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Learning Outcomes Understand the definition of business strategy Familiarize yourself with the fundamentals of business strategy design Learn the core concepts of PEST and PESTEL analysis Deepen your understanding of industry analysis and generic strategies Build the essential skills for SWOT and TOWS analysis Grasp a wide range of techniques to grow your business Who is this course for? The Masterclass of Business Strategy Consulting course is for individuals who want to elevate their business strategy consulting knowledge. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. 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Career Path The Masterclass of Business Strategy Consulting course is a useful qualification to possess and would be beneficial for any related profession or industry such as: Business Professional Entrepreneur Section 01: Welcome to this Mini MBA Business Strategy Consulting Course! Welcome to this Mini MBA Business Strategy Consulting Course 00:03:00 Mini MBA Business Strategy - Executive Summary - What you will learn 00:10:00 Section 02: What is MBA Level Business Strategy? What is Business Strategy? 00:05:00 Business Vision and the Mission Statement 00:04:00 The Strategy Hierarchy within a Firm 00:06:00 Section 03: Designing Your Business Strategy Introduction to Business Strategy Design 00:02:00 Business Model Design with the Business Model Canvas 00:13:00 Business Model Canvas Template 00:01:00 Lafley & Martin's Five Step Strategy Model 00:05:00 Hambrick & Frederickson's Strategy Diamond 00:06:00 Section 04: Business Strategy Over Time: Life Cycle Models Understanding Life Cycles 00:02:00 The Industry Life Cycle 00:07:00 The Business Life Cycle 00:06:00 The Product Life Cycle 00:05:00 The Corporate Funding Life Cycle 00:04:00 Section 05: External Strategic Environment of the Firm: PEST and PESTEL Analysis External Analysis Using Broad Factors 00:02:00 PEST Analysis 00:08:00 PESTEL Analysis 00:05:00 PESTEL Analysis Template 00:01:00 CASE STUDY EXERCISE: PESTEL Analysis of Starbucks 00:02:00 CASE STUDY SOLUTION: PESTEL Analysis of Starbucks 00:07:00 CASE STUDY EXERCISE: PESTEL Analysis of the Global Aviation Industry 00:07:00 CASE STUDY SOLUTION: PESTEL Analysis of the Global Aviation Industry 00:02:00 Section 06: Strategic Options arising Internal and External Analysis: SWOT, TOWS and SOAR Strategic Options from Internal and External Analysis 00:16:00 SWOT Analysis 00:05:00 Conducting A SWOT Analysis 00:04:00 SWOT Analysis Template 00:02:00 TOWS Matrix Analysis 00:05:00 TOWS Analysis Template 00:14:00 SOAR 00:04:00 SOAR Analysis Template 00:01:00 CASE STUDY EXERCISE: SWOT Analysis - Amazon 00:02:00 CASE STUDY SOLUTION: SWOT ANALYSIS - Amazon 00:09:00 Section 07: Michael Porter - Industry Analysis, Generic Strategies and Competitive Advantage Michael Porter and Business Strategy Analysis 00:02:00 Industry Analysis and Introducing Michael Porter 00:10:00 Competitive Forces Model - Porter's Five Forces 00:12:00 Full List of Porter's Five Forces Factors 00:02:00 Michael Porter's Five Forces Template 00:01:00 CASE STUDY EXERCISE PORTERS FIVE FORCES Global Aviation Industry 00:02:00 CASE STUDY SOLUTION: Porter's Five Forces - Global Airline Industry 00:15:00 Generic Strategies and Industry Forces 00:10:00 Michael Porter's Value Chain Analysis 00:07:00 Value Chain Analysis Template 00:02:00 Section 08: Strategic Prioritisation: Boston Consulting Group (BCG) Growth Share Matrix Boston Consulting Group (BCG) Matrix 00:07:00 BCG Matrix and the Life Cycle 00:03:00 BCG Matrix Advantages and Disadvantages 00:03:00 Adapting the BCG Matrix 00:05:00 Boston Consulting Group (BCG) Matrix Template 00:03:00 CASE STUDY EXERCISE: BCG Matrix - Facebook 00:02:00 CASE STUDY SOLUTION: BCG Matrix - Facebook 00:04:00 CASE STUDY SOLUTION: BCG Matrix - Apple 00:04:00 CASE STUDY EXERCISE: BCG Matrix - Unilever 00:02:00 CASE STUDY SOLUTION: BCG Matrix - Unilever 00:05:00 Section 09: MBA Strategy: Building Sustainable Competitive Advantage Competitive Advantage - Deriving Strategy from Inside the Firm 00:03:00 Core Competency 00:05:00 VRIO - Resources to Competitive Advantage 00:06:00 CASE STUDY EXERCISE: Core Competency - Apple 00:02:00 CASE STUDY SOLUTION: Core Competency - Apple 00:05:00 Defining the Unique Selling Proposition 00:05:00 ADL Matrix - Understanding Your Competitive Position 00:07:00 ADL Matrix Template 00:02:00 Section 10: Strategy MBA: Growth Strategy Options Ansoff Product Market Matrix - How to Grow Your Business 00:05:00 Organic vs Inorganic Growth 00:02:00 Internal and External Growth Strategies Expanded 00:11:00 CASE STUDY EXERCISE: Amazon's Growth Strategy 00:02:00 CASE STUDY SOLUTION - Amazon's Growth Strategy 00:06:00 Section 11: Strategic Responses to Mature and Declining Markets Blue Ocean Strategy 00:05:00 Blue Ocean Case Study - Apple 00:05:00 Comparing Red Ocean and Blue Ocean Strategies 00:04:00 How to Survive in an Over Fished Ocean 00:05:00 Section 12: How to Create a Comparative Competitive Analysis on a Page How to Create a Comparative Competitive Analysis on a Page 00:04:00 Section 13: Connecting MBA Strategy and Finance with Financial Modelling Making the Connection between Strategy and Finance 00:04:00 What is an Integrated Financial Model? 00:06:00 Key Drivers of an Integrated Financial Model 00:08:00 Model Structure 00:03:00 Detailed Model Schedules 00:07:00 Chart of Accounts 00:02:00 Financial Statement Inputs and Outputs 00:03:00 10 Steps to Building an Integrated Financial Model 00:05:00 Section 14: Strategy MBA Implementation: Understanding the Strategic Planning Process Summary of the Strategic Analysis Process 00:03:00 Understanding the Strategic Planning Process 00:06:00 Four Step Strategic Management Process 00:03:00 Strategy Formulation in Six Steps 00:07:00 Mintzberg's Five Configurations 00:05:00 Section 15: Summary and Wrap Up Course Summary and Wrap Up 00:05:00 Additional Resource Additional Materials 00:00:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
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