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6 Marketing Strategy courses in Shipley

Digital Transformation

5.0(10)

By GBA Corporate

Overview Digital technologies dramatically reshape your business. Almost all business, companies are trying to pursue significant changes to gain the beneficial effects of this new technological development and some are working hard to attain the benefit of this trend to survive. This has opened new economic opportunities which are progressively opening for organisations that need to reshape. The course will help to gain the knowledge to boost skills and to comprehend the procedures that are obligatory to communicate with clients in new ways and govern the rebellion of the media landscape. It will deliver the delegate's practises and procedures that will explain to them to cope with digital transformation, from organisational change to integrating new competencies. Participants will also learn the methods of developing a marketing strategy and managing a digital marketing Project.

Digital Transformation
Delivered in Internationally or OnlineFlexible Dates
£1,718 to £3,626

Strategic Marketing (In-House)

By The In House Training Company

In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group

Strategic Marketing (In-House)
Delivered in Harpenden or UK Wide or OnlineFlexible Dates
Price on Enquiry

Introduction to Publicity and Marketing

By SAVO CIC

This half day course is designed for those people working or volunteering in groups or working on projects who would like some practical tips on making their marketing and publicity more effective.

Introduction to Publicity and Marketing
Delivered In-Person in Thetford or UK WideFlexible Dates
£150

Strategic Planning, Thinking and Implementation

5.0(10)

By GBA Corporate

Overview Strategic planning enables an organisation to shape and guide its overall business objectives. Effective planning allows an organisation to create a framework for developing, adapting and aligning organisational vision and goals to achieve sustained competitive advantage or efficiency.

Strategic Planning, Thinking and Implementation
Delivered in Internationally or OnlineFlexible Dates
£1,718 to £3,626

Body Waxing For Beginners

By Peaches Training Academy

"Elevate your skills, one-on-one" Say goodbye to crowded classes and generic curriculums. Say hello to personalised mentorship and hands-on training that helps you reach your full potential. At Peaches Training Academy your learning style will be catered for and you’ll not fade into the background of a class full of other people. You’ll experience true, quality training in a 1-1 setting. What’s more? You can choose for it to be in our academy or in the comfort of your own salon or beauty room. When you book Peaches for your next beauty course, you’ll experience: 🍑 1-1 training 🍑 On-site in the comfort of your own salon or beauty room 🍑 All courses are accredited (therefore are true qualifications) 🍑 Free lifetime student support in WhatsApp 🍑 No kit required for your training, we provide everything for the day Imagine being the centre of attention, all day long and learning in the best possible way for you. That’s the reality at Peaches. Enroll now and kickstart your beauty career

Body Waxing For Beginners
Delivered In-Person in Glasgow + 2 more or UK WideFlexible Dates
£660 to £850

How to start a small business and set it up for success

By Accountant Calgary

Starting a small business can be a rewarding journey, but it requires careful planning and the right strategies to succeed. From creating a solid business plan to organizing finances and finding the right support, this guide will help you establish a foundation for a thriving business. For entrepreneurs in Calgary, key resources like reliable bookkeeping services can make a significant difference. Here’s how to start a small business and set it up for lasting success. Developing a business plan A clear, well-researched business plan serves as a roadmap for your business. It outlines your goals, target market, competitive advantage, and financial projections. This plan will also help attract investors or secure loans. To create an effective business plan: Define your mission and vision: Explain why your business exists and what you aim to achieve. Identify your target audience: Determine who your customers are and what problems your business will solve for them. Analyze competitors: Study your competitors to understand what they offer and find ways to differentiate your business. Set realistic financial projections: Estimate costs, revenue, and profits. This will give potential investors confidence in your business. Choosing a business structure Selecting the right business structure is essential, as it affects your taxes, liability, and daily operations. Common options include: Sole proprietorship: Simple to set up, with minimal paperwork, but offers no separation of personal and business liability. Partnership: Ideal for two or more owners, allowing shared responsibilities, but partners share liabilities. Corporation: Provides liability protection, but involves more paperwork and regulatory requirements. LLC (Limited Liability Company): Offers liability protection without the complexity of a corporation. Choose a structure that best suits your needs, and consult a legal professional to ensure compliance with Calgary’s business regulations. Securing funding Most small businesses require some level of funding to get started. Consider various financing options to find the best fit: Personal savings or family support: Often the first source of funding for many entrepreneurs. Business loans: Many banks offer small business loans with varying interest rates. Grants and government programs: Explore government grants and programs specifically designed to support small businesses in Calgary. Angel investors or venture capital: For businesses with high growth potential, attracting investors may be an option. Registering your business To operate legally, you’ll need to register your business. This process involves choosing a unique name, filing the necessary documents, and obtaining a business license in Calgary. You may also need specific permits depending on your industry. Completing these steps ensures that your business complies with all local regulations. Organizing your finances Managing finances effectively is crucial for any small business. Accurate bookkeeping keeps your business organized, tracks income and expenses, and prepares you for tax season. Many small businesses in Calgary choose to hire a bookkeeper in Calgary to handle these responsibilities, allowing owners to focus on growth. Working with one of the best bookkeeping services in Calgary can provide: Accurate financial records: Professional bookkeepers help maintain up-to-date records, which is essential for financial health. Compliance with tax laws: Calgary’s best bookkeeping services are familiar with local tax regulations, ensuring that you file correctly and on time. Insights for decision-making: With accurate records, you can make informed decisions on budgeting, spending, and investments. Creating a strong brand identity Building a brand that resonates with your target audience is essential. Your brand identity includes your business name, logo, colors, and messaging, as well as the experience you offer customers. Developing a consistent brand identity sets you apart from competitors and builds trust with customers. Here are some steps to create a strong brand identity: Design a logo and visual theme: Choose a professional logo, color scheme, and design elements that reflect your brand’s personality. Develop a unique brand voice: Whether it’s friendly, professional, or playful, keep your brand voice consistent in all communications. Focus on customer experience: Aim to provide exceptional service that keeps customers coming back and sharing their positive experiences. Building an online presence In today’s digital world, an online presence is crucial for reaching potential customers. Start by creating a professional website where customers can learn more about your products or services. Next, consider establishing a presence on social media platforms that suit your audience. Key components of a strong online presence include: User-friendly website: Make sure your website is easy to navigate, mobile-friendly, and includes essential information about your business. Social media profiles: Engage with customers and share updates on platforms like Facebook, Instagram, or LinkedIn. Google My Business: Setting up a Google My Business profile helps customers in Calgary find you more easily. Building a support network Running a small business can be challenging, and having a network of support is invaluable. Surround yourself with people who can provide advice, resources, and encouragement. Consider these ways to build a support network: Join local business associations: Groups like the Calgary Chamber of Commerce offer networking opportunities, resources, and workshops. Seek mentorship: Experienced business owners can offer guidance and insights that help you avoid common pitfalls. Hire professionals for specialized tasks: For financial and legal matters, work with professionals like accountants, lawyers, and bookkeepers. Tracking progress and making adjustments As your business grows, it’s essential to review your progress and adjust your strategies. Regularly assessing financial performance, customer feedback, and market trends can help you refine your approach and stay competitive. Working with one of the best bookkeeping services in Calgary can make tracking your financial performance much easier, giving you insight into profit margins, cash flow, and budgeting. Consider these strategies for tracking progress: Set measurable goals: Establish specific goals for growth, such as revenue targets or customer acquisition numbers. Analyze performance data: Use financial statements, sales reports, and customer feedback to assess performance. Stay flexible: Be willing to make changes to products, services, or marketing strategies if they aren’t meeting customer needs. Conclusion Starting a small business takes effort, planning, and ongoing management. By creating a solid business plan, organizing your finances, and developing a strong brand, you can set your business up for success. In Calgary, many new business owners choose to hire a bookkeeper in Calgary to ensure accurate financial management and stay compliant with local regulations. Taking advantage of the best bookkeeping services in Calgary can free up your time, allowing you to focus on growing your business and achieving long-term success. With dedication and the right strategies, your small business can thrive in today’s competitive market.

How to start a small business and set it up for success
Delivered In-Person in Calgary / Alberta or UK WideFlexible Dates
FREE

Educators matching "Marketing Strategy"

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The Northern College Of Clinical Hypnotherapy

the northern college of clinical hypnotherapy

5.0(22)

Sunderland

Our Multi award winning Northern College of Clinical Hypnotherapy (NCCH) courses are recognised in the UK, Europe, Asia and internationally. We provide a range of professional Hypnotherapy Courses and CPD in the Classroom and Online. Training with us enables our students to start from scratch or enhance their knowledge. Students begin by gaining a Foundation in Clinical Hypnotherapy. Our Foundation in Clinical Hypnotherapy gives you an opportunity to see if learning with us is really for you.  You'll gain 14 hours of CPD, be able to see the materials and resources, meet your tutor and potential colleagues too. You also gain Student membership with The Complementary Medical Association and a years free membership with the International Hypnotherapy Association. The course focuses on confidence building, such a great tool for your clients and for yourself when starting anything new. Step into the dynamic world of hypnotherapy with the Northern College of Clinical Hypnotherapy (NCCH), where our courses are designed to accommodate your schedule and learning style. Dive into our online platform, where every lecture, demonstration, study notes, and assessments are readily available, allowing you to study at your own pace. As part of our vibrant community of clinical hypnotherapists, you'll engage in peer supervision, attend Masterclasses, and participate in live learning chatrooms with 24-hour access for discussions and practice. Additionally, experience the immersive learning opportunities of our face-to-face retreat-style workshop weekends. Here, you'll gain practical experience and put your newfound knowledge into action through experiential exercises. Whether you're a beginner or seeking to enhance your expertise, NCCH offers a warm welcome and a wealth of resources to support your journey. Our Foundation in Clinical Hypnotherapy provides 14 hours of CPD, access to enriching materials, and connections with tutors and fellow practitioners. Plus, you'll receive valuable membership benefits with The Complementary Medical Association and the International Hypnotherapy Association. Confidence-building lies at the core of our curriculum, empowering you to excel in your practice and positively impact your clients' lives. Our Diploma course, available in classroom-based, hybrid, and virtual formats, guides you through an 10-module programme leading to an Accredited and Certified Practitioner Level Diploma in Clinical Hypnotherapy. Along the way, you'll have opportunities to join prestigious professional associations and immerse yourself in a supportive community dedicated to your success. With our flexible learning paths, personalised support, and commitment to excellence, NCCH ensures that your journey to becoming a certified hypnotherapist is both clear and achievable. From small working groups to ongoing support and CPD opportunities, we're with you every step of the way. Whether you're joining us locally or from afar, NCCH welcomes you to join our mission of fostering mental well-being worldwide. Together, let's illuminate our communities with compassion and expertise. Join us at NCCH and become a bright light in your community today!

Empower UK Employment Training

empower uk employment training

5.0(1)

Bradford

Welcome to Empower UK Employment Training, where your professional growth is our mission. We are a leading provider of bespoke education, offering tailored courses designed to meet the unique needs of every learner. Our team of skilled counsellors are dedicated to providing expert career guidance, helping you navigate your career path with confidence. WE WORK WITH LEADING INTERNATIONAL BRANDS AND BUSINESSES At Empower UK, we understand the importance of continuous professional development. That’s why our courses are designed to not only equip you with the skills you need today but also to foster your long-term career progression. Join us at Empower UK Employment Training and take the next step in your professional journey. WHY CHOOSE US? INTERACTIVE LEARNING SESSIONS AND COURSE PLANS One of the greatest advantages of joining Empower UK’s courses is the opportunity for knowledge acquisition and skill enhancement. Our courses are rich sources of industry-relevant information, perfect for those seeking to upskill. As your career guides, we understand your needs. CPD PROGRESSION Our courses are designed to aid you in your continuous professional development. EFFORTLESS ELEARNING EXPERIENCE Empower UK offers an engaging and informative platform for all learners, new and seasoned, delivering valuable content that will refine your skills. It’s an excellent way to build relationships with your peers, increase your knowledge, and create awareness of your professional potential. OPTIMISED FOR ANY DEVICE Our innovative learning platform is designed with your convenience in mind. Whether you're using a mobile, laptop, or tablet, you can access our courses anytime, anywhere. It's a strategic approach to learning, tailored to your goals and flexible to your lifestyle. AUDIENCE ENGAGEMENT We believe in nurturing our learners, helping them to continually develop their skills and knowledge. ASK US ANY QUESTION This might seem straightforward, but we encourage our learners to ask questions anytime. This not only enriches your learning experience but also fosters a deeper connection with the Empower UK community. Dive into our engaging courses and start your journey towards career advancement today.

Mtm Educational Consultancy

mtm educational consultancy

London

For more than 35 years, MTM Consulting has supported schools (state and independent), universities and other education providers to remain in business and to develop and thrive, whatever the economic climate. We are all about providing solid data, insightful analysis and clear recommendations to enable organisations to plan for future stability and success and to uphold their responsibilities to parents who entrust them with their children’s education. In fact, we’ve worked with more than 500 schools and researched more than 250,000 parents. Our feasibility studies, supply and demand analyses and stakeholder research projects are all designed to help school business leaders to understand the potential of their organisation’s market, where they stand against their competitors, what the market wants and what it does not want. MTM equips education decision-makers with the information and insight they need to make the right choices for the future of their organisations. Education business expertise MTM’s team are all education business specialists with many years of experience. We understand the challenges and opportunities of the education sector and we want to use our expertise to help schools and other education providers to find the right course and achieve success. We are friendly and approachable We want to help We enjoy designing bespoke market research, marketing and business strategies to meet individual clients’ specific needs We encourage questions We communicate throughout We present or report on our findings and recommendations in a way that best suits each client We love to provide all the detail our clients need We follow up to see if we can help further We keep in touch Meet MTM’s expert team… Evidence-based decision-making MTM Consulting’s support of its education clients is based on facts, expertise and experience. Our market research projects focus on providing the data and information required to make crucial decisions on resourcing and activities to: improve recruitment and increase the school roll minimise student attrition and improve retention and raise the organisation’s profile in its target market and the education sector in order to attract families, teaching and non-teaching staff, leaders and governors who will bring their skills and work as a team to ensure the organisation’s future success MTM uses UK-wide demographic information and a combination of qualitative and quantitative research methods to acquire exactly the data required to inform clients of the realities of their organisation’s situation. Of course, we don’t expect our education clients to be experts in market research themselves – through a series of friendly, collaborative discussions our team members are able to work with clients to ascertain the information that would be of greatest benefit to them in their decision-making. We ensure that the pricing of our products is transparent, and realistic in relation to education organisations’ budgets. In fact, we have recently revisited our offer in order to break down projects into distinct elements to improve affordability, particularly with smaller organisations in mind. We also offer subscription packages and the opportunity to spread payments over time. MTM’s suite of market research projects is infinitely customisable to suit the needs of individual clients and can be combined to create a totally bespoke market research project designed to meet clients’ needs exactly. Real-world insight, analysis and recommendations for success MTM is a long-established education market research company, which has a true understanding – built over three decades – of education, coupled with unparalleled skills and experience to support education business leaders to make the decisions that will lead their organisations to be steadfast and successful in the long-term, for the benefit of their stakeholders, staff and students. Our researchers have at their fingertips many years’ worth of sector- and country-wide data and are adept at using this to benchmark our clients’ performance. This helps business leaders to develop a real understanding of their organisation’s position and to see ‘the bigger picture’ and the potential in their market. Sometimes it is not just about what the data shows, but what it doesn’t show – our experts are able to draw attention to the gaps in an education organisation’s performance that can be crucial when making decisions on areas of future development. MTM works with a team of business professionals, all with proven track records in their fields, who work with our clients to maximise the opportunities revealed by market research and analysis. Business, marketing and international expertise is on offer to ensure that the client is able to develop a practical action plan – and a set of key performance indicators that will allow it to be assessed and scrutinised – as the organisation heads towards achieving its objectives. Our business professionals are collaborative team-workers, but they also have the strength and experience to draw our clients’ attention to areas of weakness and aims that are unachievable. We know that facing up to realities makes for a healthier business in the long term and ensures that funds and resources are focused on attainable goals. Supporting education It is our great pleasure to see our education clients succeed. There can be no better business to be in than education, and MTM is a staunch supporter of parents’ right to choose the environment in which their children are taught – state or independent, small or large… We work with education providers of all kinds and we are firm believers in the importance of a breadth of offering to suit all families. Early Years: MTM’s Feasibility Studies provide vital market information to schools and groups considering opening a new nursery or re-shaping their existing provision. Independent schools: MTM’s market research, business and marketing strategy projects are designed to help schools to be successful and sustainable in the long-term so that they are able to offer their pupils the education they deserve for the duration of their school careers State schools: MTM offers great insights into pupil and parent satisfaction and staff wellbeing to help schools to engage with the school community and ensure that educational resources are being maximised. School groups: MTM is able to advise groups (independent and state academies) on the potential success of new acquisitions and to help streamline the business of education for efficiency and to ensure maximum resources are available for education. Higher education: universities and higher education providers turn to MTM to help them to understand the opinions of their students on the quality of education they are receiving and the potential effect on their next steps in education and employment. Long-standing relationships with education clients We maintain very strong relationships with our clients, many of whom we have worked with on a regular basis for decades. To see real examples of MTM projects, please read a selection of our case studies. Over the past three decades, MTM has worked with big and small names in independent and state education, early years providers, higher education providers and education suppliers and investors. Rather than engaging MTM as a supplier, we like to think we are part of the team, offering information, skills and experience to support education organisations to maximise their business potential and provide a secure learning experience for their students well into the future. Communication with our clients is on-going and we constantly ask which aspects of our service they have most appreciated, and which could be developed. We act on our clients’ feedback and hone our products and services to make sure that they offer our clients exactly what they need.