johan cruyff institute
The Johan Cruyff Institute is a powerful blend of professors, staff and partners
who share a passion for educating the next generation of leaders in the sport
business for the benefit of all athletes, sport partners, organizations and the
students themselves. According to Johan Cruyff: “My vision on sport management
is quite simple. I think people with a passion for sport are the best to lead
sport organizations”. At the Johan Cruyff Institute we know that a passion for
sport also drives education and development. Our students, from elite athletes
to sport and business professionals, have one common goal: to become the next
generation of leaders in sport management. The way we bring this vision into
action is based on common sense, pragmatism, intuition and optimism. We believe
challenges are best faced together, in a team spirit, aiming to be knowledgeable
and inspiring others for the benefit of all.
