<h4>Overview</h4>
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							<p>
							</p><p>This course is specially designed to give you intense knowledge and walk you through steps of proven approaches to Public Relations (PR) planning and management. The skills attained through this course can be very well measured and implemented within their work organisation thereby contributing towards the growth of their organisation also helping to build a good reputation and maintaining healthy relationships. </p>

<p>You will be shown how the fundamentals of PR are vital, and how significant they are to understanding organisational reputation and relationships. PR professionals are mostly considered as challenging positions and many times have to deal with difficult and even different situations. Therefore, attending this course will enable you to gain the skills needed to present practical and achievable plans.</p>
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					</div>

Overview



 
This course is specially designed to give you intense knowledge and walk you through steps of proven approaches to Public Relations (PR) planning and management. The skills attained through this course can be very well measured and implemented within their work organisation thereby contributing towards the growth of their organisation also helping to build a good reputation and maintaining healthy relationships. 
You will be shown how the fundamentals of PR are vital, and how significant they are to understanding organisational reputation and relationships. PR professionals are mostly considered as challenging positions and many times have to deal with difficult and even different situations. Therefore, attending this course will enable you to gain the skills needed to present practical and achievable plans.
 

GBA Corporate

Advance Skills in Public Relation Professionals (PRP)

Online

Overview



 
This course is for PR Professionals and for those looking to make a career in PR. Through this course, you will be able to enhance your Communication skills and will learn new Public Relations techniques. Have Effective communication skills is very important if you want to achieve success in PR. PR is all about making relationships within the corporate sector or with the consumers and maintaining them with effective communication skills and techniques. 
 

Communication Skills and Techniques of Public Relations (PR)

Richmond

<h4 style="color: rgb(51, 51, 51); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(51, 51, 51);">If you got a call from a TV producer asking you to appear on Newsnight, would you say &lsquo;yes&rsquo;? &nbsp;And if you did, could you make your argument in a way that captured the attention of the audience without being interrupted?&nbsp;</h4><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(51, 51, 51);">Our media training courses are aimed at senior spokespeople and experts who give interviews on TV, radio or in print.</p><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">We equip them with the&nbsp;skills and confidence&nbsp;to take control and give&nbsp;engaging, memorable and effective performances in which they deliver their key messages, no matter what the circumstances.</p><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">Highly interactive and practical, each course&nbsp;includes a series of realistic print, radio and television exercises with experienced journalists. We provide immediate feedback following each interview, including techniques for improvement, advice about potential answers and the framing of key messages.</p><h4 style="color: rgb(51, 51, 51); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">While all our media training courses are bespoke, on a typical course we will cover:</h4><ul style="color: rgb(51, 51, 51); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);"><li fr-original-style="" style="box-sizing: border-box;">how the media operates</li><li fr-original-style="" style="box-sizing: border-box;">how to prepare for interviews</li><li fr-original-style="" style="box-sizing: border-box;">the differences between TV, radio and print interviews</li><li fr-original-style="" style="box-sizing: border-box;">how to conduct different types of interview, such as&nbsp;pro-active, reactive, expert commentator and hostile (crisis communications)</li><li fr-original-style="" style="box-sizing: border-box;">developing key messages which convey your&nbsp;views persuasively</li><li fr-original-style="" style="box-sizing: border-box;">how to take control of an interview, stick to your own agenda and deliver key messages successfully</li><li fr-original-style="" style="box-sizing: border-box;">use of language, body language, dress and delivery</li></ul><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">After the course, each delegate receives the Rough House Media Toolkit, including written feedback, recorded copies of their interview exercises, the Rough House Media Guide to Interviews and further supporting materials.</p><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">We also provide a confidential assessment to the PR team of each delegate&rsquo;s suitability for different types of interview.</p><h4 style="color: rgb(51, 51, 51); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">Venue</h4><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">We deliver courses in the most appropriate format for your circumstances &ndash; whether face to face or online.</p><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">Face to face courses are portable: they can be held in purpose-built studios, at your own offices or at an external venue. In the latter two cases, we create a mock studio for the practical exercises.</p><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">Online courses give you flexibility and enable you to offer training to delegates from all over the world. We have run virtual courses for people from the Far East, South Asia, North America and Europe, as well as the UK.</p>

If you got a call from a TV producer asking you to appear on Newsnight, would you say ‘yes’? And if you did, could you make your argument in a way that captured the attention of the audience without being interrupted?
Our media training courses are aimed at senior spokespeople and experts who give interviews on TV, radio or in print.
We equip them with the skills and confidence to take control and give engaging, memorable and effective performances in which they deliver their key messages, no matter what the circumstances.
Highly interactive and practical, each course includes a series of realistic print, radio and television exercises with experienced journalists. We provide immediate feedback following each interview, including techniques for improvement, advice about potential answers and the framing of key messages.
While all our media training courses are bespoke, on a typical course we will cover:
how the media operates
how to prepare for interviews
the differences between TV, radio and print interviews
how to conduct different types of interview, such as pro-active, reactive, expert commentator and hostile (crisis communications)
developing key messages which convey your views persuasively
how to take control of an interview, stick to your own agenda and deliver key messages successfully
use of language, body language, dress and delivery
After the course, each delegate receives the Rough House Media Toolkit, including written feedback, recorded copies of their interview exercises, the Rough House Media Guide to Interviews and further supporting materials.
We also provide a confidential assessment to the PR team of each delegate’s suitability for different types of interview.
Venue
We deliver courses in the most appropriate format for your circumstances – whether face to face or online.
Face to face courses are portable: they can be held in purpose-built studios, at your own offices or at an external venue. In the latter two cases, we create a mock studio for the practical exercises.
Online courses give you flexibility and enable you to offer training to delegates from all over the world. We have run virtual courses for people from the Far East, South Asia, North America and Europe, as well as the UK.

Rough House Media

Media Training

Birmingham

Telford

<p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);">This workshop is designed to examine how we care for our customers. We do this by identifying many aspects of many customers and using data from those attending our workshops.</p><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">We also look at types of customers, how they usually behave, and how we can negatively impact them through careless interactions or positively through careful communication, consideration, and using an "ACE"&mdash;<strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">A</strong>pproach with <strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">C</strong>are and <strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">E</strong>mpathy.&nbsp;</p><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">We aim to see people leave our workshop with far better insights into customer-facing best practices and ideas to improve their training for customer-facing employees.</p><div style="color: rgb(33, 33, 33); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);"><br fr-original-style="" style="box-sizing: border-box;"></div><hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; -webkit-user-select: none; box-sizing: border-box;"><div style="color: rgb(33, 33, 33); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">LENGTH</strong></div><div style="color: rgb(33, 33, 33); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);">For more information about duration, please contact the Institute.</div><div style="color: rgb(33, 33, 33); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);"><br fr-original-style="" style="box-sizing: border-box;"></div><div style="color: rgb(33, 33, 33); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">NEXT WORKSHOP START</strong></div><div style="color: rgb(33, 33, 33); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);">Enquire for more information</div><div style="color: rgb(33, 33, 33); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);"><br fr-original-style="" style="box-sizing: border-box;"></div><div style="color: rgb(33, 33, 33); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">WORKSHOP&nbsp;</strong><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">&nbsp;DELIVERY</strong></div><div style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">The best environment for this workshop is face-to-face, but we can facilitate this workshop online.</div><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><br fr-original-style="" style="box-sizing: border-box;"></p><div style="color: rgb(33, 33, 33); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);"><hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; -webkit-user-select: none; box-sizing: border-box;"><div style="color: rgb(33, 33, 33); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);"><h2 title="Suitability - Who should attend?" style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">Suitability - Who should attend?</h2><section fr-original-style="" style="box-sizing: border-box;"><h3 style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">Who Should Attend and Why?</h3><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Who</strong>? - Anyone involved in a customer-facing role or training their customer-facing staff.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Why</strong>? - The ultimate goal in customer-facing skills is to win lifelong customers by continuously managing customer relationships, to gain those lifelong customers.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Any business that can see a consistent issue with retaining customers is in for a tough time. But we ask you to go a step further by not just keeping customers happy but attracting new customers and focussing on retaining our high-impact customers.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Our thinking extends to &#39;Occupying our customer&#39;s consciousness.&#39; A persistent fishing expedition to continually engage our customers, even when it is not to buy something. This engagement gives us an almost permanent inroad to their internal marketing, follow-on sales, recommendations, and loyalty.</p></section></div><a name="EducationText_TrainingCourseContent" style="color: rgb(21, 101, 192); -webkit-user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;" fr-original-style=" color: rgb(21, 101, 192);"></a><div style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><h2 title="Training Course Content" style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">Workshop Content</h2><section fr-original-style="" style="box-sizing: border-box;"><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Define a customer and what we are to them.</li><li fr-original-style="" style="box-sizing: border-box;">Share specific experiences you or someone you know may have had, good and bad.</li><li fr-original-style="" style="box-sizing: border-box;">Share some good and bad ways you and others have dealt with customers.</li><li fr-original-style="" style="box-sizing: border-box;">Discuss our Ten Types of Customers and ask you to decide which you get more than others.</li><li fr-original-style="" style="box-sizing: border-box;">Break into groups to analyse our data and ask you to discuss it.</li><li fr-original-style="" style="box-sizing: border-box;">Discuss our Customer-facing model and why lifelong relationships are critical to managing customers.</li><li fr-original-style="" style="box-sizing: border-box;">Look at our thoughts on managing our top ten customer types.</li><li fr-original-style="" style="box-sizing: border-box;">Through small group discussions, create a top 5 action list to take away and review in 3 months.</li></ul></section></div><a name="EducationText_Coursedeliverydetails" style="color: rgb(21, 101, 192); -webkit-user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;" fr-original-style=" color: rgb(21, 101, 192);"></a><div style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><h2 title="Course delivery details" style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">Workshop delivery and venue</h2><section fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">When you consider the content we deliver, we are sure you will understand why we always prefer to deliver our workshops, courses and programmes face-to-face.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Face-to-face workshops and courses can be held at a location of your choice or, if you wish, a central UK location, such as the Macdonald Burlington Hotel in Birmingham, located directly across from the Birmingham New Street train station.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">We can deliver our workshops, courses and programmes online, although this will mean splitting elements into manageable learning events to suit the online environment.</p></section></div></div>

This workshop is designed to examine how we care for our customers. We do this by identifying many aspects of many customers and using data from those attending our workshops.
We also look at types of customers, how they usually behave, and how we can negatively impact them through careless interactions or positively through careful communication, consideration, and using an "ACE"—Approach with Care and Empathy. 
We aim to see people leave our workshop with far better insights into customer-facing best practices and ideas to improve their training for customer-facing employees.



LENGTH - Normally, one day. But please contact us to discuss your specific needs, or we can offer advice.  
NEXT WORKSHOP START - Please ask for more information as we deliver bespoke closed events for your people at your location or a mutually suitable location.
WORKSHOP DELIVERY - The best environment for this workshop is face-to-face, but we can facilitate this workshop online.



Suitability - Who should attend?
Who Should Attend and Why?
Who? - Anyone involved in a customer-facing role or training their customer-facing staff.
Why? - The ultimate goal in customer-facing skills is to win lifelong customers by continuously managing customer relationships, to gain those lifelong customers.
Any business that can see a consistent issue with retaining customers is in for a tough time. But we ask you to go a step further by not just keeping customers happy but attracting new customers and focussing on retaining our high-impact customers.
Our thinking extends to 'Occupying our customer's consciousness.' A persistent fishing expedition to continually engage our customers, even when it is not to buy something. This engagement gives us an almost permanent inroad to their internal marketing, follow-on sales, recommendations, and loyalty.
Workshop Content
Define a customer and what we are to them.
Share specific experiences you or someone you know may have had, good and bad.
Share some good and bad ways you and others have dealt with customers.
Discuss our Ten Types of Customers and ask you to decide which you get more than others.
Break into groups to analyse our data and ask you to discuss it.
Discuss our Customer-facing model and why lifelong relationships are critical to managing customers.
Look at our thoughts on managing our top ten customer types.
Through small group discussions, create a top 5 action list to take away and review in 3 months.
Workshop delivery and venue
When you consider the content we deliver, we are sure you will understand why we always prefer to deliver our workshops, courses and programmes face-to-face.
Face-to-face workshops and courses can be held at a location of your choice or, if you wish, a central UK location, such as the Macdonald Burlington Hotel in Birmingham, located directly across from the Birmingham New Street train station.
We can deliver our workshops, courses and programmes online, although this will mean splitting elements into manageable learning events to suit the online environment.

Lapd Solutions Ltd

Customer Experience

Customer Care

Customer Service

Customer Relations

Customer care, customer service, Moccasin Approach, 

Customer Facing Skills

Introductory daily rate.

Registered charities and non profits only.

Non profits only.

<h4 style="color: rgb(51, 51, 51); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(51, 51, 51);">Are you confident your organisation could cope if a bad news story went viral and you were besieged by the media?</h4><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">Would you be able to fend off a determined and aggressive journalist, take control and deliver your key messages?</p><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">Our crisis communications courses show you how to cope&nbsp;when your organisation is under fire, and protect your good name. We can:</p><div title="Page 8" style="color: rgb(51, 51, 51); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);"><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Train your spokespeople to handle challenging interviews, pitting their wits against a hostile reporter</li><li fr-original-style="" style="box-sizing: border-box;">Train your PR team to manage communications during an unfolding crisis</li><li fr-original-style="" style="box-sizing: border-box;">Deliver a fast-paced&nbsp;<span style="color: rgb(51, 51, 51); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">crisis simulation</span>&nbsp;where your team have to decide how to handle the press during an unfolding emergency</li><li fr-original-style="" style="box-sizing: border-box;">Facilitate a crisis strategy workshop, where we work together to develop your crisis communications strategy</li></ul></div><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">All of our crisis communications courses are bespoke, so we will design each one to meet your specific needs. Areas we can cover include:</p><ul style="color: rgb(51, 51, 51); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);"><li fr-original-style="" style="box-sizing: border-box;">How a crisis can escalate in seconds</li><li fr-original-style="" style="box-sizing: border-box;">How journalists respond to bad news stories</li><li fr-original-style="" style="box-sizing: border-box;">How to develop effective key messages &amp; write holding statements</li><li fr-original-style="" style="box-sizing: border-box;">How to manage your social media</li><li fr-original-style="" style="box-sizing: border-box;">How to take control of an interview and get your message across</li><li fr-original-style="" style="box-sizing: border-box;">How to handle press conferences and doorsteps</li></ul><h4 style="color: rgb(51, 51, 51); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">Venue</h4><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">We deliver courses in the most appropriate format for your circumstances &ndash; whether face to face or online.</p><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">Face to face courses are portable: they can be held in purpose-built studios, at your own offices or at an external venue. In the latter two cases, we create a mock studio for the practical exercises.</p><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">Online courses give you flexibility and enable you to offer training to delegates from all over the world. We have run virtual courses for people from the Far East, South Asia, North America and Europe, as well as the UK.</p>

Are you confident your organisation could cope if a bad news story went viral and you were besieged by the media?
Would you be able to fend off a determined and aggressive journalist, take control and deliver your key messages?
Our crisis communications courses show you how to cope when your organisation is under fire, and protect your good name. We can:
Train your spokespeople to handle challenging interviews, pitting their wits against a hostile reporter
Train your PR team to manage communications during an unfolding crisis
Deliver a fast-paced crisis simulation where your team have to decide how to handle the press during an unfolding emergency
Facilitate a crisis strategy workshop, where we work together to develop your crisis communications strategy
All of our crisis communications courses are bespoke, so we will design each one to meet your specific needs. Areas we can cover include:
How a crisis can escalate in seconds
How journalists respond to bad news stories
How to develop effective key messages & write holding statements
How to manage your social media
How to take control of an interview and get your message across
How to handle press conferences and doorsteps
Venue
We deliver courses in the most appropriate format for your circumstances – whether face to face or online.
Face to face courses are portable: they can be held in purpose-built studios, at your own offices or at an external venue. In the latter two cases, we create a mock studio for the practical exercises.
Online courses give you flexibility and enable you to offer training to delegates from all over the world. We have run virtual courses for people from the Far East, South Asia, North America and Europe, as well as the UK.

Crisis communications

<h4 style="color: rgb(51, 51, 51); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(51, 51, 51);">Chairing or facilitating a panel discussion is a particular skill.</h4><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">When many experts and specialists in their field are asked to do this, they discover that it is not as easy as they imagined.</p><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">Pitching and introducing the session, involving everyone, promoting audience engagement, dealing with difficult panellists and ending the discussion can all be a challenge for inexperienced facilitators.</p><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">Our panel facilitation training workshop focuses on providing delegates with the techniques and confidence they need to chair panel debates effectively.</p><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">It is delivered by BBC presenter Martine Croxall and&nbsp;is highly interactive, blending theory with practical exercises. During the course, you will learn:</p><ol style="color: rgb(51, 51, 51); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);"><li fr-original-style="" style="box-sizing: border-box;">the best way to prepare, including audience analysis and research</li><li fr-original-style="" style="box-sizing: border-box;">how to pitch a panel</li><li fr-original-style="" style="box-sizing: border-box;">how to introduce a panel</li><li fr-original-style="" style="box-sizing: border-box;">how to involve everyone in the discussion</li><li fr-original-style="" style="box-sizing: border-box;">the best way to promote audience engagement</li><li fr-original-style="" style="box-sizing: border-box;">how to deal with difficult panellists</li><li fr-original-style="" style="box-sizing: border-box;">how to end a discussion</li></ol><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">Each delegate will have the chance to chair a panel discussion, with the other delegates and Martine playing different roles as panellists.</p>

Chairing or facilitating a panel discussion is a particular skill.
When many experts and specialists in their field are asked to do this, they discover that it is not as easy as they imagined.
Pitching and introducing the session, involving everyone, promoting audience engagement, dealing with difficult panellists and ending the discussion can all be a challenge for inexperienced facilitators.
Our panel facilitation training workshop focuses on providing delegates with the techniques and confidence they need to chair panel debates effectively.
It is delivered by BBC presenter Martine Croxall and is highly interactive, blending theory with practical exercises. During the course, you will learn:
the best way to prepare, including audience analysis and research
how to pitch a panel
how to introduce a panel
how to involve everyone in the discussion
the best way to promote audience engagement
how to deal with difficult panellists
how to end a discussion
Each delegate will have the chance to chair a panel discussion, with the other delegates and Martine playing different roles as panellists.

Panel facilitation skills

Southampton

<p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(51, 51, 51); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(51, 51, 51);">Customer service just isn&rsquo;t enough. Customer experience is where the secret to success lies. Build a loyal and fruitful customer base by learning how to design frictionless processes and build empathetic and solution-focused services with our bespoke courses, which include:</span></p><ul style="color: rgb(102, 102, 102); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(102, 102, 102);"><li style="color: rgb(80, 54, 89); box-sizing: border-box;" fr-original-style=" color: rgb(80, 54, 89);">Customer service vs customer experience</li><li style="color: rgb(80, 54, 89); box-sizing: border-box;" fr-original-style=" color: rgb(80, 54, 89);">The changing nature of customers and how to stay ahead</li><li style="color: rgb(80, 54, 89); box-sizing: border-box;" fr-original-style=" color: rgb(80, 54, 89);">Customer needs vs customer expectations</li><li style="color: rgb(80, 54, 89); box-sizing: border-box;" fr-original-style=" color: rgb(80, 54, 89);">How our behaviour affects those around us and how to use the power of influence</li><li style="color: rgb(80, 54, 89); box-sizing: border-box;" fr-original-style=" color: rgb(80, 54, 89);">Communicating with customers positively and effectively</li><li style="color: rgb(80, 54, 89); box-sizing: border-box;" fr-original-style=" color: rgb(80, 54, 89);">Moments that matter</li><li style="color: rgb(80, 54, 89); box-sizing: border-box;" fr-original-style=" color: rgb(80, 54, 89);">Building trust and integrity</li><li style="color: rgb(80, 54, 89); box-sizing: border-box;" fr-original-style=" color: rgb(80, 54, 89);">What to do when things go wrong</li></ul>

Customer service just isn’t enough. Customer experience is where the secret to success lies. Build a loyal and fruitful customer base by learning how to design frictionless processes and build empathetic and solution-focused services with our bespoke courses, which include:
Customer service vs customer experience
The changing nature of customers and how to stay ahead
Customer needs vs customer expectations
How our behaviour affects those around us and how to use the power of influence
Communicating with customers positively and effectively
Moments that matter
Building trust and integrity
What to do when things go wrong

Sterling Training

Customer service just isn’t enough. Customer experience is where the secret to success lies. Build a loyal and fruitful customer base by learning how to design frictionless processes and build empathetic and solution-focused services with our bespoke courses, which include:

Customer service vs customer experience
The changing nature of customers and how to stay ahead
Customer needs vs customer expectations
How our behaviour affects those around us and how to use the power of influence
Communicating with customers positively and effectively
Moments that matter
Building trust and integrity
What to do when things go wrong

Customer Experience Excellence

<p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(40, 38, 38); box-sizing: border-box;" fr-original-style="color: rgb(40, 38, 38);">In order to really do something with care, you have to put some passion to it. This cannot be more true when it comes to customer service. The more it is genuine, the more it is powerful and this is what I love to transmit.</span><br fr-original-style="" style="box-sizing: border-box;"></span></p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(40, 38, 38); box-sizing: border-box;" fr-original-style="color: rgb(40, 38, 38);"><span style="color: rgb(40, 38, 38); box-sizing: border-box;" fr-original-style="color: rgb(40, 38, 38);">With more than 13 years of experience in customer service and all the required accreditations/qualifications, I am using my expertise and vision I have for customer service to make make the best long-term impact on your customer experience and clientele satisfaction.</span><br fr-original-style="" style="box-sizing: border-box;"></span></span></p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(40, 38, 38); box-sizing: border-box;" fr-original-style="color: rgb(40, 38, 38);"><br fr-original-style="" style="box-sizing: border-box;"></span></span></p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">If you want to improve your or your employees&#39; customer service skills and deliver an amazing experience to your customers, feel free to check out my Training course focusing on the basics and core values of customer service.</span></p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Delivered both on-site and online, this course has been specifically tailored to cover key topics&nbsp;crucial to customer success and to improve customer service abilities.</span></p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: border-box;"></span></p><p fr-original-style="" style="font-size: var(--font-size); box-sizing: border-box;"><u fr-original-style="" style="box-sizing: border-box;">Topics covered:</u></p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Understanding your customer journey better</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Customer care &ndash;what vision to have?</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">The keys to success to remain consistent when handling customers</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Managing your customer expectations successfully</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Knowing and setting your limits with your customers</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Understand and acknowledge your customers&rsquo; needs</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Attention to ,details</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Bring meaningful changes to make the experience better</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Getting the best out of your customers&rsquo; feedback</span></li></ul><p fr-original-style="" style="font-size: var(--font-size); box-sizing: border-box;"><u fr-original-style="" style="box-sizing: border-box;">Length:</u>&nbsp;1 day</p><p fr-original-style="" style="font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="font-size: var(--font-size); box-sizing: border-box;">Feel free to reach out if you want to know more or enquire my course!</p>

In order to really do something with care, you have to put some passion to it. This cannot be more true when it comes to customer service. The more it is genuine, the more it is powerful and this is what I love to transmit.

With more than 13 years of experience in customer service and all the required accreditations/qualifications, I am using my expertise and vision I have for customer service to make make the best long-term impact on your customer experience and clientele satisfaction.



If you want to improve your or your employees' customer service skills and deliver an amazing experience to your customers, feel free to check out my Training course focusing on the basics and core values of customer service.
Delivered both on-site and online, this course has been specifically tailored to cover key topics crucial to customer success and to improve customer service abilities.


Topics covered:
Understanding your customer journey better
Customer care –what vision to have?
The keys to success to remain consistent when handling customers
Managing your customer expectations successfully
Knowing and setting your limits with your customers
Understand and acknowledge your customers’ needs
Attention to ,details
Bring meaningful changes to make the experience better
Getting the best out of your customers’ feedback
Length: 1 day


Feel free to reach out if you want to know more or enquire my course!

Beyond Satisfaction - Customer service Training

Know Your Customer (KYC)

Hospitality & Catering

Customer Success (CS)

Customer Journey

Customer Relationship Management

Hospitality Management

Hospitality & Tourism

Hospitality

Dealing With Difficult Customers

Customer Experience Management

If you want your employees to improve their customer service skills and deliver an amazing experience to your customers, feel free to check out my Training course focusing on the core values of customer service.

Customer service – get all the basics right and enhance your customer experience


Harpenden

<p>Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B.</p><p>In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value.</p><p>You will learn all about the three pillars for creating competitive brand experiences:</p><p>Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you.</p>This programme will help participants to:<p> </p><ul><li>Understand the evolution of the customer buying journey</li><li>Map a customer buying journey for your brand or solutions</li><li>Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline</li><li>Apply the psychology of branding to build marketing communications with impact</li><li>Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs</li></ul><section>
                    <h3>1 The evolution of the customer journey</h3><ul><li>Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear</li><li>Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences</li></ul> <h3>2 The See-Think-Do-Care framework</h3><ul><li>Explore the many different frameworks used to track the customer journey</li><li>Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision</li></ul> <h3>3 Customer micro-moments and signals in their buying journey</h3><ul><li>Understand the online and offline moments when customers seek information to research and make buying decisions</li><li>Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey</li></ul> <h3>4 The role of branding in the customer journey</h3><ul><li>Explore the psychology of branding</li><li>Learn how to ensure your branding is relevant to your target customer needs</li><li>Bring together your brand value and story to achieve brand loyalty</li></ul> <h3>5 The Why-How-What framework</h3><ul><li>Apply a systematic approach to build a successful and compelling brand</li><li>Understand how starting with 'why' will help build your brand purpose</li><li>Apply the content marketing matrix to communicate your brand's value</li><li>Apply the hero-help-hub model to build engaging content marketing</li></ul> <h3>Actionable outcomes</h3>We will use your brand examples to provide opportunities for practice:<ul><li>You will learn and reflect on best practice examples of customer engagement</li><li>You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers</li><li>You will create a customer engagement plan that can be implemented immediately within your business</li><li>You will receive immediate feedback on your customer engagement plan</li><li>You will have the opportunity to share common issues and solutions with your colleagues in the group</li></ul> 


                </section>

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B.
In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value.
You will learn all about the three pillars for creating competitive brand experiences:
Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you.
This programme will help participants to:
 
Understand the evolution of the customer buying journey
Map a customer buying journey for your brand or solutions
Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline
Apply the psychology of branding to build marketing communications with impact
Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs
1 The evolution of the customer journey
Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear
Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences
2 The See-Think-Do-Care framework
Explore the many different frameworks used to track the customer journey
Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision
3 Customer micro-moments and signals in their buying journey
Understand the online and offline moments when customers seek information to research and make buying decisions
Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey
4 The role of branding in the customer journey
Explore the psychology of branding
Learn how to ensure your branding is relevant to your target customer needs
Bring together your brand value and story to achieve brand loyalty
5 The Why-How-What framework
Apply a systematic approach to build a successful and compelling brand
Understand how starting with 'why' will help build your brand purpose
Apply the content marketing matrix to communicate your brand's value
Apply the hero-help-hub model to build engaging content marketing
Actionable outcomes
We will use your brand examples to provide opportunities for practice:
You will learn and reflect on best practice examples of customer engagement
You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers
You will create a customer engagement plan that can be implemented immediately within your business
You will receive immediate feedback on your customer engagement plan
You will have the opportunity to share common issues and solutions with your colleagues in the group

The In House Training Company

Online Course Marketing

Business Branding

Corporate Marketing

Customer engagement (In-House)

<p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(40, 38, 38); box-sizing: border-box;" fr-original-style="color: rgb(40, 38, 38);">In order to really do something with care, you have to put some passion to it. This cannot be more true when it comes to customer service. The more it is genuine, the more it is powerful and this is what I love to transmit.</span><br fr-original-style="" style="box-sizing: border-box;"></span></p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(40, 38, 38); box-sizing: border-box;" fr-original-style="color: rgb(40, 38, 38);"><span style="color: rgb(40, 38, 38); box-sizing: border-box;" fr-original-style="color: rgb(40, 38, 38);">With more than 13 years of experience in customer service and all the required accreditations/qualifications, I am using my expertise and vision I have for customer service to make make the best long-term impact on your customer experience and clientele satisfaction.</span><br fr-original-style="" style="box-sizing: border-box;"></span></span></p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(40, 38, 38); box-sizing: border-box;" fr-original-style="color: rgb(40, 38, 38);"><br fr-original-style="" style="box-sizing: border-box;"></span></span></p><p fr-original-style="" style="font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">If you want to improve your or&nbsp;your employees&#39;&nbsp;</span>customer service skills as well as your customer loyalty, feel free to check out my Training course focusing on this key topic.</p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Delivered both on-site and online, this course has been specifically tailored to cover key topics crucial to customer success and to improve customer service abilities.</span></p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: border-box;"></span></p><p fr-original-style="" style="font-size: var(--font-size); box-sizing: border-box;"><u fr-original-style="" style="box-sizing: border-box;">Topics covered:</u></p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Understand your customer journey better</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Managing your customer expectations successfully</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Having the best approach and methods with returning customers</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Keep bringing value to retained and loyal customers</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Attention to details</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">The keys to success to remain consistent when handling customers</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Overcoming challenges to make the experience better</span></li></ul><p fr-original-style="" style="font-size: var(--font-size); box-sizing: border-box;"><u fr-original-style="" style="box-sizing: border-box;">Length:</u> 4 hours</p><p fr-original-style="" style="font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="font-size: var(--font-size); box-sizing: border-box;">Feel free to reach out if you want to know more or enquire my course!</p>

In order to really do something with care, you have to put some passion to it. This cannot be more true when it comes to customer service. The more it is genuine, the more it is powerful and this is what I love to transmit.

With more than 13 years of experience in customer service and all the required accreditations/qualifications, I am using my expertise and vision I have for customer service to make make the best long-term impact on your customer experience and clientele satisfaction.



If you want to improve your or your employees' customer service skills as well as your customer loyalty, feel free to check out my Training course focusing on this key topic.
Delivered both on-site and online, this course has been specifically tailored to cover key topics crucial to customer success and to improve customer service abilities.


Topics covered:
Understand your customer journey better
Managing your customer expectations successfully
Having the best approach and methods with returning customers
Keep bringing value to retained and loyal customers
Attention to details
The keys to success to remain consistent when handling customers
Overcoming challenges to make the experience better
Length: 4 hours


Feel free to reach out if you want to know more or enquire my course!

If you want your employees to improve their customer service skills and deliver an amazing experience to your customers, feel free to check out my Training course focusing on generating long-standing customer loyalty.

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