6 Educators providing Web Design courses in Gerrards Cross

Dreamweaver training course description Dreamweaver is a web authoring program that allows you to build professional quality websites. This course starts with a tour of Dreamweaver and customising your workspaces, moving onto HTML and CSS basics. Page layouts, templates and interactive pages are also covered. The final session covers how to use Dreamweaver as a HTML editor. Hands on session follow all the major theory chapters. What will you learn Use Dreamweaver to create websites. Customise Dreamweaver. Use templates. Add interactivity to web pages. Use Dreamweaver to edit HTML code. Dreamweaver training course details Who will benefit: Anyone wishing to create or edit websites. Prerequisites: None. Duration 3 days Dreamweaver training course contents Getting started Installing the programme, Updating to the latest version,, Online content, On first launch, Choosing the program colour theme, Setting up the workspace, Defining a Dreamweaver site, Checking for updates, Additional resources. Customizing your workspace Touring the workspace, Using the start screen, Exploring new feature guides, Setting interface preferences, Switching and splitting views, Selecting a workspace layout, Personalising Dreamweaver, Working with extract, Creating custom keyboard shortcuts, Using the Property inspector, Using the Related Files interface, Using tag selectors, Using the CSS Designer, Using the Visual Media Query (VMQ) interface, Using the DOM viewer, Using Element dialogs, displays and inspectors, Setting up version control in Dreamweaver, Exploring experimenting and learning. HTML Basics What is HTML? Where did HTML begin? Frequently used HTML elements, What's new in HTML5. CSS Basics What is CSS? HTML vs. CSS formatting, HTML defaults, CSS box model, Applying CSS styling, Multiples, classes and ids. Web design basics Developing a new website, Scenario, Working with thumbnails and wireframes, Creating a page layout Evaluating page design options, Working with predefined layouts, Styling an existing layout, Styling elements using the Extract panel, Extracting text from a Photoshop mockup, Troubleshooting CSS styling, Extracting text styling from a Photoshop mockup, Creating a gradient background using Extract, Extracting image assets from a mockup, Adding CSS background effects in code, Finishing up the layout. Working with templates Creating a template from an existing layout, Inserting editable regions, Inserting editable regions, Inserting HTML entities, Inserting metadata, Validating HTML code, Producing child pages, Moving CSS styles to linked file, Updating a template. Working with text, lists and tables Previewing the completed file, Creating and styling text, Creating lists, Creating and styling tables, Spell-checking webpages, Finding and replacing text. Working with images Web image basics, Previewing completed files, Inserting an image, Controlling image positions with CSS classes, Working with the Insert panel, Using the Insert menu, Inserting non-web file types, Working with Photoshop Smart Objects, Copying and pasting images from Photoshop, Inserting images by drag and drop, Optimizing images with the Property inspector. Working with navigation Hyperlinks, previewing the completed file, creating internal and external hyperlinks, setting up email links, Creating image-based links, Targeting page elements, Locking an element on the screen, Styling a navigation menu, Checking your page, Adding destination links. Adding interactivity Dreamweaver behaviours, Previewing the completed file, Working with Dreamweaver behaviours, Working with jQuery Accordion widgets, Inserting a jQuery Accordion widget, Styling a jQuery Accordion. Publishing to the web Defining a remote site, Cloaking folders and files, Wrapping things up, Putting your site online, Synchronizing local and remote sites. Working with code Creating HTML code, multicursor support, commenting your code, Working with CSS preprocessors, Selecting code, Collapsing code, Expanding code, Accessing Split code view, Previewing assets in Code View.

Overview This course will give you a whole tour of how to enhance your skills as a UI/UX Design using Adobe. It is very important to master the basics of web and visual design because that is important for UI design eg designing buttons, typography, drop shadow etc. With having a good foundation in visual and web design become an essential key to become a skilled UI/UX Designer.

We explore digital assets to identify business requirements, thoroughly understand business needs, and implement appropriate strategies accordingly. Through thorough market research and competitor analysis, we will craft a customized strategy to elevate your business’s marketing performance on search engines.

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate