43 Courses

Description Retargeting or remarketing refers to any digital advertising campaign that targets ads for promoting products and services to the individuals who had thrashed out your site earlier. It's easy to assume that retargeting is easy to do, but don't be fooled. It is quite challenging to re-engage with your abandoning website visitors. In this Retargeting Training course, you will learn how to productively re-engage with your abdicating website visitors to capture them to come back to your site and converts window-shoppers into buyers. Get introduced to the simple steps to create retargeting campaigns with the right message and at the right time. Explaining how retargeting works is the core of this course and it also explains effective remarketing campaigns in Google AdWords, the tools used in retargeting and how 'follow-me' ads positively get served in the most effective way possible. Assessment: This course does not involve any MCQ test. Students need to answer assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Once the answers are submitted, the instructor will check and assess the work. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Retargeting Training is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Retargeting Training is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Module : 01 Introduction FREE 00:02:00 Retargeting Overview 00:12:00 The Retargeting Companies 00:11:00 Social Media Retargeting 00:04:00 Make Sure You Qualify 00:08:00 User Intent and Engagement 00:08:00 Segmentation 00:09:00 Module : 02 Taking Your Traffic's Temperature 00:06:00 Banner Ad Sizes and Graphic Design 00:11:00 Frequency Caps 00:05:00 Google Retargeting 00:03:00 Perfect Audience Walkthrough 00:26:00 How Tracking Platforms Differ 00:05:00 Module : 03 What Is Success Hacking 00:02:00 Success Hacking The Landing Pages 00:08:00 Success Hacking The Offer 00:02:00 Success Hacking Ad Copy 00:10:00 Success Hacking Traffic Source 00:01:00 The Success Formula 00:04:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Course Overview: Starting a Business: Principles and Practice in the UK In the ever-evolving landscape of entrepreneurship, starting and sustaining a successful business demands a profound understanding of fundamental principles and practical strategies. 'Starting a Business: Principles and Practice in the UK' is a comprehensive course meticulously designed to equip aspiring entrepreneurs and seasoned professionals alike with the knowledge and skills necessary to navigate the complexities of launching and managing a business in the United Kingdom.   Module 1: The Basics of Starting a Business in the UK Embark on your entrepreneurial journey by laying a solid foundation with Module 1. Delve into the legal, financial, and logistical aspects of starting a business in the UK. From choosing the right business structure to registering with the appropriate authorities, this module provides essential insights into the procedural requirements and regulatory frameworks governing new ventures. Gain clarity on tax obligations, business licenses, and compliance standards, empowering you to navigate the initial stages of entrepreneurship with confidence and proficiency. Module 2: Running a Business in the UK Transition seamlessly from inception to operation with Module 2, which focuses on the practical intricacies of running a business in the UK. Explore topics such as business planning, resource allocation, and operational management to optimize efficiency and maximize productivity. Cultivate essential skills in team leadership, time management, and problem-solving, essential for sustaining long-term success in the competitive marketplace. Harness the power of technology and innovation to streamline processes, enhance customer experiences, and stay ahead of the curve in today's dynamic business landscape. Module 3: Market Analysis Unlock the secrets to market dominance with Module 3, where you'll master the art of market analysis. Learn how to conduct comprehensive research to identify target demographics, assess competitors, and uncover untapped opportunities. Explore market trends, consumer behavior, and demand dynamics to formulate strategic business decisions rooted in data-driven insights. Develop proficiency in market segmentation, positioning strategies, and product differentiation to carve out a distinctive niche and establish a competitive advantage in your industry. Module 4: Networking and Creating a Client Base Forge invaluable connections and cultivate a loyal clientele with Module 4, dedicated to networking and client acquisition strategies. Discover the power of networking events, industry conferences, and online platforms in expanding your professional network and fostering meaningful relationships with potential clients and collaborators. Master the art of effective communication, relationship-building, and customer engagement to nurture long-term partnerships and drive business growth. Explore innovative approaches to client acquisition, including referral programs, strategic alliances, and digital marketing tactics tailored to your target audience. Module 5: Sales and Marketing Elevate your sales and marketing prowess with Module 5, where you'll uncover the secrets to driving revenue and amplifying brand visibility. Dive into the fundamentals of sales psychology, persuasion techniques, and objection handling to close deals with confidence and finesse. Explore a myriad of marketing channels, including digital advertising, content marketing, and social media strategies, to reach and resonate with your target audience effectively. Develop strategic marketing plans, captivating campaigns, and compelling brand narratives to position your business for sustainable growth and long-term success in the UK market.   Conclusion 'Starting a Business: Principles and Practice in the UK' is more than just a course; it's your roadmap to entrepreneurial excellence in one of the world's most dynamic business environments. Whether you're a budding entrepreneur embarking on your maiden venture or a seasoned professional seeking to refine your skills and expand your horizons, this course offers unparalleled guidance, resources, and expertise to help you navigate the intricacies of entrepreneurship and achieve your business goals in the UK. Enroll today and embark on a transformative journey toward success and prosperity in the dynamic world of business. Course Curriculum Module 1 The Basics of Starting a Business in the UK The Basics of Starting a Business in the UK 00:00 Module 2 Running a Business in the UK Running a Business in the UK 00:00 Module 3 Market Analysis Market Analysis 00:00 Module 4 Networking and Creating a Client Base Networking and Creating a Client Base 00:00 Module 5 Sales and Marketing Sales and Marketing 00:00

24-Hour Knowledge Knockdown! Prices Reduced Like Never Before Did you know that in the UK, 90% of adults now use the internet daily? This means that if you're not reaching your target audience online, you're missing out on a massive opportunity. Are you ready to take your marketing skills to the digital age and turn clicks into customers? This Digital Marketing and Advertising bundle is your one-stop shop for mastering the art of digital marketing and advertising. Our course bundle equips you with the in-demand knowledge and techniques needed to thrive in the dynamic world of digital marketing. You'll learn how to create and execute effective digital marketing campaigns, measure their success, and continually optimise your strategies to achieve the best possible results. Additionally learn powerful growth hacking strategies, and discover how to convert website traffic into paying customers. Our Bundle contains 5 of our premium courses for one discounted price: Course 01: Digital Marketing Course 02: Digital Marketing - Growth Hacking Techniques Course 03: Learn to Drive Traffic into Sales through Digital Marketing Course 04: Marketing and Advertising Diploma Course 05: Digital Marketing and Advertising So don't wait - enrol in our Digital Marketing and Advertising course today and start building the foundation for a successful career in this exciting and in-demand field. Learning Outcomes of Digital Marketing and Advertising Understand the fundamentals of digital marketing strategies and tools. Learn innovative growth hacking techniques to boost business growth. Master techniques for converting online traffic into sales. Gain comprehensive knowledge of marketing principles and advertising tactics. Develop skills to create and manage effective digital advertising campaigns. Integrate digital marketing and advertising skills for holistic expertise. Why Choose Us? Get a Free CPD Accredited Certificate upon completion of Digital Marketing and Advertising Get a free student ID card with Digital Marketing and Advertising Training program (£10 postal charge will be applicable for international delivery) The Digital Marketing and Advertising is affordable and simple to understand This course is entirely online, interactive lesson with voiceover audio Get Lifetime access to the Digital Marketing and Advertising course materials The Digital Marketing and Advertising comes with 24/7 tutor support Start your learning journey straightaway! *** Course Curriculum *** Course 01: Digital Marketing Section 1: Introduction Section 2: How To Apply The Internet Marketing Process Section 3: The Internet Marketing Strategies That Will Increase Your Sales Section 4: Creating An Internet Marketing Strategy For Your Business Section 5: Structuring And Auditing Of Website Course 02: Digital Marketing - Growth Hacking Techniques Module 01: Fundamentals Of Digital Marketing Module 02: Growth Hacking Module 03: Customer Journey Module 04: Content Marketing Module 05: SEO Module 06: E-Mail Marketing Module 07: Facebook Marketing Module 08: Instagram Marketing Module 09: Twitter Marketing Module 10: Youtube Marketing Module 11: Mobile Marketing Course 03: Learn to Drive Traffic into Sales through Digital Marketing Introduction to the Course The Everchanging Digital Marketing Landscape A Holistic View of Your Digital Marketing Strategy Create a Website that Converts Create a Compelling Landing Page that Converts Driving Free Traffic to Your Business Tips on Effective Use of Social Media Using Paid Ads to Drive Traffic Using Email Marketing to Increase Sales =========>>>>> And 2 More Courses <<<<<========= How will I get my Certificate? After successfully completing the course, you will be able to order your Certificates as proof of your achievement. PDF Certificate: Free (Previously it was £12.99*5 = £65) CPD Hard Copy Certificate: £29.99 CPD 50 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone interested in learning more about the topic is advised to take this bundle. This bundle is ideal for: Aspiring marketers Small business owners Marketing professionals Digital entrepreneurs Advertising specialists Requirements You will not need any prior background or expertise to enrol in this bundle. Career path After completing this bundle, you are to start your career or begin the next phase of your career. Marketing executive (Salary: £20,000 to £50,000) Advertisers (Salary: £20,000 to £80,000) Market researcher (Salary: £17,000 to £24,000) Advertising media buyer (Salary: £21,000 to £36,000) Brand manager (Salary: £27,000 to £65,000) Advertising media planner Salary: £18,000 to £50,000() Certificates CPD Accredited Digital Certificate Digital certificate - Included Upon passing the Course, you need to order a Digital Certificate for each of the courses inside this bundle as proof of your new skills that are accredited by CPD QS for Free. CPD Accredited Hard Copy Certificate Hard copy certificate - £29.99 Please note that International students have to pay an additional £10 as a shipment fee.

Dive into the captivating realm of social media marketing with our Instagram Marketing course, your gateway to mastering the art of Instagram promotion. This comprehensive course is your key to unlocking the potential of Instagram as a marketing platform. We'll start with the basics, ensuring you have a solid foundation, and then delve into creating a powerful business account. Discover the magic of Instagram Stories and learn how to craft a content strategy that keeps your audience engaged. With insights into advertising, branding, and effective marketing campaigns, you'll elevate your Instagram game to a professional level. Whether you're a business owner, marketer, or simply eager to harness the power of Instagram, this course will equip you with the knowledge and skills to thrive in the dynamic world of social media marketing. Learning Outcomes Gain a deep understanding of Instagram and its marketing potential. Set up and optimize an Instagram business account for success. Create engaging and compelling Stories to captivate your audience. Develop a robust content strategy tailored to your target audience. Master advertising, branding, and growth strategies for effective marketing campaigns. Why choose this Instagram Marketing course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Instagram Marketing course for? Entrepreneurs and business owners seeking to promote their brands on Instagram. Marketing professionals aiming to enhance their social media marketing skills. Individuals interested in pursuing a career in social media marketing. Anyone looking to boost their personal or business presence on Instagram. Students and learners eager to explore the world of social media marketing. Career path Social Media Manager: £20,000 - £50,000 Digital Marketing Specialist: £20,000 - £50,000 Content Strategist: £22,000 - £55,000 Marketing Manager: £25,000 - £60,000 Brand Manager: £25,000 - £60,000 Digital Advertising Specialist: £22,000 - £55,000 Prerequisites This Instagram Marketing does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Instagram Marketing was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Introduction to the Course Instagram introduction 00:01:00 Module 01: Basics of Instagram Basics of Instagram 00:09:00 Module 02: Setting Up an Instagram Business Account Part 01 Username Selection Business Account Setup for Instagram 00:06:00 Part 02 Setting Up the Profile 00:05:00 Module 03: Creating Stories Creating Stories 00:09:00 Module 04: Advertising and Promotions Advertising and Promotions 00:10:00 Module 05: Content Creating Strategy Content Creating Strategy 00:12:00 Module 06: Branding and Growth Strategy Branding and Growth Strategy 00:09:00 Module 07: Marketing Campaign Marketing Campaign 00:07:00 Module 08: Customer Feedback Is Gold Customer Feedback is Gold 00:07:00 Module 09: Rival Research and Reverse Engineering Rival Research and Reverse Engineering 00:06:00 Module 10: Utilising the Instagram Utilities Utilising the Instagram Utilities 00:08:00 Module 11: Some Tricks and Tips Part 01 The Importance and Tips of Instagram Marketing 00:04:00 Part 02 Productive Instagram Marketing Tips 00:12:00 Module 12: Instagram for Non-profits and Service Providers Instagram for Non-profits and Service Providers 00:06:00 Module 13: Current Trends and Issues Current Trends and Issues 00:05:00

Google Ads is one of the world's leading and most powerful advertising platforms. It can help you with many things, including reaching your target audience with relevant ads, driving traffic to your website and increasing sales. So if you work or want to work in marketing, having knowledge of Google Ads is crucial. That's where our Google Ads Training course comes in.    This comprehensive course will teach you everything you need to know to create and manage successful Google Ads campaigns. From setting up your first campaign to tracking your results, we'll walk you through every step of the process. We'll also teach you how to avoid common Google Ads mistakes and optimise your campaigns for maximum results. Our in-depth curriculum includes everything from getting started with Google Ads to mastering the nuances of Adwords bidding strategies. Learn how to craft successful campaigns, improve your Adwords quality score, and employ the latest features offered by Google. You'll be equipped with the knowledge to audit and optimise your campaigns, avoid common Adwords mistakes, and significantly reduce extra spending. Plus, our exclusive content on remarketing strategies and display advertising will help you improve your Adwords performance for amazing results.   This Google Ads Training course is more than just a theoretical course; it's a practical guide filled with real-world examples, actionable advice and inside strategies to give you a competitive edge. By the end of this course, you'll have the confidence and the knowledge to make Google Adwords work for you, boost your online presence, and generate significant results for your business. Embark on this learning journey today, and turn your Google Ads campaigns into revenue-generating machines. Enrol in the Google Ads Training course today! Learning Outcome: Upon completion of the Google Ads Training course, you should be able to:   Understand the basics and importance of Google Ads for businesses. Master the art of creating effective and engaging Google Ads. Gain insights into building successful Adwords campaigns. Learn to avoid common pitfalls and errors in Google Adwords. Develop skills for auditing and optimising your Adwords campaigns. Discover strategies to improve your Adwords quality score. Explore advanced Adwords bidding and remarketing strategies. Familiarise yourself with tracking Google Ads analytics for improved decision-making. Who is this course for: This Google Ads Training course is ideal for:   Marketing professionals looking to enhance their digital advertising skills. Small business owners seeking to expand their online presence. Digital marketing novices aiming to start a career in this field. Freelancers who wish to add Google Ads proficiency to their skillset. Anyone interested in learning about Google Ads and its marketing power. Career path This Google Ads Training course will be helpful for anyone looking to pursue a career as:   Digital Marketing Specialist: £30,000-£40,000 Per year Google Ads Specialist: £35,000-£45,000 Per year SEO & SEM Specialist: £40,000-£50,000 Per year Content Strategist: £35,000-£45,000 Per year Digital Marketing Manager: £45,000-£60,000 Per year Marketing Analyst: £40,000-£55,000 Per year Freelance Digital Marketer: £30,000-£70,000 Per year Certification After studying the course materials of the Google Ads Training course, there will be a written assignment test that you can take either during or at the end of the course. After passing the test, you will have a range of certification options. A CPD Accredited PDF Certificate costs £4.99, while a CPD Accredited Hardcopy Certificate is £8.00. Also, a PDF Transcript costs £4.99, and a Hardcopy Transcript is £9.99. Select according to your needs, and we assure timely delivery of your chosen certificate. Requirements This professionally designed Google Ads Training course does not require you to have any prior qualifications or experience. It is open to everyone, and you can access the course from anywhere at any time. Just enrol and start learning! Course Curriculum Google Ads Training Course Promo 00:03:00 Lesson 01: Getting started with Google Ads 00:04:00 Lesson 02: Create your Google Ads 00:04:00 Lesson 03: Ingredients to build a successful Adwords camping 00:04:00 Lesson 04: Google Adwords mistakes to be avoided 00:04:00 Lesson 05: Google Adwords audit - Optimisation guide 00:06:00 Lesson 06: Improving quality score in Google Adwords 00:04:00 Lesson 07: Adwords display advertising 00:05:00 Lesson 08: Turbocharge Adwords for breakthrough performance 00:03:00 Lesson 09: Content remarketing strategies with Google display network 00:04:00 Lesson 10: Adwords bidding strategies your competitors don't know 00:07:00 Lesson 11: Using Google Adwords for small business 00:03:00 Lesson 12: How to reduce wasted Adwords spend 00:02:00 Lesson 13: Google Adwords features updated 00:04:00 Lesson 14: Tracking Google Ads analytics 00:04:00

Duration 2 Days 12 CPD hours This course is intended for Data Protection Officers Data Protection Managers Auditors Legal Compliance Officers Security Manager Information Managers Anyone involved with data protection processes and programs Overview It will show the world that students know privacy laws and regulations and how to apply them, and that students know how to secure your place in the information economy. When students earn a CIPP credential, it means they've gained a foundational understanding of broad global concepts of privacy and data protection law and practice, including: jurisdictional laws, regulations and enforcement models; essential privacy concepts and principals; legal requirements for handling and transferring data and more. The Certified Information Privacy Professional/United States (CIPP/US) program, developed by the International Association of Privacy Professionals (IAPP) - the world?s largest comprehensive global information privacy community and resource, was the first professional certification ever to be offered in information privacy. The CIPP/US credential demonstrates a strong foundation in U.S. privacy laws and regulations and understanding of the legal requirements for the responsible transfer of sensitive personal data to/from the U.S., the EU and other jurisdictions.This course will provide you with a foundational understanding of broad global concepts of privacy and data protection law and practice, including: jurisdictional laws, regulations and enforcement models; essential privacy concepts and principals; legal requirements for handling and transferring data and more. Introduction to privacy Modern history of privacy Introduction to personal information Overview of data protection roles Summary of modern privacy frameworks Structure of U.S. law Structure and sources of U.S. law and relevant terms Governmental bodies having privacy and information security authority General Data Protection Regulation overview (GDPR) High-level overview of the GDPR Significance of the GDPR to U.S. organizations Roles and responsibilities outlined in the law California Consumer Privacy Act of 2018 (CCPA) High-level overview of the newly passed California Consumer Privacy Act of 2018 Scope Consumer rights Business obligations Enforcement Enforcement of U.S. privacy and security laws Distinguishing between criminal and civil liability Comparing federal and state authority Theories of legal liability Enforcement powers and responsibilities of government bodies, such as the FTC and state attorneys general Information management from a U.S. perspective Developing a privacy program Role of privacy professionals and accountability Employee training User preferences Managing vendors Data classification Federal versus state authority Differences between federal and state authority Preemption Healthcare Privacy laws in healthcare Major components of HIPAA Development of HITECH Privacy protections mandated by other significant healthcare laws Financial privacy Goals of financial privacy laws Key concepts of FCRA, FACTA and GLBA Red Flags Rule, Dodd-Frank and consumer protection laws Education Privacy rights and protections under FERPA Recent amendments provided by PPRA and NCLBA Telecommunications and marketing Rules and regulations of telecommunications entities Laws that govern marketing Addressing privacy in the digital advertising Law enforcement and privacy Privacy laws on intercepting communication Telecommunications industry and law enforcement Laws ensuring rights to financial privacy National security and privacy Rules and regulations on intercepting communication Evolution of the law Collaboration of government agencies and private companies to improve cybersecurity Civil litigation and privacy Privacy issues related to litigation Electronic discovery, redaction and protective orders U.S. discovery rules versus foreign laws Legal overview of workplace privacy Federal and state laws regulating and protecting employee privacy Federal laws prohibiting discrimination Privacy before, during and after employment Lifecycle of employee privacy Background screening Employee monitoring Investigating misconduct and termination Antidiscrimination laws ?Bring your own device? policies State data security laws State laws impacting data security Social Security number use regulation Laws governing data destruction Data breach notification laws Scope of state data breach notification law Nine elements of state data breach notification laws Major differences in state laws

Welcome to the world of Affiliate Marketing, where you can transform your passion for marketing into a rewarding online venture. In this course, we'll take you on a journey through the fundamentals of affiliate marketing, equipping you with the knowledge and skills needed to succeed in the digital realm. Whether you're an aspiring entrepreneur or an enthusiast exploring new opportunities, our comprehensive curriculum will guide you through each step of the affiliate marketing process. From understanding compensation models to creating captivating content and driving traffic to your affiliate website, you'll gain the insights and strategies required to thrive in the dynamic world of affiliate marketing. Learning Outcomes Gain a profound understanding of affiliate marketing and its lucrative potential. Learn the essential steps for becoming a successful affiliate marketer. Explore various compensation models and choose the right one for your business. Master the art of finding, applying to, and partnering with affiliate programs. Develop effective content creation and traffic generation strategies to maximize your affiliate marketing success. Why choose this Affiliate Marketing course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Affiliate Marketing course for? Aspiring entrepreneurs seeking opportunities in the digital marketing space. Marketing enthusiasts looking to turn their passion into a profitable online venture. Website owners and bloggers interested in monetizing their platforms. Anyone curious about affiliate marketing and eager to explore its potential. Individuals eager to boost their online income through affiliate marketing. Career path Affiliate Marketer: £20,000 - £50,000 Digital Marketing Specialist: £24,000 - £55,000 E-commerce Manager: £26,000 - £60,000 Online Sales Manager: £25,000 - £65,000 Content Creator: £18,000 - £45,000 Digital Advertising Manager: £28,000 - £65,000 Prerequisites This Affiliate Marketing does not require you to have any prior qualifications or experience. You can just enrol and start learning. This Affiliate Marketing was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 1: Introduction Unit 1: Welcome to the Course 00:03:00 Section 2: Introduction to Affiliate Marketing Unit 1: What is Affiliate Marketing 00:06:00 Unit 2: Why Affiliate Marketing is Beneficial to Companies 00:02:00 Unit 3: Benefits of Doing Affiliate Marketing 00:03:00 Unit 4: Why Affiliate Marketing is Awesome 00:01:00 Section 3: Before You Begin with Affiliate Marketing Unit 1: 3 Things to Do Before Starting 00:02:00 Unit 2: Understand Different Types of Affiliate Sites 00:02:00 Unit 3: Always Provide Affiliate Disclosure 00:02:00 Section 4: Steps for Affiliate Marketing Unit 1: Steps to Start Affiliate Marketing 00:01:00 Unit 2: Choose a Profitable Niche 00:03:00 Unit 3: Setup Your Website 00:03:00 Section 5: Affiliate Marketing Compensation Model Unit 1: Different Types of Compensation Model 00:03:00 Unit 2: What Are Void Affiliate Transactions 00:03:00 Section 6: Finding & Applying to Affiliate programs Unit 1: How to Find Affiliate Programs 00:02:00 Unit 2: Steps to Choose an Affiliate Program 00:02:00 Unit 3: Working with Affiliate Networks 00:02:00 Unit 4: Download the List of 50 Affiliate Programs & Networks 00:01:00 Section 7: Create Content for Your Affiliate Marketing Website Unit 1: Types of Articles You Can Write 00:04:00 Unit 2: What Are Keywords & How to Find Them 00:05:00 Unit 3: How to Write SEO Friendly Articles 00:02:00 Unit 4: Including Affiliate Links in Articles 00:01:00 Section 8: Strategies to Generate Traffic Unit 1: Why Promoting Content is Important 00:01:00 Unit 2: Promoting with Social Media 00:02:00 Unit 3: Promoting through Pinterest 00:02:00 Unit 4: Using Q & A Forums 00:01:00 Unit 5: Running Paid Ads 00:02:00 Unit 6: Influencer Outreach Method 00:02:00 Unit 7: Using YouTube for Affiliate Marketing 00:02:00 Section 9: Conclusion Unit 1: Conclusion 00:01:00 Assignment Assignment - Affiliate Marketing 00:00:00

Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign.  This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This course will help you understand the methods of automated ad buying and placement, allowing you to reach your target audience at the right time and on the right platforms. You can elevate your advertising strategy and expand your digital skill set with this comprehensive course. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Obtain an understanding of the fundamental aspects of programmatic advertising Recognise what is programmatic advertising Learn the benefits of what is programmatic advertising Understand various what is programmatic advertising strategies Learn about the qualifying media and ad standards Know the walkthrough of the programmatic process Learn about the impact of digital marketing in today's world Know how to set prices in a programmatic environment Realise how the auction works specifically in apps Why Programmatic Advertising Course right for you? This programmatic advertising online course is perfect for those who are willing to understand what is programmatic advertising and become confident digital marketers. This online course will also teach you about the impact of digital marketing in today's world and the benefits of using programmatic advertising. This programmatic advertising online course will also help you acquire knowledge about the qualifying media and ad standards. You will also learn about the walkthrough of the programmatic process and much more after taking this popular online course. By the end of the course, you will acquire a better understanding of what is programmatic advertising and what are its essential elements. After finishing this popular online course, you will also develop the skills required to become a confident digital marketer. Programmatic Advertising Course Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction to Programmatic Advertising Welcome to Programmatic Advertising - Digital Marketing in Today's World High Level, What is Programmatic Advertising and What Are the Advantages Digital Marketing Introduction - Programmatic Advertising Digital Marketing Introduction - Qualifying Media and Ad Standards How It Works - a Walkthrough of the Programmatic Process The Programmatic Process in Action - Walking Through the Process Data Enhanced Ad Buys - Using DMPs to Make More Informed Buying Decisions Programmatic vs. RTB - Defining RTB and Programmatic Programmatic Vs. RTB - They Are Not One in The Same, So What Are They Reporting - Go Beyond Impressions and Clicks and Discover Response, Win, & Fill Setting Pricing in a Programmatic Environment Auctions -Waterfall,Header Bidding, and All About Programmatic Auctions Auctions - an Introduction to First & Second Price Auctions in Digital Marketing Traditional Waterfall - Digital Marketing Process of Serving an Ad Header Bidding - Programmatic Advertising 2.0 - Digital Marketing's New King Mobile Header Bidding - How This Auction Works Specifically in-app Recap & Thank You Recap - Thank You - and Bonus Lecture Who should take this course? This comprehensive programmatic advertising course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. Entry Requirements There are no academic entry requirements for this programmatic advertising course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This programmatic advertising online course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Get the know how on Digital Marketing Are you interested in making your advertisement better? Then learn how to advertise online in the all new world of digital advertising and with this course. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet. There's a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals. Get newfound knowledge in the world of digital marketing with this useful course and learn to advertise your product better. 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For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Advanced Certified Digital Marketing Course Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Advanced Certified Digital Marketing Course is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. 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Digital Marketing Sales and Marketing FREE 00:30:00 How Internet Marketing Works FREE 01:00:00 How To Make Money With Internet Marketing 01:00:00 What is Affiliate Marketing 00:30:00 Competition in Internet Marketing 00:30:00 Researching in Internet Marketing 01:00:00 Desperate Niches 00:30:00 Profitable Niches 00:30:00 Clickbank 00:30:00 What is Traffic? 00:30:00 Traffic vs. Relevance 00:30:00 Article Marketing 01:00:00 Paid forms of Traffic - 1 01:00:00 Paid forms of Traffic - 2 01:00:00 Search Engine Optimization 00:30:00 Search Engine Optimization 2 00:30:00 Best SEO Practice 02:00:00 Blogs - WordPress 01:00:00 Blogs - WordPress II 03:00:00 Email Marketing I 00:30:00 Email Marketing II 01:00:00 Internet Marketing Strategy I 01:00:00 Your own website vs free options online I 00:30:00 Your own website vs free options online II 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Social Media Marketing If You Fail to Plan,You Plan to Fail 00:30:00 Terminology and Jargon You Can't Live Without 00:30:00 Clearing Up Common Misconceptions 01:00:00 Recognizing Basic Plan Mechanics 00:15:00 How Do You Calculate Value On Cash And Point 00:15:00 Payout Transparency 00:15:00 Buy Back Policy 00:30:00 Breakaway 01:00:00 Infinity Bonuses & Blocking 00:30:00 Summary and Closing 00:15:00 Creating Your Facebook Fan Page FREE 01:00:00 Setting Up Your List Building Machine FREE 00:30:00 Integrate images 01:00:00 Final Tips 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a content calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Instagram Marketing What is Instagram? 00:15:00 Instagram for Business 00:15:00 Instagram & Community 00:15:00 Mock Exam Mock Exam- Advanced Certified Digital Marketing Course 00:30:00 Final Exam Final Exam- Advanced Certified Digital Marketing Course 00:30:00