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Brand Constellations

brand constellations

UNLOCK THE POWER OF STRATEGIC BRANDING WITH THE BRAND CONSTELLATIONS FRAMEWORK A Clear, Actionable Approach to Building & Managing Brands Branding is more than just a logo or a marketing campaign—it’s a strategic asset that drives business success. Whether you’re a CMO, founder, marketing leader, or someone eager to understand how great brands are built, this course will give you the tools to create, analyze, and manage a brand with confidence. -------------------------------------------------------------------------------- COURSE OVERVIEW 5 Modules | 28 Videos | 85 Minutes Total Includes Course Workbook for Hands-On Brand Analysis Earn a Certificate of Completion This structured, easy-to-follow course breaks down the Brand Constellations Framework into five powerful modules, giving you a clear, actionable process to build and manage a brand that stands out in the market. Each module includes engaging video lessons, real-world examples, and exercises to ensure that you apply what you learn immediately. The course workbook leads participants through an in-depth analysis of the eight stars of the Brand Constellations Framework, helping you identify strengths, weaknesses, and opportunities in your brand strategy. Upon completion of the course, you’ll receive a certificate, recognizing your expertise in brand strategy using the Brand Constellations Framework. -------------------------------------------------------------------------------- MEET YOUR INSTRUCTOR: STEVEN SILVERMAN, PH.D. Steven Silverman, Ph.D., is a branding expert, author, and consultant with over 30 years of experience working with some of the world’s most influential companies, including Microsoft, Amazon, Bose, DuPont, and Mars. As the creator of the Brand Constellations Framework, he has helped organizations align their brand strategy with business growth, ensuring brand consistency, differentiation, and market leadership. In addition to consulting, Steven teaches MBA courses in Brand Management and Marketing Strategy, providing real-world applications of branding principles to future business leaders. His Ph.D. in marketing and strategy allows him to bridge academic insights with hands-on business applications, giving you a research-backed, practical approach to brand building. This course is designed to take you beyond basic marketing concepts and give you a structured, actionable framework to create a brand that truly works—one that attracts customers, builds trust, and drives long-term success. -------------------------------------------------------------------------------- WHAT YOU’LL LEARN IN THIS COURSE The Brand Constellations Framework – A structured, research-backed model that helps you align every aspect of your brand for long-term success. How to Avoid Brand Confusion – Learn why so many brands struggle with differentiation and how to make your brand stand out. The Eight Dimensions of a Strong Brand – Explore how product, price, placement, promotion, category, competitors, company, and customer work together to shape brand meaning. Real-World Case Studies & Practical Applications – See how top brands succeed (or fail) based on their strategic choices. Hands-On Brand Analysis Workbook – Walk through a guided analysis of all eight stars of the Brand Constellations Framework, helping you evaluate and refine your brand. Earn a Certificate of Completion – Demonstrate your expertise in brand strategy with an official certificate. -------------------------------------------------------------------------------- WHO SHOULD TAKE THIS COURSE? Startup Founders & Entrepreneurs – Build a brand that attracts customers and investors. Marketing & Brand Managers – Strengthen brand positioning and alignment across all touchpoints. Corporate Leaders & Executives – Ensure your company’s brand strategy supports business goals. Students & Branding Enthusiasts – Gain expert-level insights into how great brands are built. -------------------------------------------------------------------------------- WHY THIS COURSE? This is not just another branding course. It’s a complete framework for brand strategy—one that helps you bridge the gap between branding, marketing, and business growth. Based on decades of research, real-world experience, and proven methods, the Brand Constellations Framework gives you the clarity and structure you need to manage a brand effectively. Unlike other courses that focus only on logos and messaging, this course shows you how to align your entire brand with your business strategy. Short, Actionable & High-Impact – With 85 minutes of content spread across 28 videos, you can complete the course at your own pace and apply insights immediately. Exclusive Course Workbook – The hands-on workbook guides you through an in-depth analysis of your brand, helping you refine key aspects of your strategy using the Brand Constellations Framework. Earn a Certificate – Show your mastery of strategic brand management with an official certification upon completion. -------------------------------------------------------------------------------- TAKE CONTROL OF YOUR BRAND TODAY Get Instant Access – Enroll now and start building a brand that works. Learn at Your Own Pace – Online, flexible, and designed for real-world application. Hands-On Strategy Development – Use the exclusive course workbook to refine your brand in a structured, strategic way. Earn a Certificate – Validate your expertise and enhance your professional credentials. Enroll Now and Start Your Brand Strategy Journey! 🚀

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Canbury School Limited

canbury school limited

Canbury is a happy, purposeful place of personal discovery for students aged 11 to 18. The ethos of the School is that great minds do not all think alike and we have established a reputation for delivering a first class, personalised education to students of all academic abilities. Excellent progress is made here because every young person is treated as an individual. Our recently opened Sixth Form provides the opportunity for students to continue to benefit from Canbury support in preparation for adult life and we are delighted to see them go on to university or college. However, the journey is just as important as the destination and so, from the outset, we focus on the whole child with emphasis placed on emotional and social development as well as academic achievement. We are committed to ensuring that our students are prepared for the future – able to step forward to take their place in the world. In our last inspection, it was noted that, “Pupils throughout the School persevere to solve problems supported by teachers and learning support assistants who establish high expectations and promote a ‘can do’ attitude”. As a relatively new school, founded in 1982, Canbury is able to adopt a progressive approach to teaching and learning, taking our cue from best practice and research. This ‘clean slate’ means that we are not hidebound by tradition; rather, we are able to create the most meaningful opportunities for our students, led by their strengths, needs and skills. We are proud of our broad curriculum, the wide range of qualifications we offer and the support we are able to provide through small group teaching and, where appropriate, specialist therapists or learning support assistants. All of this is delivered by dedicated and expert staff, underpinned by an exceptionally strong pastoral approach that places the young person’s wellbeing front and centre.

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Living Well at Home Ltd

living well at home ltd

Living Well at Home is the UK’s Multi-Award Winning property consultancy that helps people live well, at home, in later life. Our experts assess your home and offer personalised, practical suggestions on how to make it more accessible, reduce fall risks and improve safety and address your specific age related concerns – while coordinating with your taste in design and even adding value to your property. Our fast, friendly services give you confidence that you can stay living independently at home for longer.When you’ve lived in a property for years, it’s hard to pick up on things that become barriers and risks to living independently as you get older. When you’ve lived in a property for years, it’s hard to pick up on things that become barriers and risks to living independently as you get older. With a heritage in architecture and inclusive design, we have an eye for little adjustments that make a big difference when it comes to living safely and having peace of mind at home. This expertise, combined with our knowledge of manufacturers and product ranges, means we give impartial suggestions on what best meets your needs and matches your taste in design. iving Well at Home is the brainchild of Emma Luddington, a RIBA Chartered Architect with 25 years’ experience in accessible and inclusive design. After speaking to friends and family dealing with the home care services minefield, she realised there weren’t easy ways to get personal recommendations aimed at helping people make their properties more accessible. She founded Living Well at Home as a dedicated property adaptation advice service – unique in the UK – and the team of expert assessors now gives fast, practical and tailored advice so people don’t have to go on waiting lists, navigate complicated public services or do hours of research for generic solutions related to simplifying care in the home.

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Ruth Cooper-Dickson Limited

ruth cooper-dickson limited

London

Ruth Cooper-Dickson is an accredited trauma-informed thrivership and wellbeing coach, and a certified breathwork leader.  She is an experienced positive psychology practitioner specialising in post-traumatic growth.  Ruth integrates breathwork into her coaching, as well as running transformational breathwork classes. Ruth is focused on helping those who have experienced adverse life situations and difficulties to thrive.  Ruth has her own lived experience of trauma, burnout and mental-ill health diagnosis’ moving through her own recovery to healing journey.  Ruth’s journey prompted her to serve others offering individuals, a safe and sometimes challenging space to focus on what they need to unlock and grow to thrive. Ruth holds an MSc in Applied Positive Psychology and Coaching Psychology, coupled with accreditation as an EMCC Coaching Practitioner.  Ruth is also a qualified Mental Health First Aid Instructor.  Her academic research sits within the coaching sphere and how it can facilitate the outcome of post-traumatic growth, a topic she speaks and writes about in the media.

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The Wellness Team

the wellness team

Rotherham

The Wellness Team is a company created to bring wellbeing to the workplace throughout the UK. We offer complete wellbeing solutions to our clients, whereby we bring our huge range of health and wellbeing professionals to suit your specific staff needs, right to your office. Why create The Wellness Team? Many people find wellbeing at work to be a popular topic, something to mention but possibly not action...to be aware of but not do anything about. How much is our day to day work affected by our physical and mental health? Wellbeing at work is no longer purely a concept, it's fast becoming a requirement. We created The Wellness Team to allow companies access to the most suitable, reliable, professional and well regarded therapists and practitioners without having to search high and low. We provide a continued programme for our clients, on hand to answer any questions, source the right people and delivery an exceptional standard of service throughout. For Us For our founder, Leone, a journey that started with an increased awareness of how the mind affects the body took a road down the healing power of acupuncture, the change in mood and posture from Pilates, the strength of mind and body with yoga, the positive attitude from mindfulness. Her journey doesn't end here and she's constantly researching the benefits of additional paths to happiness to be able to share. For You By employing our services, your company will gain unrivaled access to a wealth of knowledge and advice specific to your team. We tirelessly research for additional members of our team, ensuring the highest quality of delivery and obviously insurance and qualifications so you don't need to worry.

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Zoe Pither

zoe pither

I am a mindfulness and yoga teacher with over 15 years’ experience working in facilitation, personal development, training design and delivery, coaching and wellbeing. I teach yoga, mindfulness and stress management techniques to help people thrive, especially when life is complex and demanding. My passion is helping people live happy and fulfilling lives, do what they love, and make a difference in the world. We all face challenges in a fast-paced world. I work to create moments of stillness and connection that allow you space to breathe and just be. From this place you are free to think clearly and get your life working in the way you want. Whether working with individuals, groups or corporate clients, compassion is at the heart of what I do. I believe that self-care can be a radical act that transforms our relationship to the world and our place within it, through nurture, rest and deep healing. I know that profound change can happen kindly, through thoughtful enquiry and values-based action. My work is grounded in the integrity of many years of personal practice, study and experience. This in turn supports the values-driven foundation for my work in social and educational inclusion, with a particular focus on equality and inclusion in higher education. I also have experience in facilitating learning across a wide range of settings including schools, universities and workplaces. Picture My current interests are positive psychology; mindfulness based approaches; stress and resilience; creativity; nature connection; and the power of play. I have trained as a mindfulness teacher with the Centre for Mindfulness Research at Bangor University and the Oxford Mindfulness Centre at the University of Oxford, and follow the UK Mindfulness Network Good Practice Guidelines.

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SmileTharapy

smiletharapy

Karin Schamroth is a Specialist Speech & Language Therapist in Deafness, and creator of smiLE Therapy. She worked in the National Health Service in the UK for 30 years. For 20 years, with deaf babies, pre-schoolers, primary and secondary aged students for Whittington Health NHS (North London). She graduated with a BSc from Manchester University in 1984, and taught English as a Foreign Language (TEFL) for 4 years. She qualified as a Speech and Language Therapist in 1990 from City University. She has worked with Deaf children & young people, in a range of setting – units in mainstream schools (both Total Communication and Oral) and Deaf Schools (Frank Barnes School for Deaf Children, and Blanche Nevile School for Deaf Pupils). Her background in TEFL teaching, with its structured test-teach-test communicative approach, was invaluable in the development of smiLE. In addition, she was trained by Jenny Mosley in Quality Circle Time. This has had a significant influence on the group respect principles used in delivering smiLE Therapy. She was advisor for three MSc projects at City University on the effectiveness of the smiLE approach – Alton (2008), Lawlor (2009), Curtin (2018) and supported G. Medone with her MEd project at Birmingham University, School of Education, on Assessing smiLE Therapy’s relevance to young people with autism, unpublished (2015). She is currently clinical supervisor for a Clinical Doctorate Research Fellow (NIHR). Karin now works Independently, developing smiLE Therapy modules with adolescents and young adults and runs the company that trains professionals in smiLE Therapy. Karin has trained Speech and Language Therapists, Teachers of the Deaf, Special Needs Teachers, Mainstream Teachers, SENCOs, Occupational Therapists, Communication Support Workers and Special Needs Assistants, to use smiLE Therapy since 2008. Karin, together with Emma Lawlor, wrote the first smiLE Therapy book, published in October 2015 by Routledge Publishing

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Tots Play Hull

tots play hull

Newport

Hi, I’m Angharad and I live in Hull with my husband Paul, our two boys Caden and Colby and dog Phoebe. Since having my sons, I longed for a career change that gave me more time with my family. With being in the hairdressing industry for 19 years I knew what I enjoyed most was working with people. After much research I found Tots Play. Not only had I found a class that appealed to me as a mother with all the variety it offered, but also made me excited at the thought of being able to help parents or carers develop their connection to their child with all the benefits baby massage, yoga, signing, music, movement and sensory play provides. I will also make sure you take away lots of fantastic ideas to carry on the fun times at home. Having my youngest in the first lockdown has shown me how important baby and toddler classes are, not just for little ones but for helping parents bond with their child, as well as building invaluable supportive relationships with others in the same situation. Being a parent can be incredibly challenging and lonely sometimes so finding a class where you can share stories, laugh about the adorable or cringy moments and feel part of a community is irreplaceable. Have a look at the classes below to find the class that is best for you. Book your place and let the fun begin. If you have any questions you can contact me by email at angharadh@totsplay.co.uk or call/text me on 07816501552. I can’t wait to meet you and your little one at a class very soon Happy playing Angharad

National Back Exchange

national back exchange

Newcastle upon Tyne

National Back Exchange (referred to as “NBE”) is a non-profit membership association whose goal is to develop, disseminate and promote evidence-based best practice in all aspects of moving and handling and musculoskeletal health. It is run on a voluntary basis by a National Executive elected from the membership and administered from a central office in Gosforth, Newcastle. NBE’s vision for “Excellence in all aspects of moving and handling” is supported with aims to reflect the growing recognition and significance of its work. The association consults widely with other organisations / stakeholders having similar goals and actively contributes to national working parties and projects as well as supporting research and practice development. ‘Column’, the journal of NBE, provides a valuable means of communication and is supported by web-based members’ forums where topics can be freely discussed and advice sought. Since 1992 NBE has run a highly respected and successful 3 day residential conference in September for people with an interest in moving and handling. The membership of NBE includes professionals from a wide range of disciplines, including: Health and social care Therapies Education Health and safety Ergonomics Equipment manufacturing Industry The development of an Advanced Membership category (similar to a post graduate diploma) in 2006 has increased the professionalism and recognition of personnel engaged in this field. Networking and support of our members is facilitated by an interactive website, including a membership directory, links with organisations who share similar goals (both at home and 3abroad). NBE has a number of local affiliated groups located throughout the UK which run meetings on a regular basis. The local groups are an excellent way to promote networking, to share and disseminate information and support members at a local level. NBE also provides a number of resources to support and develop practice including a series of information leaflets and professional publications.

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Amplify Training And Consultancy

amplify training and consultancy

London

Amplify is a training and development consultancy led by Tom Burke. Founded in 2003, amplify provides services primarily to the voluntary sector with a focus on children and youth issues both in the UK and in the Global South. Tom has an extensive history of personal, professional and voluntary work with children and young people and the wider voluntary sector. From a child involved in youth work and global child rights advocacy, he developed skills and experience as a practitioner and advocate. He can bring this mix of experiences into work as a trainer, writer and consultant. Most recently, Tom was Deputy Chief Executive at Y Care International, the international development agency of the YMCA movement. He led their International Citizen Service youth volunteering programme, safeguarding & security, global youth work, policy & advocacy and financial management. Working part-time this was balanced with a range of freelance projects. Previously, Tom grew up in the youth and child rights movement. As a young activist, he was a member of the steering group of the Child Rights Caucus at the UN Special Session on Children and director of social enterprise ‘Young People Change the World’. He was engaged in local youth participation initiatives creating platforms for young people to be heard or to access services, including in sexual health and children in care. Tom was Chair of Trustees of youth-focussed international development charity Peace Child International. He was previously Senior Policy and Change Officer at the Children’s Rights Alliance for England, where he specialised in children’s participation rights, undertaking policy analysis, Parliamentary lobbying and campaigning for change. Over the past 15 years, he has undertaken consultancy for a range of clients on projects ranging from safeguarding, inclusion, evaluation and research projects, training and direct delivery.

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