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Brand Constellations

brand constellations

UNLOCK THE POWER OF STRATEGIC BRANDING WITH THE BRAND CONSTELLATIONS FRAMEWORK A Clear, Actionable Approach to Building & Managing Brands Branding is more than just a logo or a marketing campaign—it’s a strategic asset that drives business success. Whether you’re a CMO, founder, marketing leader, or someone eager to understand how great brands are built, this course will give you the tools to create, analyze, and manage a brand with confidence. -------------------------------------------------------------------------------- COURSE OVERVIEW 5 Modules | 28 Videos | 85 Minutes Total Includes Course Workbook for Hands-On Brand Analysis Earn a Certificate of Completion This structured, easy-to-follow course breaks down the Brand Constellations Framework into five powerful modules, giving you a clear, actionable process to build and manage a brand that stands out in the market. Each module includes engaging video lessons, real-world examples, and exercises to ensure that you apply what you learn immediately. The course workbook leads participants through an in-depth analysis of the eight stars of the Brand Constellations Framework, helping you identify strengths, weaknesses, and opportunities in your brand strategy. Upon completion of the course, you’ll receive a certificate, recognizing your expertise in brand strategy using the Brand Constellations Framework. -------------------------------------------------------------------------------- MEET YOUR INSTRUCTOR: STEVEN SILVERMAN, PH.D. Steven Silverman, Ph.D., is a branding expert, author, and consultant with over 30 years of experience working with some of the world’s most influential companies, including Microsoft, Amazon, Bose, DuPont, and Mars. As the creator of the Brand Constellations Framework, he has helped organizations align their brand strategy with business growth, ensuring brand consistency, differentiation, and market leadership. In addition to consulting, Steven teaches MBA courses in Brand Management and Marketing Strategy, providing real-world applications of branding principles to future business leaders. His Ph.D. in marketing and strategy allows him to bridge academic insights with hands-on business applications, giving you a research-backed, practical approach to brand building. This course is designed to take you beyond basic marketing concepts and give you a structured, actionable framework to create a brand that truly works—one that attracts customers, builds trust, and drives long-term success. -------------------------------------------------------------------------------- WHAT YOU’LL LEARN IN THIS COURSE The Brand Constellations Framework – A structured, research-backed model that helps you align every aspect of your brand for long-term success. How to Avoid Brand Confusion – Learn why so many brands struggle with differentiation and how to make your brand stand out. The Eight Dimensions of a Strong Brand – Explore how product, price, placement, promotion, category, competitors, company, and customer work together to shape brand meaning. Real-World Case Studies & Practical Applications – See how top brands succeed (or fail) based on their strategic choices. Hands-On Brand Analysis Workbook – Walk through a guided analysis of all eight stars of the Brand Constellations Framework, helping you evaluate and refine your brand. Earn a Certificate of Completion – Demonstrate your expertise in brand strategy with an official certificate. -------------------------------------------------------------------------------- WHO SHOULD TAKE THIS COURSE? Startup Founders & Entrepreneurs – Build a brand that attracts customers and investors. Marketing & Brand Managers – Strengthen brand positioning and alignment across all touchpoints. Corporate Leaders & Executives – Ensure your company’s brand strategy supports business goals. Students & Branding Enthusiasts – Gain expert-level insights into how great brands are built. -------------------------------------------------------------------------------- WHY THIS COURSE? This is not just another branding course. It’s a complete framework for brand strategy—one that helps you bridge the gap between branding, marketing, and business growth. Based on decades of research, real-world experience, and proven methods, the Brand Constellations Framework gives you the clarity and structure you need to manage a brand effectively. Unlike other courses that focus only on logos and messaging, this course shows you how to align your entire brand with your business strategy. Short, Actionable & High-Impact – With 85 minutes of content spread across 28 videos, you can complete the course at your own pace and apply insights immediately. Exclusive Course Workbook – The hands-on workbook guides you through an in-depth analysis of your brand, helping you refine key aspects of your strategy using the Brand Constellations Framework. Earn a Certificate – Show your mastery of strategic brand management with an official certification upon completion. -------------------------------------------------------------------------------- TAKE CONTROL OF YOUR BRAND TODAY Get Instant Access – Enroll now and start building a brand that works. Learn at Your Own Pace – Online, flexible, and designed for real-world application. Hands-On Strategy Development – Use the exclusive course workbook to refine your brand in a structured, strategic way. Earn a Certificate – Validate your expertise and enhance your professional credentials. Enroll Now and Start Your Brand Strategy Journey! 🚀

Raj Khanna Associates

raj khanna associates

London

Raj Khanna Associates Limited (RKA Ltd) is an independent programme and project management training and consultancy company. RKA Ltd is a limited company solely owned by Rajiv Khanna. RKA Ltd has over twenty years of experience in managing programmes, projects, risks; providing consultancy and facilitating accredited training in both public and private sector organisations in the United Kingdom and abroad. The company is fully conversant with the programme and project needs of public sector organisations and is aware of the various challenges currently taking place within them. The lead trainer within RKA Ltd is PeopleCert approved MSP® & PRINCE2® trainer and is also accredited by AMPG-International in the provision of Agile Project Management, Change Management and Praxis training courses. RKA Ltd is registered as an accredited training organisation with both PeopleCert on behalf of AXELOS Ltd and APMG-International. APM Group Ltd and PeopleCert, on behalf of AXELOS Limited and in partnership with it, has developed and managed the accreditation of PRINCE2®, Managing Successful Programmes (MSP®), P3O®, Managing Benefits, Change Management, ITIL®, PRINCE2-Agile®, Agile Project Management and the Management of Risk (M_o_R®). This accreditation system covers training organisations, trainers, consultants and practitioners. RKA Ltd Mission Statement The purpose of RKA Ltd is to be a well-known, respected and first choice supplier of Managing Successful Programmes (MSP®), PRINCE2®, Change Management, ITIL® and Agile Project Management training and consultancy in the UK, through applying our extensive experience and commitment to quality, we aim to meet the complex needs of our prospective clients. Company Objectives The mission of RKA Ltd will be met by the following objectives:- The creation of a client centred, responsive PRINCE2®, MSP®, P3O®, Managing Benefits, Change Management, ITIL®, PRINCE2-Agile®, Agile Project Management training and consultancy service that will differentiate RKA Ltd from other providers. To enable clients to realise the benefits of MSP® and PRINCE2® methodology within the context of their practice. To work in partnership with clients, ensuring that training solutions are receptive to individual requirements. To provide access to dependable, quality products at a reasonable price. To ensure that Associates, providing services on behalf of the Company will do so in a proficient manner based on the current requirements and standards of RKA Ltd. RKA Ltd Equal Opportunities Policy Statement RKA Ltd is committed to promote and uphold equality of opportunity in employment and service delivery. RKA Ltd will make sure all stakeholders are aware and abide by this policy. Under no circumstances will RKA Ltd discriminate because of religious or political belief, marital status, employment status, disability, class, age, ethnic or national origins, gender, race, colour, belief or sexuality or any other unjustified grounds. RKA Ltd will monitor its employment and service delivery and where necessary, make changes to promote good practice and value diversity. RKA Ltd will do all it can to make sure that disabled people attending our courses will get any reasonable adjustments they need.