Overview Internet is the main source of marketing today and Digital Marketing along with Social Media Marketing helps the business to stay alive in the digital world. Earlier companies use to spend a lot of money on traditional ways of marketing and still, they were not able to reach global clients. With the existence of Digital marketing, they are able to break the barriers to reaching global clients. With the use of Social Media Marketing and Digital Marketing organisations are able to reach every corner of the world and also it is very cost-effective. Digital Marketing encompasses various channels like Search Engine Optimisation, Social Media Marketing like usage of Facebook, Facebook marketing, Ad Words, and Email Campaigns and is list is longer. All these tools are used to cover global marketing. No matter where you are located in the world, your product can reach clients anywhere in the world. This course will help develop innovative social media strategies, and to boost brand awareness with rich content. With the effective analysis of campaign results, you'll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.
Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback
Launch your Detailing Career Combining two of our syllabus levels into a 5-day period, this course has been specially created to accommodate those travelling from further afield, and international detailer training. UK Detailing Academy's recommended syllabus path remains that structured learning over a longer period remains the most effective way to deliver vocational education. It's the reason we disagree with supposed one-week 'master detailer' courses in principle, there's just too much information in a short space of time. However, we recognise that, for some, the logistical challenges can be both burdensome and financially off-putting. With that in mind, we have taken the decision to introduce an allowance to book Levels One and Two of our detailer syllabus back to back for those travelling long distances to attend. Attendees will still need to complete the coursework and take the online exams for both levels in order to achieve our certification. For more information on the syllabus of both courses, please read through the full course description below. Notes: Mondays are the only start day available online as this is a 5-day course. If you need to start on another day due to travel and run over into the following week, please contact us to discuss. To book this course using Paypal Credit, please contact the office as it exceeds the advertised maximum payment limit, which we can then negotiate. Combining two of our syllabus levels into a 5-day period, this course has been specially listed to accommodate those travelling from further afield and international detailer training. UK Detailing Academy's recommended syllabus path remains that structured learning over a longer period remains the most effective way to deliver vocational education. It's the reason we disagree with supposed 5-day 'master detailer' courses in principle. However, we recognise that for some the logistical challenges can be both burdensome and financially off-putting. With that in mind, we have taken the decision to introduce an allowance to book Levels One and Two of our detailer syllabus back to back for those travelling long distances to attend. Attendees will still need to complete the coursework and take the online exams for both levels in order to achieve our certification. The aim of Level One is ideal for those just about to, or have recently entered the detailing industry, or those who wish to reset and refresh their skills. the aim is to familiarise the candidate with the processes and maintenance of vehicles from a professional and business view, teaching the foundations of correct vehicle cleaning up to the final familiarisation of entry-level dual action machine polishers. Business practices and health and safety are explored covering areas such as pricing, marketing, SDS and environmental conformity. Along the way topics covered will be: Washing stages Wash media Environmental considerations Drying methods Bonded contamination and its removal Wheel care and maintenance Glass and hard surfaces Engine bay cleaning Vulnerable surfaces Efficiency and process PPE and safety Clothing and working practices Risk assessment Chemical knowledge Van set-ups Interior detailing Leather and soft surface care Fillers/glazing Dual action machine polishers intro Minor defect identification Paint types LSPs Final presentation Marketing Conflict resolution and customer care Financing Insurance Pricing and quotes Business Administration Memberships Social Media Manual handling Safe working practices Pre-work inspection Level 2 Following your introduction skills learnt in Level One you will be progressing onto more advanced machine polishing and cleaning techniques. Machines introduced at this level include forced rotation dual action polishers, every inception of Dual action polishers, both in throw and size. We'll also look at pad types, heavy cutting options and defect identification to assess what can be rectified and how. Interiors are explored in greater depth with higher yield services with dry steam cleaning, odour removal, leather protection and treatment, and stain removal with the associated chemistry. • Pad types • Compound grades • Rubber and plastic protection • Coatings after-care • Polymer and PTFE exterior LSPs • Glass sealants • Troubleshooting • Accreditations • Financial management • Insurance • Marketing • Pricing • Spot Sanding • Targeting your customer base • Safe working practice • Workshop planning • Intermediate chemical knowledge • Efficiency and time management • Matt finishes • Environmental considerations • Advanced cleaner chemistry • Bonded overspray and concrete • LSPs • Engine bay detailing • Plastic trim restoration • Odour removal • Steam cleaning • Stain removal & chemical principles • Fabric and leather protection • Paint types and their principles • Long and short throw DA machines • Forced action machines • Lighting • Defect identification All levels are accompanied by a full course booklet to revisit topics covered when needed. Practical assessment takes place as part of the original training session, at the end of the course you will be assigned a (manageable) series of case studies and exercises to complete over the period of 3 months to cement the knowledge. There is then an externally assessed online exam, to ensure there are no weaker/problem areas and to assess the candidate's knowledge. After which the Level One and Two accreditations are awarded and you can either progress or choose to practice the skills gained with ongoing support. We would again stress that, if able to attend both courses separately, candidates are likely to better retain the information delivered. However, if logistics are a challenge, then this is the ideal course to get your detailing career started. Course Length 3 Days (0930 - 1600) Group Size One-to-One Location UK Detailing Academy, 2 Purlieus Barn, Ewen, Cirencester, GL7 6BY Experience / Qualification Open to all Refreshments or Lunch Refreshments included
Launch your Detailing Career on all vehicle types Level One + Motorbike is ideal for those just starting a detailing career, about to enter the detailing industry, or those who wish to reset, update, and refresh their skills, with the addition of a day spent exclusively on motorcycle detailing. The aim is to familiarise the candidate with the processes and maintenance of vehicles from a professional and business view, teaching the foundations of correct vehicle cleaning up to the final familiarisation of entry-level dual-action machine polishers. Business practices and health and safety are explored covering areas such as pricing, marketing, SDS and environmental conformity. This Level 1 Course comes bundled with our One-Day Motorbike extension course at a discounted rate to the bolt-on in isolation, perfect to give you all the knowledge you need to complete a full detail on a motorcycle, including use of paddock stands, fairing removal, mechanical areas, and much more. Alternatively, Level 1 candidates can later book the Learn2 Motorcycle Detailing 1 Day course as a bolt-on, to complete at another suitable time. The aim of Level One is ideal for those just about to, or have recently entered the detailing industry, or those who wish to reset and refresh their skills, with the addition of a day spent exclusively on motorcycle detailing. The aim is to familiarise the candidate with the processes and maintenance of vehicles from a professional and business view, teaching the foundations of correct vehicle cleaning up to the final familiarisation of entry-level dual action machine polishers over the course of 3 days of intense training. Business practices and health and safety are explored covering areas such as pricing, marketing, SDS and environmental conformity. This Level 1 Course comes bundled with our one-day motorbike extension course, perfect to give you all the knowledge you need to complete a full detail on a motorcycle, including the use of paddock stands, fairing removal, mechanical areas, and much more. alternatively, candidates can book the Learn2 Motorcycle Detailing 1 Day course as a bolt-on to an automotive Level 1 Course to complete at another suitable time. Along the way, in addition to the motorcycle training, topics covered will be: Washing stages Wash media Environmental considerations Drying methods Bonded contamination and its removal Wheel care and maintenance Glass and hard surfaces Engine bay cleaning Vulnerable surfaces Efficiency and process PPE and safety Clothing and working practices Risk assessment Chemical knowledge Van set-ups Interior detailing Leather and soft surface care Fillers/glazing Dual action machine polishers intro Minor defect identification Paint types LSPs Final presentation Marketing Conflict resolution and customer care Financing Insurance Pricing and quotes Business Administration Memberships Social Media Manual handling Safe working practices Pre-work inspection All levels are accompanied by a full course booklet to jog your memory when needed. Practical assessment takes place as part of the original training session, at the end of the course you will be assigned a (manageable) series of case studies and exercises to complete over the period of 3 months to cement the knowledge. There is then a short externally assessed exam prior to the optional commencement of Level Two, to ensure there are no weak areas. After which the Level One accreditation is awarded and you can either progress or choose to practice the skills gained with ongoing support. Course Length 3 Days (0930 - 1600) Group Size One-to-One Location UK Detailing Academy, 2 Purlieus Barn, Ewen, Cirencester, GL7 6BY Experience / Qualification Open to all Refreshments or Lunch Refreshments included
Launch your Detailing Career. Level One Motorbike is ideal for those just about to enter the detailing industry, or those who wish to reset, update and refresh their skills. The aim is to familiarise the candidate with the processes and maintenance of vehicles from a professional and business view for a new detailing career, teaching the foundations of correct vehicle cleaning up to the final familiarisation of entry-level dual-action machine polishers. Business practices and health and safety are explored covering areas such as pricing, marketing, target clientele, SDS and environmental conformity. This is much more than just a 'how to wash a vehicle' course, and gives your business the best possible start, optimising it for success. The aim of Level One Motorbike is ideal for those just about to, or have recently entered the motorbike detailing industry, or those who wish to reset and refresh their skills with a focus exclusively on motorbikes. The aim is to familiarise the candidate with the processes and maintenance of two-wheeled vehicles from a professional and business view, teaching the foundations of correct vehicle cleaning up to the final familiarisation of entry-level dual-action machine polishers. Business practices and health and safety are explored covering areas such as pricing, marketing, SDS and environmental conformity. The Level 1 Course is available as a motorbike focused, or alternatively our standard vehicle course. Alternatively, candidates can book an additional day on Motorcycle Detailing as a bolt-on to an automotive Level 1 Course here if they would like to learn both sets of skills. Along the way topics covered will be: Washing stages Wash media Environmental considerations Drying methods Bonded contamination and its removal Wheel care and maintenance Glass and hard surfaces Engine bay cleaning Vulnerable surfaces Efficiency and process PPE and safety Clothing and working practices Risk assessment Chemical knowledge Van set-ups Interior detailing Leather and soft surface care Fillers/glazing Dual action machine polishers intro Minor defect identification Paint types LSPs Final presentation Marketing Conflict resolution and customer care Financing Insurance Pricing and quotes Business Administration Memberships Social Media Manual handling Safe working practices Pre-work inspection All levels are accompanied by a full course booklet to jog your memory when needed. Practical assessment takes place as part of the original training session, at the end of the course you will be assigned a (manageable) series of case studies and exercises to complete over the period of 3 months to cement the knowledge. There is then a short externally assessed exam prior to the optional commencement of Level Two, to ensure there are no weak areas. After which the Level One accreditation is awarded and you can either progress or choose to practice the skills gained with ongoing support. Course Length 3 Days (0930 - 1600) Group Size One-to-One Location UK Detailing Academy, 2 Purlieus Barn, Ewen, Cirencester, GL7 6BY Experience / Qualification Open to all Refreshments or Lunch Refreshments included
Launch your Detailing Career. Are you looking to launch a detailing career and need to start on the right foot? Level One is ideal for those just about to enter the detailing industry, or those who wish to reset, update and refresh their skills. The aim is to teach you the foundations of vehicle care from assessment up to entry-level machine polishing, to have a successful and reputable business from the very start. Business practices and health and safety are explored covering areas such as pricing, marketing, target clientele, SDS and environmental conformity. This is much more than just a 'how to wash a car'. It gives your new detailing business the best possible start, optimising it for success and backed with a resource for any issues you may encounter. Complete course guide book, ongoing support and certification exam fee are all included in the cost. The Level 1 Course is available as either this standard vehicle course or alternatively a motorbike-focused course. You can also book the Level 1 + Motorbike course as a bolt-on day, if you wish to cover both aspects and open your target market even further. Available start dates are highlighted in the calendar below, all days are one-to-one so can be booked to suit your schedule. The aim of Level One is ideal for those just about to, or have recently entered the detailing industry, or those who wish to reset and refresh their skills. the aim is to familiarise the candidate with the processes and maintenance of vehicles from a professional and business view, teaching the foundations of correct vehicle cleaning up to the final familiarisation of entry-level dual action machine polishers. Business practices and health and safety are explored covering areas such as pricing, marketing, SDS and environmental conformity. The Level 1 Course is available as either a car or motorcycle course. Alternatively, candidates can book an additional day on Motorcycle Detailing as a bolt-on to an automotive Level 1 Course here. Modules covered on the course are: Washing stages Wash media Environmental considerations Drying methods Bonded contamination and its removal Wheel care and maintenance Glass and hard surfaces Engine bay cleaning Vulnerable surfaces Efficiency and process PPE and safety Clothing and working practices Risk assessment Chemical knowledge Van set-ups Interior detailing Leather and soft surface care Fillers/glazing Dual action machine polishers intro Minor defect identification Paint types LSPs Final presentation Marketing Conflict resolution and customer care Financing Insurance Pricing and quotes Business Administration Memberships Social Media Manual handling Safe working practices Pre-work inspection All levels are accompanied by a full course booklet to jog your memory when needed. Practical assessment takes place as part of the original training session, at the end of the course you will be assigned a (manageable) series of case studies and exercises to complete over 3 months to cement the knowledge. There is then a short externally assessed exam before the optional commencement of Level Two, to ensure there are no weak areas. After which the Level One accreditation is awarded and you can either progress or choose to practice the skills gained with ongoing support. Course Length 3 Days (0930 - 1600) Group Size One-to-One Location UK Detailing Academy, 2 Purlieus Barn, Ewen, Cirencester, GL7 6BY Experience / Qualification Open to all Refreshments or Lunch Refreshments included
Our business photography courses are created to help individuals learn how to take professional-quality photographs for use in a business setting. By taking these courses, individuals and businesses can gain the skills and knowledge they need to create visually appealing content that can help their business stand out in a crowded marketplace. About the course Courses are focussed on the client’s requirements and are bespoke to their needs. We cater from one-to-one courses for small businesses to whole marketing departments for multinationals. So whether you’re a dog walker who wants more views or a design company that needs more collateral, we can help improve your stock imagery. These classes cover a range of topics, including learning your camera settings, lighting, composition, and editing techniques. Clients will learn how to use their cameras to capture high-quality images that can be used for marketing materials, social media posts and other promotional materials. They will also learn how to edit their photos using professional software packages like Adobe Lightroom and Apple Photos to give their images that extra pop. The important stuff These courses are all bespoke in nature so pricing will vary but we start at £350 for a three-hour course. We will discuss your specific needs before the course and make sure we cover them during the course. We will travel to your place of work so you get the relevant experience in the right environment.