00:03:00 •Rotate, Perspective and Expand: 00:04:00 •Making Edits to Selected Parts of an Image: 00:04:00 •Removing Blemishes and Healing Brush: 00:01:00 •Snapseed Photo Styles: 00:07:00 •Text and Frames: 00:02:00 •Saving and Exporting: 00:03:00 •Full Portrait Edit: 00:06:00 •Intro to Sharing: 00:02:00 •Online Platforms for Photographers: 00:09:00 •Having Success on Instagram: 00:07:00 •Activity - Portfolio: 00:01:00 •Creating a Portfolio with Wix: 00:17:00 •Chat about Having an Online Presence: 00:07:00 •Chat about Getting More Followers: 00:05:00 •A Chat about Best Web Platforms for Photographers: 00:06:00 •Intro to Starting a Photography Business: 00:01:00 •Starting a Photo Business: 00:04:00 •Finding Your First Client: 00:05:00 •Payments and Accounting: 00:02:00 •How Much Should You Charge: 00:05:00 •Contracts: 00:03:00 •Income and Expense Tracking: 00:03:00 •A Chat About Getting our First Clients: 00:06:00 •A Chat About the Gear You Need to Start a Business: 00:03:00 •A Chat About How Much You Should Charge: 00:09:00 •Intro to Stock Photography: 00:01:00 •The Best Stock Photos Sites to Sell on: 00:02:00 •Selling Stock Photography on Your Own: 00:03:00 •How Licensing: 00:04:00 •How to Print Your Photos: 00:03:00 •How Big Can You Print Your Photos: 00:02:00 •Framing: 00:02:00 •Intro and Tips for Wildlife Photography: 00:02:00 •Wildlife Photography Demonstration: 00:06:00 •Photo Chat - Sam's Archipelago Trip: 00:05:00 •Activity - Nature: 00:01:00 •Thank You and Conclusion Video: 00:03:00

An insightful, enjoyable and experiential programme to help you analyse data and information and make a balanced decision based upon sound commercial reasoning. It will enable you to identify options, make decisions and take actions based on a thorough analysis combined with instinct and intuition to make a positive effect on profitability. This programme will help you: Identify ways to analyse data and sort relevant from irrelevant information Develop analytical and numerate thinking, and consider the financial implications of a decision Make decisions based on sound commercial reasoning - a mix of intuition and analysis Select from a range of tools to analyse a situation and apply these effectively Understand how costs and profits are calculated Use tried-and-tested techniques to manage and control your budgets Appreciate the fundamentals of financial analysis Focus on the bottom line Identify the basics of capital investment appraisal for your business Evaluate results and seek opportunities for improvement to your business 1 The commercial environment What do shareholders and investors want? What do managers want? Profit v non-profit organisations Investor expectations 2 Financial and non-financial information Risk and reward considerations Drivers of commercial decisions 3 Running a business A practical exercise to bring financial statements to life Different stakeholder interests in a business The impact and consequences of decisions on financial statements 4 Where do I make a difference to the organisation? How can I contribute to an improved business performance? Key performance indicators - measuring the right things A 'balanced scorecard' approach - it's not all about money! 5 A 'balanced scorecard' approach Analysing and reviewing my contribution to the business direction What is the current focus of my commercial decisions? Developing the business in the right way - getting the balance right! Where should/could it be in the future? Do my decisions support the overall vision and strategy? 6 Making commercial decisions Left-brain and right-brain thinking Convergent and divergent thinking Analysis and instinct Interactive case study exercise - emotional and rational decisions Reflection - what is my style of making decisions 7 Let's consider the customer! Identifying target markets Differentiating propositions and products Customer service considerations Marketing considerations and initiatives Pricing strategies and considerations 8 Strategic analysis The external environment The internal environment LEPEST analysis SWOT analysis Forecasting Group activity - analysing markets and the competition How do these improve your decisions? 9 Comparing performance Analysing key financial ratios Ways to compare performance and results Break-even analysis 10 Profit and loss accounts and budgeting Managing income and expenditure The budgeting process How does this link to the profit and loss account? Managing and controlling a cost centre/budget The role of the finance department Different ways of budgeting Incremental budgeting Zero-based budgeting 11 Understanding the balance sheet Purpose of balance sheets Understanding and navigating the content What does a balance sheet tell you? How do you affect your balance sheet? Links to the profit and loss account A practical team exercise that brings financial statements to life 12 Business decisions exercise How does this improve your decisions? A practical exercise to apply new knowledge and bring commercial thinking to to life The impact and consequences of decisions on financial statements 13 Working capital Why is this important? The importance of keeping cash flowing Business decisions that affect cash Calculating profit 14 Capital investment appraisal Capex v Opex Payback Return on investment The future value of money The concept of hurdle rate 15 Lessons learned and action planning So what? Recap and consolidation of learning The decisions that I need to consider Actions to achieve my plan