812 Courses

Level 2 Certificate in Customer Service (CPD) *** Did you know happy customers share their experience with up to 9 people, while unhappy ones could tell up to 16? *** That's why Customer Service Training is so important, especially for those in roles where they interact with customers a lot, like customer service reps. These jobs can involve facing tough problems that need quick solutions. Our amazing Customer Service Training course is designed to give participants the skills they need to handle difficult customers, offer top-notch Customer Service, and keep customers coming back. This CPD Accredited Customer Service Training course is all about improving Customer Service and interpersonal skills. After completing our Customer Service Training course, you'll be better equipped to provide great Customer Service, whether you're on the phone, online, or in person-ensuring the best experience for your customer every time. Key Features: This Level 2 Certificate in Customer Service (CPD) Course Includes: This Customer Service Course is CPD Certified Free Certificate from Reed CIQ Approved Customer Service Course Level 2 Certificate Developed by Specialist Lifetime Access Level 2 Certificate in Customer Service (CPD) Course Curriculum : Module 01: Fundamentals of Customer Service Module 02: Qualities of Effective Customer Service Module 03: Relationship Management of Customers Module 04: Effective Communication with Customers Module 05: Managing and Resolving Customer Complaints Module 06: Telephone-based Problem Solving Module 07: Enhancing Customer Service Skills Learning Outcomes: Identify key elements of effective customer service. Apply principles for delivering exceptional customer service experiences. Implement strategies for successful customer relationship management. Demonstrate effective communication skills with customer service. Navigate and resolve customer complaints with confidence. Employ problem-solving techniques for phone-based customer interactions. Certification After completing this Level 2 Certificate in Customer Service (CPD) course, you will get a free Certificate. CPD 10 CPD hours / points Accredited by CPD Quality Standards Customer Service Diploma (Level 2) | CPD Certified 39:03 1: Module 01: Fundamentals of Customer Service Preview 05:45 2: Module 02: Qualities of Effective Customer Service 03:36 3: Module 03: Relationship Management of Customers 04:23 4: Module 04: Effective Communication with Customers 05:59 5: Module 05: Managing and Resolving Customer Complaints 05:36 6: Module 06: Telephone-based Problem Solving 04:46 7: Module 07: Enhancing Customer Service Skills 06:58 8: CPD Certificate - Free 01:00 9: Leave A Review 01:00 Who is this course for? Level 2 Certificate in Customer Service (CPD) course is suitable for: Aspiring customer service professionals seeking fundamental knowledge. Individuals aiming to enhance their customer service skills. Those interested in mastering effective communication with customers. Professionals desiring to manage and resolve customer complaints. Anyone pursuing proficiency in telephone-based problem-solving in customer service. NB: This is not a regulated course. To get a regulated course, you can choose: Level 1 Certificate in Customer Service (RQF) Level 2 Certificate in Customer Service (RQF) Level 2 Certificate in Principles of Customer Service Level 2 Award in Customer Service (RQF) Level 2 Diploma in Customer Service (RQF) Requirements This course is open to all. Career path Customer Service course opens a range of job offers in the UK, including: Customer Service Advisor - £20K to 24K/year. Front Desk Receptionist - £20K to 24K/year. Customer Support Specialist - £20K to 24K/year. Customer Service Representative - £18K to 24K/year. Retail Sales Assistant - £16K to 22K/year. Call Centre Operator - £17K to 25K/year. Hotel Receptionist - £17K to 23K/year. Certificates Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Life Just Got Better This Spring! Get Hard Copy + PDF Certificates + Transcript + Student ID Card as a Gift - Enrol Now Tired of browsing and searching for the course you are looking for? Can't find the complete package that fulfils all your needs? Then don't worry as you have just found the solution. Take a minute and look through this 14-in-1 extensive bundle that has everything you need to succeed in Massage and other relevant fields! After surveying thousands of learners just like you and considering their valuable feedback, this all in one Massage bundle has been designed by industry experts. We prioritised what learners were looking for in a complete package and developed this in-demand Massage course that will enhance your skills and prepare you for the competitive job market. Furthermore, to help you showcase your expertise in Massage, we have prepared a special gift of 1 hardcopy certificate and 1 PDF certificate for the title course completely free of cost. These certificates will enhance your credibility and encourage possible employers to pick you over the rest. This Massage Bundle Consists of the following Premium courses: Course 01: Learn the Art of Massage Course 02: Massage Therapist - A successful Business Course 03: Training on Professional Massage or Bodywork Business Course 04: Physiotherapy Assistant Course 05: Pain Management Course 06: Hydrotherapy Course 07: Functional Skills - Fitness Course 08: Biohacking Your Physical and Mental Health Course 09: Aging and Longevity Secrets Course 10: Customer Relationship Management Course 11: Effective Communication Skills Diploma Course 12: Infection Prevention Training Course 13: Personal Hygiene Course 14: Complete Communication Skills Master Class for Life Benefits you'll get from choosing Apex Learning for this Massage Training: Pay once and get lifetime access to 13 CPD courses including this Massage Training Course Free e-Learning App for engaging reading materials & helpful assistance Certificates, student ID for the course included in a one-time fee Free up your time - don't waste time and money travelling for classes Accessible, informative modules designed by expert instructors Learn at your ease - anytime, from anywhere Study from your computer, tablet or mobile device CPD accredited course - improve the chance of gaining professional skills How will I get my Certificate? After successfully completing the course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (For The Title Course) Hard Copy Certificate: Free (For The Title Course) Curriculum: Course 01: Learn the Art of Massage Introduction Part 1 Introduction Part 2 Introductory Stroke Upper Back Pressure Upper Back Pressure (positioned lower back) Trapezius- Seated Open Up Pectorals Scanlines Shoulders Top of Shoulders Seated Face and Scalp And Much More..... Course 02: Massage Therapist - A successful Business Introduction Let's get these steps done first to generate more clients immediately What Business set up is right for you? The pros and cons of each Your new way of treating your clients. What else you need to be doing correctly Course 03: Training on Professional Massage or Bodywork Business Introduction Before Taking Clients Scheduling Appointments Home Studio Clients Achieving an Online Presence Client Retention Free and Affordable Advertising Taking Credit Card Payments And Much More..... Course 04: Physiotherapy Assistant Introduction to Physiotherapy The Standards for Physiotherapists The Physiotherapy Interventions Sports Physiotherapy Neurological Physiotherapy Musculoskeletal Physiotherapy Respiratory Physiotherapy Paediatric Physiotherapy Evidence-Based Physiotherapy (EBP) Building a Career as a Physiotherapist Course 05: Pain Management Introducing Pain Management Pain Theories Types of Pain Physiology and Psychology of Acute Pain Pain as a Long-term Condition Back and Neck Pain Headache Neuropathic Pain and Its Management Cancer Pain Assessment of Pain Relaxation for Pain Management Course 06: Hydrotherapy Introduction to Hydrotherapy Anatomy and Physiology Review Types of Hydrotherapy Effects of Hydrotherapy Common Conditions Treated with Hydrotherapy Hydrotherapy for Shoulder and Lower Limb Hydrotherapy for Animals Course 07: Functional Skills - Fitness Introduction Benefits Of Functional Fitness Functional Fitness Training Areas Conclusion to Functional Fitness Training Course 08: Biohacking Your Physical and Mental Health Module 01: Introduction Module 02: Sleep - So MUCH More Than Just Rest Module 03: Blue Light & Red Light Module 04: Mindfulness & Movement Module 05: What You Put In Your Mouth is KEY! Module 06: Hidden Secret - 'Cryotherapy' Module 07: Importance Of PURE Air Module 08: Final Thoughts & Recommendations Course 09: Aging and Longevity Secrets Introduction To Reverse Aging & Benefit Lifestyle - Diet - Routines Secrets To Younger Looking Skin Powerful Anti-Aging Supplements Course 09: Customer Relationship Management Module 01: Introduction to Customer Relationship Management (CRM) Module 02: CRM Fundamentals Module 03: CRM Strategies CRM Strategies Module 04: Data Analysis in CRM Module 05: CRM Databases Module 06: Deepening Customer Relationship Module 07: Handling Customer Complaints Module 08: Future of CRM Course 11: Effective Communication Skills Diploma Business Communication Verbal and Non-verbal Communication Written Communication Electronic Communication Communicating with Graphic Effectively Working for Your Boss Course 12: Infection Prevention Training Infection Prevention and Control Policy in the UK Principles of Prevention and Control of Infection Immunization Infections Spread by Food and Water Infections Spread by Animals and Insects, and Less Common Infections Found in the UK Infections & Diseases Spread by Person-to-Person Contact Infections Spread by Sexual Contact Infections Spread by Blood and Body Fluids Course 13: Personal Hygiene Introduction to Personal Hygiene and a Brief History Looking Clean, Smelling Clean Improving and Maintaining Oral Health Care of the Eyes Ear Care Secrets Foot & Nail Care in Personal Hygiene Hair Care Hygienic Ways Hygienic Approach to Skin Care Maintain Good Toilet Hygiene Potential Hygiene Guidelines Personal Hygiene During Coronavirus Pandemic Course 14: Complete Communication Skills Master Class for Life Module 01: Effective Communication Module 02: How to Talk to Anyone Module 03: Power of Storytelling Module 04: Becoming an Influencer Module 05: Importance of Body Language Module 06: Communication Skills for Job Interviews Module 07: Public Speaking CPD 145 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this bundle. Requirements This course is fully compatible with PCs, Macs, laptops, tablets and Smartphone devices. Certificates Certificate of completion Digital certificate - Included You will get the PDF Certificate for the title course (Learn the Art of Massage) absolutely Free! Certificate of completion Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Learn the Art of Massage) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.

QLS Endorsed + CPD QS Accredited - Dual Certification | Instant Access | 24/7 Tutor Support | All-Inclusive Cost

QLS Endorsed + CPD QS Accredited - Dual Certification | Instant Access | 24/7 Tutor Support

***Limited Time Exclusive Bundle*** Life Just Got Better This Summer! Get Hard Copy + PDF Certificates + Transcript + Student ID Card as a Gift - Enrol Now Tired of browsing and searching for the course you are looking for? Can't find the complete package that fulfils all your needs? Then don't worry as you have just found the solution. Take a minute and look through this 14-in-1 extensive bundle that has everything you need to succeed in Business Studies and other relevant fields! After surveying thousands of learners just like you and considering their valuable feedback, this all in one Business Studies bundle has been designed by industry experts. We prioritised what learners were looking for in a complete package and developed this in-demand Business Studies course that will enhance your skills and prepare you for the competitive job market. Also, our Business Studies experts are available for answering your queries and help you along your learning journey. Advanced audiovisual learning modules of these courses are broken down into little chunks so that you can learn at your own pace without being overwhelmed by too much material at once. Furthermore, to help you showcase your expertise in Business Studies, we have prepared a special gift of 1 hardcopy certificate and 1 PDF certificate for the title course completely free of cost. These certificates will enhance your credibility and encourage possible employers to pick you over the rest. This Bundle Consists of the following Premium courses: Course 01: Business Studies Course 02: Accountancy Course 03: Level 3 Tax Accounting Course 04: Financial Management Course 05: Financial Analysis Course 06: Marketing Fundamentals Course 07: Sales: Psychology of Customers Course 08: Business Branding Course 09: Digital Marketing Course 10: HR Management Level 3 Course 11: Diploma in Lean Process and Six Sigma Course 12: Effective Communication Skills Diploma Course 13: Customer Relationship Management Course 14: Time Management Benefits you'll get choosing Apex Learning for this Business Studies: Pay once and get lifetime access to 14 CPD courses Certificates, student ID for the title course included in a one-time fee Free up your time - don't waste time and money travelling for classes Accessible, informative modules designed by expert instructors Learn at your ease - anytime, from anywhere Study the course from your computer, tablet or mobile device CPD accredited course - improve the chance of gaining professional skills How will I get my Certificate? After successfully completing the course you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (For The Title Course) Hard Copy Certificate: Free (For The Title Course) Curriculum of the Bundle Course 01: Business Studies Introduction Operations Management Introduction to Business Analysis Project Management Business Process Management Planning & Forecasting Operations Performance Management Management of Cash and Credit Managing Risk and Recovery Business Environment Human Resource Management Customer Service Course 02: Accountancy Introduction to Accounting The Role of an Accountant Accounting Concepts and Standards Double-Entry Bookkeeping Balance Sheet Income statement Financial statements Cash Flow Statements Understanding Profit and Loss Statement Financial Budgeting and Planning Auditing Course 03: Level 3 Tax Accounting Tax System and Administration in the UK Tax on Individuals National Insurance How to Submit a Self-Assessment Tax Return Fundamentals of Income Tax Advanced Income Tax Payee, Payroll and Wages Capital Gain Tax Value Added Tax Import and Export Corporation Tax Inheritance Tax Double Entry Accounting Management Accounting and Financial Analysis Career as a Tax Accountant in the UK Course 04: Financial Management Introduction to Financial Management Fundamentals of Budgeting The Balance Sheet The Income Statement The Cash Flow Statement Statement of Stockholders' Equity Analysing and Interpreting Financial Statements Inter-Relationship Between all the Financial Statements International Aspects of Financial Management Course 05: Financial Analysis Introduction Profitability Return Ratio Liqudity Ratio Operational Analysis Detecting Manipulation Course 06: Marketing Fundamentals Introduction to Marketing Fundamentals Definitions of Marketing Traditional vs Contemporary Marketing Marketing Management Orientations Understand your Customers Segmentation Course 07: Sales: Psychology of Customers Introduction Introducing A.S.K - concentrating on 'A' for ATTRACT. Section 3 The 'S' of A.S.K. - SERVING Section 4 The K of A.S.K Section 5 ...And lastly... Course 08: Business Branding Course Promo Video Chapter1 Chapter2 Chapter3 Chapter4 Chapter5 Chapter6 Chapter7 Chapter8 Chapter9 Chapter10 Chapter11 Course 09: Digital Marketing Introduction How to Apply the Internet Marketing Process The Internet Marketing Strategies That Will Increase Your Sales Structuring and Auditing of Website And Much More..... Course 10: HR Management Level 3 Introduction to Human Resource Employee Recruitment and Selection Procedure Employee Training and Development Process Performance Appraisal Management Employee Relations Motivation and Counselling Ensuring Health and safety at the Workplace Employee Termination Employer Record and Statistics Essential UK Employment Law Course 11: Diploma in Lean Process and Six Sigma Understanding Lean The Lean Culture The Five Principles of Lean Value and Waste Value Stream Mapping (VSM) The Principles of Flow and Pull Overview of Six Sigma The Define Phase The Measure Phase The Analyse Phase The Improve Phase The Control Phase Course 12: Effective Communication Skills Diploma Verbal and Non-verbal Communication Written Communication Electronic Communication Communicating with Graphic Effectively Working for Your Boss And Much More..... Course 13: Customer Relationship Management Module 01: Introduction to Customer Relationship Management (CRM) Module 02: CRM Fundamentals Module 03: CRM Strategies CRM Strategies Module 04: Data Analysis in CRM Module 05: CRM Databases And Much More..... Course 14: Time Management Identifying Goals Effective Energy Distribution Working with Your Personal Style Building Your Toolbox Establishing Your Action Plan CPD 140 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Business Studies bundle. Persons with similar professions can also refresh or strengthen their skills by enrolling in this course. Students can take this course to gather professional knowledge besides their study or for the future. Requirements Our Business Studies is fully compatible with PC's, Mac's, laptops, tablets and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so that you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course; it can be studied in your own time at your own pace. Career path Having this various expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included You will get the PDF Certificate for the title course (Business Studies) absolutely Free! Certificate of completion Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Business Studies) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.

***24 Hour Limited Time Flash Sale*** Professional Diploma in Search Marketing Specialist Admission Gifts FREE PDF & Hard Copy Certificate| PDF Transcripts| FREE Student ID| Assessment| Lifetime Access| Enrolment Letter Did you know that 93% of UK internet users research online before making a purchase? Are you ready to tap into this vast potential and propel your career forward? In today's digital age, having a strong grasp of search marketing is no longer a luxury, but a necessity. This Professional Diploma in Search Marketing Specialist equips you with the essential skills to master the art of online visibility and engagement. Designed to cater to the needs of both seasoned professionals and aspiring newcomers, our Professional Diploma in Search Marketing Specialist bundle is a comprehensive program that will equip you with the essential skills and knowledge you need to succeed. Whether you're looking to advance in your current role or embark on a new career journey, this bundle has everything you need to take your professional life to the next level. But that's not all. When you enrol in this Online Training, you'll receive 30 CPD-Accredited PDF Certificates, Hard Copy Certificates, and our exclusive student ID card, all absolutely free. Courses Are Included In this Professional Diploma in Search Marketing Specialist: Content, Digital Marketing, PPC Career Bundle: Course 01: Content Management Course 02: How To Do Keyword Research For SEO & Ranking On Google Course 03: Content Writing & Copy Writing For SEO and Sales Course 04: Email Content Writing Course 05: Email Etiquette Course 06: LinkedIn Marketing & Sales Lead Generation Blueprint Course 07: Customer Relationship Management Course 08: Youtube Marketing Diploma Course 09: Sales & Selling Management Course Course 10: Facebook Marketing Course 11: Corporate Social Responsibility (CSR) Course 12: Creativity and Problem-Solving Skills Course 13: Marketing Online Course Course 14: MS Word Diploma Course 15: Social Media Marketing Training Course 16: TikTok Marketing for Business Course 17: Digital Marketing and Advertising Level 3 Course 18: Digital Marketing - Growth Hacking Techniques Course 19: Visual Merchandising Course 20: Strategic Planning and Analysis for Marketing Course 21: Microsoft Access Complete Course (Beginner, Intermediate, Advanced) Course 22: Marketing Fundamentals Course 23: Property Marketing Course 24: Pinterest Marketing Course 25: Effective Communication Skills Diploma Course 26: Personal and Networking Skills Course 27: Lead Generation with Attraction Marketing for Business Course 28: Instagram Marketing Course 29: Webinar Marketing Funnel Course 30: Affiliate Marketing With a Professional Diploma in Search Marketing Specialist, you'll embark on an immersive learning experience that combines interactive lessons with voice-over audio, ensuring that you can learn from anywhere in the world, at your own pace. Learning Outcomes of Professional Diploma in Search Marketing Specialist Conduct in-depth keyword research and optimize content for top search engine rankings. Create engaging and SEO-friendly content across various formats. Craft persuasive email copy that drives conversions and fosters customer relationships. Implement customer relationship management best practices to build brand loyalty. Enhance your creative thinking and problem-solving abilities for digital success. Enrol in the Professional Diploma in Search Marketing Specialist today and take the first step towards achieving your goals and dreams. Why Choose Us? Get a Free CPD Accredited Certificate upon completion of the course Get a free student ID card with this Training This course is affordable and simple to understand This course is entirely online, interactive lesson with voiceover audio Lifetime access to the course materials This course comes with 24/7 tutor support Start your learning journey straightaway! Professional Diploma in Search Marketing Specialist: Content, Digital Marketing, PPC premium bundle consists of 30 precisely chosen courses on a wide range of topics essential for anyone looking to excel in this field. Each segment of the course is meticulously designed to maximise learning and engagement, blending interactive content and audio-visual modules for a truly immersive experience. Certification You have to complete the assignment given at the end of the course. After passing the course exam You will be entitled to claim a PDF & Hardcopy certificate accredited by CPD Quality standards completely free. CPD 300 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This bundle is ideal for: Students seeking mastery in this field Professionals seeking to enhance their skills Anyone who is passionate about this topic Requirements This bundle doesn't require prior experience and is suitable for diverse learners. Career path This bundle will allow you to kickstart or take your career in the related sector to the next stage. SEO Specialist Content Marketing Manager Social Media Manager Email Marketing Specialist Freelance Marketer Certificates CPD Accredited Digital certificate Digital certificate - Included CPD Accredited Hard copy certificate Hard copy certificate - Included If you are an international student, then you have to pay an additional 10 GBP for each certificate as an international delivery charge.

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2 QLS Endorsed Course | FREE 2 CPD Courses | CPD Certified | Free PDF & Hardcopy Certificates | Lifetime Access

Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Principles of Marketing Theory Course 1:14:03 1: Module 01: Scope and Purpose of Socially Responsible Marketing 04:18 2: Module 02: Significance of Brand and Reputation to Sales Performance 03:28 3: Module 03: Significance of Customer Loyalty in Achieving Marketing Goals 03:46 4: Module 04: Valid and Reliable Marketing Data for Segmenting the Market 03:35 5: Module 05: Marketing Data Collection Methods 06:12 6: Module 06: Market Segmentation 10:34 7: Module 07: Cluster Customers With Similar Characteristics 02:26 8: Module 08: How Core Values Are Expressed 04:15 9: Module 09: How a Range of Products May Appeal to Different Market Segments 02:37 10: Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services 04:53 11: Module 11: Customer Relationship Management (CRM) Activities and Systems 09:13 12: Module 12: Marketing Key Performance Indicators 07:19 13: Module 13: The Requirements of Socially Responsible Marketing Campaigns 10:27 14: CPD Certificate - Free 01:00 Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Principles of Marketing Theory Course 1:14:03 1: Module 01: Scope and Purpose of Socially Responsible Marketing 04:18 2: Module 02: Significance of Brand and Reputation to Sales Performance 03:28 3: Module 03: Significance of Customer Loyalty in Achieving Marketing Goals 03:46 4: Module 04: Valid and Reliable Marketing Data for Segmenting the Market 03:35 5: Module 05: Marketing Data Collection Methods 06:12 6: Module 06: Market Segmentation 10:34 7: Module 07: Cluster Customers With Similar Characteristics 02:26 8: Module 08: How Core Values Are Expressed 04:15 9: Module 09: How a Range of Products May Appeal to Different Market Segments 02:37 10: Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services 04:53 11: Module 11: Customer Relationship Management (CRM) Activities and Systems 09:13 12: Module 12: Marketing Key Performance Indicators 07:19 13: Module 13: The Requirements of Socially Responsible Marketing Campaigns 10:27 14: CPD Certificate - Free 01:00 Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.