Advanced Professional Certificate Courses These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD). Advanced Professional Certificate in Strategic Management Advanced Professional Certificate in Strategic Management Aims to enable the learner to understand the fundamental concepts of strategic management and the role of strategy in a business context so that the learner is able to Analyze, Plan and implement strategies for achieving the business strategic goals successfully. The learner will be able to understand the fundamental purpose a business stands for and will be able to learn and develop Vision, Mission, Organization Objective and Goals and formulate strategies. The course aims to enable the learner to understand the business environment, players and dynamics that shape the environment, and different strategies to achieve a competitive advantage and compete over the long term by presenting the business in a unique proposition using different tools and methods such as the SWOT Analysis, BCG Matrix Portfolio Analysis, Stakeholder Analysis, Five Forces Framework, 7 S’s Framework for Analysis, Value Chain Analysis. Learning Outcomes After the successful completion of the certificate, the student will be able to: Explain what is meant by strategy and strategic management Appreciate the importance of strategic management Strategy formulation, Types of Strategies, Deliberate and emergent strategies Understanding the competitive Environment, environmental analysis, 7 S’s Framework Examine SWOT and BCG matrix as tools and models available to analyze the environment Examine Product Market Matrix, Life Cycle Analysis, Porter’s Five Force Framework and Value Chain Analysis as tools and models available to analyze the environment Who is a stakeholder? Stakeholder analysis and relevant strategies Explain ‘Mission’ and ‘Vision’ and provide some examples of mission statements What is core competence? difference between core and general competence Examine how an existing core competence can be evaluated Explain what is meant by competition and competitive advantage Why is it important for a firm to have some form of competitive advantage? Strategic factors and competitive forces Strategic Alliance and Cooperative Strategies Define strategic planning, stages in the strategic planning cycle Examine the various approaches to strategy evaluation Examine the process of effective strategy implementation Highlight the relationship between the strategy development process and implementation Accreditation All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. Entry Requirements There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Business Professional Entrepreneur Business Owner Strategy Manager Strategy Planner Strategic Manger Management Roles
About Course Learn the Fundamental Principles of Copywriting and Start Writing Effective Promotional Pieces In this practical course, you will learn the fundamental principles of copywriting, including: Features versus benefits: How to turn product features into benefits that resonate with your target audience Headlines and leads: How to write strong headlines and leads that capture attention and make people want to read more Dramatization of differences: How to use language to emphasize the unique selling points of your product or service Credibility builders: How to establish your expertise and credibility as a writer Social proof: How to use testimonials and other forms of social proof to persuade people to buy Offers and tone: How to craft irresistible offers and write in a tone that appeals to your target audience You will also get the opportunity to complete three real-life writing assignments and compare your work to that of others. This will give you valuable feedback and help you improve your copywriting skills. By the end of this course, you will be able to: Write effective promotional pieces that generate leads and sales Communicate the unique selling points of your product or service Persuade people to take action Write in a tone that What Will You Learn? Through hands-on practice, know how to turn words into money Analyze any persuasion challenge so as to identify the factors that will move readers to action Include all the necessary elements in either the simplest, shortest marketing piece and more complicated ones Differentiate an offering from the competition Capture a reader's attention, explain what's on offer and clinch the deal Gain confidence from a start-to-finish overview of effective copywriting Course Content Introduction Introduction The What and The So What The Importance of 'What' 6 Ways to Clarify the 'What' Benefits - the 'So What' Capture Attention The Top 8 Types of Headlines 8 Leads That Set the Hook Differentiate and Dramatize Differentiate from the Competition 10 Ways to Dramatize Differences Now You Try #1 Credibility and Proof Credibility Builders The Top 5 Types of Social Proof Credibility Killers Offers What Is an Offer? Elements of Offers Now You Try #2 Putting it All Together Tone Formatting Copy Now You Try #3 Conclusion Conclusion A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsSuitable for absolute beginnersGood review and practice for those with some experience Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire
Join our Youth Work & Leadership course and discover your hidden skills, setting you on a path to success in this area. Get ready to improve your skills and achieve your biggest goals. The Youth Work & Leadership course has everything you need to get a great start in this sector. Improving and moving forward is key to getting ahead personally. The Youth Work & Leadership course is designed to teach you the important stuff quickly and well, helping you to get off to a great start in the field. So, what are you looking for? Enrol now! You Will Learn Following Things: Learn strategies to boost your workplace efficiency. Hone your skills to help you advance your career. Acquire a comprehensive understanding of various topics and tips. Learn in-demand skills that are in high demand among UK employers This course covers the topics you must know to stand against the tough competition. The future is truly yours to seize with this Youth Work & Leadership. Enrol today and complete the course to achieve a certificate that can change your career forever. Details Perks of Learning with IOMH One-to-one support from a dedicated tutor throughout your course. Study online - whenever and wherever you want. Instant Digital/ PDF certificate 100% money back guarantee 12 months access This course covers everything you must know to stand against the tough competition. The future is truly yours to seize with this Youth Work & Leadership. Enrol today and complete the course to achieve a certificate that can change your career forever. Process of Evaluation After studying the course, your skills and knowledge will be tested with an MCQ exam or assignment. You have to get a score of 60% to pass the test and get your certificate. Certificate of Achievement After completing the Youth Work & Leadership course, you will receive your CPD-accredited Digital/PDF Certificate for £5.99. To get the hardcopy certificate for £12.99, you must also pay the shipping charge of just £3.99 (UK) and £10.99 (International). Who Is This Course for? This Youth Work & Leadership is suitable for anyone aspiring to start a career in relevant field; even if you are new to this and have no prior knowledge, this course is going to be very easy for you to understand. On the other hand, if you are already working in this sector, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements There is no prerequisite to enrol in this course. You don't need any educational qualification or experience to enrol in the Youth Work & Leadership course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online course. Career Path The certification and skills you get from this Youth Work & Leadership Course can help you advance your career and gain expertise in several fields, allowing you to apply for high-paying jobs in related sectors. Course Curriculum Youth Work & Leadership Module 01: Introduction to Youth Work 00:13:00 Module 02: Who Are the Youth Workers? 00:11:00 Module 03: Youth Worker Role and Methods 00:20:00 Module 04: Legal Responsibilities 00:17:00 Module 05: Youth Work as a Career (Social Work) 00:22:00 Module 06: Social Influences 00:21:00 Module 07: Youth Work in Mental Health 00:28:00 Module 08: Social Work and Criminal Justice 00:20:00