Improving Business Writing - How to Write Communications That Are Retrieved, Read and Remembered The writing skills that are taught in school are much different than the writing skills needed for effective business communications. This video introduces a four-stage writing process that utilizes headlining, bottom lining, and chunking techniques to improve the effectiveness of project, program, and business communications. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.
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