559 Courses

Embark on an exhilarating journey into online marketing and advertising with our comprehensive course. In today's digital age, mastering the art of online marketing is not just advantageous but imperative for success. Through engaging modules and hands-on exercises, we invite you to delve into the dynamic world of Internet marketing. Unlock the secrets to reaching your target audience effectively and maximising your online presence. Unleash your potential as you explore the intricacies of online advertising, from crafting compelling campaigns to harnessing the power of social media platforms. Our online marketing course offers a blend of theoretical knowledge and practical skills, equipping you with the tools necessary to thrive in the competitive digital marketing landscape. Whether you are a novice seeking to expand your horizons or an entrepreneur aiming to boost your business, this course provides the guidance you need to excel. With a focus on real-world applications, our online marketing and advertising course empowers you to create impactful campaigns that resonate with your audience. From mastering the art of search ads to leveraging the potential of LinkedIn and Twitter advertising, you'll gain invaluable insights into driving traffic and generating leads. Join us on this transformative journey and unlock endless possibilities in online marketing. Learning Outcomes: Develop a comprehensive understanding of online marketing strategies and techniques for advertisement. Gain proficiency in various advertising platforms, including Facebook, Twitter, and LinkedIn. Learn to build effective sales funnels for maximising profits and lead generation. Acquire skills in banner advertising and search ads to enhance online visibility. Apply learned concepts to real-world scenarios, creating impactful marketing campaigns. Why buy this Complete Online Marketing & Advertising Course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Complete Online Marketing & Advertising Course there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Complete Online Marketing & Advertising Course for? Entrepreneurs looking to enhance their online presence. Marketing professionals seeking to broaden their skill set. Small business owners aiming to boost sales through digital marketing. Students interested in pursuing a career in online advertising. Individuals keen on learning effective strategies for internet marketing. Prerequisites This Complete Online Marketing & Advertising Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Complete Online Marketing & Advertising Course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Digital Marketing Specialist: £25,000 - £40,000 per annum Online Advertising Manager: £30,000 - £50,000 per annum Social Media Marketing Coordinator: £20,000 - £35,000 per annum Marketing Analyst: £25,000 - £45,000 per annum E-commerce Manager: £30,000 - £55,000 per annum Search Engine Marketing (SEM) Specialist: £25,000 - £45,000 per annum   Course Curriculum Funnel Building For Massive Profits Intro To Funnel Building 00:01:00 Funnel Building - Part 1 00:04:00 Funnel Building - Part 2 00:07:00 Funnel Building - Part 3 00:09:00 Lead Generation, Traffic & List Building Intro To Lead Generation 00:01:00 Lead Gen - Lead Magnets 00:04:00 Lead Gen - Landing Pages 00:02:00 Lead Gen - Getting Traffic 00:05:00 LinkedIn Advertising Intro To LinkedIn Advertizing 00:01:00 LinkedIn Ads - Campaign Manager 00:07:00 LinkedIn Ads - Creating ADS That SELL - Part 1 00:08:00 LinkedIn Ads - Creating ADS That SELL - Part 2 00:04:00 How To Do Banner Advertising Intro To Banner Advertising 00:01:00 Banner Ads - Designing The Ad 00:04:00 Banner Ads - Ad Campaign Goals 00:05:00 Banner Ads - Setting Uo & Running Campaigns 00:12:00 Twitter Ads For Fun & Profit Intro To Twitter TimeLine Ads 00:01:00 Twitter Ads - Campaign Objects & Details 00:08:00 Twitter Ads - Ad Groups & Targeting 00:06:00 Twitter Ads - Creating The Ad _ Launching 00:04:00 Make Profits With Facebook Ads Intro To Facebook Newsfeed Ads 00:01:00 Facebook Ads - Marketing Objectives 00:05:00 Facebook Ads - Ad Targeting & Budgeting 00:11:00 Facebook Ads - Creating The Ad 00:10:00 Search Ads - For Massive Profits Intro To Search Ads 00:01:00 Search Ads - Marketing Objectives 00:05:00 Search Ads - Ad - Groups & Keywords 00:06:00 Search Ads - Creating & Monitoring Ads 00:05:00

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Duration 4 Days 24 CPD hours This course is intended for Software engineers concerned with building, managing and deploying AI solutions that leverage Azure AI Services, Azure AI Search, and Azure OpenAI. They are familiar with C# or Python and have knowledge on using REST-based APIs to build computer vision, language analysis, knowledge mining, intelligent search, and generative AI solutions on Azure. AI-102 Designing and Implementing an Azure AI Solution is intended for software developers wanting to build AI infused applications that leverage?Azure AI Services,?Azure AI Search, and?Azure OpenAI. The course will use C# or Python as the programming language. Prerequisites Before attending this course, students must have: Knowledge of Microsoft Azure and ability to navigate the Azure portal Knowledge of either C# or Python Familiarity with JSON and REST programming semantics Recommended course prerequisites AI-900T00: Microsoft Azure AI Fundamentals course 1 - Prepare to develop AI solutions on Azure Define artificial intelligence Understand AI-related terms Understand considerations for AI Engineers Understand considerations for responsible AI Understand capabilities of Azure Machine Learning Understand capabilities of Azure AI Services Understand capabilities of the Azure Bot Service Understand capabilities of Azure Cognitive Search 2 - Create and consume Azure AI services Provision an Azure AI services resource Identify endpoints and keys Use a REST API Use an SDK 3 - Secure Azure AI services Consider authentication Implement network security 4 - Monitor Azure AI services Monitor cost Create alerts View metrics Manage diagnostic logging 5 - Deploy Azure AI services in containers Understand containers Use Azure AI services containers 6 - Analyze images Provision an Azure AI Vision resource Analyze an image Generate a smart-cropped thumbnail 7 - Classify images Provision Azure resources for Azure AI Custom Vision Understand image classification Train an image classifier 8 - Detect, analyze, and recognize faces Identify options for face detection analysis and identification Understand considerations for face analysis Detect faces with the Azure AI Vision service Understand capabilities of the face service Compare and match detected faces Implement facial recognition 9 - Read Text in images and documents with the Azure AI Vision Service Explore Azure AI Vision options for reading text Use the Read API 10 - Analyze video Understand Azure Video Indexer capabilities Extract custom insights Use Video Analyzer widgets and APIs 11 - Analyze text with Azure AI Language Provision an Azure AI Language resource Detect language Extract key phrases Analyze sentiment Extract entities Extract linked entities 12 - Build a question answering solution Understand question answering Compare question answering to Azure AI Language understanding Create a knowledge base Implement multi-turn conversation Test and publish a knowledge base Use a knowledge base Improve question answering performance 13 - Build a conversational language understanding model Understand prebuilt capabilities of the Azure AI Language service Understand resources for building a conversational language understanding model Define intents, utterances, and entities Use patterns to differentiate similar utterances Use pre-built entity components Train, test, publish, and review a conversational language understanding model 14 - Create a custom text classification solution Understand types of classification projects Understand how to build text classification projects 15 - Create a custom named entity extraction solution Understand custom named entity recognition Label your data Train and evaluate your model 16 - Translate text with Azure AI Translator service Provision an Azure AI Translator resource Specify translation options Define custom translations 17 - Create speech-enabled apps with Azure AI services Provision an Azure resource for speech Use the Azure AI Speech to Text API Use the text to speech API Configure audio format and voices Use Speech Synthesis Markup Language 18 - Translate speech with the Azure AI Speech service Provision an Azure resource for speech translation Translate speech to text Synthesize translations 19 - Create an Azure AI Search solution Manage capacity Understand search components Understand the indexing process Search an index Apply filtering and sorting Enhance the index 20 - Create a custom skill for Azure AI Search Create a custom skill Add a custom skill to a skillset 21 - Create a knowledge store with Azure AI Search Define projections Define a knowledge store 22 - Plan an Azure AI Document Intelligence solution Understand AI Document Intelligence Plan Azure AI Document Intelligence resources Choose a model type 23 - Use prebuilt Azure AI Document Intelligence models Understand prebuilt models Use the General Document, Read, and Layout models Use financial, ID, and tax models 24 - Extract data from forms with Azure Document Intelligence What is Azure Document Intelligence? Get started with Azure Document Intelligence Train custom models Use Azure Document Intelligence models Use the Azure Document Intelligence Studio 25 - Get started with Azure OpenAI Service Access Azure OpenAI Service Use Azure OpenAI Studio Explore types of generative AI models Deploy generative AI models Use prompts to get completions from models Test models in Azure OpenAI Studio's playgrounds 26 - Build natural language solutions with Azure OpenAI Service Integrate Azure OpenAI into your app Use Azure OpenAI REST API Use Azure OpenAI SDK 27 - Apply prompt engineering with Azure OpenAI Service Understand prompt engineering Write more effective prompts Provide context to improve accuracy 28 - Generate code with Azure OpenAI Service Construct code from natural language Complete code and assist the development process Fix bugs and improve your code 29 - Generate images with Azure OpenAI Service What is DALL-E? Explore DALL-E in Azure OpenAI Studio Use the Azure OpenAI REST API to consume DALL-E models 30 - Use your own data with Azure OpenAI Service Understand how to use your own data Add your own data source Chat with your model using your own data 31 - Fundamentals of Responsible Generative AI Plan a responsible generative AI solution Identify potential harms Measure potential harms Mitigate potential harms Operate a responsible generative AI solution

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Assessment Assessment - Google Ads Masterclass 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

Whether you're currently looking for a job in social media marketing, or consider yourself to already be an expert, this Social Media Marketing Professional Diploma will teach you new skills and refresh any existing knowledge in the field. The course covers everything you need to know, including the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing and market analytics. After completing this course, you will become a certified digital marketing specialist in social media and gain exclusive access to our membership network designed to connect you with peers, experts and opportunities. And because we want as many people as possible to be able to study this important course, we've designed it for both part-time and full-time students, meaning you can study at your own pace. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certificate of Achievement Endorsed Certificate of Achievement from the Quality Licence Scheme Once the course has been completed and the assessment has been passed, all students are entitled to receive an endorsed certificate. This will provide proof that you have completed your training objectives, and each endorsed certificate can be ordered and delivered to your address for only £69. Please note that overseas students may be charged an additional £10 for postage. CPD Certificate of Achievement from Janets After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Who is this course for? Social Media Marketing Professional Diploma is suitable for anyone who want to gain extensive knowledge, potential experience and professional skills in the related field. This is a great opportunity for all student from any academic backgrounds to learn more on this subject. Career path Training offered by the Social Media Marketing Professional Diploma could potentially benefit a range of roles, but would particularly enhance careers in Digital Marketing Social Media Management PR SEO Other social media marketing roles Course Content Social Media Marketing - Understanding Social Media Marketing Social Media Marketing-Marketing As A Business Priority Social Media Marketing-The Buyer Journey Bob's World View Social Media Marketing-Social Media Marketing And SEO Social Media Marketing-Social Media Marketing Platforms Social Media Marketing-Posting On Social Media Platforms Social Media Marketing-Social Media Posting Ideas Social Media Marketing-Creating A Social Media Marketing Post Social Media Marketing-Community Based Marketing Social Media Marketing - Building A Social Media And Content Marketing Plan Social Media Marketing - Cases Studies Creating Social Media Images Profile Image - Creating Your Social Media Profile Image Profile Image - Lighting And Posing Your Subject Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone Blogging - Copywriting For Blogs And Articles Blogging - Writing Your Copy Email Marketing - Building Your Email List Email Marketing - Using Your Email List Email Marketing - Email Copywriting Email Marketing - Email Analytics - Automations - Maintenance Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search Local SEO + SEO - Google Search And Your Position In Local Search Local SEO + SEO - Google My Business - A Strong Local SEO Factor Local SEO + SEO - Building Up Reviews - Including Google Local Reviews Local SEO + SEO - Backlinks - Understand How They Improve SEO Local SEO + SEO - On Site SEO - Improving Your Sites SEO Local SEO + SEO - Keyword Optimisation For Powerful SEO Local SEO + SEO - Local Business Online Marketing YouTube Marketing - YouTube Channel Setup And SEO YouTube Marketing - YouTube Video Launch Strategy Audio Production - Mastering Audio Production For Video And Podcasting Video Production - Mastering Video Lighting And Subject Composition Video Production - Green Screen Video Production Video Production - On Camera Presence - Getting Comfortable On Camera Video Production - Writing A Promotional Script For Your Video Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition Introduction To Vlogging Understanding Instagram Quora Marketing Pinterest Marketing Introduction To Podcasting Course Summary

Google AdWords Beginner to Advanced Overview Ever dreamt of your business shining at the top of Google searches, attracting customers like moths to a flame? That's the magic of Google Ads, and this Google AdWords Beginner to Advanced course is your secret weapon to unlock it. Don't worry if you're new to the game. We'll take you by the hand, starting with the basics and gradually building you up to become a Google Ads mastermind. Whether you're a one-person show or a marketing pro, this Google AdWords Beginner to Advanced course equips you with the knowledge and skills to conquer the online advertising world. Imagine crafting ads that grab attention, target the right people, and bring in results like crazy. That's what you'll learn here. We'll show you how to use cool features like retargeting, automation, and even spy on your competitors. Plus, you'll learn to track your success and tweak your campaigns to get the most out of every penny. And the best part? This Google AdWords Beginner to Advanced course stays ahead of the curve, teaching you the latest tricks and trends in Google Ads. You'll be a marketing ninja, always one step ahead of the game. Ready to take your marketing to the next level and land that dream job? This Google AdWords Beginner to Advanced course is your golden ticket. Enrol now and watch your business skyrocket! Why You Should Choose Google AdWords Beginner to Advanced Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google AdWords Beginner to Advanced is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google AdWords Beginner to Advanced is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Google AdWords Beginner to Advanced Introduction 01. Introduction 00:02:00 Testing to Ad Concepts 02. Introduction to Ad Concepts 00:02:00 03. Example Ad Concepts 00:04:00 04. Label Setup 00:04:00 05. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 06. Understanding the usefulness of this report 00:03:00 07. Linking Google Ads with Search Console 00:04:00 08. Excel Report Setup & Pivot 00:04:00 09. Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10. CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11. The theory behind the double campaign 00:04:00 12. A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13. Introduction to Drafts & Experiments 00:05:00 14. Example experiment Ideas for use 00:06:00 15. Draft & Experiment Setup 00:10:00 16. Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreadsheets template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26. GDN Remarketing 00:06:00 27. Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34. What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36. Dynamic Search Ads 00:03:00 37. Smart Bidding Strategies 00:07:00 38. Lookalike Audiences 00:02:00 39. Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40. Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42. Setting up the Business Data Feed 00:06:00 43. Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

Do you want to prepare for your dream job but strive hard to find the right courses? Then, stop worrying, for our strategically modified Marketing, Content and Sales Management bundle will keep you up to date with the relevant knowledge and most recent matters of this emerging field. So, invest your money and effort in our 33 course mega bundle that will exceed your expectations within your budget. The Marketing, Content and Sales Management related fields are thriving across the UK, and recruiters are hiring the most knowledgeable and proficient candidates. It's a demanding field with magnitudes of lucrative choices. If you need more guidance to specialise in this area and need help knowing where to start, then StudyHub proposes a preparatory bundle. This comprehensive Marketing, Content and Sales Management bundle will help you build a solid foundation to become a proficient worker in the sector. 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Improve listening skills for better understanding and response. Master written communication techniques for business and personal scenarios. Explore non-verbal communication and its impact on effective communication. Understand cultural sensitivity and diversity in communication. Course 11: Creativity and Problem Solving Skills Cultivate creative thinking techniques for problem-solving. Explore methods to overcome creative blocks and foster innovation. Understand the psychology of creativity and its application in various fields. Develop strategies for collaborative problem-solving in professional settings. Apply creative problem-solving skills to real-world scenarios. Course 12: Negotiation Essential Skills - Level 3 Master advanced negotiation techniques for business and personal situations. Understand the principles of principled negotiation and win-win outcomes. Explore the psychology of negotiation and persuasion. Develop strategies for effective conflict resolution through negotiation. Enhance skills in preparing, conducting, and concluding successful negotiations. Course 13: Marketing Online Course Gain a comprehensive understanding of online marketing fundamentals. Explore digital marketing channels, including SEO, SEM, and content marketing. Learn effective online advertising strategies and campaign management. Understand the role of analytics in measuring online marketing success. Develop a strategic online marketing plan for business growth. Course 14: Strategic Planning and Analysis for Marketing Understand the importance of strategic planning in marketing. Analyse market trends and conduct competitor analysis. Develop strategic marketing plans aligned with organisational goals. Implement SWOT analysis and other tools for effective planning. Learn to adapt marketing strategies in response to changing market conditions. Course 15: Webinar Marketing Funnel Master the art of creating and hosting effective webinars. Develop strategies to attract, engage, and convert webinar participants. Understand webinar analytics and measure the success of marketing funnels. Create compelling webinar content for different audience segments. Optimise webinar marketing funnels for lead generation and conversion. Course 16: Sales & Selling Management Course Understand the principles of effective sales management. Develop sales strategies for different market segments. Explore techniques for building and managing a successful sales team. Learn to analyse sales performance and implement improvements. Understand the ethical considerations in sales and selling management. Course 17: Secrets of Successful Sales Master the art of persuasive sales techniques. Develop effective closing strategies for different sales scenarios. Understand customer psychology and buying motivations. Learn objection handling and negotiation skills for successful sales. Apply ethical practices for long-term customer relationships. Course 18: Sales Negotiation Training Understand the dynamics of negotiation in sales. Develop advanced negotiation skills for complex sales scenarios. Learn to navigate objections and challenges during sales negotiations. Explore strategies for achieving win-win outcomes in sales. Apply negotiation tactics to enhance overall sales performance. CPD 330 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Course 19: Visual Merchandising Understand the principles of effective visual merchandising. Learn to create visually appealing and cohesive displays. Explore techniques to attract and engage customers through visual elements. Understand the role of visual merchandising in branding and marketing. Apply principles of colour, layout, and space in visual merchandising. Course 20: Content Management Gain proficiency in content management systems (CMS). Learn to create and organise digital content effectively. Explore strategies for content distribution and syndication. Understand the importance of content governance and compliance. Develop skills for maintaining and updating content for optimal performance. Course 21: Content Writing & Copywriting For SEO and Sales Develop writing skills for effective content creation and copywriting. Understand the principles of SEO writing to enhance online visibility. Learn persuasive copywriting techniques to drive sales and conversions. Explore content planning and strategy for different marketing goals. Apply best practices in writing content that resonates with target audiences. Course 22: Email Content Writing Master the art of writing compelling and engaging email content. Develop strategies for effective email copywriting and storytelling. Understand the psychology of email recipients for impactful communication. Learn to create personalised and targeted email campaigns. Analyse email metrics to improve the effectiveness of content. Course 23: Professional Email Marketing Diploma Gain comprehensive knowledge of email marketing fundamentals. Develop proficiency in email marketing strategy and campaign planning. Explore segmentation and automation for targeted email campaigns. Understand regulatory compliance and ethical considerations in email marketing. Analyse email marketing metrics for continuous improvement. Course 24: Marketing Fundamentals Understand the foundational concepts and principles of marketing. Explore the marketing mix: product, price, place, and promotion. Learn market segmentation and targeting strategies. Understand consumer behaviour and the decision-making process. Apply marketing fundamentals to create effective marketing plans. Course 25: TikTok Marketing for Business Gain insights into the TikTok platform and its audience. Develop strategies for creating engaging and shareable content on TikTok. Understand TikTok's advertising features and options. Learn to leverage TikTok influencers for business promotion. Analyse TikTok analytics to measure the success of marketing efforts. Course 26: Facebook Marketing Gain a comprehensive understanding of Facebook's marketing features. Develop strategies for creating engaging content on the Facebook platform. Explore Facebook advertising options and campaign management. Understand Facebook analytics for measuring campaign performance. Learn to leverage Facebook insights for audience targeting. Course 27: Instagram Marketing Understand Instagram's role in a comprehensive marketing strategy. Develop visually appealing content for Instagram marketing. Explore Instagram advertising features and sponsored content. Learn effective hashtag strategies and community engagement on Instagram. Analyse Instagram analytics for continuous improvement. Course 28: Property Marketing Gain insights into property marketing strategies for different markets. Explore online and offline channels for property promotion. Understand the legal and ethical considerations in property marketing. Learn to create visually appealing property listings and marketing materials. Develop strategies for effective communication with potential buyers and sellers. Course 29: Pinterest Marketing Understand the role of Pinterest in a visual marketing strategy. Develop strategies for creating pinnable and shareable content on Pinterest. Explore Pinterest advertising options for business promotion. Requirements Course 30: Youtube Marketing Diploma Gain a comprehensive understanding of YouTube as a marketing platform. Develop strategies for creating and optimising YouTube channel content. Explore YouTube advertising options and campaign management. Learn to analyse YouTube analytics for measuring video performance. Understand the role of storytelling and engagement in successful YouTube marketing. To participate in this course, all you need is - A smart device A secure internet connection And a keen interest in Marketing, Content and Sales Management Career path Upon completing this essential Bundle, you will discover a new world of endless possibilities. These courses will help you to get a cut above the rest and allow you to be more efficient in the relevant fields.

Duration 5 Days 30 CPD hours This course is intended for A Microsoft Power Platform Functional Consultant is responsible for creating and configuring apps, automations, and solutions. They act as the liaison between users and the implementation team. The functional consultant promotes utilization of solutions within an organization. The functional consultant may perform discovery, engage subject matter experts and stakeholders, capture requirements, and map requirements to features. They implement components of a solution including application enhancements, custom user experiences, system integrations, data conversions, custom process automation, and simple visualizations. This course will teach you to use Microsoft Power Platform solutions to simplify, automate, and empower business processes for organizations in the role of a Functional Consultant. A Microsoft Power Platform Functional Consultant is responsible for creating and configuring apps, automations, and solutions. They act as the liaison between users and the implementation team. The functional consultant promotes utilization of solutions within an organization. The functional consultant may perform discovery, engage subject matter experts and stakeholders, capture requirements, and map requirements to features. They implement components of a solution including application enhancements, custom user experiences, system integrations, data conversions, custom process automation, and simple visualizations. This course may contain a 1-day Applied Workshop. This workshop will allow you to practice your Functional Consultant skills by creating an end-to-end solution to solve a problem for a fictitious company. The solution will include a Microsoft Dataverse database, Power Apps canvas app, and Power Automate flows. Prerequisites Experience as an IT professional or student Working knowledge of Microsoft Power Platform and its key components Knowledge of Microsoft Dataverse (or general data modeling) and security concepts 1 - Describe the business value of the Microsoft Power Platform Explore Microsoft Power Platform Describe the business value of the Power Platform Explore connectors and Microsoft Dataverse Describe how Power Platform works with Microsoft 365 apps and services Explore how Power Platform works with Microsoft Teams Describe how Power Platform works with Microsoft Dynamics 365 apps Describe how Power Platform solutions consume Microsoft Azure services Explore how Microsoft Power Platform apps work together Use Artificial Intelligence to increase productivity 2 - Core components of Power Pages Get started with Power Pages Core tools and components of Power Pages Overview of Power Pages security Overview of Power Pages extensibility 3 - Explore Power Pages templates Site design templates Scenario-based templates Dynamics 365 Power Pages site templates 4 - Explore Power Pages design studio Work with pages Page components Site styling and templates 5 - Explore Power Pages design studio data and security features Data workspace in Power Pages design studio Power Pages security features 6 - Introduction to Power Pages administration Power Pages administrative tools Set up workspace in Power Pages design studio 7 - Get started building with Power BI Use Power BI Building blocks of Power BI Tour and use the Power BI service 8 - Get data with Power BI Desktop Overview of Power BI Desktop Explore Power BI Desktop Connect to data sources Get data from Excel Transform data to include in a report Combine data from multiple sources Clean data to include in a report 9 - Model data in Power BI How to manage your data relationships Create calculated columns Optimize data models Create measures Create calculated tables Explore time-based data 10 - Use visuals in Power BI Create and customize simple visualizations Create slicers Map visualizations Matrices and tables Create scatter, waterfall, and funnel charts Modify colors in charts and visuals Page layout and formatting 11 - Explore data in Power BI Quick insights in Power BI Create and configure a dashboard Ask questions of your data with natural language Create custom Q&A suggestions Share dashboards with your organization Display visuals and tiles in full screen Edit tile details and add widgets Get more space on your dashboard 12 - Publish and share in Power BI Publish Power BI Desktop reports Print and export dashboards and reports Introducing Power BI Mobile Create workspaces in Power BI Build apps Use apps Integrate OneDrive for Business with Power BI Publish to web 13 - Create and manage workspaces in Power BI Distribute a report or dashboard Monitor usage and performance Recommend a development life cycle strategy Troubleshoot data by viewing its lineage Configure data protection 14 - Manage semantic models in Power BI Use a Power BI gateway to connect to on-premises data sources Configure a semantic model scheduled refresh Configure incremental refresh settings Manage and promote semantic models Troubleshoot service connectivity Boost performance with query caching (Premium) 15 - Create dashboards in Power BI Configure data alerts Explore data by asking questions Review Quick insights Add a dashboard theme Pin a live report page to a dashboard Configure a real-time dashboard Set mobile view 16 - Implement row-level security Configure row-level security with the static method Configure row-level security with the dynamic method 17 - Create tables in Dataverse Table characteristics Table relationships Dataverse logic and security Dataverse auditing Dual-write vs. virtual tables 18 - Manage tables in Dataverse Identify tables and table types in Dataverse Create a custom table Enable attachments within a table Licensing requirements for each table type 19 - Create and manage columns within a table in Dataverse Define columns in Microsoft Dataverse Column types in Microsoft Dataverse Add a column to a table Create a primary name column Restrictions that apply to columns in a table Create an auto numbering column Create an alternate key 20 - Create a relationship between tables in Dataverse Relate one or more tables - Introduction Relationship types that are available in Microsoft Dataverse Create a one-to-many relationship between tables Create a many-to-many relationship between tables Edit or delete relationships 21 - Working with choices in Dataverse Define choice column Standard choices column 22 - Get started with security roles in Dataverse Understand environment roles Adding or disabling an environment user Understand security concepts in Dataverse Understand user security roles and security role defaults Check the roles that a user belongs to Configure Dataverse teams for security Configure Dataverse group teams for security 23 - Use administration options for Dataverse Use Microsoft Power Platform Admin Center portal Tenant storage capacity Advanced Customization options in Power Apps Portal Enable and disable auditing 24 - Manage Dynamics 365 model-driven app settings and security Configure role-based security Manage teams and business units Explore settings and customizations 25 - Introduction to Microsoft Power Platform security and governance Identify Microsoft Power Platform environments Data Loss Prevention policies Microsoft Power Platform Center of Excellence Starter Kit 26 - Get started with model-driven apps in Power Apps Introducing model-driven apps Components of model-driven apps Design model-driven apps Incorporate business process flows 27 - Configure forms, charts, and dashboards in model-driven apps Forms overview Form elements Configure multiple forms Use specialized form components Configure views overview Configure grids Create and edit views Configure charts overview Dashboards overview Use interactive streams and tiles 28 - Get started with Power Apps canvas apps Power Apps building blocks Ways to build Power Apps Power Apps related technologies Additional Power Apps related technologies Designing a Power Apps app 29 - Connect to other data in a Power Apps canvas app Overview of the different data sources Work with action-based data sources Power Automate is a companion to Power Apps 30 - How to build the UI in a canvas app in Power Apps Use themes to quickly change the appearance of your app Branding a control Icons Images Personalization Using the tablet or phone form factors 31 - Manage apps in Power Apps Power Apps review 32 - Build your first app with Power Apps and Dataverse for Teams Create your first app with the hero template Customize your app with Power Apps Studio Publish your app Install template apps 33 - Access Dataverse in Power Pages websites Use lists to display multiple Dataverse records Use forms to interact with Dataverse data 34 - Authentication and user management in Power Pages Power Pages authentication settings User registration in Power Pages Authentication management for Power Pages users Power Pages authentication providers 35 - Power Pages maintenance and troubleshooting Power Pages website maintenance Power Pages website troubleshooting 36 - Define and create business rules in Dataverse Define business rules - Introduction Define the components of a business rule Create a business rule 37 - Get started with Power Automate Introducing Power Automate Troubleshoot flows 38 - Use the Admin center to manage environments and data policies in Power Automate Administer flows Export and import flows Learn how to distribute button flows 39 - Use Dataverse triggers and actions in Power Automate Dataverse triggers Query data Create, update, delete, and relate actions 40 - Extend Dataverse with Power Automate Set up a flow and configure its trigger Email Dataverse record Add to-do items Test and run your flow 41 - Introduction to expressions in Power Automate Get started with expressions Notes make things easier Types of functions Write complex expressions 42 - Build your first Power Automate for desktop flow Set up the environment Explore Power Automate for desktop Create your first Power Automate for desktop flow Record Power Automate for desktop actions Edit and test recorded actions 43 - Run a Power Automate for desktop flow in unattended mode Set up an unattended desktop flow Create a new cloud flow that calls an existing flow in unattended mode Perform a test run Best practices 44 - Optimize your business process with process advisor Get familiar with process advisor Create your first recording Edit recordings and group actions Analyze recordings and interpret results Automation recommendations 45 - Get started with Microsoft Copilot Studio bots Get started working with environments Create bots and work with the Microsoft Copilot Studio interface Create topics Test bots Publish bots and analyze performance 46 - Enhance Microsoft Copilot Studio bots Use Power Automate to add actions Transfer conversations to agents by using Omnichannel for Customer Service Create topics for existing support content Analyze bot performance 47 - Manage topics in Microsoft Copilot Studio Work with bot topics Branch a topic Create topics for existing support content Work with system fallback topics Manage topics 48 - Manage Power Virtual Agents Environments in Microsoft Copilot Studio Bot topics permissions Bot entities and flow permissions Monitor and diagnose Administer and manage Export and import bots Authentication 49 - Get started building with Power BI Use Power BI Building blocks of Power BI Tour and use the Power BI service 50 - Get data with Power BI Desktop Overview of Power BI Desktop Explore Power BI Desktop Connect to data sources Get data from Excel Transform data to include in a report Combine data from multiple sources Clean data to include in a report 51 - Model data in Power BI How to manage your data relationships Create calculated columns Optimize data models Create measures Create calculated tables Explore time-based data 52 - Use visuals in Power BI Create and customize simple visualizations Create slicers Map visualizations Matrices and tables Create scatter, waterfall, and funnel charts Modify colors in charts and visuals Page layout and formatting 53 - Explore data in Power BI Quick insights in Power BI Create and configure a dashboard Ask questions of your data with natural language Create custom Q&A suggestions Share dashboards with your organization Display visuals and tiles in full screen Edit tile details and add widgets Get more space on your dashboard 54 - Publish and share in Power BI Publish Power BI Desktop reports Print and export dashboards and reports Introducing Power BI Mobile Create workspaces in Power BI Build apps Use apps Integrate OneDrive for Business with Power BI Publish to web 55 - Manage solutions in Power Apps and Power Automate Add and remove apps, flows, and entities in a solution Edit a solution-aware app, flow, and table Build and deploy a complex solution with flows, apps, and entities Automate solution management 56 - Load/export data and create data views in Dataverse View data in a table Create or edit views of data in a table Load data into a table Export data from a table Add, update, or delete data in a table by using Excel Import data using Power Query Generate a new dataflow from an Excel Template Dataflow and Azure integration 57 - Get started with AI Builder Choose an AI capability Create your first model Ways to use your models 58 - Manage models in AI Builder Model lifecycle Manage model versions Share your models 59 - Use AI Builder in Power Automate AI Builder in Power Automate saves time Advanced usage of AI Builder in Power Automate 60 - Functional Consultant skills Create entity relationship diagrams Create and document mock-ups Document functional requirements and artifacts Complete fit-gap analysis Discuss stakeholder management responsibilities Understand industry accelerators Define Application Lifecycle Management Participate in testing Evaluate options Define connectors Understand Power Apps component framework 61 - Solution Architect series: Plan application lifecycle management for Power Platform Key considerations for ALM Solutions Configuration and reference data Release process ALM with Azure DevOps