22730 Courses

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

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At HFX Training, we are passionate about business simulations because they bring learning to life through hands-on experience. This Level 1 Certification Program is the first step in our Instructor Training Certification Pathway, equipping you to confidently use the Healthcare Hero simulation in your teaching environment. In this program, you will experience the simulation as a student, navigating its complexities and dynamics. Upon successfully completing Level 1, you’ll be ready to advance to Level 2 Training, where you will deepen your expertise in simulation facilitation and administration. The program is cohort-based, and the timetable is coordinated in advance through discussions with the HFX team to ensure maximum participation. For more information on the program structure, instructional materials, and certification requirements, please read on. What to Expect: The Healthcare Hero simulation places you in charge of a fictional hospital. Over eight simulation rounds - each representing one quarter of business operations - you will make strategic decisions to optimize patient care while managing staffing, capacity, quality, and finances. Throughout the simulation, you’ll navigate challenges like healthcare and economic crises, all while balancing the needs of multiple stakeholders. Your ultimate goal is to outperform competing hospitals managed by other participants in the program. Program and Certification Requirements This program equips you to confidently lead the simulation by requiring more than attendance or participation. To earn certification, you must: Thoroughly Prepare: Review all instructional materials and the scenario manual before the course begins. Fully Participate: Attend all Zoom sessions and complete each simulation round with focus and effort. Demonstrate Mastery: Show a comprehensive understanding of the simulation’s dynamics, decision-making processes, and strategies during practice and live rounds. Engage in Reflection: Actively participate in debrief sessions, assess your performance, and identify strategies for improvement. This certification ensures you are equipped to facilitate this complex simulation with confidence. Auditing the course is an option, but participants who choose to audit will not receive certification. Program Format The program is delivered intensively over one or more Zoom sessions, totaling six hours. This compressed format demands your full attention and focus to successfully navigate the simulation’s complexities. Eligibility Requirements: By registering for this training program, you acknowledge the following: You have discussed your needs with the HFX team and confirmed that the simulation aligns with your class or program objectives. You are an instructor at an academic institution. You agree to the confidentiality terms and commit not to distribute, disclose, or replicate any program content for purposes outside of this training. This program is offered in goodwill to academic instructors as a resource to enhance their teaching. As part of this agreement, you understand that all materials, including the simulation itself, are proprietary to HFX and its partners. Any use of these materials for purposes beyond this program, such as developing similar tools or simulations, is strictly prohibited. Course Structure: After registering, you will gain immediate access to the simulation’s instructional materials. This includes: The Scenario Manual: Your guide to understanding the game. The Capacity Planner Worksheet and Financial Planning Worksheet: Tools to help you strategize. The Strategy Planning Exercise: Designed to align your decisions with overall objectives. The Portal Guide: A walkthrough of the simulation platform. The program unfolds in four key phases: Phase 1: Pre Zoom Call / Study / Set Up Register using the button at the bottom of this page. Review the instructional materials thoroughly. Once the cohort is finalized, you will be sent your login credentials for the simulation itself. Try to submit decisions for the first practice round using the simulation portal at www.simulationportal.com. Phase 2: Play We run two practice rounds over the first 2 hours of the zoom call. This allows you to familiarize yourself with the platform and decision-making process, and think through what your strategy might be in the live game. The simulation resets ("zeroed") after the practice rounds. A brief session will clarify lessons learned and expectations for the live rounds. Over eight rounds, you’ll compete against other participants while refining your strategic decisions. Phase 3: Feedback Reflect on your performance during a structured debrief, including: Strengths and areas for improvement. Insights into competitors’ strategies. Strategic lessons learned, and applicability to local healthcare organizations. Phase 4: Implementation Planning Work with the HFX team to plan your first application of the simulation in a teaching environment. Certification Outcome Upon completing this program, you will earn the HFX Instructor Training Certification: Level One, signifying your expertise in conducting impactful simulation-based training using Healthcare Hero.

Duration 2 Days 12 CPD hours Overview Identify and configure basic functions of Tableau. Connect to data sources, import data into Tableau, and save Tableau files Create views and customize data in visualizations. Manage, sort, and group data. Save and share data sources and workbooks. Filter data in views. Customize visualizations with annotations, highlights, and advanced features. Create and enhance dashboards in Tableau. Create and enhance stories in Tableau As technology progresses and becomes more interwoven with our businesses and lives, more and more data is collected about business and personal activities. This era of "big data" has exploded due to the rise of cloud computing, which provides an abundance of computational power and storage, allowing organizations of all sorts to capture and store data. Leveraging that data effectively can provide timely insights and competitive advantage. The creation of data-backed visualizations is a key way data scientists, or any professional, can explore, analyze, and report insights and trends from data. Tableau© software is designed for this purpose. Tableau was built to connect to a wide range of data sources and allows users to quickly create visualizations of connected data to gain insights, show trends, and create reports. Tableau's data connection capabilities and visualization features go far beyond those that can be found in spreadsheets, allowing users to create compelling and interactive worksheets, dashboards, and stories that bring data to life and turn data into thoughtful action. Prerequisites To ensure your success in this course, you should have experience managing data with Microsoft© Excel© or Google Sheets?. Lesson 1: Tableau Fundamentals Topic A: Overview of Tableau Topic B: Navigate and Configure Tableau Lesson 2: Connecting to and Preparing Data Topic A: Connect to Data Topic B: Build a Data Model Topic C: Save Workbook Files Topic D: Prepare Data for Analysis Lesson 3: Exploring Data Topic A: Create Views Topic B: Customize Data in Visualizations Lesson 4: Managing, Sorting, and Grouping Data Topic A: Adjust Fields Topic B: Sort Data Topic C: Group Data Lesson 5: Saving, Publishing, and Sharing Data Topic A: Save Data Sources Topic B: Publish Data Sources and Visualizations Topic C: Share Workbooks for Collaboration Lesson 6: Filtering Data Topic A: Configure Worksheet Filters Topic B: Apply Advanced Filter Options Topic C: Create Interactive Filters Lesson 7: Customizing Visualizations Topic A: Format and Annotate Views Topic B: Emphasize Data in Visualizations Topic C: Create Animated Workbooks Topic D: Best Practices for Visual Design Lesson 8: Creating Dashboards in Tableau Topic A: Create Dashboards Topic B: Enhance Dashboards with Actions Topic C: Create Mobile Dashboards Lesson 9: Creating Stories in Tableau Topic A: Create Stories Topic B: Enhance Stories with Tooltips

In today’s world, the HR industry is more competitive than ever and goes beyond simply having theoretical qualifications. Candidates who desire to make an impression are required to have an understanding of a broad range of HR activities. Our 3-month training programme provides everything you need to become fully qualified in HR practice & management. Once you have completed your training session you will gain accredited certifications and three months of remote experience directly with one of our clients. After completing this programme candidates will be able to showcase that they have the following: HR practice and Management award 3 months of remote work experience Job reference Career support This comprehensive training programme has been developed to enhance your CV and boost your job prospects. CPD 120 CPD hours / pointsAccredited by The CPD Certification Service Description 3 months full access to the WPP Professional certification Digital certifications Guaranteed work placement (3 – 6 months) Learn industry-leading skills and stand out from the crowd. Information-packed practical training starting from basics to advanced testing techniques. Best suitable for beginners to advanced level users and who learn faster when demonstrated. Course content designed by considering current trends in the job market. A practical learning experience with live project work and examples. *Terms Apply Training Period: 4-12 Weeks Assessment: To pass the course learners are required to successfully pass an online examination. HR Work Experience: 3 Months after the training. HR work experience or Human Resources Job placement is optional. When can you start: You must first apply to be selected. The training takes place online. Once you finish your training modules then you can start the remote job placement. Payment Options: Full Fee:£1195 Buy Now Pay Later: Join from as little as £395 and spread the cost over monthly instalments. Who is this course for? Part Qualified, Freshly Qualified HR Students Graduates with No or little Job Experience Students Currently Studying or intending to study HR or want to refresh knowledge People who are already working in the industry but want to gain further knowledge Requirements There are no formal entry requirements for this course. We also expect the candidates to have basic knowledge of Human Resources. Career path Secure yourself an entry-level HR role.

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate