ethical brand academy
London
Discover a range of independent ethical fashion, beauty and lifestyle brands. We
also offer B2B membership services to help small businesses grow.Ethical Brand
Directory (EBD) is the home to a curated range of independent ethical fashion
and beauty brands, and the place to find information resources that helps
connect, educate, and inspire people (and businesses) to become more active
citizens that are respectful to people and the planet. The Directory was founded
in 2017, primarily to showcase a curated collection of ethical fashion and
ethical beauty brands, but it quickly evolved into something far bigger. Brands
are checked against criteria that include ethical, sustainable, circular,
regenerative, and charitable business practices. We also recognise that vegan
consumers and non-vegan brands regard ethics in different ways and we remain
inclusive, offering a place for those who can demonstrate ethical practices
towards both people and animals. All of our brands are carefully selected by our
founder Roberta Lee with the style-conscious consumer in mind., so they not only
have strong values but look great too. Ethical Brand Directory was set up after
the frustration our founder Roberta Lee experienced trying to find ethically
produced clothing that didn’t compromise on aesthetics. She found that her
clients wouldn’t switch to ethical brands unless it was easy. Roberta also
noticed the number of brands she discovered didn’t last long, and would go out
of business after 1-3 years. Saddened by this, she was determined to find a way
to help them. In 2019 she started to offer a variety of support to ethical
businesses, and provide opportunities to help them grow.
