the digital brand boss
London
Have you ever felt like you offer more value than your business reflects? Have
you ever felt like you have so much more to offer but do not know how to
position yourself or your business? If this sounds familiar, then I am thrilled
you found your way here. My name is Sarah also known as THE DIGITAL BRAND BOSS
and I have helped countless creatives, small business owners and, coaches like
you communicate the full value of what they do. About Sarah I am a passionate
serial entrepreneur: a brand strategist, a graphic designer, a luxury wedding
planner, a fashion designer, a chef and a coach for purpose-driven individuals
on a mission. I am extremely keen on equipping and empowering new creatives,
coaches and small business owners with the tools and strategies they need to
turn their passion into a profitable, irresistible and sustainable brand. My
Story My journey towards being a brand strategist and coach dates back to my
university days. While at university, I realised friends and family would often
use me as the sounding board for their projects and ideas. The more problems I
was able to help them solve, the stronger my desire to learn about what it takes
to build a sustainable brand was. I also discovered I was very good at branding.
I started designing posters, flyers, and logos and got self-taught in the use of
colours, appropriate fonts, text alignment among other branding design skills.
In addition to my natural innate creative ability, I received my bachelor’s
degree in Business Studies and Music from the university of Liverpool. It’s time
to show up, step up and build a brand that you are passionate about. - THE
DIGITAL BRAND BOSS Fast forward a few years later, I took on the volunteer role
of team lead for the media and production department of a charity (my local
church) of about 200 members. It was then that my desire to build brands for a
living grew and took root. This drive led me to get certified as a brand
strategist and coach. The more I learned, the more I realised the power of
strategic branding in bringing clarity, direction and growth to businesses. As
someone who has always experienced the world through creating, I started my
first business during my first year at university on a part-time basis, in 2012.
So, believe me when I tell you I understand what starting a business from
scratch requires. Some of the businesses I launched during this period included
a catering business, a clothing line and a luxury design card company. Like most
business owners who are just starting out, I wasn’t sure how to build my brand
and grow my business. Instead, I was focused on having pretty colours, a logo
and a social media page, which from experience I learnt are not adequate in
getting you the required results from your business. It was only after I started
really diving into learning how to successfully build a solid and sustainable
brand, that I started seeing real results. I went from feeling disjointed and
confused to starting a business that I absolutely love and I’m passionate about.
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