49 Courses

All about how to get the best out of social media in a business. Looking at business strategy, business development and the practicalities of employing people and agencies to support your social media activity.

This course focuses on the anchor point of your digital marketing strategy which is your website or micro-site. Here we’ll explore search engine optimisation ‘SEO’ and how you can use this to drive traffic to your website.

Learn how to better apply project management techniques to manage small projects as part of your normal role.

Learn the key skills to become a Manager in an organisation. How can you get the best from your new team. Course overview Duration: 2 days (13 hours)  This workshop is suitable for those who have recently started their first direct line management role. This is a practical workshop and focusses on understanding the role of a people manager in managing workloads amongst the team, the individuals within their team and getting the best out of the team. Objectives  State the key roles and responsibilities of a people manager Use your time effectively to plan and prioritise your own and the work of others for expedient results Set objectives that engage those reporting to you Delegate tasks effectively that motivate the individuals you delegate to Appreciate how to deal with both good and under-performance Adopt the most appropriate leadership style Manage the team through its natural development and through times of change Add value to meetings you attend and chair Content Roles and Responsibilities Understanding your roles and responsibilities for people management Management vs Leadership Action Centred Leadership Managing Workloads How to prioritise the management of tasks, the individuals and the team Objective setting – how to set objectives and how to engage individuals in their objectives Practical application on prioritisation and objective setting Managing Individuals Delegating tasks and work effectively Understanding motivation and how best to motivate individuals Managing performance – the Skill/Will matrix How to manage good performers Dealing with under-performance Goleman’s 6 Leadership styles Choosing the appropriate leadership style for the right person and situation Managing the Team Understanding team roles and dynamics How to manage the team as it develops Team learning and development Managing teams through times of change Tips and techniques for focused meetings

This course is intended to provide you with the knowledge you need to complete the test to become a personal licence holder. It covers all the major topics relating to UK licencing law, responsibilities and penalties for breaching these. It also looks in detail at the issue of age verification including an interactive element to support learning in this area.

Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target customer audience will have a Facebook account. This course will look in detail at the use of Facebook as part of your marketing activity.

LinkedIn is a very valuable tool to find the key decision makers within certain companies. It’s used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch and a lot more. Find out how it can be used to enhance your business.

Twitter is a social media platform that is used by a wide range of people, from celebrities, who use it to communicate with their fans to companies and brands who can use it to engage their customers and attract new ones. This courses will look in detail at the use of Twitter as part of your marketing activity.

Deals Certification Level 2 As an entrepreneur, guaranteeing that your item or administration is available and is prepared available to be purchased is just about as significant as individuals who are selling it. The Level 2 Sales Certification is a magnificent positive development, as it has been intended to upgrade the necessary deals methods, to augment benefits and fabricate your business. This affirmation is incredible for both new deals staff and the individuals who are needing a supplemental class. What's Covered in the Course? All through the 19 modules remembered for this confirmation program, you and your staff will become familiar with a progression of methods and deals techniques, for example, Understanding deals brain science, zeroing in on purchaser and dealer inspiration and the historical backdrop of expert deals; Instructions to create deals abilities, things to stay away from, distinguishing flimsy points and how to develop them; Objective setting - why it's significant and how to make a business plan that is reachable; The selling interaction, including the means that lead to a fruitful deal and the significance of this cycle; The significance of creating drives, how to discover and utilize leads and cold pitching; Deal readiness, like how to get ready, why it's significant and how to kick off the business steps; Deals recommendations and the ideal pitch, which centers around how to compose a proposition, how to convey it and what to keep away from; The specialty of exchange; Instructions to conquer protests and make something happen; An outline of viable shutting, from realizing when it's the correct opportunity to what in particular to do a short time later; Post-deal upkeep, fabricating the relationship with the client, follow-up and how to acquire future business; The job of innovation in deals - what slip-ups to keep away from and what these devices can do, to improve the result; Deals the executives, including how to lead an outreach group, managing issue workers and how to improve a merchant's qualities. What are the Benefits of the Course? The course materials aren't the lone valuable parts of this program. A portion of different benefits that you'll see, after finish of the Level 2 Sales Certification are: Straightforward entry - it very well may be finished anyplace that your staff are, implying that they don't need to be in an office; they can finish it out and about or from the solace of their home; It assists deals with staffing recognize qualities and shortcomings and how to make the most of chances, which prompts better capacity of arriving at deals objectives and improving benefits; The obtained abilities can be applied by your staff as they learn, thus, as they progress, they can set their learning in motion, which very quickly prompts improved outcomes; It assembles certainty and upgrades worker fulfillment, which benefits everybody.

This course will introduce the concept of emotional intelligence and look at how you can use it in effective and meaningful ways. It will examine the difference between emotional intelligence and IQ and dispel some of the myths surrounding emotional intelligence. It contains a section on the advantages and disadvantages of using emotional intelligence and considers the biological purpose for emotions and how best to manage them.