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797 Educators providing Marketing courses in Whetstone

MarketingWhetstone
Middlesex University

middlesex university

Hendon

At Middlesex, we’re a global family with a shared vision of a world that's fairer and more inclusive. Our work is about taking action and finding solutions, bringing together disciplines, sectors and cultures.

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Capital City Academy

capital city academy

London

Capital City Academy provides an exceptional environment for academic and sporting excellence. We foster artistic creativity, wellbeing and leadership potential within a rich and diverse community. Our core values of determination, integrity, curiosity and empathy inspire and nurture a passion for learning and success with a strong sense of inclusivity, individuality and responsibility. We use our voices purposefully as global citizens.

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Acland Burghley School

acland burghley school

London

Acland Burghley School started life as Burghley Road School in 1884 with 118 girls and 127 boys. In the new century, the 1902 Education Act established a system of publicly funded secondary education based on selection at 11 and in 1905, Burghley Senior Boys moved into a new school building in Fortess Road named Acland School (Eleanor Palmer Primary School is now on this site). Burghley Senior Girls meanwhile stayed at Burghley Road until 1931.

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Golden Circle Tuition

golden circle tuition

London

The Golden Circle is a community of exceptional educators. We understand how important education is in a child’s development and that the right teacher can make all the difference. That’s why we work closely with families to fully understand the needs of each child and tailor our process precisely to reflect individual requirements. We personally match our students with inspiring, qualified teachers who accelerate learning in a supportive one-to-one environment. Since founding The Golden Circle in 2017, it has been a privilege to play a role in the educational journey of so many students. Our students perform excellently in exams, and enjoy more success at leading universities, but it is their personal growth which makes The Golden Circle such a rewarding place to teach. As mentors, as well as educators, we help our students to develop the key qualities of Courage, Critical Thinking, Compassion, Growth Mindset and Self-Reflection. We are inspired by tradition, but not constrained by it. Our co-curricular lessons enable students to discover entrepreneurship, mindfulness, and global citizenship. The Golden Circle’s modern approach to tutoring and home schooling takes a traditional UK education into the 21st century. If this strikes a chord with you, then we are the right team for you. I welcome you to join us and unlock your child’s academic potential. Hannah Titley BA (Hons), MA, MA (Oxon), PGCE COURAGE Courage is having the strength to tackle challenges – in academia and in life. It’s having the confidence to face a subject that feels daunting and ask questions when you don’t understand. Academic courage empowers students to choose difficult problems and risk making mistakes. We work with students on their Maths courage, their Science courage, their Shakespeare courage, their public speaking courage. By cultivating courage in a supportive learning environment, our students feel safe to ask questions and rise to academic challenges. CRITICAL THINKING Critical thinking is a way to analyse complex issues and articulate ideas. It is a lens through which to understand the world, by appreciating different perspectives and value frameworks. Through discussion and debate, we teach students to think critically and confidently articulate their ideas. Our teaching approach seeks to liberate students from unthinking conformity. COMPASSION Compassion is feeling empathy for others and responding with kindness. Too often moral development is valued as ‘lesser’ than academic success. However, the two come hand in hand. Treating yourself with compassion builds self-esteem, motivation, and confidence. Showing empathy towards others is an important communication skill. We welcome students and teachers from diverse backgrounds. In lessons, we model compassion and use positive affirmations to nurture our students’ self-belief. GROWTH MINDSET Growth mindset is the conviction that intelligence is learned. It enables students to reshape the narrative by which to excel in exams and in life. A growth mindset leads to a desire to learn, to embrace challenges, persist in the face of setbacks, and see effort as the path to mastery. Cultivating a growth mindset is at the heart of what we do. SELF-REFLECTION Self-reflection is taking the time to explore your own thoughts, behaviours and emotions. Without it, we miss learning opportunities. In an academic context, it enables students to identify strengths and weaknesses and evaluate their progress towards goals. Teaching the art of self-reflection is integral to our lessons. We provide detailed feedback on assignments and facilitate self-reflection discussions. Our weekly progress reports guide students to where they should devote their attention. Together, self-reflection and teacher feedback, leads to deeper learning. OUR COMMUNITY Our unique community is made up of dedicated parents, students, and over 300 qualified teachers. Our teachers have strong academic backgrounds, UK teaching qualifications, and a minimum of two years of experience teaching in the classroom. Many are also GCSE and A Level examiners. FOUNDER & MANAGING DIRECTOR HANNAH TITLEY Hannah founded The Golden Circle in 2017 after qualifying as a teacher through the Teach First programme. Teaching in the classroom showed that school doesn’t work for everyone. For children who are talented in sports, art, or music, or who require extra academic support or challenge, school doesn’t bring out their best. Born in Manchester, Hannah was educated at Altrincham Grammar School for Girls before reading Biological Sciences at New College, Oxford University. She holds a first class Master’s degree from King’s College London and PGCE teaching qualification which is rated ‘Outstanding’. In addition to teaching, Hannah has worked as a Researcher for Oxford University and Reform think tank. She is Director of the Home Schooling Association and continues to teach Science at Key Stage 4 and 5. She speaks regularly at education events and provides written commentary for national media including the BBC, The Times, Telegraph and The Guardian. HEAD OF OPERATIONS LYDIA TITLEY Lydia is originally from Manchester and completed her secondary education at Altrincham Grammar School for Girls. Following this, her interest in French language and culture led her to the University of Bath, where she completed a BSc in International Business Management and French. Lydia took the opportunity to spend a year in Paris where she attended the prestigious business school of ESCP Paris, studying a bilingual Master’s in Management, and worked as a European Account Manager at an international Marketing and Publishing firm. Lydia joined The Golden Circle team in 2018, where she holds the role of Head of Operations. In her spare time, Lydia enjoys yoga and is currently completing a Mindfulness Teacher Training course. She has a keen interest in the arts, theatre and travel. FOUNDER’S PUBLICATIONS POLICY REPORTS How To Run A Country: Working Age Welfare (June 2015) Employment and Support Allowance: The Case For Change (December 2015) Working Welfare: A Radically New Approach to Sickness and Disability Benefits (February 2016)Stepping Up, Breaking Barriers. Transforming Employment Outcomes For Disabled People (July 2016) PODCASTS BBC Woman’s Hour, Electing To Home School (March 2021) The Study Buddy, At Home With Learning: A Look At Alternative Education Provision (April 2021) NEWSPAPER ARTICLES The Telegraph, Meet the families choosing elite home-schooling (September 2018) The Telegraph Luxury, How to raise an alpha kid: the parent’s guide to home schooling (May 2020) Tatler, The gold standard of home schooling (February 2021) OUR LOCATIONS

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Harrow Libraries

harrow libraries

Harrow

With a MyHarrow you can keep a track of your council services online including your: Council Tax account Business Rates account Housing Benefits account Planning Applications Landlord account and more. You can sign up for notifications to keep you up to date with all your council accounts. With a MyHarrow , completing forms is much quicker as it pre-fills some of your web forms for you.

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Barking Abbey School, A Specialist Sports And Humanities College

barking abbey school, a specialist sports and humanities college

Barking

BARKING ABBEY SCHOOL IS A VERY LARGE SCHOOL ON TWO CAMPUSES IN EAST LONDON THAT SERVES THE BOROUGHS OF BARKING & DAGENHAM AND REDBRIDGE. We are a non-selective, comprehensive twelve form entry school with a proud tradition of academic and sporting success. The school is very popular in the local community for both Year 7 and sixth form admissions and is heavily oversubscribed. Barking Abbey School was founded in 1922 as one of the first co-educational grammar schools in England at the site in Longbridge Road. At the time, it was situated in a largely rural area, with fields and farmland close by. Gradually, as Barking began to expand as a residential centre, the school became the focal point for the community with an educational provision of national standing. In 1970, Barking Abbey Grammar School was merged with Park Modern School to form the Barking Abbey School we know today. Many traditions of the old schools remain, but with important developments to enable the school and its pupils to be fully prepared to meet the challenges and opportunities of life in the twenty-first century. One thing remains central, however: we are an outstanding success. Barking Abbey school has a very large Sixth Form with approximately 450 students. As a result of this we are able to offer a large range of courses to our 16-19 year olds. We are proud of the fact that we are a multi-cultural community and we seek to celebrate our diversity in as many ways as possible. Tolerance of, respect for, and understanding of others are vital aspects of preparing young people for adult life. We want all of our pupils to Belong, Aspire, Succeed.

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AS Mentoring

as mentoring

Ealing Green,

Aeryn Priyanu , Employment Consultant Aeryn has always had an interest in language and communication. Starting her early career in teaching English as a foreign language, she went on to shadow a Speech and Language Therapist and this started her interest in working with people on the autism spectrum. She worked in primary schools as a Learning Support Assistant then moved on to work for the National Autistic Society in a day centre. Aeryn started off as a Support Worker, moving up to become Deputy Manager of the day service. She supported individuals in their daily life and helped them gain work experience and vocational skills. As well as working as a consultant with AS Mentoring, Aeryn works in a college for young people with autism, facilitating individuals with functional and social aspects of life, supporting students to meet their targets and maintain long life independent living skills. Photo of Alan Alan Castellaro, Employment Consultant Alan's interest in Autism began when he attended St Andrew's primary school in Chinnor, Oxfordshire, one of the first schools in the country to teach Autistic children one to one. In 2009 he volunteered on a project for Kith and Kids supporting a young man with Autism and they have remained in regular contact ever since. He then worked for 4 years with Dimensions as an Assistant Service Manager of a residential home for adults with severe physical disabilities and Autism. For the last 4 years he has worked for Ambitious About Autism starting off as a Learning Behaviour Specialist and moving up to become a Learning Support Co-ordinator, and was instrumental in helping set up Ambitious College, London's first College for young adults with Autism. He has a BA Hons in Writing and Publishing and has a rich and varied employment history to draw upon. Photo of Alice Alice Mitra-Hall, Employment Consultant Alice previously worked for The National Autistic Society where she ran a Day Centre and facilitated a weekly social group. During this time Alice supported adults on the spectrum to develop their independent living and social skills, as well as supporting service users to apply for and attend college and work schemes, CV writing and interview practice. Alice has a BA Hons degree in Psychology and has also worked in a number of schools supporting teenagers with autism and has provided specialist individualised support for a family for over 10 years. Photo of Amira Amira Hassan, Employment Consultant Amira has been a mentor at AS Mentoring for 4 years. Amira has a variety of clients for both workplace and job-seeking support. After completing her PhD in Neuroscience from Imperial College London, Amira decided to be involved with AS Mentoring full time and is currently managing the Workshops Programme, overseeing the development and online delivery of workshops and group events throughout the year. Amira is warm and friendly, providing individual, autism-specific support and advice. Photo of Anna Anna Roads, Employment Consultant Anna spent 24 years in the investment management sector, working in sales, marketing, product development and client relationships for a number of blue chip firms including Lazards, Fidelity and Goldman Sachs. She developed successful business relationships with large corporates, consultancies and public sector organisations. In her leadership roles, she also enjoyed coaching and developing careers for younger team members. These are skills and contacts she brings to ASM clients. Over the past 6 years she has developed a number of voluntary roles; relaunched the local NAS branch as Chair (2011-2015), served on a local parents special needs forum (2012-2014), been elected a parent governor at a special needs school and worked as a volunteer mentor on a Research Autism Project. Her focus has been on education and now employment, both as a parent of a young person with ASC and through the influence of autistic colleagues she has served with before. Before joining the City, she gained a law degree from Cambridge University, an MBA from Cranfield Business School and qualified as a solicitor. Photo of Charlotte Charlotte Leighton, Employment Consultant Charlotte specialises in providing workplace support for individuals as well as working with organisations to provide autism specific support and advice. This experience has been honed through her work at ASM and her previous role as an Employment Support worker and trainer at The National Autistic Society. Charlotte has subsequently worked for HAIL in Haringey for two years managing social enterprises staffed entirely of employees with autism and learning disabilities. She has also worked as an Appropriate Adult supporting vulnerable individuals whilst in police custody. For the past ten years Charlotte has confidently designed and delivered social skills groups and workshops for adults with autism. As well as working for ASM she is also employed part-time for Resources for Autism in Barnet managing their adult services. Charlotte is able to support individuals emotionally as well practically as she holds certificates in Person Centered counselling and a diploma in Cognitive Behavioural Therapy. David Perkins, Director David was Head of Services at Prospects, the National Autistic Society's specialist employment service, from 2007 – 2013; he left in June 2013 to set up AS Mentoring. He has extensive experience of supporting people with an ASC into employment across the UK and abroad, and of providing a wide range of training, assessment and consultancy services to employers and other organisations in the UK, Europe and the US. He has worked continuously with people with autism since the early 1980s. David has spent the bulk of his working life in the voluntary sector and prior to the NAS spent many years running a group of specialist adventure playgrounds in London for over 1200 disabled children, (some 30% of whom were autistic). He has a BSc (Hons) in Operational Research from Lancaster University. Photo of Emma Emma Hills, Employment Consultant Emma has been teaching psychology and health related subjects to adults since 2009 with the majority of her work focusing on providing social purpose education in the community to hard-to-reach groups, including those with disabilities. Much of her work focuses on supporting learners through transition and has led her to develop herself as a coach as well as an educator. More recently she has found herself key-working with learners with disabilities in a transition college as well as training and supervising the staff who support them. Emma mentors and tutors a diverse range of learners including learners on the autism spectrum in her continuing work in the community. Emma works part-time as an Employment Consultant with ASM and finds her knowledge and experience gained from facilitating community courses such as 'confidence building', 'communication skills' or 'interviewing skills' compliments the role well. She has a BSc Hons Psychology, PG-dip Social research, PGCE in post-compulsory education and is a registered health and social care trainer as well as a full member of the Association for Coaching. Emma is also currently studying for an MA in Education: Culture and Identity, at Goldsmith university. Photo of Eve Eve Riches, Employment Consultant Eve Riches is an employment consultant for AS Mentoring, where she provides one to one support and workshop creation and delivery. Eve has a background in teaching Psychology and has been involved in mentoring for her whole career. She has a lifetime of lived experience of neurodiversity. Outside of ASM, Eve works as a life coach and mentor. Photo of Gurleen Gené Wyrley-Birch, Employment Consultant Gené is committed to raising awareness and understanding of ASC to improve social inclusion, acceptance and understanding; to making a real difference to the lives of people on the autism spectrum and in broader society. Over the past 12 years, while caring for and advocating for her son, Gené has developed an in-depth knowledge and understanding of autism as well as related challenges including ADHD, PDA, Social Communication Disorder and Sensory Processing Disorder. She has a creative, positive and flexible approach and is determined to combined her personal and professional experiences to help clients into work and successfully retain their jobs. Throughout her previous roles in both Investment Banking at JP Morgan and UBS Warburg and Commercial Conferencing, Gené had an active role in recruiting, training and mentoring new team members. Gené has worked across many sectors, including Finance, Pharmaceuticals, Defence, Utilities, Aviation and Telecommunication. Gené Holds a BA degree in Industrial & Organisational Sociology and Industrial & Organisational Psychology from the University of Cape Town. Photo of Gurleen Georgia Thursting, Employment Consultant Georgia has worked with autistic adults and children in a variety of settings including education, play and social settings for the past year. As a support worker with Resources for Autism, she continues to support her clients in achieving their personal and work goals and loves to get creative with her approach. Georgia also works for Share Community in Battersea as a music tutor/ therapist, building the confidence of adults through music and artistic expression. She also enjoys planning and delivering online workshops for adults with Autism, focusing on well-being, physical health and emotional expression through music making. Outside of her work in Autism, is a trained musician, singer/ guitarist and enjoys performing at events across the UK. Photo of Gurleen Gurleen Manku, Regional Employment Consultant Gurleen has 18 years' experience of autism. She has a sibling on the spectrum, and has previously worked in primary education for children with Special Educational Needs (SEN), and has been a SEN Secondary School Govenor. In 2015 Gurleen volunteered at Autism West Midlands to support adults with autism to find employment. She then worked for Enable, Shropshire Council as a Job Coach in various workplaces supporting adults with autism and learning disabilities. Gurleen is highly experienced in delivering Pre-employment support, mentoring and Workplace support at AS Mentoring across the West Midlands since 2015. Gurleen holds a BSc in Business Psychology and is a member of the British Psychological Society, within the Division of Occupational Psychology. She has also completed her Masters in Occupational Psychology. Photo of Gurleen Mahlia Amatina, Employment Consultant Diagnosed with autism as an adult, Mahlia has first-hand experience of the challenges that can arise from a range of workplace settings, but more importantly; how to overcome these. Outside of AS Mentoring, Mahlia works as a visual artist, where she raises awareness and understanding of neurodiversity through different art forms. With a special interest in autism and work, Mahlia is keen to combine lived workplace experience with her mentoring skills as an employment consultant to support clients. Photo of Helen Mark Blake, Employment Consultant Mark has a broad range of experience across social care with several client groups and in varied settings. Following an arts degree he spent a couple of years on voluntary projects with disabled adults living independently, and with homeless men in an emergency night shelter in central London with subsequent paid roles including community support work with disabled adults moving back into the community following long periods in residential hospitals. Mark has also spent time as a residential care worker in adolescent residential units. The last 30 years has seen a focus on Adults and Children with Disabilities in a both a Day Service and Residential Home setting. As a Manager of services in these fields Mark has increasingly focused his support to children and adults on the autistic spectrum and has become keenly aware of the challenges faced by them and their families in achieving independence and realizing their potential. It is this interest that has led to an involvement in a mentoring role with AS mentoring and employment. Photo of Helen Mike Leat, Employment Consultant Mike comes from a background in advocacy, design and communication. Through his own business he previously ran an Easy Read design service which employed people with a learning disability and autism. In 2015 he co-produced a DVD on Autism and Mental Health for the Autism Partnership Board in Surrey. Mike previously worked for The National Autistic Society Assist service providing one to one support/mentoring sessions, and facilitating social and support groups for autistic adults. After completing an undergraduate module in autism with The Open University, Mike went on to complete a Postgraduate Certificate in Autism and Asperger syndrome. Mike also works with a project called ‘Autism by Experience’ which is a team of mostly autistic adults providing Understanding Autism training to staff in a variety of roles including health and social care. Photo of Laura Lauren Moore, Employment Consultant Lauren has a number of years experience of supporting people with autism as well as additional needs. Her main influence for working with people on the spectrum is her younger sibling who was diagnosed with autism at a young age. Over the past decade she has worked in a school specifically of young people with social, emotional and mental health difficulties, starting as a Teaching Assistant and then working as the Intervention Co-ordinator for the secondary department. Lauren also worked in a specialist autism college as a Learning and Behaviour Specialist, moving up to become a Learning Support Co-ordinator. She studied History at undergraduate level and has more recently graduated with a Masters in Intellectual and Developmental Disabilities in July 2018. Photo of Rachel Rachel Pearson, Senior Regional Employment Consultant Following a successful 13-year career in the City Rachel moved into HR and Business Consultancy specialising in organisation restructuring projects involving (often large scale) job review, recruitment and redundancy programmes. She has extensive experience of working with SME employers and large organisations in the public and private sectors around all aspects of the employment relationship. Rachel previously volunteered with the National Autistic Society's Prospects Team and she now works as an employment consultant specialising in supporting people with an ASC to find and retain work. She also works with the NAS's Employment Training and Adult Services Teams supporting students and employees, and providing advice and guidance to employers. With a close family member on the autistic spectrum, Rachel also volunteers with her local NAS branch in Surrey. She holds an MSc in Human Resource Management and is a Member of the Chartered Institute of Personnel & Development. Photo of Siobhan Siobhan Pauley, Employment Consultant Siobhan has first-hand experience of supporting someone with Asperger’s Syndrome and ADHD as her son has moved through various life transitions, experiencing the hurdles faced by people on the autistic spectrum. She spent 30 years working within Human Resources of a large financial institution attaining her MCIPD status, where she became the company’s Reasonable Adjustment Officer. It was her responsibility to ensure that employees with disabilities were able to receive the right workplace accommodations to enable them to access various roles in the company. This has given her considerable insight to enable her to support our clients. Following a career move, Siobhan is setting up AS Mentoring services in and around Poole, Dorset- as well as working part time to support an individual with profound learning difficulties within an independent living service.

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Courses matching "Marketing"

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Modern Approach - Digital Marketing and Social Media

5.0(10)

By GBA Corporate

Overview Internet is the main source of marketing today and Digital Marketing along with Social Media Marketing helps the business to stay alive in the digital world. Earlier companies use to spend a lot of money on traditional ways of marketing and still, they were not able to reach global clients. With the existence of Digital marketing, they are able to break the barriers to reaching global clients. With the use of Social Media Marketing and Digital Marketing organisations are able to reach every corner of the world and also it is very cost-effective. Digital Marketing encompasses various channels like Search Engine Optimisation, Social Media Marketing like usage of Facebook, Facebook marketing, Ad Words, and Email Campaigns and is list is longer. All these tools are used to cover global marketing. No matter where you are located in the world, your product can reach clients anywhere in the world. This course will help develop innovative social media strategies, and to boost brand awareness with rich content. With the effective analysis of campaign results, you'll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.

Modern Approach - Digital Marketing and Social Media
Delivered in Internationally or OnlineFlexible Dates
£1,718 to £3,626

Advance Skills in Sales and Marketing

5.0(10)

By GBA Corporate

Overview Any business life is completely dependent on Sales and Marketing. It delivers a significant business benefit. Providing effective training in Sales and Marketing helps boost sales, increase profit, create a brand image and also improve customer satisfaction. This course has been designed to gain essential skills in Marketing and Sales, learn new sales techniques and how to reach the right audience at the right time. If there is a shortage of skills or resources within the business, you might want to provide this specially designed-training to help develop those skills.  This course will help review overall sales strategies and how marketing can contribute in order to achieve a desired positive outcome. It will set measurable objectives and standards within the team and will boost the confidence in their performance and achieve the objectives.  This course will discover various sales and marketing techniques and will provide the participants with more tools and techniques to increase individual and team sales. It will highlight all of the major components required to build good connections, know the consumer and their needs and gain commitment to a sale.

Advance Skills in Sales and Marketing
Delivered in Internationally or OnlineFlexible Dates
£1,718 to £3,626

DMI PRO-Certified Digital Marketing professional

By London School of Science and Technology

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

DMI PRO-Certified Digital Marketing professional
Delivered In-PersonFlexible Dates
£999

DMI Expert- Certified Digital Marketing Expert

By London School of Science and Technology

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

DMI Expert- Certified Digital Marketing Expert
Delivered In-PersonFlexible Dates
£1,500

Introduction to Publicity and Marketing

By SAVO CIC

This half day course is designed for those people working or volunteering in groups or working on projects who would like some practical tips on making their marketing and publicity more effective.

Introduction to Publicity and Marketing
Delivered In-Person in Thetford or UK WideFlexible Dates
£150

The Ultimate Guide to Event Planning - 1 Day Workshop in Watford

By Mangatesinc

Event Planning 1 Day Training in Watford

The Ultimate Guide to Event Planning - 1 Day Workshop in Watford
Delivered In-Person + more
£595 to £795

Boost Customer Satisfaction: Join us 1 Day Training in London

By Mangatesinc

Customer Service Essentials 1 Day Training in London

Boost Customer Satisfaction: Join us 1 Day Training in London
Delivered In-Person + more
£595 to £795

Master Business Networking in Just 1 Day - Join our Workshop in Watford

By Mangatesinc

Business Networking 1 Day Training in Watford

Master Business Networking in Just 1 Day - Join our Workshop in Watford
Delivered In-Person + more
£595 to £795

DMI Specialist Strategy

By London School of Science and Technology

Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

DMI Specialist Strategy
Delivered In-PersonFlexible Dates
£1,500

Marketing Leaders Forum

By QU Company

The Marketing Leaders Forum is a collective of senior marketers sharing best practice across different sectors.

Marketing Leaders Forum
Delivered In-PersonFlexible Dates
FREE
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