Name: Co-creation, Ideation and Innovation
Price: 595 GBP
Availability: InStock

<h2 style="color: rgb(97, 32, 103); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(97, 32, 103);">Course description</h2><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">This is an intensive one-day&nbsp;introduction to designing for persuasion. Using ideas honed from years of scientific study from the disciplines of behavioural economics, sociology and psychology, this course will teach you how to construct communications such as landing pages, emails, etc., that are more likely to result in positive interactions &ndash; conversions and other actions &ndash; with your customers.</p><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">The course is fun, it&rsquo;s interactive and you will meet interesting people to&nbsp;exchange ideas&nbsp;and experiences with. You&rsquo;ll&nbsp;produce something worthwhile&nbsp;and go back to your desk&nbsp;armed with weapons&nbsp;(and a few dinner party tricks!) to impress your colleagues and friends.</p><blockquote style="color: rgb(33, 33, 33); border-left: 2px solid rgb(94, 53, 177); margin-left: 0px; padding-left: 5px; box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><p style="color: rgb(33, 33, 33) !important; font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33) !important;">&ldquo;<em fr-original-style="" style="box-sizing: border-box;">The course really opened my eyes to things that I had began to overlook and in the past may have ignored.</em>&ldquo;</p><cite style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Kevin Halley</strong></strong><br fr-original-style="" style="box-sizing: border-box;">Experience Design Architect, Trinity Mirror Digital</cite></blockquote><figure style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><img alt="" data-src="https://www.bunnyfoot.com/wp-content/plugins/bunnyfoot-wp-helper/inc/images/training-beneath-description.png" src="https://www.bunnyfoot.com/wp-content/plugins/bunnyfoot-wp-helper/inc/images/training-beneath-description.png" fr-original-style="" style="cursor: pointer; padding: 0px 1px; user-select: none; max-width: 100%; position: relative; box-sizing: border-box;" fr-original-class="fr-draggable"></figure><h2 style="color: rgb(97, 32, 103); box-sizing: border-box;" fr-original-style=" color: rgb(97, 32, 103);">Is it for you?</h2><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">If you want to learn how to maximise conversions, optimise landing pages, and understand what makes your customers buy <em fr-original-style="" style="box-sizing: border-box;">now</em> rather than later (or not at all) &ndash; this course is for you!</p><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">Participants are typically Marketing Managers, Digital Marketers, Designers or User Experience Managers.</p><figure style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><img alt="" data-src="https://www.bunnyfoot.com/wp-content/plugins/bunnyfoot-wp-helper/inc/images/training-beneath-all.png" src="https://www.bunnyfoot.com/wp-content/plugins/bunnyfoot-wp-helper/inc/images/training-beneath-all.png" fr-original-style="" style="cursor: pointer; padding: 0px 1px; user-select: none; max-width: 100%; position: relative; box-sizing: border-box;" fr-original-class="fr-draggable"></figure><h2 style="color: rgb(97, 32, 103); box-sizing: border-box;" fr-original-style=" color: rgb(97, 32, 103);">What you will learn</h2><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">Topics covered in the course include:</p><ul style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><li fr-original-style="" style="box-sizing: border-box;">What persuasion really means and the ethics of using this powerful technique</li><li fr-original-style="" style="box-sizing: border-box;">How &lsquo;persuasion engineering&rsquo; fits with other activities, such as usability, user-centred design, content strategy, etc.</li><li fr-original-style="" style="box-sizing: border-box;">The principles of emotional design</li><li fr-original-style="" style="box-sizing: border-box;">Designing to enhance trust and avoid mistrust</li><li fr-original-style="" style="box-sizing: border-box;">The core principles for designing for persuasion and encouraging positive action</li><li fr-original-style="" style="box-sizing: border-box;">How to evaluate for persuasion</li><li fr-original-style="" style="box-sizing: border-box;">A handy checklist for emotional and persuasive design</li><li fr-original-style="" style="box-sizing: border-box;">Hands-on practical exercises that include:<ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Reviewing existing designs (public or your own)</li><li fr-original-style="" style="box-sizing: border-box;">Iteratively designing persuasive landing pages</li><li fr-original-style="" style="box-sizing: border-box;">Rewriting copy to be more persuasive</li></ul></li></ul><figure style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><img alt="" data-src="https://www.bunnyfoot.com/wp-content/plugins/bunnyfoot-wp-helper/inc/images/training-beneath-all.png" src="https://www.bunnyfoot.com/wp-content/plugins/bunnyfoot-wp-helper/inc/images/training-beneath-all.png" fr-original-style="" style="cursor: pointer; padding: 0px 1px; user-select: none; max-width: 100%; position: relative; box-sizing: border-box;" fr-original-class="fr-draggable"></figure><h2 style="color: rgb(97, 32, 103); box-sizing: border-box;" fr-original-style=" color: rgb(97, 32, 103);">Learning objectives</h2><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">After completing the training, you&rsquo;ll be able to:</p><ul style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><li fr-original-style="" style="box-sizing: border-box;">Describe and discuss the benefits of and key factors for delivering a persuasive customer experience</li><li fr-original-style="" style="box-sizing: border-box;">Describe the key principles of persuasion, trust and emotion and how these affect customer behaviour</li><li fr-original-style="" style="box-sizing: border-box;">Recognise the key triggers and patterns for persuasive design</li><li fr-original-style="" style="box-sizing: border-box;">Evaluate the persuasiveness of customer experiences</li><li fr-original-style="" style="box-sizing: border-box;">Plan and produce persuasive communications, including landing pages, emails and product detail pages</li></ul><h2 style="color: rgb(97, 32, 103); box-sizing: border-box;" fr-original-style=" color: rgb(97, 32, 103);">Necessary for remote learning</h2><ul style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><li fr-original-style="" style="box-sizing: border-box;">Access to Zoom</li></ul><figure style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><img alt="" data-src="https://www.bunnyfoot.com/wp-content/plugins/bunnyfoot-wp-helper/inc/images/training-beneath-all.png" src="https://www.bunnyfoot.com/wp-content/plugins/bunnyfoot-wp-helper/inc/images/training-beneath-all.png" fr-original-style="" style="cursor: pointer; padding: 0px 1px; user-select: none; max-width: 100%; position: relative; box-sizing: border-box;" fr-original-class="fr-draggable"></figure>

Course description
This is an intensive one-day introduction to designing for persuasion. Using ideas honed from years of scientific study from the disciplines of behavioural economics, sociology and psychology, this course will teach you how to construct communications such as landing pages, emails, etc., that are more likely to result in positive interactions – conversions and other actions – with your customers.
The course is fun, it’s interactive and you will meet interesting people to exchange ideas and experiences with. You’ll produce something worthwhile and go back to your desk armed with weapons (and a few dinner party tricks!) to impress your colleagues and friends.
“The course really opened my eyes to things that I had began to overlook and in the past may have ignored.“Kevin Halley
Experience Design Architect, Trinity Mirror Digital

Is it for you?
If you want to learn how to maximise conversions, optimise landing pages, and understand what makes your customers buy now rather than later (or not at all) – this course is for you!
Participants are typically Marketing Managers, Digital Marketers, Designers or User Experience Managers.

What you will learn
Topics covered in the course include:
What persuasion really means and the ethics of using this powerful technique
How ‘persuasion engineering’ fits with other activities, such as usability, user-centred design, content strategy, etc.
The principles of emotional design
Designing to enhance trust and avoid mistrust
The core principles for designing for persuasion and encouraging positive action
How to evaluate for persuasion
A handy checklist for emotional and persuasive design
Hands-on practical exercises that include:Reviewing existing designs (public or your own)Iteratively designing persuasive landing pagesRewriting copy to be more persuasive

Learning objectives
After completing the training, you’ll be able to:
Describe and discuss the benefits of and key factors for delivering a persuasive customer experience
Describe the key principles of persuasion, trust and emotion and how these affect customer behaviour
Recognise the key triggers and patterns for persuasive design
Evaluate the persuasiveness of customer experiences
Plan and produce persuasive communications, including landing pages, emails and product detail pages
Necessary for remote learning
Access to Zoom


Bunnyfoot

Persuasion

Trust

UI / UX Design

Ux Research

This one-day course introduces the field of user experience and provides an excellent entry point to our other specialised training courses. UX processes and practices have become a central component of product design, service design and web design. 

Behavioural Science: Designing for Persuasion, Emotion and Trust

General Admission

<h2 style="color: rgb(97, 32, 103); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(97, 32, 103);">Course description</h2><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">The talent and knowledge within your organisation (or your clients&rsquo; organisations) can be a great asset&hellip; if it can be unleashed creatively and collaboratively. You need to unlock the creativity from subject matter experts who don&rsquo;t usually get involved with such things, and get those that normally do to approach solutions forming from a wider or completely different perspective altogether. You also need to unlock people from their own assumptions and pet solutions and get people working together to share, co-create and ultimately co-own resulting solutions.</p><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">This course takes you through a whole workshop process to do exactly this. You will participate in a range of activities, meet interesting people to exchange ideas and experiences with and will go back to your desk armed with workshop weapons to impress your colleagues.</p><blockquote style="color: rgb(33, 33, 33); border-left: 2px solid rgb(94, 53, 177); margin-left: 0px; padding-left: 5px; box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><p style="color: rgb(33, 33, 33) !important; font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33) !important;"><em fr-original-style="" style="box-sizing: border-box;">I&rsquo;ve been on a couple of Bunnyfoot training courses now and they&rsquo;re always a tier above the rest. Their trainers are extremely knowledgeable, engaging and flexible to your needs.</em></p><cite style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Jessica Blaikie</strong></strong><br fr-original-style="" style="box-sizing: border-box;">UX Researcher, HM Courts &amp; Tribunals Service</cite></blockquote><figure style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><img alt="" data-src="https://www.bunnyfoot.com/wp-content/plugins/bunnyfoot-wp-helper/inc/images/training-beneath-description.png" src="https://www.bunnyfoot.com/wp-content/plugins/bunnyfoot-wp-helper/inc/images/training-beneath-description.png" fr-original-style="" style="cursor: pointer; padding: 0px 1px; user-select: none; max-width: 100%; position: relative; box-sizing: border-box;" fr-original-class="fr-draggable"></figure><h2 style="color: rgb(97, 32, 103); box-sizing: border-box;" fr-original-style=" color: rgb(97, 32, 103);">Is it for you?</h2><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"></p><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">If you have a stake in innovating in your company, if you want to get the best out of your project team and other stakeholders, if you want to upgrade how you facilitate collaborative workshops &ndash; this is the course for you!</p><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">People who take this course are typically Marketing Managers, Digital Marketers, Project Managers, Researchers, Designers, Developers and User Experience Managers.</p><figure style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><img alt="" data-src="https://www.bunnyfoot.com/wp-content/plugins/bunnyfoot-wp-helper/inc/images/training-beneath-all.png" src="https://www.bunnyfoot.com/wp-content/plugins/bunnyfoot-wp-helper/inc/images/training-beneath-all.png" fr-original-style="" style="cursor: pointer; padding: 0px 1px; user-select: none; max-width: 100%; position: relative; box-sizing: border-box;" fr-original-class="fr-draggable"></figure><h2 style="color: rgb(97, 32, 103); box-sizing: border-box;" fr-original-style=" color: rgb(97, 32, 103);">What you will learn</h2><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">Topics covered in the course include:</p><ul style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><li fr-original-style="" style="box-sizing: border-box;">Collaborative workshops taxonomy &amp; workshop structuring</li><li fr-original-style="" style="box-sizing: border-box;">Ideation &amp; the creative life cycle</li><li fr-original-style="" style="box-sizing: border-box;">4Ps Innovation model &amp; and how it applies to facilitating co-creation</li><li fr-original-style="" style="box-sizing: border-box;">Ways to overcome creativity barriers</li><li fr-original-style="" style="box-sizing: border-box;">Techniques to explode ideas, evaluate and communicate ideas, and further mature and develop ideas into concepts</li></ul><figure style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><img alt="" data-src="https://www.bunnyfoot.com/wp-content/plugins/bunnyfoot-wp-helper/inc/images/training-beneath-all.png" src="https://www.bunnyfoot.com/wp-content/plugins/bunnyfoot-wp-helper/inc/images/training-beneath-all.png" fr-original-style="" style="cursor: pointer; padding: 0px 1px; user-select: none; max-width: 100%; position: relative; box-sizing: border-box;" fr-original-class="fr-draggable"></figure><h2 style="color: rgb(97, 32, 103); box-sizing: border-box;" fr-original-style=" color: rgb(97, 32, 103);">Learning objectives</h2><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">After completing the training, you will:</p><ul style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><li fr-original-style="" style="box-sizing: border-box;">Understand the theories behind idea collaboration</li><li fr-original-style="" style="box-sizing: border-box;">Get equipped with a lot of practical advice on how to run successful workshops and be able to control inputs from group members and moderate a group</li><li fr-original-style="" style="box-sizing: border-box;">Have learned key techniques to<ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Explore knowns and unknowns</li><li fr-original-style="" style="box-sizing: border-box;">Ideate which goes beyond traditional brainstorming with post-its&nbsp;</li><li fr-original-style="" style="box-sizing: border-box;">Evaluate and select the best ideas</li><li fr-original-style="" style="box-sizing: border-box;">Elaborate ideas further with sketching and rapid prototyping</li></ul></li><li fr-original-style="" style="box-sizing: border-box;">Consolidate your understanding through practising new tools</li><li fr-original-style="" style="box-sizing: border-box;">Be confident in how to find and adapt techniques to meet your specific needs</li></ul><h2 style="color: rgb(97, 32, 103); box-sizing: border-box;" fr-original-style=" color: rgb(97, 32, 103);">Necessary for remote learning</h2><ul style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><li fr-original-style="" style="box-sizing: border-box;">Access to Zoom</li><li fr-original-style="" style="box-sizing: border-box;">Access to Miro</li></ul><figure style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><img alt="" data-src="https://www.bunnyfoot.com/wp-content/plugins/bunnyfoot-wp-helper/inc/images/training-beneath-all.png" src="https://www.bunnyfoot.com/wp-content/plugins/bunnyfoot-wp-helper/inc/images/training-beneath-all.png" fr-original-style="" style="cursor: pointer; padding: 0px 1px; user-select: none; max-width: 100%; position: relative; box-sizing: border-box;" fr-original-class="fr-draggable"></figure>

Course description
The talent and knowledge within your organisation (or your clients’ organisations) can be a great asset… if it can be unleashed creatively and collaboratively. You need to unlock the creativity from subject matter experts who don’t usually get involved with such things, and get those that normally do to approach solutions forming from a wider or completely different perspective altogether. You also need to unlock people from their own assumptions and pet solutions and get people working together to share, co-create and ultimately co-own resulting solutions.
This course takes you through a whole workshop process to do exactly this. You will participate in a range of activities, meet interesting people to exchange ideas and experiences with and will go back to your desk armed with workshop weapons to impress your colleagues.
I’ve been on a couple of Bunnyfoot training courses now and they’re always a tier above the rest. Their trainers are extremely knowledgeable, engaging and flexible to your needs.Jessica Blaikie
UX Researcher, HM Courts & Tribunals Service

Is it for you?

If you have a stake in innovating in your company, if you want to get the best out of your project team and other stakeholders, if you want to upgrade how you facilitate collaborative workshops – this is the course for you!
People who take this course are typically Marketing Managers, Digital Marketers, Project Managers, Researchers, Designers, Developers and User Experience Managers.

What you will learn
Topics covered in the course include:
Collaborative workshops taxonomy & workshop structuring
Ideation & the creative life cycle
4Ps Innovation model & and how it applies to facilitating co-creation
Ways to overcome creativity barriers
Techniques to explode ideas, evaluate and communicate ideas, and further mature and develop ideas into concepts

Learning objectives
After completing the training, you will:
Understand the theories behind idea collaboration
Get equipped with a lot of practical advice on how to run successful workshops and be able to control inputs from group members and moderate a group
Have learned key techniques toExplore knowns and unknownsIdeate which goes beyond traditional brainstorming with post-its Evaluate and select the best ideasElaborate ideas further with sketching and rapid prototyping
Consolidate your understanding through practising new tools
Be confident in how to find and adapt techniques to meet your specific needs
Necessary for remote learning
Access to Zoom
Access to Miro


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Weston-super-Mare

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