brand constellations
UNLOCK THE POWER OF STRATEGIC BRANDING WITH THE BRAND CONSTELLATIONS FRAMEWORK
A Clear, Actionable Approach to Building & Managing Brands
Branding is more than just a logo or a marketing campaign—it’s a strategic asset
that drives business success. Whether you’re a CMO, founder, marketing leader,
or someone eager to understand how great brands are built, this course will give
you the tools to create, analyze, and manage a brand with confidence.
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COURSE OVERVIEW
5 Modules | 28 Videos | 85 Minutes Total
Includes Course Workbook for Hands-On Brand Analysis
Earn a Certificate of Completion
This structured, easy-to-follow course breaks down the Brand Constellations
Framework into five powerful modules, giving you a clear, actionable process to
build and manage a brand that stands out in the market.
Each module includes engaging video lessons, real-world examples, and exercises
to ensure that you apply what you learn immediately. The course workbook leads
participants through an in-depth analysis of the eight stars of the Brand
Constellations Framework, helping you identify strengths, weaknesses, and
opportunities in your brand strategy.
Upon completion of the course, you’ll receive a certificate, recognizing your
expertise in brand strategy using the Brand Constellations Framework.
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MEET YOUR INSTRUCTOR: STEVEN SILVERMAN, PH.D.
Steven Silverman, Ph.D., is a branding expert, author, and consultant with over
30 years of experience working with some of the world’s most influential
companies, including Microsoft, Amazon, Bose, DuPont, and Mars.
As the creator of the Brand Constellations Framework, he has helped
organizations align their brand strategy with business growth, ensuring brand
consistency, differentiation, and market leadership.
In addition to consulting, Steven teaches MBA courses in Brand Management and
Marketing Strategy, providing real-world applications of branding principles to
future business leaders. His Ph.D. in marketing and strategy allows him to
bridge academic insights with hands-on business applications, giving you a
research-backed, practical approach to brand building.
This course is designed to take you beyond basic marketing concepts and give you
a structured, actionable framework to create a brand that truly works—one that
attracts customers, builds trust, and drives long-term success.
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WHAT YOU’LL LEARN IN THIS COURSE
The Brand Constellations Framework – A structured, research-backed model that
helps you align every aspect of your brand for long-term success.
How to Avoid Brand Confusion – Learn why so many brands struggle with
differentiation and how to make your brand stand out.
The Eight Dimensions of a Strong Brand – Explore how product, price, placement,
promotion, category, competitors, company, and customer work together to shape
brand meaning.
Real-World Case Studies & Practical Applications – See how top brands succeed
(or fail) based on their strategic choices.
Hands-On Brand Analysis Workbook – Walk through a guided analysis of all eight
stars of the Brand Constellations Framework, helping you evaluate and refine
your brand.
Earn a Certificate of Completion – Demonstrate your expertise in brand strategy
with an official certificate.
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WHO SHOULD TAKE THIS COURSE?
Startup Founders & Entrepreneurs – Build a brand that attracts customers and
investors.
Marketing & Brand Managers – Strengthen brand positioning and alignment across
all touchpoints.
Corporate Leaders & Executives – Ensure your company’s brand strategy supports
business goals.
Students & Branding Enthusiasts – Gain expert-level insights into how great
brands are built.
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WHY THIS COURSE?
This is not just another branding course. It’s a complete framework for brand
strategy—one that helps you bridge the gap between branding, marketing, and
business growth.
Based on decades of research, real-world experience, and proven methods, the
Brand Constellations Framework gives you the clarity and structure you need to
manage a brand effectively. Unlike other courses that focus only on logos and
messaging, this course shows you how to align your entire brand with your
business strategy.
Short, Actionable & High-Impact – With 85 minutes of content spread across 28
videos, you can complete the course at your own pace and apply insights
immediately.
Exclusive Course Workbook – The hands-on workbook guides you through an in-depth
analysis of your brand, helping you refine key aspects of your strategy using
the Brand Constellations Framework.
Earn a Certificate – Show your mastery of strategic brand management with an
official certification upon completion.
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TAKE CONTROL OF YOUR BRAND TODAY
Get Instant Access – Enroll now and start building a brand that works.
Learn at Your Own Pace – Online, flexible, and designed for real-world
application.
Hands-On Strategy Development – Use the exclusive course workbook to refine your
brand in a structured, strategic way.
Earn a Certificate – Validate your expertise and enhance your professional
credentials.
Enroll Now and Start Your Brand Strategy Journey! 🚀
