Name: AI For Leaders
Price: 50 GBP
Availability: InStock

Loughborough

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			<p>In today's fast-changing competitive environment, people in all roles need to have more commercial awareness and responsibility. </p>
			<div><i></i> 4 Hour Session</div>
			<div><i></i>  £378.00 incl. VAT</div>
			
			
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		<h3>Description</h3>
		<p></p><p>In today's fast-changing competitive environment, people in all roles need to have more commercial awareness and responsibility. This workshop will provide an opportunity to understand and apply a range of commercial analysis tools. We will examine what we mean by commercial awareness and the key analysis techniques, in order to increase your confidence and competence when dealing with commercial issues.</p>
<p><strong>Available as private Face to Face and virtual sessions (max 12 delegates) - £1,305 Plus VAT</strong></p>
<p></p>
	
		<h3>Modules/Lessons</h3>
		<p></p><p><strong>Objectives</strong></p>
<ul>
<li>Improve your ability to identify business opportunities</li>
<li>Describe how the external environment impacts your organisation</li>
<li>Analyse the internal business strengths and weaknesses</li>
<li>Identify the external threats facing your organisation</li>
<li>Apply a systematic process to fully understand opportunities and issues</li>
</ul>
<p><strong>Topics</strong></p>
<ul>
<li>What is commercial awareness</li>
<li>Adopting a strategic approach</li>
<li>Key commercial analysis tools</li>
</ul>
<p></p>

In today's fast-changing competitive environment, people in all roles need to have more commercial awareness and responsibility. 
4 Hour Session £378.00 incl. VAT
Want to run this event in-house? Enquire about running this event in-house 
Interested in attending? Have a suggestion about running this event near you?
Register your interest now
Description

In today's fast-changing competitive environment, people in all roles need to have more commercial awareness and responsibility. This workshop will provide an opportunity to understand and apply a range of commercial analysis tools. We will examine what we mean by commercial awareness and the key analysis techniques, in order to increase your confidence and competence when dealing with commercial issues.
Available as private Face to Face and virtual sessions (max 12 delegates) - £1,305 Plus VAT

Modules/Lessons

Objectives
Improve your ability to identify business opportunities
Describe how the external environment impacts your organisation
Analyse the internal business strengths and weaknesses
Identify the external threats facing your organisation
Apply a systematic process to fully understand opportunities and issues
Topics
What is commercial awareness
Adopting a strategic approach
Key commercial analysis tools


Mpi Learning - Professional Learning And Development Provider

Online Course Marketing

Business Analysis

Commercial Manager

Business Leadership

Lean Awareness

ACT Awareness

In today's fast-changing competitive environment, people in all roles need to have more commercial awareness and responsibility.

Commercial Awareness - Tools and Analysis

General Admission

Guardian Angels Training

Online Course Creation

Learning Support Assistant (LSA)

Deck Cadet

Professional Skills Course (PSC)

Trainers Course

cademy support sample course

General admission

Harpenden

<p>As technology continues to develop and increasingly interact with our daily lives, so must our sales techniques to ensure we're leveraging advances in how people do business to our advantage. It is essential for all salespeople to understand how to navigate the various tools at our disposal and grow their skills and confidence to put them into action in order to build a solid business pipeline.</p><p>We have developed this programme to be practical, fun and interactive, whilst ensuring that participants will learn how to utilise new technology to their advantage, self-generate new business leads and opportunities, gain additional business and referrals from existing contacts, and save time and effort using proven business development skills.</p>This course will help participants:<ul><li>Understand the 'organized persistence' model of sales prospecting</li><li>Develop skills in using video, online and social media to generate interest</li><li>Understand how to write effective sales and outreach emails and using online tools</li><li>Develop techniques for effectively managing telephone appointments</li><li>Learn ways to use LinkedIn for connecting with customers and prospects</li><li>Develop networking skills and learn how to source and develop referrals and professional introductions</li></ul><section>
                    <h3>1 Key principles of smart sales prospecting</h3><ul><li>Set your sales prospecting goals and objectives</li><li>Elevator pitch, core messages and your value proposition</li><li>Targeting and segmenting your market</li><li>'Organised persistence' using your CRM effectively</li></ul> <h3>2 Setting appointments by telephone - planning and preparation</h3><ul><li>Why calling still works and the best times to call</li><li>Creating a call prompt sheet:</li><li>Opening a call and taking control</li><li>Giving a reason to meet</li><li>Key questions to ask</li><li>Overcoming the cold calling blues</li></ul> <h3>3 Setting appointments by telephone - advanced skills</h3><ul><li>Giving a reason to meet and 'selling the appointment'</li><li>Key questions to ask that will create interest and motivation to meet</li><li>Voice tone, power words, phrasing, pausing, responding</li><li>Getting past gatekeepers and getting through</li></ul> <h3>4 Using LinkedIn for research and follow-up</h3><ul><li>Why LinkedIn matters and how to use it</li><li>Finding new contacts, connecting and Inmailing</li><li>Short-cuts and advanced skills</li></ul> <h3>5 Email strategies that work</h3><ul><li>Using AIDA and other templates for sales emails</li><li>Using personalized video emails to create interest</li><li>Vertical targeting emails, with examples</li><li>Building awareness with an email chain</li></ul> 


                </section>

As technology continues to develop and increasingly interact with our daily lives, so must our sales techniques to ensure we're leveraging advances in how people do business to our advantage. It is essential for all salespeople to understand how to navigate the various tools at our disposal and grow their skills and confidence to put them into action in order to build a solid business pipeline.
We have developed this programme to be practical, fun and interactive, whilst ensuring that participants will learn how to utilise new technology to their advantage, self-generate new business leads and opportunities, gain additional business and referrals from existing contacts, and save time and effort using proven business development skills.
This course will help participants:
Understand the 'organized persistence' model of sales prospecting
Develop skills in using video, online and social media to generate interest
Understand how to write effective sales and outreach emails and using online tools
Develop techniques for effectively managing telephone appointments
Learn ways to use LinkedIn for connecting with customers and prospects
Develop networking skills and learn how to source and develop referrals and professional introductions
1 Key principles of smart sales prospecting
Set your sales prospecting goals and objectives
Elevator pitch, core messages and your value proposition
Targeting and segmenting your market
'Organised persistence' using your CRM effectively
2 Setting appointments by telephone - planning and preparation
Why calling still works and the best times to call
Creating a call prompt sheet:
Opening a call and taking control
Giving a reason to meet
Key questions to ask
Overcoming the cold calling blues
3 Setting appointments by telephone - advanced skills
Giving a reason to meet and 'selling the appointment'
Key questions to ask that will create interest and motivation to meet
Voice tone, power words, phrasing, pausing, responding
Getting past gatekeepers and getting through
4 Using LinkedIn for research and follow-up
Why LinkedIn matters and how to use it
Finding new contacts, connecting and Inmailing
Short-cuts and advanced skills
5 Email strategies that work
Using AIDA and other templates for sales emails
Using personalized video emails to create interest
Vertical targeting emails, with examples
Building awareness with an email chain

The In House Training Company

Linkedin Marketing

Professional Selling Skills (PSS)

Business Development

Sales Management

Lead Generation

Smart sales prospecting (In-House)

<p>Bad news - people don't buy your product.</p><p>Better news - they don't buy anyone else's product either.</p><p>Best news - they do buy what a product gives them, whether it be removing 'pain' or giving 'pleasure'.</p><p>So what a challenge it is that every single person buys your product for a slightly different reason! What's the secret to selling in that sort of sales environment? This programme provides a great roadmap.</p>This course will help participants:<ul><li>Build rapport with authenticity</li><li>Use open questions, listening and summary to properly understand the prospect</li><li>Use 'impact' questions to 'stack the pain' of remaining with the status quo</li><li>Convert features into personalised benefits that reflect stated needs</li><li>Handle objections with calm confidence</li><li>Identify buying signals</li><li>Close effectively</li><li>Convey credible urgency centred on the prospect's - not the salesperson's - interests</li></ul><section>
                    <h3>1 What makes a customer buy any product?</h3><ul><li>Moving towards 'pleasure'</li><li>Moving away from 'pain'</li><li>Robert Cialdini's Psychology of Influence - buying motives</li><li>Understanding what your product does for customers</li><li>Why there is never a 'one size fits all' approach</li><li>What are the real 'unique selling points' and why the salesperson is the real 'USP'</li><li>At what point does the customer emotionally buy your product?</li></ul> <h3>2 Getting past gatekeepers</h3><ul><li>What gatekeepers' motivations are</li><li>How to make them your friend rather than your enemy</li><li>How to make your call harder to block than to put through</li><li>How to control the gatekeeper with questions, not answers</li><li>Using Cialdini's 'reciprocity' law to get put through more often</li><li>Practical exercise in which the trainer poses as gatekeeper</li></ul> <h3>3 Questioning and listening skills</h3><ul><li>How to use open questions to get the customer talking</li><li>What questions to avoid and why</li><li>How to 'stack the pain' of the status quo with 'impact questions'</li><li>Practical 'pain stacking' exercise in pairs</li><li>What listening is and what it isn't</li><li>Question funnelling - how to earn deeper disclosure through probing</li><li>Practical funnelling exercise in pairs</li><li>The power of summary</li></ul> <h3>4 How to create tailored benefits and not 'dive into solution'</h3><ul><li>What is 'diving into solution'? Examples and analogies</li><li>Why it is to be avoided</li><li>Practical exercise in pairs - how it feels to have solutions offered up too early</li><li>How to avoid 'feature-dumping'</li><li>What is 'value selling'?</li><li>How to create tailored benefits</li><li>How to convert product features into benefits</li><li>How to deal with the prospect's competitor allegiance</li></ul> <h3>5 Handling objections and testing the water</h3><ul><li>How to overcome the price objection by selling value</li><li>Common objections the participants encounter and answers that work</li><li>The objections salespeople carry in their own heads</li><li>The 'A-C-E' objection-handling model</li><li>How to uncover objections</li><li>When - and when not - to trial close</li></ul> <h3>6 Closing skills</h3><ul><li>Why salespeople often close too early</li><li>How to identify buying signals</li><li>How to use urgency with skill and effectiveness</li><li>Four killer closing techniques that work</li><li>How to avoid buying the product back by careless post-sale talk</li><li>How to ask for referrals for your product</li><li>How to 'farm' the account for future opportunities</li></ul> <h3>7 Wrap-up</h3><ul><li>Key learnings from each participant</li><li>Individual action planning - steps that can and will be implemented in the workplace</li></ul> 


                </section>

Bad news - people don't buy your product.
Better news - they don't buy anyone else's product either.
Best news - they do buy what a product gives them, whether it be removing 'pain' or giving 'pleasure'.
So what a challenge it is that every single person buys your product for a slightly different reason! What's the secret to selling in that sort of sales environment? This programme provides a great roadmap.
This course will help participants:
Build rapport with authenticity
Use open questions, listening and summary to properly understand the prospect
Use 'impact' questions to 'stack the pain' of remaining with the status quo
Convert features into personalised benefits that reflect stated needs
Handle objections with calm confidence
Identify buying signals
Close effectively
Convey credible urgency centred on the prospect's - not the salesperson's - interests
1 What makes a customer buy any product?
Moving towards 'pleasure'
Moving away from 'pain'
Robert Cialdini's Psychology of Influence - buying motives
Understanding what your product does for customers
Why there is never a 'one size fits all' approach
What are the real 'unique selling points' and why the salesperson is the real 'USP'
At what point does the customer emotionally buy your product?
2 Getting past gatekeepers
What gatekeepers' motivations are
How to make them your friend rather than your enemy
How to make your call harder to block than to put through
How to control the gatekeeper with questions, not answers
Using Cialdini's 'reciprocity' law to get put through more often
Practical exercise in which the trainer poses as gatekeeper
3 Questioning and listening skills
How to use open questions to get the customer talking
What questions to avoid and why
How to 'stack the pain' of the status quo with 'impact questions'
Practical 'pain stacking' exercise in pairs
What listening is and what it isn't
Question funnelling - how to earn deeper disclosure through probing
Practical funnelling exercise in pairs
The power of summary
4 How to create tailored benefits and not 'dive into solution'
What is 'diving into solution'? Examples and analogies
Why it is to be avoided
Practical exercise in pairs - how it feels to have solutions offered up too early
How to avoid 'feature-dumping'
What is 'value selling'?
How to create tailored benefits
How to convert product features into benefits
How to deal with the prospect's competitor allegiance
5 Handling objections and testing the water
How to overcome the price objection by selling value
Common objections the participants encounter and answers that work
The objections salespeople carry in their own heads
The 'A-C-E' objection-handling model
How to uncover objections
When - and when not - to trial close
6 Closing skills
Why salespeople often close too early
How to identify buying signals
How to use urgency with skill and effectiveness
Four killer closing techniques that work
How to avoid buying the product back by careless post-sale talk
How to ask for referrals for your product
How to 'farm' the account for future opportunities
7 Wrap-up
Key learnings from each participant
Individual action planning - steps that can and will be implemented in the workplace

Coaching Skills

Meeting Skills

Counselling Skills

Presentation Skills

Sales skills for selling products (In-House)

<p>R&amp;D work is often carried out in entrepreneurial companies with the aim of developing solutions to scientific or technological problems for a wide range of customers. Projects can include longer term 'frontiers of science' research, medium term product development/manufacturing or more immediate troubleshooting or contract research assignments.</p><p>In all these contexts, the ability to create innovative solutions in a timely and cost-effective manner is the essence of successful R&amp;D. Whilst R&amp;D groups typically excel in technical expertise, those involved often recognise that there is scope for improving the way that projects are managed. The aim of this training programme is to address this need whilst ensuring that the creative, entrepreneurial spirit that is fundamental to good R&amp;D continues to flourish.</p><section>
                    MODULE 1: Creating the foundations for success <ul><li>Off-line video tutorials and exercises</li><li>Total time ~ 1 - 1.5 hours</li></ul> 	<i></i><h3>Video 1: Making the most of project management in R&amp;D</h3><ul><li>Characterising R&amp;D projects</li><li>Applying project management to R&amp;D work</li><li>Exploiting the potential of project management in R&amp;D</li></ul> 	<i></i><h3>Video 2: Promoting success in R&amp;D project management</h3><ul><li>Modelling successful project management</li><li>Evaluating performance and promoting success</li><li>The role and skills of the project manager/leader</li></ul> MODULE 2: Initiating and defining R&amp;D projects <ul><li>Live interactive sessions (via Zoom):</li><li>Session 1: 10:00 - 12:00</li><li>Session 2: 14:00 - 15:30</li></ul> <h3>Session 1: Selecting and initiating projects</h3><ul><li>Recognising worthwhile opportunities; initiating projects</li><li>Identifying stakeholders and their goals</li><li>Characterising and engaging stakeholders</li></ul> <h3>Session 2: Defining goals and agreeing deliverables</h3><ul><li>Establishing the full scope of the project</li><li>Clarifying and prioritising project deliverables</li><li>Defining and agreeing deliverable specifications</li></ul> MODULE 3: Planning R&amp;D projects <ul><li>Live interactive sessions (via Zoom):</li><li>Session 1: 10:00 - 12:00</li><li>Session 2: 14:00 - 15:30</li></ul> <h3>Session 1: Identifying and organising activities</h3><ul><li>Creating effective plans; avoiding planning pitfalls</li><li>Identifying tasks and assigning responsibilities</li><li>Sequencing tasks and estimating durations</li></ul> <h3>Session 2: Developing the timeline and resource plan</h3><ul><li>Identifying the 'critical path'; creating a resource plan</li><li>Dealing with estimating uncertainty</li><li>Accelerating the programme</li></ul> MODULE 4: Leadership and teamwork in R&amp;D projects <ul><li><strong>Off-line </strong>video tutorials and exercises</li><li>Total time ~ 1 - 1.5 hours</li></ul> 	<i></i><h3>Video 1: Working effectively in project teams</h3><ul><li>Building teamwork in contemporary organisations</li><li>Recognising each other's skills; building synergy</li><li>Building good working relationships; handling conflict</li></ul> 	<i></i><h3>Video 2: The role of the R&amp;D project team leader</h3><ul><li>Building teamwork: the role of leadership</li><li>Creating an effective team culture</li><li>Delegating work and motivating team members</li></ul> MODULE 5: Managing uncertainty in R&amp;D projects <ul><li>Live interactive sessions (via Zoom):</li><li>Session 1: 10:00 - 12:00</li><li>Session 2: 14:00 - 15:30</li></ul> <h3>Session 1: Characterising uncertainty; identifying risks</h3><ul><li>Exploring uncertainty; applying risk management</li><li>Focusing the risk management process</li><li>Identifying and defining risk events</li></ul> <h3>Session 2: Managing and controlling risks to the project</h3><ul><li>Evaluating risk events</li><li>Selecting between risk strategies; setting contingencies</li><li>Updating and controlling exposure to risk</li></ul> MODULE 6: Implementing and controlling R&amp;D projects <ul><li>Live interactive sessions (via Zoom):</li><li>Session 1: 10:00 - 12:00</li><li>Session 2: 14:00 - 15:30</li></ul> <h3>Session 1: Initiating assignments and managing changes</h3><ul><li>Creating a pro-active implementation and control culture</li><li>Establishing effective implementation and control procedures</li><li>Assigning work and managing changes</li></ul> <h3>Session 2: Monitoring, managing and developing performance</h3><ul><li>Adopting meaningful monitoring techniques</li><li>Responding to problems; building performance</li><li>Managing and controlling multiple project assignments</li></ul> 


                </section>

R&D work is often carried out in entrepreneurial companies with the aim of developing solutions to scientific or technological problems for a wide range of customers. Projects can include longer term 'frontiers of science' research, medium term product development/manufacturing or more immediate troubleshooting or contract research assignments.
In all these contexts, the ability to create innovative solutions in a timely and cost-effective manner is the essence of successful R&D. Whilst R&D groups typically excel in technical expertise, those involved often recognise that there is scope for improving the way that projects are managed. The aim of this training programme is to address this need whilst ensuring that the creative, entrepreneurial spirit that is fundamental to good R&D continues to flourish.
MODULE 1: Creating the foundations for success
Off-line video tutorials and exercises
Total time ~ 1 - 1.5 hours
Video 1: Making the most of project management in R&D
Characterising R&D projects
Applying project management to R&D work
Exploiting the potential of project management in R&D
Video 2: Promoting success in R&D project management
Modelling successful project management
Evaluating performance and promoting success
The role and skills of the project manager/leader
MODULE 2: Initiating and defining R&D projects
Live interactive sessions (via Zoom):
Session 1: 10:00 - 12:00
Session 2: 14:00 - 15:30
Session 1: Selecting and initiating projects
Recognising worthwhile opportunities; initiating projects
Identifying stakeholders and their goals
Characterising and engaging stakeholders
Session 2: Defining goals and agreeing deliverables
Establishing the full scope of the project
Clarifying and prioritising project deliverables
Defining and agreeing deliverable specifications
MODULE 3: Planning R&D projects
Live interactive sessions (via Zoom):
Session 1: 10:00 - 12:00
Session 2: 14:00 - 15:30
Session 1: Identifying and organising activities
Creating effective plans; avoiding planning pitfalls
Identifying tasks and assigning responsibilities
Sequencing tasks and estimating durations
Session 2: Developing the timeline and resource plan
Identifying the 'critical path'; creating a resource plan
Dealing with estimating uncertainty
Accelerating the programme
MODULE 4: Leadership and teamwork in R&D projects
Off-line video tutorials and exercises
Total time ~ 1 - 1.5 hours
Video 1: Working effectively in project teams
Building teamwork in contemporary organisations
Recognising each other's skills; building synergy
Building good working relationships; handling conflict
Video 2: The role of the R&D project team leader
Building teamwork: the role of leadership
Creating an effective team culture
Delegating work and motivating team members
MODULE 5: Managing uncertainty in R&D projects
Live interactive sessions (via Zoom):
Session 1: 10:00 - 12:00
Session 2: 14:00 - 15:30
Session 1: Characterising uncertainty; identifying risks
Exploring uncertainty; applying risk management
Focusing the risk management process
Identifying and defining risk events
Session 2: Managing and controlling risks to the project
Evaluating risk events
Selecting between risk strategies; setting contingencies
Updating and controlling exposure to risk
MODULE 6: Implementing and controlling R&D projects
Live interactive sessions (via Zoom):
Session 1: 10:00 - 12:00
Session 2: 14:00 - 15:30
Session 1: Initiating assignments and managing changes
Creating a pro-active implementation and control culture
Establishing effective implementation and control procedures
Assigning work and managing changes
Session 2: Monitoring, managing and developing performance
Adopting meaningful monitoring techniques
Responding to problems; building performance
Managing and controlling multiple project assignments

Learning & Development

Project Leadership

Project Management

Manager Training

R&D project management (In-House)

<p>The aim of this course is to expose the commercial context within which technical work is carried out. It is to allow technical staff to understand how they fit into a larger picture, why they may be asked to undertake tasks that may not appear to be technical and the impact their interactions have within the commercial context.</p><p>The scope of the programme includes:</p><p>The course emphasises the collaborative nature of delivery and the need to offer value to customers.</p>The principal training objectives for this programme are to help participants:<ul><li>Understand why technical roles are broader than we might assume</li><li>Appreciate the importance of, and the need to support, sales</li><li>Value the idea of <em>'Good Enough'</em></li><li>Recognise what can affect profitability</li><li>Realise the future needs protecting</li></ul><section>
                    <br /><h3>1 Introduction</h3><br /><br /><ul><li><em>(Course sponsor)</em></li><li>Why this programme has been developed</li><li>Review of participants' needs and objectives</li></ul><br /><br /><br /><h3>2 That's not my job!</h3><br /><br /><ul><li>How we see our own role in work</li><li>How other people see our role</li><li>Stakeholders: who are they and why do they matter?</li><li>The organisational backdrop</li><li>What is my role really?</li></ul><br /><br /><br /><br /><h3>3 Sales and marketing</h3><br /><br /><ul><li>Where does the money come from?</li><li>Where do we find customers?</li><li>The sales process</li><li>One-off sales versus repeat business</li><li>Customer/supplier relationships</li><li>What something costs versus what the customer will pay</li><li>The value chain</li></ul><br /><br /><br /><br /><h3>4 Estimating</h3><br /><br /><ul><li>Purpose of estimates</li><li>The problem with precision</li><li>Five estimating techniques</li></ul><br /><br /><br /><br /><h3>5 Change control</h3><br /><br /><ul><li>Can you just do this for me?</li><li>When being helpful leads to bankruptcy</li><li>How to deal with change requests</li></ul><br /><br /><br /><br /><h3>6 Risk management</h3><br /><br /><ul><li>Risk in projects</li><li>Risk in operations</li><li>Categories of risk</li></ul><br /><br /><br /><br /><h3>7 The value of intellectual property</h3><br /><br /><ul><li>Issues with sharing information</li><li>Commercial in confidence</li><li>Non-disclosure agreements</li></ul><br /><br /><br /><br /><h3>8 Course review and action planning</h3><br /><br /><ul><li><em>(Course sponsor present)</em></li><li>Identify actions to be implemented individually</li><li>What actions should be implemented to improve working with non-technical people?</li><li>Conclusion</li></ul><br />


                </section>

The aim of this course is to expose the commercial context within which technical work is carried out. It is to allow technical staff to understand how they fit into a larger picture, why they may be asked to undertake tasks that may not appear to be technical and the impact their interactions have within the commercial context.
The scope of the programme includes:
The course emphasises the collaborative nature of delivery and the need to offer value to customers.
The principal training objectives for this programme are to help participants:
Understand why technical roles are broader than we might assume
Appreciate the importance of, and the need to support, sales
Value the idea of 'Good Enough'
Recognise what can affect profitability
Realise the future needs protecting
1 Introduction
(Course sponsor)
Why this programme has been developed
Review of participants' needs and objectives
2 That's not my job!
How we see our own role in work
How other people see our role
Stakeholders: who are they and why do they matter?
The organisational backdrop
What is my role really?
3 Sales and marketing
Where does the money come from?
Where do we find customers?
The sales process
One-off sales versus repeat business
Customer/supplier relationships
What something costs versus what the customer will pay
The value chain
4 Estimating
Purpose of estimates
The problem with precision
Five estimating techniques
5 Change control
Can you just do this for me?
When being helpful leads to bankruptcy
How to deal with change requests
6 Risk management
Risk in projects
Risk in operations
Categories of risk
7 The value of intellectual property
Issues with sharing information
Commercial in confidence
Non-disclosure agreements
8 Course review and action planning
(Course sponsor present)
Identify actions to be implemented individually
What actions should be implemented to improve working with non-technical people?
Conclusion

Design & Technology Courses (DT)

Business Communication Skills

Teaching & Training

Commercial awareness for technical people (In-House)

Bardsey

Leeds

Nottingham

Reading

Key Objectives for the Training provision

Effective listening to a client's needs and requirements during various stages of the sales process.
Engage in meaningful communication with clients, learn to identify challenges and opportunities that relate to the prospects.
Overcome the identified challenge.
Build long term rapport and establish trust with the prospect throughout the sales process,
Ensure continued customer satisfaction that can turn into repeat business.
Be able to build rapport with customers or clients.
Know the right questions to ask to fully understand the customer or client’s needs without putting on any pressure.
Be able to check you have the right information from the customer or client.
Be able to match products and services to the customer or client using the information you have gathered.
Be able to influence effectively.
Know how to stand out from your competitors.




Stage 1 – Research the Company’s ‘Value Propositions’ and USP Analysis 
Conducting 30 min confidential interviews with a cross-section of the eligible Attendees & the Stakeholders, in order to gain an objective understanding of the various scenarios and clients that the Participants work with.


the Company’s ‘Value Propositions’
Unique Selling Points
The Customers’ journey(s)
The Competition’s offers for analysis and comparisons.
From these findings, a carefully calibrated bespoke Programme will be designed and delivered.
 Stage 2 - Design the Bespoke 2 x day Course 


nd

Stage 3 - Delivery of the Course Programme
This Programme can be delivered in 2 x consecutive days, or split between 2 – 3 weeks, to make it more ‘work-friendly’ – if required.
It is very practical and commercially focussed in approach, with lots of interactive exercises designed to draw out the learning applications via the debriefings.
The ‘Real Play’ scenarios on day 2 will be based on specific case studies drawn from the Research findings so that they are authentic to optimise the learning.
Individual Action Plans will be captured at the end of each day to be debriefed by the Participants’ respective Line Managers.

 Template Programme
Day One – Foundation – Strategic Approach
Section One –
The Principles of Consultative Selling

Defining ‘Consultative Selling’
The Company’s ‘Unique Selling Points’ & Value Proposition
The Consultative Selling model – the five stages
Avoiding appearing ‘pushy’, ‘pressurising’ or ‘talking through the sale’
Section Two –Strategy & Preparation 
‘Buy-Class’ Matrix


Strategic plan Template – matching services/products to identified needs & opportunities.
Preparing a range of objectives
Constants and variables – USP’s
Researching key Client/Decision Makers’ priorities, profile & background (LinkedIn etc.)
Preparing for potential & likely Objections
Section Three – Email etiquette & ‘influencing’ email correspondence. 
Email etiquette
A.B.S.U.R.D model
Clarity and tone – discovery of clients’ needs & motivational factors.
Techniques to influence and ‘nudge’.
Ensuring the data and content have a ‘gentle’ motivational & appealing message.
Top Tips
Day Two – Practical Application
Section Four – Rapport Building & Effective Communication skills
‘Behaviour Labelling’ techniques – setting a positive tone.
Asking Open Questions – gaining a full understanding of the clients’ priorities & expectations.
EQ - Inviting opinions; perspectives; experiences – winning confidence.
Active Listening – focus and commitment to understand.
‘Reading the room’ – adapting to responses and reactions.
Maintaining focus on relevant topics that the Client cares about; carefully consider the opportunities to influence. But NO PRESSURE!
Building a ‘bond of trust’ with commitments and authentic, shared values.
Section Five – Explaining the Benefits – aligned to the Customers’ Priorities
Understanding ‘Why do People Buy?’ Research data analysis.
Open questions that lead to understanding the key issues and Clients’ priorities. Avoiding the danger of ‘pressurising’ the Client.
Responding to objections effectively, with confidence and sensitivity.
Explaining the benefits that are aligned to the Clients’ stated requirements.
Making the Data ‘sing’ – memorable takeaways for the Client.
Augmented benefits – Brand confidence; Case studies; Warranty; Service; Range; Flexibility etc. in alignment with their stated preferences/requirements
Differentials compared to Competitors
Section Six –
Winning Commitment

Inviting commitment – with confidence
Consultative Selling Closing techniques (e.g. Alternative Close/Assumptive Close et al)
Avoiding ‘talking through the sale’ – knowing when to ‘Shut UP!’
Confirming agreement – ensuring Clients’ motivation for repeat business
Section Seven – Practical Application
‘Real Play’
From the Research findings, carefully devised scenarios can be generated to provide the most valuable learning opportunities to underpin all the skills & techniques covered in the Programme. 
Potential Real Play scenarios:

A well-established customer has indicated that they are soon to be opening up additional new offices – this presents an opportunity to arrange for the Company to support them with their upcoming needs.
After some very positive feedback and with the upcoming contract renewal imminent – how can the Company give the Customer more high-quality support in other areas of their business?
A Competitor has been to see the client and they have prompted some concerns about ‘value for money’ & ‘quality of service’.
How Real Play works…
The group is split the group into 2 sub-groups, one with our Professional Actor (option available); the other with the Trainer or a willing Participant.
Each group has a brief and has to instruct their Trainer/Actor/Participant on how to approach the scenario supplied.
The Actor and Trainer (or willing Participant) perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction.
The outcome is the responsibility of the team(s) – not the performers.
Debrief the full Programme
Individual Action Plans - to be followed through.
‘Best Practices’ for application into the business
Options for Exercises within the Programme 
Sample Exercise – Red & White
 There is a specific time managed agenda and itinerary, which puts the group under pressure. 
The key challenge is for the sub-groups to maximise the commercial value from the task, however there is always a great danger that the individuals attempt to gain financial progress at the expense of the other group!
Debriefing points: 
Persuasive communication and influence across barriers
Gaining buy-in when others are sceptical
Strategic planning accounting for others’ behaviours
Sample Exercise – Communication Challenge
Each Participant has different pieces of information, but are not allowed to share it visually. They are only allowed to communicate to work out the solution hidden among the large amount of data.
Debrief:
Structured approach
Maintaining focus through distractions/interference
Active Listening
Controlled communication
Sample Exercise – Persuasive emails
Sample emails are shared to be critiqued and improved upon to be debriefed:
Tone & impact
Making the Data ‘sing’
Influential & motivational language
Customer centric message.
Sample Exercise –Juggling 
 Each Participant has to pass the ‘Customers’ (Juggling balls) carefully through the system with all the other Participants to reach a profitable conclusion 
Debrief:
EQ to read the room and effectively communicate, when the pressure is on
Customer focus and adapting to challenges
Devising a plan that wins buy-in
Overcoming competing ideas to get to ‘best practice’
Consistent commitment, communication and motivational drivers that influenced performance.
Sample Exercise –Critical Path 
The group are provided with 30 x discs and some ‘post-it’ notes. (no pens or pencils are allowed) Their brief is to create a grid shape with the 30 x discs, which will act as ‘stepping stones’ for the ‘Critical Path’
But they have to follow the correct order through the grid from the start to finish, which they will have to work out through ‘trial & error’
All of the team must pass through the ‘Critical Path’ worked out on the grid, observing the constraints, within the time limit.
No talking is permitted once they start using the materials
Debrief: -
Clear communication focussing on the ‘client’s journey’
Planning for challenges
Identifying risks and mitigating them
Role allocations & support
Quality control and disciplines
 Sample Exercise –Back to Back 
Each Participant is positioned back-to-back with a partner.
They have to work out precisely what the ‘statement’ given to the other person is without looking around. Each person has a different brief.
Debrief: -
Asking Open Questions
Active Listening
Accuracy in identifying the objective.

Dickson Training Ltd

Coaching & Consulting Business

CONSULTATIVE SELLING Training Programme Framework

<p>Generating new leads and new business can be both time-consuming and frustrating.</p><p>It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate.</p><p>But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful?</p><p>This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline.</p>This course will help participants:<ul><li>Develop a clear and consistent process for new business development and lead-generation</li><li>Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service'</li><li>Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals</li><li>Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach</li><li>Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities</li><li>Develop an engaging telephone voice and manner - and a 'networking personality'</li><li>Qualify potential opportunities with more accuracy on a consistent basis</li><li>Prioritise opportunities and manage their time when sourcing new business</li><li>Discover online sources of leads, contacts and referrals</li><li>Overcome psychological blocks to cold or warm calling - theirs and the client's</li><li>Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy</li><li>Make outbound sales or appointment calls with improved confidence, control and results</li><li>Improve the conversion of calls to appointments by using more effective questions and sales messages</li><li>Get past gatekeepers and assistants more effectively</li><li>Make the most of your CRM software and systems</li></ul><section>
                    <h3>1 Online marketing - what works!</h3><ul><li>Workshop overview and learning objectives</li><li>Choosing your social media channels</li><li>LinkedIn for sales and marketing</li><li>Designing and implementing an effective new business email campaign online</li><li>Creating a lead-generation strategy online - with case studies</li><li>Avoiding common mistakes in social media marketing</li><li>Case study: 'Best practice in social media sales and marketing'</li><li>Using blogs and video-based marketing (eg, YouTube)</li><li>New trends and how to keep your finger on the 'social media' pulse</li><li>Twenty essential websites and online marketing tools</li></ul> <h3>2 Making appointments by telephone</h3><ul><li>Planning the call, telephone techniques, integrating with email and online marketing</li><li>Developing a clear and consistent process to appointment-making</li><li>Setting and achieving the right level of telephone activity to achieve your appointment goals</li><li>Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach</li><li>Overcoming the most common 'put-offs' to seeing or engaging with you</li><li>Overcoming psychological blocks to cold or warm calling - yours and the client's</li><li>Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy</li><li>Making outbound sales or appointment calls with improved confidence, control and results</li><li>Improving conversion of calls to appointments by using more effective questions and sales messages</li><li>The five keys to developing an engaging telephone voice and approaching manner</li></ul> <h3>3 Power networking</h3><ul><li>Strategies for networking and B2B referral-based marketing</li><li>The importance, and different types, of networking</li><li>How to work a room - preparation and strategy</li><li>Communication dynamics in networking - the power of the listening networker</li><li>Assumptions when networking</li><li>Business networking etiquette</li><li>Making connections, asking for cards, contact details and referrals, gaining follow-up commitments</li><li>Building relationships - follow-up and follow-through</li></ul> <h3>4 Developing new leads</h3><ul><li>Strategies for first-time sales calls</li><li>Gaining rapport and opening first-time and new business sales calls effectively</li><li>Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences</li><li>Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal</li><li>Value message - differentiate your solutions clearly and accurately, with tailored value statements</li><li>Presenting the right initial USPs, features and benefits and making them relevant and real to the customer</li><li>Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price</li><li>Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call</li></ul> <h3>5 Organised persistence - CRM and prospect-tracking</h3><ul><li>Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management</li><li>Maintaining a good database for maximising new business ROI</li><li>Developing a contact strategy with different types and levels of contact</li><li>Analysing your contact base using state-of-the-art software and tools</li><li>Making the most of your CRM systems and solutions</li><li>Understanding that your attitude makes a difference when sourcing new business</li><li>Setting SMART objectives for new business development and lead-generation</li><li>Practical exercise - setting personal development and business goals</li><li>Time management tips to improve daily productivity</li><li>New business pipeline management strategies for peak sales performance</li></ul> <h3>6 Workshop summary and close</h3><ul><li>Practical exercise - developing your new business action plan</li><li>Review and feedback</li></ul> 


                </section>

Generating new leads and new business can be both time-consuming and frustrating.
It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate.
But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful?
This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline.
This course will help participants:
Develop a clear and consistent process for new business development and lead-generation
Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service'
Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals
Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach
Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities
Develop an engaging telephone voice and manner - and a 'networking personality'
Qualify potential opportunities with more accuracy on a consistent basis
Prioritise opportunities and manage their time when sourcing new business
Discover online sources of leads, contacts and referrals
Overcome psychological blocks to cold or warm calling - theirs and the client's
Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy
Make outbound sales or appointment calls with improved confidence, control and results
Improve the conversion of calls to appointments by using more effective questions and sales messages
Get past gatekeepers and assistants more effectively
Make the most of your CRM software and systems
1 Online marketing - what works!
Workshop overview and learning objectives
Choosing your social media channels
LinkedIn for sales and marketing
Designing and implementing an effective new business email campaign online
Creating a lead-generation strategy online - with case studies
Avoiding common mistakes in social media marketing
Case study: 'Best practice in social media sales and marketing'
Using blogs and video-based marketing (eg, YouTube)
New trends and how to keep your finger on the 'social media' pulse
Twenty essential websites and online marketing tools
2 Making appointments by telephone
Planning the call, telephone techniques, integrating with email and online marketing
Developing a clear and consistent process to appointment-making
Setting and achieving the right level of telephone activity to achieve your appointment goals
Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach
Overcoming the most common 'put-offs' to seeing or engaging with you
Overcoming psychological blocks to cold or warm calling - yours and the client's
Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy
Making outbound sales or appointment calls with improved confidence, control and results
Improving conversion of calls to appointments by using more effective questions and sales messages
The five keys to developing an engaging telephone voice and approaching manner
3 Power networking
Strategies for networking and B2B referral-based marketing
The importance, and different types, of networking
How to work a room - preparation and strategy
Communication dynamics in networking - the power of the listening networker
Assumptions when networking
Business networking etiquette
Making connections, asking for cards, contact details and referrals, gaining follow-up commitments
Building relationships - follow-up and follow-through
4 Developing new leads
Strategies for first-time sales calls
Gaining rapport and opening first-time and new business sales calls effectively
Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences
Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal
Value message - differentiate your solutions clearly and accurately, with tailored value statements
Presenting the right initial USPs, features and benefits and making them relevant and real to the customer
Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price
Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call
5 Organised persistence - CRM and prospect-tracking
Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management
Maintaining a good database for maximising new business ROI
Developing a contact strategy with different types and levels of contact
Analysing your contact base using state-of-the-art software and tools
Making the most of your CRM systems and solutions
Understanding that your attitude makes a difference when sourcing new business
Setting SMART objectives for new business development and lead-generation
Practical exercise - setting personal development and business goals
Time management tips to improve daily productivity
New business pipeline management strategies for peak sales performance
6 Workshop summary and close
Practical exercise - developing your new business action plan
Review and feedback

Business Case Development

Business Development Manager

New business and lead generation (In-House)

<p>Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B.</p><p>In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value.</p><p>You will learn all about the three pillars for creating competitive brand experiences:</p><p>Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you.</p>This programme will help participants to:<p> </p><ul><li>Understand the evolution of the customer buying journey</li><li>Map a customer buying journey for your brand or solutions</li><li>Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline</li><li>Apply the psychology of branding to build marketing communications with impact</li><li>Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs</li></ul><section>
                    <h3>1 The evolution of the customer journey</h3><ul><li>Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear</li><li>Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences</li></ul> <h3>2 The See-Think-Do-Care framework</h3><ul><li>Explore the many different frameworks used to track the customer journey</li><li>Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision</li></ul> <h3>3 Customer micro-moments and signals in their buying journey</h3><ul><li>Understand the online and offline moments when customers seek information to research and make buying decisions</li><li>Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey</li></ul> <h3>4 The role of branding in the customer journey</h3><ul><li>Explore the psychology of branding</li><li>Learn how to ensure your branding is relevant to your target customer needs</li><li>Bring together your brand value and story to achieve brand loyalty</li></ul> <h3>5 The Why-How-What framework</h3><ul><li>Apply a systematic approach to build a successful and compelling brand</li><li>Understand how starting with 'why' will help build your brand purpose</li><li>Apply the content marketing matrix to communicate your brand's value</li><li>Apply the hero-help-hub model to build engaging content marketing</li></ul> <h3>Actionable outcomes</h3>We will use your brand examples to provide opportunities for practice:<ul><li>You will learn and reflect on best practice examples of customer engagement</li><li>You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers</li><li>You will create a customer engagement plan that can be implemented immediately within your business</li><li>You will receive immediate feedback on your customer engagement plan</li><li>You will have the opportunity to share common issues and solutions with your colleagues in the group</li></ul> 


                </section>

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B.
In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value.
You will learn all about the three pillars for creating competitive brand experiences:
Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you.
This programme will help participants to:
 
Understand the evolution of the customer buying journey
Map a customer buying journey for your brand or solutions
Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline
Apply the psychology of branding to build marketing communications with impact
Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs
1 The evolution of the customer journey
Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear
Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences
2 The See-Think-Do-Care framework
Explore the many different frameworks used to track the customer journey
Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision
3 Customer micro-moments and signals in their buying journey
Understand the online and offline moments when customers seek information to research and make buying decisions
Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey
4 The role of branding in the customer journey
Explore the psychology of branding
Learn how to ensure your branding is relevant to your target customer needs
Bring together your brand value and story to achieve brand loyalty
5 The Why-How-What framework
Apply a systematic approach to build a successful and compelling brand
Understand how starting with 'why' will help build your brand purpose
Apply the content marketing matrix to communicate your brand's value
Apply the hero-help-hub model to build engaging content marketing
Actionable outcomes
We will use your brand examples to provide opportunities for practice:
You will learn and reflect on best practice examples of customer engagement
You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers
You will create a customer engagement plan that can be implemented immediately within your business
You will receive immediate feedback on your customer engagement plan
You will have the opportunity to share common issues and solutions with your colleagues in the group

Customer Experience

Customer Journey

Business Branding

Corporate Marketing

Customer Experience Management

Customer engagement (In-House)

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		<div>
			
			<p>In the past, popular thought treated artificial intelligence (AI) as if it were the domain of science fiction or some far-flung future. In the last few years, however, AI has been given new life. The business world has especially given it renewed interest. However, AI is not just another technology or process for the business to consider - it is a truly disruptive force.</p>
			<div><i></i> 120 minutes</div>
			<div><i></i>  £50.00 incl. VAT</div>
			
			
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			<p>Want to run this event in-house?  Enquire about running this event in-house </p>
			
		</div>

		<div>
			<p>Interested in attending? Have a suggestion about running this event near you?<br />Register your interest now</p>
			
		</div>
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		<h3>Description</h3>
		<p></p><p>In the past, popular thought treated artificial intelligence (AI) as if it were the domain of science fiction or some far-flung future. In the last few years, however, AI has been given new life. The business world has especially given it renewed interest. However, AI is not just another technology or process for the business to consider-it is a truly disruptive force, one that promises to deliver an entirely new level of results for all aspects of the business. Even organizations that resist adopting AI will feel its impact. If the organization wants to thrive and survive in this transforming business landscape, it will need to harness the power of AI.</p>
<p>Despite its promises, AI can seem like a daunting concept for business professionals. How can you hope to apply AI to your own business if you can't see beyond the vague buzzwords and hype? That's why this course was created: to give you the essential knowledge of AI you'll need to steer the business forward.</p>
<p></p>
	
		<h3>Target Student</h3>
		<p></p><p>This course is primarily designed for managers, business leaders, and other decision-makers who are interested in growing the business by leveraging the power of AI. Other individuals who wish to explore basic AI concepts are also candidates for this course.</p>
<p></p>
	
		<h3>Prerequisites</h3>
		<p></p><p>To ensure your success in this course, you should have foundational knowledge of business processes and general concepts. You should also have at least a basic understanding of information technology resources and systems, including networks, computers, and other electronic devices used in the enterprise.</p>
<p></p>
	
		<h3>Modules/Lessons</h3>
		<p></p><h4><span><strong>Lesson 1: AI Fundamentals</strong></span></h4>
<p>Topic A: AI Concepts<br />Topic B: Approaches to Machine Learning and Deep Learning</p>
<h4><span><strong>Lesson 2: AI Implementations</strong></span></h4>
<p>Topic A: Data Science<br />Topic B: Search Engines</p>
<h4><span><strong>Lesson 2: AI Implementations (cont.)</strong></span></h4>
<p>Topic C: Natural Language Processing<br />Topic D: Computer Vision<br />Topic E: Robotics</p>
<h4><span><strong>Lesson 4: The Impact of AI</strong></span></h4>
<p>Topic A: Benefits of AI<br />Topic B: Challenges of AI<br />Topic C: Business Use Cases for AI</p>
<p></p>

In the past, popular thought treated artificial intelligence (AI) as if it were the domain of science fiction or some far-flung future. In the last few years, however, AI has been given new life. The business world has especially given it renewed interest. However, AI is not just another technology or process for the business to consider - it is a truly disruptive force.
120 minutes £50.00 incl. VAT
Want to run this event in-house? Enquire about running this event in-house 
Interested in attending? Have a suggestion about running this event near you?
Register your interest now
Description

In the past, popular thought treated artificial intelligence (AI) as if it were the domain of science fiction or some far-flung future. In the last few years, however, AI has been given new life. The business world has especially given it renewed interest. However, AI is not just another technology or process for the business to consider-it is a truly disruptive force, one that promises to deliver an entirely new level of results for all aspects of the business. Even organizations that resist adopting AI will feel its impact. If the organization wants to thrive and survive in this transforming business landscape, it will need to harness the power of AI.
Despite its promises, AI can seem like a daunting concept for business professionals. How can you hope to apply AI to your own business if you can't see beyond the vague buzzwords and hype? That's why this course was created: to give you the essential knowledge of AI you'll need to steer the business forward.

Target Student

This course is primarily designed for managers, business leaders, and other decision-makers who are interested in growing the business by leveraging the power of AI. Other individuals who wish to explore basic AI concepts are also candidates for this course.

Prerequisites

To ensure your success in this course, you should have foundational knowledge of business processes and general concepts. You should also have at least a basic understanding of information technology resources and systems, including networks, computers, and other electronic devices used in the enterprise.

Modules/Lessons

Lesson 1: AI Fundamentals
Topic A: AI Concepts
Topic B: Approaches to Machine Learning and Deep Learning
Lesson 2: AI Implementations
Topic A: Data Science
Topic B: Search Engines
Lesson 2: AI Implementations (cont.)
Topic C: Natural Language Processing
Topic D: Computer Vision
Topic E: Robotics
Lesson 4: The Impact of AI
Topic A: Benefits of AI
Topic B: Challenges of AI
Topic C: Business Use Cases for AI


Business Analytics & Intelligence

Generative AI

Business Information Technology

Microsoft AI-900

AI (Artificial Intelligence)

In the past, popular thought treated artificial intelligence (AI) as if it were the domain of science fiction or some far-flung future. In the last few years, however, AI has been given new life. The business world has especially given it renewed interest. However, AI is not just another technology or process for the business to consider - it is a truly disruptive force.

Educators providing Online Course Marketing courses in Hazel Grove