1774 Courses

Explore our comprehensive IT Support Technician Training Course with 64 modules covering computer basics, hardware, operating systems, troubleshooting, databases, programming, and more. Perfect for beginners and professionals alike.

Boost your career in the financial industry. Make a big name with the Mastery of Quickbooks and Xero Software Accounting Course. Learn Sales Ledger and Xero Accounting.

This course first equips you with the fundamentals of Python and then progresses to teach you how to use various libraries such as NumPy, Pandas, Seaborn, Bokeh, and so on. This course contains several mini projects so that, by the end of this course, you will be equipped with the essential tools you need to become a visualization expert.

Learn Project Benefits Management Step-by-Step A comprehensive process that covers every stage of Project and Program Benefits Management

Reach out to millions through digital marketing Digital Marketing has always been one of those sectors that have constantly changed and adapted to the consumer. Today's consumers are so vastly different compared to the consumers of 5 years ago, that a whole new platform has to be extrapolated for them. In order to market your products today, you need to keep up with the trends and follow what everyone is into at the moment. Given that almost every demographic in the world uses the internet, it is a great idea to market your products online. This course will teach you just that. There is a large portion of the internet that can be used to market products and you will learn most of them here, starting with how digital marketing works. You will understand affiliate marketing, niches, traffic and much more from the first part alone. Following that, you will know the basics of internet marketing, social media marketing, SEO and email marketing; all of which will help you improve your business. If you would really like to know more and become an expert in digital marketing, then hurry and take this course now. Assessment At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Digital Marketing Course Certification After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email.   Digital Marketing Sales and Marketing 00:30:00 How Internet Marketing Works 01:00:00 How To Make Money With Internet Marketing 01:00:00 What is Affiliate Marketing 00:30:00 Competition in Internet Marketing 00:30:00 Researching in Internet Marketing 01:00:00 Desperate Niches 00:30:00 Profitable Niches 00:30:00 Clickbank 00:30:00 What is Traffic? 00:30:00 Traffic vs. Relevance 00:30:00 Article Marketing 01:00:00 Paid forms of Traffic - 1 01:00:00 Paid forms of Traffic - 2 01:00:00 Search Engine Optimization 00:30:00 Search Engine Optimization 2 00:30:00 Best SEO Practice 02:00:00 Blogs - WordPress 01:00:00 Blogs - WordPress II 03:00:00 Email Marketing I 00:30:00 Email Marketing II 01:00:00 Internet Marketing Strategy I 01:00:00 Your own website vs free options online I 00:30:00 Your own website vs free options online II 01:00:00 Social Media What is Social Media FREE 00:18:00 The Growth of Social Media 00:10:00 Conducting Market Analysis 00:16:00 Auditing Social Media 00:26:00 Corporate Culture and Social Media 00:12:00 Social Media Goals vs. Business Goals 00:10:00 Types of Social Media Platforms 00:08:00 The Social Media Policy 00:40:00 Creative Commons 00:21:00 Brand Marketing 00:27:00 Keyword Selection 00:17:00 Content Marketing on Social Media 00:26:00 Content Development 00:23:00 Understanding the Popular Platforms 03:34:00 Traditional Website Advertising 00:37:00 Social Media Documentation and Schedules 00:29:00 Project Management Software 00:39:00 The Community Manager Role 00:26:00 Importance of Voice Consistency 00:30:00 Organizational Customer Servicen 00:28:00 Social Media Triage 00:14:00 Online versus Personal Interactions 00:26:00 Social Media Analytics 00:27:00 Goal Value 00:43:00 Social Media Marketing Introduction 00:30:00 Understanding the Value of Social Media Buzz and What It Can Do For Your Business 01:00:00 Developing a Winning Social Media Marketing Plan 01:00:00 Setup and Manage a Facebook Page That Works 01:00:00 Tweet Your Way to Online Prominence 01:00:00 Build Your Network with LinkedIn 01:00:00 Captivate Your Audience with YouTube 01:00:00 Conclusion 00:15:00 Internet Marketing INTRODUCTION: WHAT IS AFFILIATE MARKETING? 00:30:00 WHY AFFILIATE MARKETING IS AWESOME 00:30:00 FINDING A PROFITABLE NICHE 00:30:00 CHOOSING AN AFFILIATE PRODUCT 00:15:00 THE ADVANTAGES OF CLICK BANK 00:30:00 ANALYZING THE CLICK BANK MARKETPLACE 00:30:00 CREATING YOUR HOP LINK 00:30:00 CREATING A FREE BLOG 01:00:00 PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00 CREATING AN OPTIMIZED POST 00:30:00 POSTING TO YOUR BLOG 00:15:00 PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00 PROMOTION: ARTICLE MARKETING 00:30:00 PROMOTION: SOCIAL BOOKMARKING 01:00:00 PROMOTION: BLOG COMMENTING 00:30:00 ADDITIONAL PROMOTION TIPS 00:15:00 CREATING YOUR OWN WEBSITE 01:00:00 Search Engine Optimization What Is Search Engine Optimization? 01:00:00 Search Engines That Use SEO 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 SEO Techniques Introduction to SEO 00:30:00 Improve Engagement to Improve Rankings 01:00:00 Make Your Existing Pages Longer 00:30:00 Focus on YouTube SEO 00:30:00 Improve Site Speed 00:30:00 Focus on Topics Instead of Keywords 00:30:00 Build Backlinks 00:15:00 Reporting and Analytics 00:30:00 Technical Optimization 00:30:00 Local SEO and Listings 00:30:00 Guest posting 00:30:00 Effective Seo Tools 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Email Marketing Secrets Introduction 01:00:00 4 Crucial Things You Need To Do To Build your List 01:00:00 Ways To Get Your Opt In Subscribers To Trust You Quickly 01:00:00 Tips To Build A List Of Eager Subscribers 01:00:00 Easy Ways To Grab Your Reader's Attention In Your Subject 01:00:00 Effective Techniques To Get Your Subscribers Begging For More 01:00:00 Can You Really Use Articles To Build Your List? 01:00:00 Things To Consider When Publishing A Newsletter 01:00:00 The 3 Things To Avoid When Emailing Your List 01:00:00 Digital Marketing Strategies Introduction to Internet Marketing and Reputation Management 00:30:00 How to Optimise Your Site for Every Stage of the Buy Cycle 00:30:00 Build Impression on Your Site 00:30:00 Types of Link Building 01:00:00 Importance of Landing Pages 00:30:00 Difference Between Internet Marketing and Online Customer Service 01:00:00 Concept Of Affiliate Programs 01:30:00 About Of Google Analytics 01:00:00 Online Press Releases 00:15:00 How to Get Traffic from Twitter 00:30:00 Importance of Testing E-Mail Messages 00:15:00 What is Viral Marketing 01:00:00 What is EMail Marketing 00:30:00 Difference Between Images and Video 00:15:00 How to Internet Marketing on Facebook 02:00:00 What is Search Engine Optimization(SEO)? 00:30:00 Understanding Search Results 00:15:00 How to Attract Customer on Your Product? 00:15:00 Time Makes Money 00:30:00 How to Test a Landing Page 00:30:00 Best Web Writing 01:00:00 Ways to Use of Humor in You Internet Marketing 00:15:00 Coupon Codes 00:15:00 When to Pull the Plug 00:15:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Instagram Marketing What is Instagram? 00:15:00 Instagram for Business 00:15:00 Instagram & Community 00:15:00 Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 Refer A Friend Refer A Friend 00:00:00 Mock Exam Mock Exam- Digital Marketing Complete Course 00:30:00 Final Exam Final Exam- Digital Marketing Complete Course 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

This ultimate course to kickstart your Python journey from scratch. This comprehensive course covers all the essential concepts of Python, providing explanations, examples, and practical implementations. Designed with beginners in mind, our goal is to help you learn and master Python by building a variety of projects.

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This SEO - Master Search Engine Optimisation will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The SEO - Master Search Engine Optimisation will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to SEO - Master Search Engine Optimisation and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited SEO - Master Search Engine Optimisation is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this SEO - Master Search Engine Optimisation. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The SEO - Master Search Engine Optimisation will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: Introduction Unit 1: Introduction 00:04:00 Unit 2: Course Overview 00:04:00 Section 02: SEO: Core Concepts Unit 1: What is SEO (Search Engine Optimisation) 00:04:00 Unit 2: Types of SEO: Black Hat, Grey Hat & White Hat SEO 00:05:00 Unit 3: How Search Engines Give Ranks: Crawling, Indexing & Ranking 00:06:00 Unit 4: 2 Ways to Get Ranked on Search Engines 00:03:00 Section 03: On - Page Optimisation Unit 1: On Page SEO Explained 00:01:00 Unit 2: On Page SEO Activities 00:04:00 Unit 3: 4 Key Ranking Factors of On Page SEO 00:04:00 Unit 4: Tools & Tips for Increasing Site Speed 00:13:00 Unit 5: Using SEO Friendly Themes 00:06:00 Unit 6: Increasing the Dwell Time & Decreasing Bounce Rate 00:05:00 Unit 7: How to Make the URL SEO Friendly 00:03:00 Unit 8: Long Form SEO Optimised Content 00:03:00 Unit 9: Internal Linking 00:05:00 Unit 10: Meta Title & Meta Description 00:03:00 Unit 11: Optimising Images for SEO 00:04:00 Unit 12: Outbound Links 00:04:00 Section 04: Keyword Research & Optimisation Unit 1: What Are Keywords & Why They Are Important 00:06:00 Unit 2: Types of Keywords 00:08:00 Unit 3: Which Type of Keywords You Should Choose 00:01:00 Unit 4: Free Tools for Keyword Research & SEO 00:06:00 Unit 5: Paid Tools for Keyword Research & SEO 00:03:00 Unit 6: 2 Metrics to Check Before Choosing Content 00:05:00 Unit 7: Steps for Keyword Research 00:11:00 Unit 8: What is Keyword Stuffing? 00:05:00 Section 05: SEO Content Writing Unit 1: Write SEO Optimised Title 00:04:00 Unit 2: 6 Hacks to Write Attractive Headlines 00:17:00 Unit 3: Keyword Placement For SEO 00:06:00 Unit 4: Steps to Write Content & Optimise It for Search Engines 00:09:00 Section 06: Off Page SEO Unit 1: What Is Off Page Optimisation 00:01:00 Unit 2: Link Building - 1st Factor of Off Page SEO 00:07:00 Unit 3: 3 Methods to Get Backlinks 00:02:00 Unit 4: Method 1: Guest Posting for Link Building 00:07:00 Unit 5: Method 2: Building Relations with Experts 00:04:00 Unit 6: Method 3: Getting Backlinks from Round Up Post 00:04:00 Unit 7: Social Media Marketing - 2nd Factor of Off Page SEO 00:05:00 Section 07: Conclusion Unit 1: Conclusion 00:01:00 Resources Resources - SEO - Master Search Engine Optimisation 00:00:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

This course is perfect for the beginner but also delves into building a SAS Model and intermediate topics. Learn SAS Data Step, SQL Step, Macros, SAS Model Building, Predictive Analytics, SAS and ML. If you are using SAS Enterprise Guide and want to learn how to code/program instead of using the point-and-click interface, this course is ideal!

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Effective Methods of Public Speaking and Presentation will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Effective Methods of Public Speaking and Presentation will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Effective Methods of Public Speaking and Presentation and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Effective Methods of Public Speaking and Presentation is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Effective Methods of Public Speaking and Presentation. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Effective Methods of Public Speaking and Presentation will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Introduction Welcome to the Course 00:03:00 How to Talk Effectively? 00:03:00 Understand the Key Elements of Course 00:04:00 Why Don't People Learn Presentation Skills OR Public Speaking Skills? 00:02:00 QUICK UNLEARNING Before Starting this "SKILL" Unlearn Excuses, Kill this Unlearning First 00:03:00 Unlearn Excuses, Stage Fear is like any other Fear 00:01:00 Unlearn Excuses, My English is not Good? 00:02:00 Unlearn Excuses, Going Blank!!! 00:01:00 Unlearn Excuses, Feeling Nervous 00:02:00 Unlearn Excuses, Inconsistency? 00:03:00 Unlearn Excuses, WHY I need to LEARN?? 00:03:00 Unlearn Excuses, Background 00:04:00 IS THIS HAPPENED WITH YOU???? Is this happened with you? 00:05:00 When was the Last Time You Invested Money for Self Development? 00:05:00 When was the last time you got an opportunity to talk in front of people? 00:05:00 Impressive Methods of Hooking Audience, even before your Speech or Presentation HOOKING, Pause and Pan Technique 00:03:00 HOOKING, Smile Technique 00:05:00 6 Highly Impressive Methods of Starting any Speech or Presentation!! How to Start any Speech or Presentation? 'I Remember' 00:03:00 How to Start any Speech or Presentation? 'Appreciate' 00:02:00 How to Start any Speech or Presentation? 'You Focus' 00:01:00 How to Start any Speech or Presentation? 'Imagine' 00:02:00 How to Start any Speech or Presentation? 'Common' 00:02:00 How to Start any Speech or Presentation? 'Numbers' 00:02:00 Body Language: 6 Methods for Impressive Body Language for Speech or Presentation Body Language Introduction 00:02:00 Which Body part included for Body Language 00:03:00 Body Language, 'EYES' 00:05:00 Body Language, 'LIPS' 00:02:00 Body Language, 'NECK' 00:03:00 Body Language, 'SHOULDERS' 00:02:00 Body Language, 'HANDS' 00:10:00 Body Language, 'LEGS' 00:06:00 Body Language Brief Summary 00:05:00 Vocal Variety: 3 Methods (VST) for POWERFUL Vocal Variety Vocal Variety Technique Unlearn 00:03:00 Vocal Variety VST Technique, 'VOLUME' 00:02:00 Vocal Variety VST Technique, 'SPEED' 00:05:00 Vocal Variety VST Technique, 'TONE' 00:05:00 Vocal Variety VST Technique, 'QUICK SUMMARY' 00:05:00 Effective Methods of Ending Any Speech or Presentation End of Presentation 00:06:00 Closing Message 00:02:00 Bonus No Skill is Natural 00:09:00 Speak Up To the Ears 00:01:00 Do Not Use I Hope 00:01:00 When was the Last Time You Got Opportunity to Talk Infront of People? 00:02:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00