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This programme has a simple objective: to help a sales team create and implementa comprehensive account development plan. If you want to earn strategic partner or preferred supplier status with your clients and customers then you need to add value to their business, consistently, and you can only do this if you have a plan - a key account management plan. This programme will help participants: Discover opportunities - through a deeper understanding of the customer's business Develop partnership - through a better 'value proposition' for the customer Increase repeat business - based on higher customer satisfaction Improve synergy - by getting everyone to 'sing from the same hymn sheet' Develop a collaborative account plan - validated by the customer and their own management Secure resources - management will align resources to execute soundly based account plans Win an increased share of 'customer wallet' - through systematic account development 1 The six principles of strategic account development Introduction to the PROFIT account development model:- Performance- Relationships- Objectives and goals- Feedback- Integration- Teamwork Practical account development strategies: overview and case studies 2 Performance Use practical tools to help you manage and measure account performance and success Design and build a monthly account dashboard for all sizes of account Prioritise and manage accounts and customers pro-actively and successfully, using proven planning tools Develop a cross-selling strategy to integrate products or solutions into the customer's business as closely as possible 3 Relationships How to build and manage key relationships within an account Qualifying and managing key influencers accurately Producing a 'relationship matrix' for each account quickly and easily Approaching and developing new contacts strategically Tools and techniques for successful tracking of contacts and call-backs Developing a coach or advocate in every customer organisation pro-actively 4 Objectives and goals Where are you now? - how to establish your competitive position within an account Know how to set, monitor and track key objectives for accounts over the short, medium and long term Selling against the competition - developing both long- and short-term sales strategies 5 Feedback - building loyal and satisfied customers The correct way to manage customer expectations and create listening loops within an account How to monitor and track your customer's perception and satisfaction with your organisation Building a personalised satisfaction matrix for each account Customer review meetings - best practice in building loyalty by regular joint planning events Understanding the concept of long-term customer value and the importance of adapting a customer-focused attitude 6 Integration How to integrate your products or solutions with the customer's business needs and processes Spot and react to early warning signals that may cause an account's loyalty to fade, reduce revenue or switch to a competitor Developing a loyalty strategy for key accounts or groups of smaller accounts Getting your message and strategy across to C-level contacts 7 Teamwork Working with others to achieve your account goals Gaining internal commitment from your organisation Managing and working with a virtual team Creating cross-departmental communication loops 8 Putting it all together Personal account reviews Personal learning summary and action plans
Influencing and Negotiating Certification Course Overview This Influencing and Negotiating Certification course equips learners with key skills essential for navigating the complexities of influence and negotiation in various professional contexts. Through in-depth exploration of strategic techniques, participants will gain the confidence to manage negotiations, shape outcomes, and exert influence effectively. The course will provide valuable insights into psychological principles and tactics that support decision-making and conflict resolution. Learners will emerge with enhanced skills for negotiating, persuading, and collaborating in both individual and group settings, making them better suited for leadership and managerial roles. Course Description In this Influencing and Negotiating Certification, learners will delve into core concepts surrounding the art of influence and negotiation. Topics covered include understanding different negotiation styles, building rapport, persuading others, and resolving conflicts while maintaining positive relationships. The course provides an understanding of the psychological dynamics at play in negotiations, focusing on strategies to overcome barriers and reach mutually beneficial agreements. By completing the course, learners will develop the ability to negotiate confidently, influence stakeholders, and resolve disputes effectively. Participants will gain a thorough grounding in the theories and models of negotiation, which they can apply across different sectors and scenarios. Influencing and Negotiating Certification Curriculum Module 01: Influencing Module 02: Negotiating (See full curriculum) Who is this course for? Individuals seeking to enhance their communication and persuasion skills Professionals aiming to advance in management or leadership roles Beginners with an interest in improving their negotiation capabilities Anyone looking to develop strategies for better decision-making and conflict resolution Career Path Negotiation Specialist Sales Manager Project Manager Business Consultant Account Manager Human Resources Specialist
Sales Negotiation Training Course Course Overview This Sales Negotiation Training Course is designed to provide learners with the essential skills and techniques required to excel in sales negotiations. With a focus on strategy, communication, and effective deal-making, this course equips learners to confidently navigate complex sales discussions. The course highlights key negotiation strategies, personal development techniques, and how to achieve successful outcomes. By the end of the course, learners will have developed the ability to engage with clients, manage objections, and close deals with confidence, making them highly effective in their sales roles. Course Description The Sales Negotiation Training Course covers a comprehensive range of topics crucial to successful sales negotiations. It begins with the importance of self-development for sales consultants, helping learners understand their strengths and areas for improvement. The course progresses into core negotiation strategies, including how to build rapport, handle objections, and reach mutually beneficial agreements. Learners will also gain insights into different negotiation styles, helping them adapt to various scenarios. By the end of the course, learners will be equipped with the knowledge and confidence to approach sales negotiations with professionalism and poise, making them valuable assets to any sales team. Sales Negotiation Training Course Curriculum Module 01: Prepare The Train Driver - Self Development For The Sales Consultant Module 02: Negotiation Station - How To Negotiate Successfully (See full curriculum) Who is this course for? Individuals seeking to enhance their sales negotiation skills. Professionals aiming to advance their careers in sales. Beginners with an interest in the sales industry. Any other individuals wishing to strengthen their negotiating capabilities. Career Path Sales Consultant Account Manager Business Development Manager Sales Director Customer Relationship Manager Negotiation Specialist
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