This workshop will help you create, develop and close business opportunities using a consultative approach and a value-based (not price-led) proposition. Value-based selling means working the way your customer wants to buy, not how you want to sell. It also means: In a transactional sale the customer knows the answer without help from a salesperson (or cannot see why they should choose you), or is prepared to stay with what they have. Customer decision criteria are price and convenience and customers resent time spent with (new) salespeople, mainly because the salesperson adds little or nothing to what the customer already has and just wastes time. In a consultative or value-based sale, by contrast, the customer doesn't know the answer already. The salesperson must take the role of an advisor, not just a 'product promoter'. Customers demand expertise, advice and customisation during the sales process. Often customers insist on multiple meetings with salespeople and others to develop advantages that you can bring and reduce the perceived risk of changing. In this way the salesperson often adds more value than the product or service alone. This very practical workshop will help you use proven strategies and tactics to build, manage and successfully close sustainable business opportunities using a consultative approach and a value-based (not price-led) proposition. This includes: Increased impact of your new sales conversations, presentations and proposals - leading to faster decisions and increased conversion Greater confidence, consistency and professionalism throughout the business development process Enhanced sales questioning skills and techniques, leading to better, faster and more accurate development of customer needs, problems, value and expectations Improve your people, communication, influence and persuasion skills when approaching, consulting or presenting your services and solutions How to build value at all points in the customer's buying process through your knowledge, skills and structured approach Proven ways to gain additional business and referrals from existing customers and contacts, through direct approach and lead generation Being better able differentiate your firm, your solutions, track-record and expertise clearly and accurately with tailored value statements for each stage and for each opportunity Overcome and avoid price-based objections, buying criteria and negotiation 1 Introduction and key principles of value-based selling Introduction and review of pre-course questionnaires - KPIs, personal learning objectives and key principles The main principles of value-based selling and how they benefit you and the customer How value-based selling differs from 'transactional' or 'price-based' selling The stages of the customer's buying cycle - how to identify and work through strategies for each stage The concept of structured and set-piece selling and proposing Presentation by participants: Personal sales improvement goals 2 Value-based selling strategies and skills What is value? How can one move away from a price-led agenda? How to survive and resist price pressure - six techniques A review of key competencies and skills needed for a value-based approach Strategies, case studies and examples with discussion and review Defining your initial value proposition and comparative advantage How best to established the right level of trust, rapport and credibility Planning and practice session: Strategy - mapping a value-based sales process. 3 Connecting skills Research before the meeting and the first few minutes - ways to gain instant rapport and setting the foundation for a successful outcome in a first sales call How to structure an effective first time sales call or meeting - the subtle differences that are important to master How best to differentiate your solutions and build credibility and enthusiasm early or at the start of the buying process Overcoming initial buying resistance and relaxing the prospect; gaining rapport, opening the meeting: PBC (purpose-benefit-check) and gaining agreement to proceed Planning and practice session: Connecting - first meeting with a new contact 4 Consulting - building, developing and influencing client needs Understanding the power of high-impact and third-level questions to influence people based around specific needs and solutions The importance of body language and other personal communication dynamics when asking questions; empathic listening, run-on questions, drawing out skills, summarising, etc Creating a 'disturb' approach to creating needs and opportunities and positioning your solutions Using proven advanced sales questioning techniques with greater skill: Outcome, SPIN and qualification questions 'Decision-making criteria' - tools to help you develop the relevant criteria with the customer and in doing so progress your sales opportunities more effectively Planning and practice session: Questioning skills 5 Convincing - presentation and persuading skills practice Substance and style - selecting the right tone and content to engage and enthuse your prospect Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition - by being convincing, compelling and credible when you present Professional and effective presentation skills - with personal coaching and practice sessions The keys of influence and persuasion and the keys to convincing a new customer to choose you for the first time Planning and practice session: Role-play in presenting your solution 6 Commitment Knowing when and how to close for commitment to the next stage in your sales process, plus ways to ask for commitment professionally and effectively How to isolate, prioritise and answer objections and concerns more openly and accurately, using a consultative not a confrontational approach Deal more effectively and profitably with price objections and reduce buyer's remorse (which can lead to an 'I want to think about it' reaction and cause delay and inertia) Key negotiation skills around the closing process - getting to 'yes' Planning and practice session: Role-play in closing and negotiation skills 7 Assessed role-play - Final practice session Live role-plays There is an option for external participants to be brought in to the live training workshop to take-part in the final assessed role-play or assist with other sessions run during the course. Performance assessment - 'Dragon's Pitch' The final afternoon of the course is an assessed role-play using a prepared scenario and external 'CEO'. The assessment criteria will be agreed prior to the workshop. 8 Workshop summary and close Personal action plan and learning summary
This course will move a manager’s focus away from simply reviewing last year’s financial performance, toward the development of an interactive approach, designed to really understand financial performance and the consequence of inaction. PARTICIPANTS WILL LEARN HOW TO: • The confidence to use budgeting tools and techniques • An understanding of the demands of financial management • The ability to analyse and challenge financial and accounting • Information • An understanding of fixed and variable costs and how these affect the sales price and profitability • Understanding the challenges of overhead allocation • Understanding the P&L • Developing awareness of fundamental investment appraisal techniques COURSE TOPICS INCLUDE: • Budget Definitions & Planning • Designing and developing a budget • Performance reporting systems & cost control • Zero-based budgeting systems • Understanding business costs (FC & VC) • Understanding variance analysis • Profit and Loss & Balance Sheet
Course Duration: Half-day or full-day program (with virtual delivery options) Target Audience: HR professionals, leaders, managers, and wellbeing champions who are responsible for creating and maintaining mental health support systems and promoting work-life balance within their organisations. Course Objectives By the end of this course, participants will be able to: Understand the importance of mental health and wellbeing in the workplace. Learn strategies for creating a workplace culture that supports mental health and resilience. Develop practical tools to prevent burnout and promote work-life balance. Identify systems and resources to help employees maintain mental health and manage stress. Design and implement a workplace wellbeing plan that fosters employee engagement and productivity. Course Outline Module 1: The Importance of Workplace Wellbeing What is workplace wellbeing? Understanding mental health, emotional wellbeing, and work-life balance The link between employee wellbeing and organisational performance Statistics and trends: The rising importance of mental health in the workplace The business case for prioritising mental health: reducing absenteeism, turnover, and improving productivity Legal and ethical considerations in workplace mental health Module 2: Mental Health in the Workplace Recognising the signs of mental health challenges (e.g., anxiety, depression, stress) The impact of workplace culture on employee mental health Stress and burnout: Causes, symptoms, and prevention strategies The role of leadership in promoting mental health and supporting employees Confidentiality and stigma: Overcoming barriers to mental health support Module 3: Creating a Culture of Wellbeing Building a supportive and inclusive workplace culture that prioritises mental health Encouraging open dialogue: How to talk about mental health and reduce stigma The role of leadership in modelling and promoting wellbeing practices Policies and practices to promote work-life balance (e.g., flexible working, remote work options) The importance of employee engagement in fostering a culture of wellbeing Module 4: Systems and Resources for Mental Health Support Developing an Employee Assistance Program (EAP) and other mental health resources Peer support networks and mental health champions within the workplace Mental health first aid training: How to support colleagues in need Creating accessible resources for employees to manage their mental health (e.g., online tools, workshops, apps) Integrating wellbeing initiatives into existing HR systems: policies, performance management, and professional development Module 5: Strategies for Managing Stress and Preventing Burnout Stress management techniques for individuals and teams Time management, task prioritisation, and setting boundaries to reduce stress Mindfulness and relaxation exercises to combat workplace stress Encouraging regular breaks, physical activity, and healthy work habits Building resilience: Developing coping strategies for challenging situations Preventing burnout: Identifying early warning signs and taking proactive measures Module 6: Promoting Work-Life Balance Defining work-life balance in today’s connected world Strategies for setting boundaries between work and personal life Managing expectations: How to avoid overworking and reduce the pressure to be "always on" The importance of taking breaks, vacations, and "disconnecting" from work Flexible working arrangements and how they contribute to balance Supporting parents, carers, and individuals with other life commitments Module 7: Implementing a Workplace Wellbeing Plan Conducting a wellbeing audit: Understanding current practices and identifying gaps Designing a comprehensive wellbeing program: Key components and best practices Measuring the success of wellbeing initiatives: Metrics, feedback, and employee engagement Aligning wellbeing efforts with organisational goals and values Action planning: Creating a roadmap for rolling out workplace wellbeing initiatives Communicating wellbeing resources and encouraging employee participation Module 8: Sustaining Wellbeing in the Workplace Embedding mental health and wellbeing into the organisation’s long-term strategy Continuous improvement: Monitoring and refining wellbeing programs Engaging employees in ongoing wellbeing activities (e.g., wellness challenges, workshops, wellness days) Training leaders and managers to foster ongoing mental health support Celebrating successes and recognising the importance of mental health in organisational culture Delivery Style Interactive, with a blend of group discussions, case studies, and role-playing activities Practical exercises for creating wellbeing strategies and action plans Relaxation techniques and mindfulness exercises incorporated into the sessions Tools and templates for creating mental health initiatives in the workplace Employee engagement surveys and feedback collection techniques to measure program effectiveness Course Materials Provided Workplace Wellbeing Framework and Best Practice Guidelines Wellbeing Plan Template and Action Plan for Implementation Stress Management and Resilience Toolkit Resources for Managers: Creating Mental Health-Supportive Teams Mental Health First Aid Checklist and Employee Assistance Program Resources Resource list: Apps, books, and online resources for mental health in the workplace Optional Add-ons Follow-up sessions for managers and leaders on maintaining a mental health-friendly work environment E-learning modules on specific aspects of wellbeing (e.g., stress management, mental health first aid) One-on-one wellbeing consultations or coaching for employees Employee wellbeing workshops (e.g., mindfulness, physical wellness, nutrition)
Course Duration: Half-day or full-day program (with virtual delivery options) Target Audience: HR professionals, leaders, managers, and wellbeing champions who are responsible for creating and maintaining mental health support systems and promoting work-life balance within their organisations. Course Objectives By the end of this course, participants will be able to: Understand the importance of mental health and wellbeing in the workplace. Learn strategies for creating a workplace culture that supports mental health and resilience. Develop practical tools to prevent burnout and promote work-life balance. Identify systems and resources to help employees maintain mental health and manage stress. Design and implement a workplace wellbeing plan that fosters employee engagement and productivity. Course Outline Module 1: The Importance of Workplace Wellbeing What is workplace wellbeing? Understanding mental health, emotional wellbeing, and work-life balance The link between employee wellbeing and organisational performance Statistics and trends: The rising importance of mental health in the workplace The business case for prioritising mental health: reducing absenteeism, turnover, and improving productivity Legal and ethical considerations in workplace mental health Module 2: Mental Health in the Workplace Recognising the signs of mental health challenges (e.g., anxiety, depression, stress) The impact of workplace culture on employee mental health Stress and burnout: Causes, symptoms, and prevention strategies The role of leadership in promoting mental health and supporting employees Confidentiality and stigma: Overcoming barriers to mental health support Module 3: Creating a Culture of Wellbeing Building a supportive and inclusive workplace culture that prioritises mental health Encouraging open dialogue: How to talk about mental health and reduce stigma The role of leadership in modelling and promoting wellbeing practices Policies and practices to promote work-life balance (e.g., flexible working, remote work options) The importance of employee engagement in fostering a culture of wellbeing Module 4: Systems and Resources for Mental Health Support Developing an Employee Assistance Program (EAP) and other mental health resources Peer support networks and mental health champions within the workplace Mental health first aid training: How to support colleagues in need Creating accessible resources for employees to manage their mental health (e.g., online tools, workshops, apps) Integrating wellbeing initiatives into existing HR systems: policies, performance management, and professional development Module 5: Strategies for Managing Stress and Preventing Burnout Stress management techniques for individuals and teams Time management, task prioritisation, and setting boundaries to reduce stress Mindfulness and relaxation exercises to combat workplace stress Encouraging regular breaks, physical activity, and healthy work habits Building resilience: Developing coping strategies for challenging situations Preventing burnout: Identifying early warning signs and taking proactive measures Module 6: Promoting Work-Life Balance Defining work-life balance in today’s connected world Strategies for setting boundaries between work and personal life Managing expectations: How to avoid overworking and reduce the pressure to be "always on" The importance of taking breaks, vacations, and "disconnecting" from work Flexible working arrangements and how they contribute to balance Supporting parents, carers, and individuals with other life commitments Module 7: Implementing a Workplace Wellbeing Plan Conducting a wellbeing audit: Understanding current practices and identifying gaps Designing a comprehensive wellbeing program: Key components and best practices Measuring the success of wellbeing initiatives: Metrics, feedback, and employee engagement Aligning wellbeing efforts with organisational goals and values Action planning: Creating a roadmap for rolling out workplace wellbeing initiatives Communicating wellbeing resources and encouraging employee participation Module 8: Sustaining Wellbeing in the Workplace Embedding mental health and wellbeing into the organisation’s long-term strategy Continuous improvement: Monitoring and refining wellbeing programs Engaging employees in ongoing wellbeing activities (e.g., wellness challenges, workshops, wellness days) Training leaders and managers to foster ongoing mental health support Celebrating successes and recognising the importance of mental health in organisational culture Delivery Style Interactive, with a blend of group discussions, case studies, and role-playing activities Practical exercises for creating wellbeing strategies and action plans Relaxation techniques and mindfulness exercises incorporated into the sessions Tools and templates for creating mental health initiatives in the workplace Employee engagement surveys and feedback collection techniques to measure program effectiveness Course Materials Provided Workplace Wellbeing Framework and Best Practice Guidelines Wellbeing Plan Template and Action Plan for Implementation Stress Management and Resilience Toolkit Resources for Managers: Creating Mental Health-Supportive Teams Mental Health First Aid Checklist and Employee Assistance Program Resources Resource list: Apps, books, and online resources for mental health in the workplace Optional Add-ons Follow-up sessions for managers and leaders on maintaining a mental health-friendly work environment E-learning modules on specific aspects of wellbeing (e.g., stress management, mental health first aid) One-on-one wellbeing consultations or coaching for employees Employee wellbeing workshops (e.g., mindfulness, physical wellness, nutrition)
Our Forensic Accounting Course is designed to help investment analysts detect earnings manipulation. It focuses on creative accounting rather than conducting detailed forensic analysis but we explain the tools short sellers employ to detect fraud and some of the techniques we used at hedge funds to identify short opportunities.
Overview of Telehandler Training Course Telehandler Training or Telehandler Courses is an essential program designed to equip operators with the necessary skills and knowledge to safely and efficiently operate telehandlers. These versatile machines, commonly used in agriculture, construction, and warehousing, require precise handling due to their complex controls and varied load capacities. Our Telehandler Courses will help you achieve your goal to be a successful Telehandler Operator. The importance of comprehensive telehandler training cannot be overstated. It ensures that operators are well-versed in both the theoretical and practical aspects of handling these machines, significantly reducing the risk of accidents and injuries on the job. Moreover, proper Telehandler training aids in maximising the operational efficiency of telehandlers, which can contribute to the timely completion of projects and the effective management of resources. In various industries, telehandlers play a critical role in lifting and transporting heavy materials over obstacles and uneven terrain, making the Telehandler course crucial for anyone involved in operations that require heavy lifting and material handling. The Telehandler courses covers a range of topics, including safety regulations, operational techniques, maintenance basics, and troubleshooting common issues, ensuring that all participants are prepared to handle the demands of operating a telehandler in any setting. Booking the Telehandler Training couldn’t be easier. Book Now
Bad news - people don't buy your product. Better news - they don't buy anyone else's product either. Best news - they do buy what a product gives them, whether it be removing 'pain' or giving 'pleasure'. So what a challenge it is that every single person buys your product for a slightly different reason! What's the secret to selling in that sort of sales environment? This programme provides a great roadmap. This course will help participants: Build rapport with authenticity Use open questions, listening and summary to properly understand the prospect Use 'impact' questions to 'stack the pain' of remaining with the status quo Convert features into personalised benefits that reflect stated needs Handle objections with calm confidence Identify buying signals Close effectively Convey credible urgency centred on the prospect's - not the salesperson's - interests 1 What makes a customer buy any product? Moving towards 'pleasure' Moving away from 'pain' Robert Cialdini's Psychology of Influence - buying motives Understanding what your product does for customers Why there is never a 'one size fits all' approach What are the real 'unique selling points' and why the salesperson is the real 'USP' At what point does the customer emotionally buy your product? 2 Getting past gatekeepers What gatekeepers' motivations are How to make them your friend rather than your enemy How to make your call harder to block than to put through How to control the gatekeeper with questions, not answers Using Cialdini's 'reciprocity' law to get put through more often Practical exercise in which the trainer poses as gatekeeper 3 Questioning and listening skills How to use open questions to get the customer talking What questions to avoid and why How to 'stack the pain' of the status quo with 'impact questions' Practical 'pain stacking' exercise in pairs What listening is and what it isn't Question funnelling - how to earn deeper disclosure through probing Practical funnelling exercise in pairs The power of summary 4 How to create tailored benefits and not 'dive into solution' What is 'diving into solution'? Examples and analogies Why it is to be avoided Practical exercise in pairs - how it feels to have solutions offered up too early How to avoid 'feature-dumping' What is 'value selling'? How to create tailored benefits How to convert product features into benefits How to deal with the prospect's competitor allegiance 5 Handling objections and testing the water How to overcome the price objection by selling value Common objections the participants encounter and answers that work The objections salespeople carry in their own heads The 'A-C-E' objection-handling model How to uncover objections When - and when not - to trial close 6 Closing skills Why salespeople often close too early How to identify buying signals How to use urgency with skill and effectiveness Four killer closing techniques that work How to avoid buying the product back by careless post-sale talk How to ask for referrals for your product How to 'farm' the account for future opportunities 7 Wrap-up Key learnings from each participant Individual action planning - steps that can and will be implemented in the workplace