376 Courses

Human psychology is the most mysterious part of human life. Psychology is the scientific study of human mind and how it works or its functions. The Advanced Diploma in Psychology course covers the advanced concepts and theories of human psychology. In this course, you will learn various theories of psychology along with the concepts of cognitive theory and developmental psychology. You will explore why people act differently. The concepts of perception, attention and thinking will also be covered in the course. You will be amazed to know how children psychology develops in various age. Instead of these, the course covers anxiety, depression, and other emotional disorders and shows you how to treat 'abnormal behaviour'. Upon completion, you will be knowledgeable about the essential concepts of psychology and also be able to continue your study for the more advanced level. What Will I Learn? Understand and explain Psychology-related information (theories) Be able to explain what is cognitive and developmental psychology Be able to continue their study of Psychology afterwords Requirements An interest in studying Psychology A desire to study advanced form of Psychology Module 01 What is Psychology FREE 00:10:00 The Biological Approach 00:10:00 Behaviourist and Cognitive Approaches 00:12:00 Person-Centred Approaches 00:10:00 Research Methods in Psychology FREE 00:15:00 Debates in Psychology 00:15:00 Attitudes FREE 00:10:00 Social Influence: Compliance, Obedience and Conformity 00:12:00 Social Cognition 00:09:00 Applied Social Psychology 00:10:00 Module 02 Perception 00:12:00 Attention 00:07:00 Remembering (Memory) 00:12:00 Forgetting (Memory) 00:09:00 Language 00:10:00 Thinking (Cognition) 00:10:00 Problem-Solving and Artificial Intelligence 00:09:00 Issues in Child Development 00:05:00 Cognitive Development 00:07:00 The Development of Language and Communication 00:06:00 Module 03 Social Perception (Interpersonal Perception) 00:06:00 Moral Development 00:09:00 The definition and Diagnosis of Atypical (Abnormal) Behaviour 00:07:00 Treatments of atypical (abnormal) behaviour 00:08:00 Emotional disorders 00:05:00 Research Methods 00:06:00 Research Issues 00:06:00 Data Analysis 00:07:00 Thank You and Good Bye! 00:02:00 Additional Study Materials Additional Study Materials: Advanced Diploma in Psychology 00:00:00

Explore the various concepts and innovative technologies that convert the traditional banking system to digital banking system. Enrol the Digital Banking for Beginners course and learn more about the digitalization process. The course presents the latest news about world banking by illustrating the example from nine countries. You will understand the difference between traditional banking and new generation banking. The course also explains the reasons behind the transformation of traditional banking to digital banking. The necessity of embracing the digital banking system will be discussed in the course. The concepts and new innovations in banking, and the examples of web-based platforms such as the Proliferation of Internet Banking, Mobile Banking and 'Direct Banking' concept will also be thoroughly explained in the course. Additionally, the course teaches about innovative technologies such as artificial intelligence, Internet of Things (IOT), Machine Learning, Block-chain, Big Data and more. By the end of the course, you will learn the essential front-end and back-end projects that make an organization digital. What Will I Learn? It just takes 60 minutes or less of your time, to transform you in absorbing the new generation banking knowledge at a base level. As this is shared by a banking Industry veteran, it covers entire banking digital life-journey from front-end to back-end till 2018. Therefore it should generate enough confidence in you, of becoming aware of actual happenings in digital banking world. However, it is important to know that this knowledge is at a base level. But its a great start for your life, as you shall start speaking more confidently on banking innovations and digital banking than ever before . This course helps participant to seek awareness level understanding of Digital Banking in contemporary era both from fancy innovative names and also projects close to CIO's heart such as Back-end Modernization. This course gives practical view of what projects are done in front end as well as Back end to make organization digital. Requirements There is no specific banking knowledge needed to attend this course. Who is the target audience? Any Aspiring interview candidate who is looking for a new job in banking sector, Any undergraduate, graduate or post-graduate student, any employee of a bank, employee in IT companies working BFS sector, anyone working on banking transaction for his organization or simply people who are interested to learn digital banking. Any school students who would like to take projects or have interest in studying new-generation Banking can also take this course too. Story of Digital Banking -- An overview section Introduction FREE 00:02:00 Moving from Traditional Banking to New-gen Banking Moving from Traditional Banking to New-gen Banking 00:08:00 Proliferation of Internet Banking, Mobile Banking and 'direct Banking' concept Proliferation of Internet Banking, Mobile Banking and 'direct Banking' concept 00:07:00 Use of Social media in Banking and arrival of Fintech Firms Use of Social media in Banking and arrival of Fintech Firms 00:09:00 Innovative technologies IOT, AI, ML, Block-chain,, Big data etc Innovative technologies IOT, AI, ML, Blockchain,, Big data etc 00:10:00 Illustrative 'CIO Wishlist' to complement or enable comprehensive digital Bank Illustrative 'CIO Wishlist' to complement or enable comprehensive digital Bank 00:11:00 Course Certification

Advanced Diploma in Psychology Level 4 Overview The Level 4 Diploma in Psychology Online Course is a thorough training programme designed for individuals with some prior knowledge of psychology and its foundational theories. You will acquire crucial theoretical and practical information, regardless of whether you are just starting out in this field or want to improve your current skills. The core concepts of psychology, as well as its primary viewpoints and applications, will be covered in this best-selling Level 4 Diploma in Psychology Training Course. It gives thorough details on children's cognitive development, unusual behaviour treatment, psychology research techniques, and psychological treatments. Upon completion of the Level 4 Diploma in Psychology Online Course, you will possess a variety of abilities needed to operate in a medical and social care environment, such as clinics, hospitals, and child mental health services. In just 20 or 30 hours, accelerate your career online and earn your certification. Please be aware that completion of this Level 4 Diploma in Psychology Training Course does not grant you recognition as a practitioner psychologist or grant you admission to the HCPC register. You will learn all the fundamentals of psychology in this course, which will enhance and shine your knowledge in this specific area of psychology and earn you CPD credits. Why You Should Choose Advanced Diploma in Psychology Level 4 Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Advanced Diploma in Psychology Level 4 is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Advanced Diploma in Psychology Level 4 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Module 01: Perspectives in Psychology What is Psychology 00:10:00 The Biological Approach 00:10:00 Behaviourist and Cognitive Approaches 00:12:00 Person-Centred Approaches 00:10:00 Research Methods in Psychology FREE 00:15:00 Debates in Psychology 00:15:00 Module 02: Social Psychology Social Influence: Compliance, Obedience and Conformity 00:12:00 Social Cognition 00:09:00 Applied Social Psychology 00:10:00 Module 03: Cognitive Psychology and Its Applications Perception 00:02:00 Attention 00:07:00 Remembering (Memory) 00:12:00 Forgetting (Memory) 00:09:00 Language 00:10:00 Thinking (Cognition) 00:10:00 Attitudes FREE 00:10:00 Problem-Solving and Artificial Intelligence 00:09:00 Module 04: Child Development Issues in Child Development 00:05:00 Cognitive Development 00:04:00 The Development of Language and Communication 00:06:00 Social Perception (Interpersonal Perception) 00:06:00 Moral Development 00:09:00 Module 05: The Psychology of Atypical (Abnormal) Behaviour The definition and Diagnosis of Atypical (Abnormal) Behaviour 00:07:00 Treatments of atypical (abnormal) behaviour 00:08:00 Emotional disorders 00:05:00 Module 06: Research Methods Research Methods 00:06:00 Research Issues 00:06:00 Data Analysis 00:07:00 Thank You and Good Bye! 00:02:00 Additional Study Materials Additional Study Materials: Advanced Diploma in Psychology Level 4 00:00:00

Learn to build chatbots for various platforms such as Facebook, Slack, Skype, Kik, Telegram and others with the Chatbots for Multiple Platforms - Without Coding course. A chatbot is a computer program or an artificial intelligence which is designed to simulate a conversation with human users, especially over the Internet via auditory or textual methods. In the course, you will learn to create chatbots for various platforms without coding. The course shows you the techniques of developing sophisticated chatbots that use button and Ai to ensure great customer experience. You will learn to build a chatbot in Gupshup.io, Motion.ai, and more. The course helps you to develop the first bot. Upon completion, you will be able to create chatbots that can able to perform various operations. What Will I Learn? By the end of the course you will be able to build an iBeacon enabled mobile app ready to be submitted to the app stores (Apple and Google Play) You will understand what an iBeacon is and what are some of the potential uses. You will understand what programs are needed to build beacon apps and where to download them (for free). You will understand the different types of beacons, what are the costs involved, what services are provided by the various beacon makers. You will know how to build an app for testing and giving to your clients for testing. Requirements You need to have a MAC computer to build the apps - currently PC is not supported. It is also possible to do this on a Windows machine if you install a Virtual machine and run the MAC OS in a window on your PC. Take a look at this for an overview: https://blog.udemy.com/xcode-on-windows/ For testing iBeacon functionality you will need 2 things. 1) a device to act as a beacon, and 2) an i Device or an Andoid Device (details in the course). A desire to learn! This is not difficult, it only takes following instructions and havign a desire to learn. Who is the target audience? Web and Mobile designers, marketing people, and business ownvers who want to learn how to leverage the next level of mobile interactions by incorporating iBeacons. No programming background needed - this is really a course for anyone - you really do not need to have any coding background. Marketing and retial people are also encouraged to take this course to understand the potential for greater customer interactions made possible with iBeacons. Mobile phone app makers who want to learn how to incorporate iBeacons into existing apps the easy and fast way. Introduction to Chatbots 1. Introduction 00:03:00 2. Chatbot Examples 00:06:00 Building a Chatbot in Gupshup.io 2. Introduction to Gupshup 00:02:00 3. Gupshup Travel Bot Part 1 00:11:00 4. Gupshup Improving the User Experience 00:02:00 5. Gupshup Order an Uber 00:02:00 7. Gupshup Helsinki Weather 00:04:00 8. Gupshup Publishing Your Bot 00:02:00 Gobot Easy and Powerful Ready Made Chatbot Services 1. Gobot Introduction 00:01:00 3. GoBot Site Example 00:02:00 4. Gobot Parts of the System 00:01:00 5. Gobot Make a bot Part 1 00:08:00 6. Gobot Make a bot Part 2 00:03:00 7. Gobot Publishing your Bot 00:08:00 A Facebook Messenger Bot 1. Introducing Chatfuel 00:02:00 2. Understanding A Chatfuel Bot - Test Bot 00:05:00 3. Building Our Own Facebook Messenger Bot - A Retail Example part 1 00:02:00 4. Catfuel and Images - Getting them right 00:06:00 5. Chatfuel Product Gallery with More Information 00:09:00 6. Chatfuel - Plugins - Adding an RSS feed with Subscription 00:07:00 7. Chatfuel - Plugins - YouTube Integration 00:07:00 8. Chatfuel - Collecting Uder Input via Email 00:06:00 9. Chatfuel - Advanced Features 00:09:00 10. Chatfuel - Work Around for Button Linking Problem 00:02:00 11. Chatfuel - Add a Site Search - Bing or Google Search 00:07:00 12. Chatfuel - Publish Your Bot - Two Options 00:03:00 UPDATE - MiniApp Chatbot Building System 1. Introduction to MiniApp 00:02:00 2. Connecting a MiniApps Bot to the Microsoft Bot Framework 00:10:00 3. MiniApps Creating the Bot Interactions 00:04:00 4. MiniApps Connecting your bot to Skype 00:02:00 5. MiniApps Simple now but other options are possible 00:01:00 6. MiniApps Conslusion 00:02:00 Building a Chatbot in Motion.ai 2. Looking at the Motion.ai Interface 00:02:00 3. Motion.ai Interface Part 2 00:02:00 Building Our First Bot - A travel bot 1. Part 1 - Setting up the Travel Bot 00:01:00 2. Part 2 - Looking at The Connections 00:02:00 3. Part 3 - Adding Buttons via HTML and Cards 00:07:00 4. Part 4 - Adding Other Content with Widgets - Weather Example 00:03:00 5. Part 5 - Connecting Your Bot to Another Bot - Uber Example 00:03:00 6. Part 6 - Creating Multiple Cards - Travel Sights Bot 00:10:00 7. Part 7 - Clean-up - Global Settings and Help 00:03:00 Entertainment bot Example - The Bender Bot 1. Bender Bot Part 1 - Looking at how the bot works 00:04:00 2. Bender Bot Part 2 - Advanced - Adding a new interaction 00:06:00 3. Bender Bot Part 3 - Final connnections and things to think about with Motion.ai 00:09:00 Thank You 1. Thank you and contacts 00:01:00

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by CPD UK & Quality License Scheme Tutor Support Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime With 1 year access to the course materials Online Learning Learn from anywhere, whenever you want If you want to have a better knowledge of the human condition, our extensive Online Psychology Course is ideal for you. This course describes a wide range of complex concepts and illustrates how they have shaped our understanding of the human mind through the use of powerful principles from many of the major thinkers and theories. This course at a glance Eligible to apply for the insurance Accredited by International Practitioners of Holistic Medicine (IPHM) Accredited by CPD UK Endorsed by Quality Licence Scheme Learn various perspectives of psychology such as biological approach, behaviourist and cognitive approaches, and person-centred approaches Understand social influence such as compliance, obedience, and conformity Learn what is social cognition and applied social psychology Understand the elements of cognitive psychology such as perception, attention, memory, research methods in psychology, and much more Learn how to deal with child development challenges in day-to-day life Understand cognitive development, the development of language and communication, and moral development Learn the psychology of abnormal behaviour, emotional disorders, and the treatments Understand the definition and diagnosis of abnormal behaviour Learn various research methods of psychology - research issues and data analysis Why Psychology Course Level 4 right for you? This comprehensive Online Psychology Course will give you a basic understanding of psychology, the biological approach, behaviourist and cognitive approaches, person-centred approaches, and some debates in psychology. You will learn how to deal with social psychology and cognitive psychology in specific scenarios and their applications. You will gain essential knowledge about child development and how to deal with child issues such as low confidence, inferiority complex, weak communication skills, social perception, and other such challenges. Whether you're new to the field of psychology or a practising or aspiring psychologist, this course will provide you with the necessary skills and knowledge to understand human behaviour. Upon successful completion of this Online Psychology Course, you will gain practical skills and theoretical knowledge to become a professional psychologist and have the ability to take your career to the next level. This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website. Psychology Course Level 4 Details Accredited by International Practitioners of Holistic Medicine (IPHM) is a leading accredited organisation that certifies and regulates alternative therapists, healers, and training providers around the world. After completing the IPHM accredited course you will be eligible to apply for the insurance.   CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Perspectives in Psychology What is Psychology The Biological Approach Behaviourist and Cognitive Approaches Person-centred Approaches Debates in Psychology Social Psychology Social Influence: Compliance, Obedience and Conformity Social Cognition Applied Social Psychology Cognitive Psychology and Its Applications Perception Attention Remembering (Memory) Research Methods in Psychology Forgetting (Memory) Language Thinking (Cognition) Attitudes Problem-Solving and Artificial Intelligence Child Development Issues in Child Development Cognitive Development The Development of Language and Communication Social Perception (Interpersonal Perception) Moral Development The Psychology of Atypical (Abnormal) Behaviour The definition and Diagnosis of Atypical (Abnormal) Behaviour Treatments of atypical (abnormal) behaviour Emotional disorders Research Methods Research Methods Research Issues Data Analysis Thank You and Good Bye Who should take this course? This Online Psychology Course is primarily aimed at: Psychologist Aspiring Psychologist Students of Psychology This training is, however, not restricted to a particular profession or field of endeavour. It may also be beneficial to a broader group of people who want to learn more about psychology, its applications, and the types of psychology in detail. Entry Requirements There are no academic entry requirements for this Online Psychology Course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This Online Psychology Course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Google AdWords Beginner to Advanced Overview Ever dreamt of your business shining at the top of Google searches, attracting customers like moths to a flame? That's the magic of Google Ads, and this Google AdWords Beginner to Advanced course is your secret weapon to unlock it. Don't worry if you're new to the game. We'll take you by the hand, starting with the basics and gradually building you up to become a Google Ads mastermind. Whether you're a one-person show or a marketing pro, this Google AdWords Beginner to Advanced course equips you with the knowledge and skills to conquer the online advertising world. Imagine crafting ads that grab attention, target the right people, and bring in results like crazy. That's what you'll learn here. We'll show you how to use cool features like retargeting, automation, and even spy on your competitors. Plus, you'll learn to track your success and tweak your campaigns to get the most out of every penny. And the best part? This Google AdWords Beginner to Advanced course stays ahead of the curve, teaching you the latest tricks and trends in Google Ads. You'll be a marketing ninja, always one step ahead of the game. Ready to take your marketing to the next level and land that dream job? This Google AdWords Beginner to Advanced course is your golden ticket. Enrol now and watch your business skyrocket! Why You Should Choose Google AdWords Beginner to Advanced Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google AdWords Beginner to Advanced is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google AdWords Beginner to Advanced is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Google AdWords Beginner to Advanced Introduction 01. Introduction 00:02:00 Testing to Ad Concepts 02. Introduction to Ad Concepts 00:02:00 03. Example Ad Concepts 00:04:00 04. Label Setup 00:04:00 05. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 06. Understanding the usefulness of this report 00:03:00 07. Linking Google Ads with Search Console 00:04:00 08. Excel Report Setup & Pivot 00:04:00 09. Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10. CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11. The theory behind the double campaign 00:04:00 12. A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13. Introduction to Drafts & Experiments 00:05:00 14. Example experiment Ideas for use 00:06:00 15. Draft & Experiment Setup 00:10:00 16. Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreadsheets template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26. GDN Remarketing 00:06:00 27. Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34. What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36. Dynamic Search Ads 00:03:00 37. Smart Bidding Strategies 00:07:00 38. Lookalike Audiences 00:02:00 39. Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40. Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42. Setting up the Business Data Feed 00:06:00 43. Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

This Microsoft Power BI course will help you become a Power BI expert. It'll enhance your skills by offering you comprehensive knowledge on Power BI Desktop and Power BI Online, and unleash the capabilities of Power BI to perform a comprehensive analysis of data from multiple sources and present the data using the perfect visualization.

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