bauer academy
Cambridgeshire
Bauer Academy was founded by Courtnay McLeod, a news broadcaster and academic,
in 2014. Courtnay had seen that traditional education was in many instances
failing employers and learners. She set up the Bauer Academy inside Bauer Media,
initially to create a talent pipeline for Bauer’s multi-platform media business
in the UK. The Bauer Academy grew rapidly, launching partnership programmes with
The Big Lottery, The Rank Foundation, the European Social Fund, and The Prince’s
Trust, amongst others. The learners on these programmes are given access to
Bauer Media’s experts and resources to learn practical skills like content
production and creative writing, as well as all-important employability
training. In 2016, The Bauer Academy was accepted on to the Register of
Apprenticeship Training Providers. Apprenticeship Standards can be introduced to
develop and increase skills in existing employees as well as new entrants, and
our team have developed a smart, flexible and collaborative delivery model that
has changed the language of Apprenticeships. The Bauer Academy’s work on
diversity was featured in an Ofcom report and video, and has been showcased at
an event we hosted at Westminster for MPs and leaders in education. We have
introduced new programming roles within Bauer Media’s radio business, that
specifically targeted and hired from under-represented female groups. The
Academy’s contribution to tackling diversity issues is genuine, and creates not
only a positive impact but genuine change within the media and other industries.
