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The course Marketing Communication Strategy and Planning aims to provide participants with a comprehensive understanding of marketing communication principles and best practices. By the end of the course, participants should be able to develop and implement effective marketing communication strategies that align with business objectives, target the right audience, convey compelling messages, and generate measurable results. After the successful completion of the course, you will be able to learn about the following, Understand and apply the concept of Market Segmentation. Develop a Marketing Communications Plan. Understand the Marketing Communications Planning Framework. Understand the concept of Positioning and Repositioning. Understand the nature and application of Marketing Communication Theories. Marketing communication is an essential component of any successful business strategy. This course is designed to provide participants with a comprehensive understanding of marketing communication principles and best practices. Participants will learn how to develop and implement effective marketing communication strategies that align with business objectives and generate measurable results. The course Marketing Communication Strategy and Planning aims to provide participants with a comprehensive understanding of marketing communication principles and best practices. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Marketing Communication Strategy and Planning Self-paced pre-recorded learning content on this topic. Marketing Communication Strategy And Planning Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Manager Communications Manager Public Relations Specialist Brand Manager Advertising Executive Social Media Manager Content Marketing Specialist Digital Marketing Manager Product Manager Sales Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This course aims to provide learners with a comprehensive understanding of the impact of information systems on organizations and business firms. The course will explore the concept of competitive advantage and its dimensions and how strategic information systems can be used to achieve and sustain competitive advantage. Learners will also learn about the various types of information systems, their use in supporting business processes, and how to align IS strategy with business strategy. Additionally, the course will cover the impact of the internet on competitive advantage, Porter's Five Forces, and the Value Chain Analysis. After the successful completion of the course, you will be able to learn about the following, Organization and Information Systems and How Information Systems Impact Organizations and Business Firms? Competency, Competitive Advantage, its dimensions. Strategic Information System. Types of Information System Strategies. Management Information System and Competitive Advantage. The Internet's Impact on Competitive Advantage. Porter's Five Forces and Competitive Advantage. The Value Chain Analysis and Competitive Advantage. Information Systems Products and Services. Types of Information Systems to Support Business Processes. Alignment Between IS Strategy and Business Strategy. The People in Information Systems. This course will give learners an in-depth understanding of the relationship between information systems and organizations. The course will begin by exploring the concept of competitive advantage and its dimensions and how information systems can be used to achieve and sustain competitive advantage. Learners will learn about the different types of information systems strategies, including strategic information systems, management information systems, and the internet's impact on competitive advantage. This course will provide learners with an in-depth understanding of the relationship between information systems and organizations. The course will begin by exploring the concept of competitive advantage and its dimensions, and how information systems can be used to achieve and sustain competitive advantage. Learners will learn about the different types of information systems strategies, including strategic information systems, management information systems, and the internet's impact on competitive advantage. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Appraising Information Systems and Organisation Strategy Self-paced pre-recorded learning content on this topic. Appraising Information Systems and Organisation Strategy Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Business Owners Entrepreneurs Managers and Executives IT Professionals Marketing Professionals Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

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