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1650 Courses

Digital Marketing Diploma

By Study Plex

Highlights of the Course Course Type: Online Learning Duration: 11 hours Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about digital marketing Understand the core competencies and principles of digital marketing Explore the various areas of digital marketing Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert digital marketer Master In Digital Marketing Course Master the skills you need to propel your career forward in digital marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective digital marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital marketing. Enrol in this digital marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive digital marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital marketing can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This digital marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This digital marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This digital marketing course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. Course Curriculum Introduction Welcome 00:01:00 General Tips & Tricks Series How to register your company in google maps? 00:03:00 How to see Email Sender's Company and Logo in Your Gmail? 00:02:00 How to Generate sitemap of a website? 00:02:00 How to protect a website from Spam on WordPress 00:02:00 Quick way to identify whether the website is Mobile optimized ? 00:03:00 How to identify registration date of website ? 00:01:00 How to identify duplicate content from the web ? 00:02:00 How to create google alerts ? 00:03:00 How to find the age of the domain ? 00:02:00 How to check if the website server is down ? 00:01:00 How to create text notes that will self destruct after being read ? 00:02:00 How to send google search information to your friends ? 00:03:00 How to find webhost of any website ? 00:02:00 Discover new sites that are similar to what you like already ? 00:03:00 How to easily highlight the important parts of a web page ? 00:01:00 How to share you email online without worrying about spam ? 00:01:00 How to get compute level answers without searching ? 00:04:00 The easiest way to setup email reminders ? 00:02:00 How to find the original URL that's hiding behind a short URL ? 00:02:00 How to corrupt a file you shared online ? 00:01:00 How to create a throwaway email ? 00:01:00 How to check if your email account has been compromised ? 00:01:00 SEO (Search Engine Optimization) How to register website on Google search console ? 00:06:00 How to Optimize your website homepage ? 00:06:00 How to add a sitemap on google search ? 00:07:00 How to shortlist targeted keyword list in google keyword planner ? 00:07:00 How to set international targeting on google search ? 00:01:00 How to remove a URL from google search engine ? 00:02:00 How to identify competitors keywords ? 00:07:00 How to leverage top sites to get on google search results ? 00:04:00 Discover powerful data analytics to measure SEO performance ? 00:05:00 How to do keyword research ? 00:10:00 How to write perfect title tags for search engines ? 00:04:00 How to optimise heading tags, external & internal links ? 00:08:00 What are backlinks & how to get them ? 00:06:00 How to write a perfect Meta description ? 00:06:00 How to enhance speed & performance of your website ? 00:04:00 YouTube Youtube account setup 00:04:00 Account optimization 00:08:00 How to create & setup Youtube channel banner ? 00:04:00 Youtube channel tags, thumbnails & custom thumbnails 00:08:00 Analyse Youtube keyword research 00:05:00 Youtube SEO techniques 00:07:00 What are Youtube cards & how does it work ? 00:05:00 How to optimise comments & reply them in bulk ? 00:02:00 How to grow your channel with competitors Analysis ? 00:06:00 How to manage multiple YouTube accounts ? 00:02:00 A simple yet powerful trick to increase your subscribers list ? 00:03:00 Youtube Paid Advertising 00:13:00 How to monetise your YouTube channel 00:02:00 Google Analytics How to install tracking code on your website ? 00:04:00 How to add filters & remove internal traffic ? 00:04:00 How to look and analyse different segment data ? 00:06:00 How to track paid campaigns ? 00:03:00 How to configure goals in google analytics ? 00:05:00 How to link google Adwords account ? 00:02:00 How to manage multiple analytics accounts ? 00:02:00 How to remove spam traffic ? 00:03:00 Email Marketing Email marketing tools set up ( MailChimp & Getresponse) 00:09:00 How to install signup or popup forms on the website ? 00:16:00 How to collect email address without a website ? 00:04:00 How to create a 'Hook' to your signup forms ? 00:08:00 Discover the psychology behind acquiring more leads 00:09:00 Email marketing automation process 00:08:00 Email analytics 00:07:00 Linkedln How to increase your connections in no time ? 00:08:00 Secret of LinkedIn InMails ? 00:04:00 Discover the best ways to use LinkedIn groups ? 00:09:00 How to setup a company page on LinkedIn ? 00:03:00 How to increase traffic to your website using LinkedIn blog ? 00:06:00 Twitter Twitter Account setup 00:03:00 Knowing Twitter features ? 00:06:00 Following twitter accounts 00:03:00 Twitter profile optimisation 00:06:00 How to get Twitter followers ? 00:09:00 Posting first 5 tweets for engagement 00:05:00 Leveraging Hashtags to increase your tweets visibility 00:04:00 What are twitter polls & how do you use them ? 00:05:00 A powerful trick to acquire customers on twitter ? 00:03:00 How to get followers retweet your post ? 00:03:00 How to embed a twitter button to your website or post ? 00:02:00 Twitter analytics 00:03:00 Facebook Set your Facebook page 00:04:00 Facebook Icon, cover image & description 00:06:00 How to get your first page likes ? 00:07:00 Discover how to increase your page likes 00:02:00 How to manage multiple Facebook pages ? 00:02:00 Facebook comments 00:04:00 Leveraging Facebook groups 00:04:00 Facebook Autoposting 00:04:00 Run a competition 00:06:00 Facebook Ads 00:04:00 How to get best out of Facebook ads ? 00:15:00 Facebook pixel & Re-marketing 00:03:00 Instagram How to setup a Instagram business profile ? 00:07:00 Set up Instagram bio & profile image 00:03:00 Leveraging Instagram accounts 00:06:00 A simple way to create free content on Instagram 00:05:00 Secret of hashtags on Instagram 00:03:00 Reposting Instagram App 00:04:00 How to get genuine Instagram followers ? 00:05:00 Discover how to grow your business through Instagram stories 00:04:00 How to get your posts reposted on Instagram by influencers ? 00:05:00 Selling your product / services Instagram shopping 00:03:00 Mobile App A quick way to do App store marketing research ? 00:15:00 How to discover the estimate size of your market ? 00:08:00 Discover the best ways to promote your App ? 00:15:00 App installs via Facebook Ads 00:16:00 App installs via Google Ads 00:13:00 How to make money from your app ? 00:08:00 How to optimise your App store listing ? 00:14:00 Discover growth hacking techniques for App downloads 00:09:00 App analytics 00:07:00 Techniques to get to the top of App store ranking ? 00:07:00 Assessment Assessment - Digital Marketing Diploma 00:10:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Digital Marketing Diploma
Delivered Online On Demand
£19

Google Ads Diploma

By Study Plex

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Google Ads Diploma
Delivered Online On Demand
£19

Build a Super Advanced Trading Bot on DYDX Hosted on AWS with Python

By Packt

Discover the fascinating world of decentralized trading with Python and DYDX. Build a sophisticated trading bot, harness statistical arbitrage techniques, and automate your trading strategies on the AWS cloud. Gain the skills to navigate the cryptocurrency market and achieve consistent profitability in this comprehensive and hands-on course.

Build a Super Advanced Trading Bot on DYDX Hosted on AWS with Python
Delivered Online On Demand7 hours 49 minutes
£82.99

World of Computer Networking: Your CCNA start

By Packt

This course will help you to prepare for the Cisco Certified Network Associate (CCNA) certification exam. The course covers all the major topics of computer networking and network devices, such as Internet Protocol (IP) addressing, routing, switching, Transmission Control Protocol/Internet Protocol (TCP/IP), Network Address Translation (NAT), Dynamic Host Configuration Protocol (DHCP), and Domain Name System (DNS).

World of Computer Networking: Your CCNA start
Delivered Online On Demand14 hours 38 minutes
£9.99

Ethical Hacking and CompTIA PenTest+ Exam Prep (PT0-002)

By Packt

The course focuses on the five domains that should be known for the CompTIA PenTest+ PT0-002 exam. Learn to successfully plan and scope a pen test engagement with a client, find vulnerabilities, exploit them to get into a network, then report on those findings to the client with the help of this comprehensive course.

Ethical Hacking and CompTIA PenTest+ Exam Prep (PT0-002)
Delivered Online On Demand14 hours 39 minutes
£261.99

Google Ads Masterclass

By Study Plex

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Assessment Assessment - Google Ads Masterclass 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Google Ads Masterclass
Delivered Online On Demand
£19

The Complete Modern JavaScript Course with ES6

By Packt

Welcome to a complete and in-depth JavaScript course. This is an all-in-one package that will take you from the very fundamentals of JavaScript, all the way to building a fully functional typing test app. You will learn modern JavaScript from the very beginning, step-by-step through practical and fun code examples, with the important theory about how JavaScript works behind the scenes.

The Complete Modern JavaScript Course with ES6
Delivered Online On Demand37 hours 16 minutes
£143.99

Comprehensive IELTS Speaking

5.0(1)

By Course Gate

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Comprehensive IELTS Speaking course will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Comprehensive IELTS Speaking course will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Comprehensive IELTS Speaking and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Comprehensive IELTS Speaking course is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Comprehensive IELTS Speaking course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career path The Comprehensive IELTS Speaking will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Module 01: Introduction Welcome Abroad 00:21:00 Fundamentals of IELTS Speaking 00:21:00 How to Get a High Score 00:15:00 How This Course is Structured 00:04:00 Module 02: Ingredients First Ingredient: Fluently and Coherence 00:29:00 Second Ingredient : Lexical Resource (Basics) 00:07:00 Lexical Resource - Useful Phrases 00:13:00 Lexical Resource - Paraphrasing 00:11:00 Lexical Resource - Topic Related Vocabulary 00:12:00 Lexical Resource - Idioms 00:09:00 Third Ingredient: Grammatical Range and Accuracy (Basics) 00:04:00 Grammar - Tenses 00:22:00 Grammar - Articles and Agreement 00:09:00 Grammar - Active vs. Passive Voice 00:07:00 Grammar - Simple and Compound Sentences 00:15:00 Grammar - Complex Sentences 00:09:00 Grammar - Correlative Conjunctions 00:09:00 Grammar - Relative Clauses 00:11:00 Grammar - Conditional Sentences 00:11:00 Grammar - Combining Elements 00:06:00 Fourth Ingredient: Pronunciation (Basics) 00:10:00 Pronunciation - /th/(θ) vs. /th/(ð) 00:14:00 Pronunciation - /t/ vs. /d/ 00:17:00 Pronunciation - /r/ vs. /l/ 00:13:00 Pronunciation - /i/ vs. /ē/ 00:10:00 Pronunciation - /v/ vs. /w/ 00:16:00 Pronunciation - /p/ vs. /b/ 00:15:00 Pronunciation - /s/ vs. /z/ vs. /sh/ 00:19:00 Pronunciation - /j/ vs. /zh/ 00:11:00 Pronunciation - /ō/ vs. /o/ vs. /ə/ 00:20:00 Pronunciation - Diphthongs & Silent Letters 00:11:00 Pronunciation - Syllables 00:34:00 Pronunciation - Sentence Stress 00:08:00 Pronunciation - Intonation 00:29:00 Pronunciation - 45 Commonly Mispronounced Words 00:34:00 Pronunciation - Speed 00:03:00 Module 03: The Recipe How to Think Fast 00:14:00 How to Extend Your Answers and Avoid Bad Starts 00:24:00 The Basics of Speaking Part 1 (Interview) 00:14:00 How to Answer Questions in Part 1 00:30:00 Live Example: Part 1 (Band 8.5) 00:05:00 The Basics of Speaking Part 2 ('The Long Turn') 00:09:00 How to Answer Part 2 (Method #1) 00:20:00 How to Answer Part 2 (Method #2) 00:21:00 The Basics of Speaking Part 3 (Discussion) 00:08:00 How to Answer Questions in Part 3 00:34:00 Live Example: Part 3 (Band 9) 00:06:00 Module 04: Cooking -Putting It All Together Cooking- The Right Approach 00:12:00 Practice Test 1 (Band 9 Model Answer) 00:14:00 Practice Test 2 (Band 9 Model Answer) 00:13:00 Live Example: Full Speaking Test (Band 7) 00:14:00 Live Example: Full Speaking Test (Band 8.5) 00:12:00 Live Example: Full Speaking Test (Band 8.5) 00:15:00 Live Example: Full Speaking Test (Band 9) 00:13:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Comprehensive IELTS Speaking
Delivered Online On Demand13 hours 7 minutes
£11.99

LANs demystified

5.0(3)

By Systems & Network Training

LAN training course description A concise overview course covering Local Area Networks with particular emphasis on the use of Ethernet and Wireless LANS. As well as explaining buzzwords we cover how the technology works at a simple level. After defining LANs the course moves onto Ethernet and switching also covering VLANs. WiFi is then covered, with coverage of 802.11 standards and frequencies along with integrating WiFi with Ethernet. The course then covers routers and their role in connecting networks and the course finishes with a comparison of Ethernet vs WiFi and when to use them. What will you learn Describe how Ethernet works (in simple terms) and when to use Ethernet. Explain the difference between a switch and a router. Describe how WiFi works (in simple terms). Describe the role of Access points. Evaluate wireless technologies and when to use them. List the speeds of various LAN technologies. LAN training course details Who will benefit: Sales staff, managers and other non technical staff. Prerequisites: None. Duration 1 day LAN training course contents LANS What is a LAN? LAN standards, LAN choices, choosing the media, copper, UTP, cat5e, fibre, RF, bandwidth speeds, link aggregation, Full/half duplex. Ethernet What is Ethernet? 802.3, parts of Ethernet, Ethernet evolution, MAC addresses, frames, broadcasts. Ethernet switches What are switches, switches versus hubs, how switches work, ways to configure switches, Loops, STP. VLANs What are VLANs? Why have VLANs, impact of VLANs, Tagging (aka trunking), 802.1Q Wireless LANS Type of wireless LAN, RF frequencies, 2.4GHz, 5GHz, others, interference, standards, 802.11 and variants, CSMA/CA. Wireless LANS NICs, Access points, integration with Ethernet, multiple access points, mesh networks, WiFi security. Interconnecting LANs Routers, connecting networks, interconnecting VLANs, IP addressing, Layer 3 switches. Summary WiFi vs Ethernet.

LANs demystified
Delivered in Internationally or OnlineFlexible Dates
£797

Hands-on Linux - Self-Hosted WordPress for Linux Beginners

By Packt

Master the art of self-hosting WordPress on Linux with our comprehensive video course, designed to empower technical professionals to fully control their web presence.

Hands-on Linux - Self-Hosted WordPress for Linux Beginners
Delivered Online On Demand8 hours 32 minutes
£74.99