20 Educators providing Marketing Strategy courses in Warlingham

Overview Digital technologies dramatically reshape your business. Almost all business, companies are trying to pursue significant changes to gain the beneficial effects of this new technological development and some are working hard to attain the benefit of this trend to survive. This has opened new economic opportunities which are progressively opening for organisations that need to reshape. The course will help to gain the knowledge to boost skills and to comprehend the procedures that are obligatory to communicate with clients in new ways and govern the rebellion of the media landscape. It will deliver the delegate's practises and procedures that will explain to them to cope with digital transformation, from organisational change to integrating new competencies. Participants will also learn the methods of developing a marketing strategy and managing a digital marketing Project.

In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group

This half day course is designed for those people working or volunteering in groups or working on projects who would like some practical tips on making their marketing and publicity more effective.

Why Join Digital Marketing Training Course at Osborne Training Osborne Training is well Recognised for quality Regular Lectures led by Industry Expert Tutors Unlimited Access to the State of the Art Virtual Learning Campus Exclusive Access to High quality study materials Flexible payment option available Join Digital Marketing Training course as Pure Online or Blended with Classroom Delivery Access to Digital Marketing Internship for 3 months at the end of the training Unlimited Tutorial Support from expert tutors Get a Student Discount Card from NUS* Get a Free Tablet PC for limited period* Practical Hands-on Projects, Practical focused Assignments and Group-work for greater skills enhancement and understanding real life issues for real life problems Once you complete the bookkeeping course, you will get a certificate from Osborne Training confirming your professional Digital Marketing Qualifications. What jobs could I qualify for? Senior Digital Marketing Manager Digital Marketing Coordinator Executive Digital Marketing Strategist Digital Marketing Consultant In these roles, you could earn on average more than £40,000 annually (source: Reed Salary Checker, UK). Moreover, many go on to become successful (Millionaire sometime) entrepreneur by offering Digital Marketing services or formulating successful Digital Marketing Strategy for their own business. Digital Marketing Qualifications Digital Marketing Qualifications at Osborne Training are developed in Association with Google. Osborne Training offers Total Digital Marketing Course which combines all major skills required to be a successful Digital Marketeer and you also have option to join a complementary Internship at the end of your course. In joining the Total Digital Marketing Course at Osborne Training, you will make one of the greatest decision of your career and can look forward to a successful career in digital marketing. Digital Marketing Course Overview Total Digital Marketing Course covers major areas of Digital Marketing to make you completely ready for the digital era. The Digital Marketing course comes with optional Internship at the end of the training making you highly employable. Practical focused and hands-on approach of the training method helps you to be ready to offer real life solutions for real life problems. Digital Marketing Training Course Content Basics of marketing Marketing In Digital Era All About Web Search Engine Optimization Search Engine Marketing Affiliate Marketing Social Media Marketing Email marketing and nurturing (inbound) Mobile app marketing Content marketing Web, mobile and app analytics Growth Hacking Creating robust digital marketing strategy

Overview Strategic planning enables an organisation to shape and guide its overall business objectives. Effective planning allows an organisation to create a framework for developing, adapting and aligning organisational vision and goals to achieve sustained competitive advantage or efficiency.

"Elevate your skills, one-on-one" Say goodbye to crowded classes and generic curriculums. Say hello to personalised mentorship and hands-on training that helps you reach your full potential. At Peaches Training Academy your learning style will be catered for and you’ll not fade into the background of a class full of other people. You’ll experience true, quality training in a 1-1 setting. What’s more? You can choose for it to be in our academy or in the comfort of your own salon or beauty room. When you book Peaches for your next beauty course, you’ll experience: 🍑 1-1 training 🍑 On-site in the comfort of your own salon or beauty room 🍑 All courses are accredited (therefore are true qualifications) 🍑 Free lifetime student support in WhatsApp 🍑 No kit required for your training, we provide everything for the day Imagine being the centre of attention, all day long and learning in the best possible way for you. That’s the reality at Peaches. Enroll now and kickstart your beauty career

Whether you’re starting out in private practice, or have been in business for a while, this inspiring course will SAVE you time and money and help you build the practice and lifestyle you want … Accredited CPD Certificate: 6 hours Length: 1 day (9.30am - 4.00pm GMT) Extremely helpful course. The real life, practical examples and advice were invaluable...EMMA WARDROPPER Live Online Training – Join Jennifer Broadley for this inspiring, practical training – you will have plenty of opportunity to ask questions. Simply book your place and we will email you details of how to join the Zoom training the day before the event. BONUS RECORDING – the training is recorded in case anyone experiences technical difficulties on the day, so you also get a recording for a limited time afterwards to maximise your learning. Why take this course Although word of mouth is one of the best ways to get business, being a good counsellor or therapist isn’t always enough to fill your practice with clients – and that’s where the easy-to-learn, simple but effective business and marketing skills you will learn on this online course come in. Jennifer Broadley has been a qualified and practising psychotherapist for 10 years and has been in business for herself for well over 20 years. She brings her extensive knowledge of the personal and professional ups and downs to life in this practical and motivating day. You will also gain a wealth of time-saving devices and tips that others who have successfully built their thriving practices have used, all of which will allow you to focus more time on your clients. Jennifer built her business, Healthy Chat, from no clients to full practice within 2 years. She has tried-and-tested marketing strategies and will share with you the ones that have worked for her and the ones that haven’t. She is fully transparent with her client numbers, systems and finances so that you will leave the course clear about whether a full-time or part-time therapy practice is for you – and how to go about getting the work/life balance you want. I’ve learned so much! A must for everyone setting up a therapy businessHEALTH VISITOR What will you learn The essential actions to take when starting your practice from scratch – what’s worth spending money on and what’s not Confidence to take on your first client(s) or increase your client intake until you have a full practice Clear systems for starting or growing your counselling / therapy practice Tools to ensure clients easily find you, trust that you can help, and then book sessions with you Clarity about how long to work with a client – average timings and outliers (for stress, trauma, panic attacks, relationships, etc); when to keep a client and when to let a client go Key information that will help you decide how much to charge and when/whether to be flexible Important things to remember if you work with clients online Time-saving methods for client management: intake, treatment, ending well and future follow up How to manage yourself as a business owner – when to work hard, when to take time out How to make your therapy practice fit in with the lifestyle you want to live – and what to do to avoid becoming overwhelmed When (or whether) to let go of your full or part-time work and shift to letting your counselling practice support you financially How to get your 9 emotional needs met while working for yourself How to define your ideal client(s) and where to find them Practicalities: taking payments, tracking your numbers, meeting your targets, turnover v’s net income, paying VAT (or not), paying tax, chasing non-payments Creating a healthy, open attitude and language around money and finances How to set up your therapy practice to be financially successful and more… Brilliant, this online course has shown me what I need to focus on to build a successful private practice – and where to put my energy, money and time!COUNSELLOR Course Programme The ‘Obsessive Compulsive Disorder – understanding OCD and how best to treat it’ online course starts at 9.15am and runs until 4.00pm. (GMT). 9.15am Join the Zoom meeting 9.30am A context for the demand for HG therapy and counselling 11.00am Comfort break and discussion 11.30am Private Practice Design 1.00pm Lunch break 1.45pm Marketing your practice 2.45pm Comfort break and discussion 3.00pm Effective Therapy Sessions & Client Follow up 4.00pm Day ends Who is this course suitable for? Anyone who wants to set up a private therapy or counselling practice If you’re already in private practice and want to increase your client numbers, work less and earn more, you’ll also benefit from attending Anyone who is presently in full or part time salaried work and is considering moving to self employment or entrepreneurialism This course has been independently accredited by the internationally recognised CPD Standards Office for 6 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.

Our Business Transformation Courses are aimed at empowering business professionals with knowledge and skills needed to transform business operations using modern business techniques, information technology, data analytics, and software tools. Here, we offer a number of foundation, intermediate, practitioner, professional and specialist courses leading to certifications by leading chartered institutes across the world.

Starting a small business can be a rewarding journey, but it requires careful planning and the right strategies to succeed. From creating a solid business plan to organizing finances and finding the right support, this guide will help you establish a foundation for a thriving business. For entrepreneurs in Calgary, key resources like reliable bookkeeping services can make a significant difference. Here’s how to start a small business and set it up for lasting success. Developing a business plan A clear, well-researched business plan serves as a roadmap for your business. It outlines your goals, target market, competitive advantage, and financial projections. This plan will also help attract investors or secure loans. To create an effective business plan: Define your mission and vision: Explain why your business exists and what you aim to achieve. Identify your target audience: Determine who your customers are and what problems your business will solve for them. Analyze competitors: Study your competitors to understand what they offer and find ways to differentiate your business. Set realistic financial projections: Estimate costs, revenue, and profits. This will give potential investors confidence in your business. Choosing a business structure Selecting the right business structure is essential, as it affects your taxes, liability, and daily operations. Common options include: Sole proprietorship: Simple to set up, with minimal paperwork, but offers no separation of personal and business liability. Partnership: Ideal for two or more owners, allowing shared responsibilities, but partners share liabilities. Corporation: Provides liability protection, but involves more paperwork and regulatory requirements. LLC (Limited Liability Company): Offers liability protection without the complexity of a corporation. Choose a structure that best suits your needs, and consult a legal professional to ensure compliance with Calgary’s business regulations. Securing funding Most small businesses require some level of funding to get started. Consider various financing options to find the best fit: Personal savings or family support: Often the first source of funding for many entrepreneurs. Business loans: Many banks offer small business loans with varying interest rates. Grants and government programs: Explore government grants and programs specifically designed to support small businesses in Calgary. Angel investors or venture capital: For businesses with high growth potential, attracting investors may be an option. Registering your business To operate legally, you’ll need to register your business. This process involves choosing a unique name, filing the necessary documents, and obtaining a business license in Calgary. You may also need specific permits depending on your industry. Completing these steps ensures that your business complies with all local regulations. Organizing your finances Managing finances effectively is crucial for any small business. Accurate bookkeeping keeps your business organized, tracks income and expenses, and prepares you for tax season. Many small businesses in Calgary choose to hire a bookkeeper in Calgary to handle these responsibilities, allowing owners to focus on growth. Working with one of the best bookkeeping services in Calgary can provide: Accurate financial records: Professional bookkeepers help maintain up-to-date records, which is essential for financial health. Compliance with tax laws: Calgary’s best bookkeeping services are familiar with local tax regulations, ensuring that you file correctly and on time. Insights for decision-making: With accurate records, you can make informed decisions on budgeting, spending, and investments. Creating a strong brand identity Building a brand that resonates with your target audience is essential. Your brand identity includes your business name, logo, colors, and messaging, as well as the experience you offer customers. Developing a consistent brand identity sets you apart from competitors and builds trust with customers. Here are some steps to create a strong brand identity: Design a logo and visual theme: Choose a professional logo, color scheme, and design elements that reflect your brand’s personality. Develop a unique brand voice: Whether it’s friendly, professional, or playful, keep your brand voice consistent in all communications. Focus on customer experience: Aim to provide exceptional service that keeps customers coming back and sharing their positive experiences. Building an online presence In today’s digital world, an online presence is crucial for reaching potential customers. Start by creating a professional website where customers can learn more about your products or services. Next, consider establishing a presence on social media platforms that suit your audience. Key components of a strong online presence include: User-friendly website: Make sure your website is easy to navigate, mobile-friendly, and includes essential information about your business. Social media profiles: Engage with customers and share updates on platforms like Facebook, Instagram, or LinkedIn. Google My Business: Setting up a Google My Business profile helps customers in Calgary find you more easily. Building a support network Running a small business can be challenging, and having a network of support is invaluable. Surround yourself with people who can provide advice, resources, and encouragement. Consider these ways to build a support network: Join local business associations: Groups like the Calgary Chamber of Commerce offer networking opportunities, resources, and workshops. Seek mentorship: Experienced business owners can offer guidance and insights that help you avoid common pitfalls. Hire professionals for specialized tasks: For financial and legal matters, work with professionals like accountants, lawyers, and bookkeepers. Tracking progress and making adjustments As your business grows, it’s essential to review your progress and adjust your strategies. Regularly assessing financial performance, customer feedback, and market trends can help you refine your approach and stay competitive. Working with one of the best bookkeeping services in Calgary can make tracking your financial performance much easier, giving you insight into profit margins, cash flow, and budgeting. Consider these strategies for tracking progress: Set measurable goals: Establish specific goals for growth, such as revenue targets or customer acquisition numbers. Analyze performance data: Use financial statements, sales reports, and customer feedback to assess performance. Stay flexible: Be willing to make changes to products, services, or marketing strategies if they aren’t meeting customer needs. Conclusion Starting a small business takes effort, planning, and ongoing management. By creating a solid business plan, organizing your finances, and developing a strong brand, you can set your business up for success. In Calgary, many new business owners choose to hire a bookkeeper in Calgary to ensure accurate financial management and stay compliant with local regulations. Taking advantage of the best bookkeeping services in Calgary can free up your time, allowing you to focus on growing your business and achieving long-term success. With dedication and the right strategies, your small business can thrive in today’s competitive market.