Debian training course description This three day hands on course provides a comprehensive coverage of core Linux administration tasks on Debian Linux. What will you learn Administer & configure Linux systems. Maintain Linux by handling disk space and taking regular backups. Manage software packages. Perform basic troubleshooting. Maintain a secure Linux system. Describe the organisation and implementation of the filesystem. Debian training course details Who will benefit: System administrators. Network administrators. Prerequisites: Linux fundamentals Duration 3 days Debian training course contents Managing software Package Concepts, RPM, rpm Commands, Yum, Dependencies and Conflicts, Startup Script Problems, Shared Libraries, Library Management, Managing Processes, the Kernel: The First Process, Process Lists, Foreground & Background Processes, Process Priorities, Killing Processes. Configuring hardware Configuring Firmware and Hardware, IRQs, I/O Addresses, DMA Addresses, Boot Disks, Coldplug and Hotplug Devices, Configuring Expansion Cards and PCI Cards, Kernel Modules, USB Devices, Linux USB Drivers, Configuring Hard Disks, Partitioning Systems, LVM, Common Layouts, Creating Partitions and Filesystems, Maintaining Filesystem Health, Tuning, Journals, Checking Filesystems, Monitoring Disk Use, Mounting and Unmounting Filesystems. Managing files File Management Commands, File Naming and Wildcards, File Archiving, Links, Directory Commands, File Ownership and Group, File access control, Permissions, chmod, Defaults, File Attributes, Disk Quotas, Enabling and setting Quotas, Locating Files, The FHS. Booting Linux and editing files Installing Boot Loaders, GRUB Legacy, GRUB 2, Alternative Boot Loaders, the Boot Process, Boot Messages, Runlevels and the Initialization Process, Runlevel Functions, Runlevel Services, Alternative Boot Systems , Upstart, system. Administering the system Managing Users and Groups, Tuning User and System Environments, Using System Log Files, Understanding syslogd , Setting Logging Options, Manually Logging Data, Rotating Log Files, Reviewing Log File Contents, Maintaining the System Time, Linux Time Concepts, Manually Setting the Time, Using NTP, Running Jobs in the Future, Understanding the Role of cron, Creating System cron Jobs, Creating User cron Jobs, Using anacron, Using at. Configuring basic networking TCP/IP, Network Hardware, Network Addresses, Hostnames, Network Ports, Configuring Linux for a Local Network, Configuring with DHCP, Static IP Address, Configuring Routing, Using GUI Configuration Tools, ifup and ifdown, Diagnosing Network Connections, Testing Connectivity, Tracing a Route, Checking Network Status , Examining Network Traffic, Additional Tools. Securing your systems Administering Network Security, Super Server Restrictions, Disabling Unused Servers, Administering Local Security, Securing Passwords, Limiting root Access, Setting Login, Process, SUID/SGID Files, Configuring SSH, Using GPG, Generating, Importing and Revoking Keys, Encrypting and Decrypting Data, Signing Messages and Verifying Signatures.
Suse training course description This three day hands on course provides a comprehensive coverage of core Linux administration tasks on Suse Linux. What will you learn Administer & configure Linux systems. Maintain Linux by handling disk space and taking regular backups. Manage software packages. Perform basic troubleshooting. Maintain a secure Linux system. Describe the organisation and implementation of the filesystem. Suse training course details Who will benefit: System administrators. Network administrators. Prerequisites: Linux fundamentals Duration 3 days Suse training course contents Managing software Package Concepts, RPM, rpm Commands, Yum, Dependencies and Conflicts, Startup Script Problems, Shared Libraries, Library Management, Managing Processes, the Kernel: The First Process, Process Lists, Foreground & Background Processes, Process Priorities, Killing Processes. Configuring hardware Configuring Firmware and Hardware, IRQs, I/O Addresses, DMA Addresses, Boot Disks, Coldplug and Hotplug Devices, Configuring Expansion Cards and PCI Cards, Kernel Modules, USB Devices, Linux USB Drivers, Configuring Hard Disks, Partitioning Systems, LVM, Common Layouts, Creating Partitions and Filesystems, Maintaining Filesystem Health, Tuning, Journals, Checking Filesystems, Monitoring Disk Use, Mounting and Unmounting Filesystems. Managing files File Management Commands, File Naming and Wildcards, File Archiving, Links, Directory Commands, File Ownership and Group, File access control, Permissions, chmod, Defaults, File Attributes, Disk Quotas, Enabling and setting Quotas, Locating Files, The FHS. Booting Linux and editing files Installing Boot Loaders, GRUB Legacy, GRUB 2, Alternative Boot Loaders, the Boot Process, Boot Messages, Runlevels and the Initialization Process, Runlevel Functions, Runlevel Services, Alternative Boot Systems , Upstart, system. Administering the system Managing Users and Groups, Tuning User and System Environments, Using System Log Files, Understanding syslogd , Setting Logging Options, Manually Logging Data, Rotating Log Files, Reviewing Log File Contents, Maintaining the System Time, Linux Time Concepts, Manually Setting the Time, Using NTP, Running Jobs in the Future, Understanding the Role of cron, Creating System cron Jobs, Creating User cron Jobs, Using anacron, Using at. Configuring basic networking TCP/IP, Network Hardware, Network Addresses, Hostnames, Network Ports, Configuring Linux for a Local Network, Configuring with DHCP, Static IP Address, Configuring Routing, Using GUI Configuration Tools, ifup and ifdown, Diagnosing Network Connections, Testing Connectivity, Tracing a Route, Checking Network Status , Examining Network Traffic, Additional Tools. Securing your systems Administering Network Security, Super Server Restrictions, Disabling Unused Servers, Administering Local Security, Securing Passwords, Limiting root Access, Setting Login, Process, SUID/SGID Files, Configuring SSH, Using GPG, Generating, Importing and Revoking Keys, Encrypting and Decrypting Data, Signing Messages and Verifying Signatures.
Ubuntu training course description This three day hands on course provides a comprehensive coverage of core Linux administration tasks on Ubuntu Linux. What will you learn Administer & configure Linux systems. Maintain Linux by handling disk space and taking regular backups. Manage software packages. Perform basic troubleshooting. Maintain a secure Linux system. Describe the organisation and implementation of the filesystem. Ubuntu training course details Who will benefit: System administrators. Network administrators. Prerequisites: Linux fundamentals Duration 3 days Ubuntu training course contents Managing software Package Concepts, RPM, rpm Commands, Yum, Dependencies and Conflicts, Startup Script Problems, Shared Libraries, Library Management, Managing Processes, the Kernel: The First Process, Process Lists, Foreground & Background Processes, Process Priorities, Killing Processes. Configuring hardware Configuring Firmware and Hardware, IRQs, I/O Addresses, DMA Addresses, Boot Disks, Coldplug and Hotplug Devices, Configuring Expansion Cards and PCI Cards, Kernel Modules, USB Devices, Linux USB Drivers, Configuring Hard Disks, Partitioning Systems, LVM, Common Layouts, Creating Partitions and Filesystems, Maintaining Filesystem Health, Tuning, Journals, Checking Filesystems, Monitoring Disk Use, Mounting and Unmounting Filesystems. Managing files File Management Commands, File Naming and Wildcards, File Archiving, Links, Directory Commands, File Ownership and Group, File access control, Permissions, chmod, Defaults, File Attributes, Disk Quotas, Enabling and setting Quotas, Locating Files, The FHS. Booting Linux and editing files Installing Boot Loaders, GRUB Legacy, GRUB 2, Alternative Boot Loaders, the Boot Process, Boot Messages, Runlevels and the Initialization Process, Runlevel Functions, Runlevel Services, Alternative Boot Systems , Upstart, system. Administering the system Managing Users and Groups, Tuning User and System Environments, Using System Log Files, Understanding syslogd , Setting Logging Options, Manually Logging Data, Rotating Log Files, Reviewing Log File Contents, Maintaining the System Time, Linux Time Concepts, Manually Setting the Time, Using NTP, Running Jobs in the Future, Understanding the Role of cron, Creating System cron Jobs, Creating User cron Jobs, Using anacron, Using at. Configuring basic networking TCP/IP, Network Hardware, Network Addresses, Hostnames, Network Ports, Configuring Linux for a Local Network, Configuring with DHCP, Static IP Address, Configuring Routing, Using GUI Configuration Tools, ifup and ifdown, Diagnosing Network Connections, Testing Connectivity, Tracing a Route, Checking Network Status , Examining Network Traffic, Additional Tools. Securing your systems Administering Network Security, Super Server Restrictions, Disabling Unused Servers, Administering Local Security, Securing Passwords, Limiting root Access, Setting Login, Process, SUID/SGID Files, Configuring SSH, Using GPG, Generating, Importing and Revoking Keys, Encrypting and Decrypting Data, Signing Messages and Verifying Signatures.
CentOS training course description This three day hands on course provides a comprehensive coverage of core Linux administration tasks on CentOS Linux. What will you learn Administer & configure Linux systems. Maintain Linux by handling disk space and taking regular backups. Manage software packages. Perform basic troubleshooting. Maintain a secure Linux system. Describe the organisation and implementation of the filesystem. CentOS training course details Who will benefit: System administrators. Network administrators. Prerequisites: Linux fundamentals Duration 3 days CentOS training course contents Managing software Package Concepts, RPM, rpm Commands, Yum, Dependencies and Conflicts, Startup Script Problems, Shared Libraries, Library Management, Managing Processes, the Kernel: The First Process, Process Lists, Foreground & Background Processes, Process Priorities, Killing Processes. Configuring hardware Configuring Firmware and Hardware, IRQs, I/O Addresses, DMA Addresses, Boot Disks, Coldplug and Hotplug Devices, Configuring Expansion Cards and PCI Cards, Kernel Modules, USB Devices, Linux USB Drivers, Configuring Hard Disks, Partitioning Systems, LVM, Common Layouts, Creating Partitions and Filesystems, Maintaining Filesystem Health, Tuning, Journals, Checking Filesystems, Monitoring Disk Use, Mounting and Unmounting Filesystems. Managing files File Management Commands, File Naming and Wildcards, File Archiving, Links, Directory Commands, File Ownership and Group, File access control, Permissions, chmod, Defaults, File Attributes, Disk Quotas, Enabling and setting Quotas, Locating Files, The FHS. Booting Linux and editing files Installing Boot Loaders, GRUB Legacy, GRUB 2, Alternative Boot Loaders, the Boot Process, Boot Messages, Runlevels and the Initialization Process, Runlevel Functions, Runlevel Services, Alternative Boot Systems , Upstart, system. Administering the system Managing Users and Groups, Tuning User and System Environments, Using System Log Files, Understanding syslogd , Setting Logging Options, Manually Logging Data, Rotating Log Files, Reviewing Log File Contents, Maintaining the System Time, Linux Time Concepts, Manually Setting the Time, Using NTP, Running Jobs in the Future, Understanding the Role of cron, Creating System cron Jobs, Creating User cron Jobs, Using anacron, Using at. Configuring basic networking TCP/IP, Network Hardware, Network Addresses, Hostnames, Network Ports, Configuring Linux for a Local Network, Configuring with DHCP, Static IP Address, Configuring Routing, Using GUI Configuration Tools, ifup and ifdown, Diagnosing Network Connections, Testing Connectivity, Tracing a Route, Checking Network Status , Examining Network Traffic, Additional Tools. Securing your systems Administering Network Security, Super Server Restrictions, Disabling Unused Servers, Administering Local Security, Securing Passwords, Limiting root Access, Setting Login, Process, SUID/SGID Files, Configuring SSH, Using GPG, Generating, Importing and Revoking Keys, Encrypting and Decrypting Data, Signing Messages and Verifying Signatures.
Red Hat training course description This three day hands on course provides a comprehensive coverage of core Linux administration tasks on Red Hat Linux. What will you learn Administer & configure Linux systems. Maintain Linux by handling disk space and taking regular backups. Manage software packages. Perform basic troubleshooting. Maintain a secure Linux system. Describe the organisation and implementation of the filesystem. Red Hat training course details Who will benefit: System administrators. Network administrators. Prerequisites: Linux fundamentals Duration 3 days Red Hat training course contents Managing software Package Concepts, RPM, rpm Commands, Yum, Dependencies and Conflicts, Startup Script Problems, Shared Libraries, Library Management, Managing Processes, the Kernel: The First Process, Process Lists, Foreground & Background Processes, Process Priorities, Killing Processes. Configuring hardware Configuring Firmware and Hardware, IRQs, I/O Addresses, DMA Addresses, Boot Disks, Coldplug and Hotplug Devices, Configuring Expansion Cards and PCI Cards, Kernel Modules, USB Devices, Linux USB Drivers, Configuring Hard Disks, Partitioning Systems, LVM, Common Layouts, Creating Partitions and Filesystems, Maintaining Filesystem Health, Tuning, Journals, Checking Filesystems, Monitoring Disk Use, Mounting and Unmounting Filesystems. Managing files File Management Commands, File Naming and Wildcards, File Archiving, Links, Directory Commands, File Ownership and Group, File access control, Permissions, chmod, Defaults, File Attributes, Disk Quotas, Enabling and setting Quotas, Locating Files, The FHS. Booting Linux and editing files Installing Boot Loaders, GRUB Legacy, GRUB 2, Alternative Boot Loaders, the Boot Process, Boot Messages, Runlevels and the Initialization Process, Runlevel Functions, Runlevel Services, Alternative Boot Systems , Upstart, system. Administering the system Managing Users and Groups, Tuning User and System Environments, Using System Log Files, Understanding syslogd , Setting Logging Options, Manually Logging Data, Rotating Log Files, Reviewing Log File Contents, Maintaining the System Time, Linux Time Concepts, Manually Setting the Time, Using NTP, Running Jobs in the Future, Understanding the Role of cron, Creating System cron Jobs, Creating User cron Jobs, Using anacron, Using at. Configuring basic networking TCP/IP, Network Hardware, Network Addresses, Hostnames, Network Ports, Configuring Linux for a Local Network, Configuring with DHCP, Static IP Address, Configuring Routing, Using GUI Configuration Tools, ifup and ifdown, Diagnosing Network Connections, Testing Connectivity, Tracing a Route, Checking Network Status , Examining Network Traffic, Additional Tools. Securing your systems Administering Network Security, Super Server Restrictions, Disabling Unused Servers, Administering Local Security, Securing Passwords, Limiting root Access, Setting Login, Process, SUID/SGID Files, Configuring SSH, Using GPG, Generating, Importing and Revoking Keys, Encrypting and Decrypting Data, Signing Messages and Verifying Signatures. Clustered File Systems Principles of cluster file systems. Create, maintain and troubleshoot GFS2 file systems in a cluster, create, maintain and troubleshoot OCFS2 file systems in a cluster, Integration of GFS2 and OCFS2 with Pacemaker, the O2CB cluster stack, other commonly used clustered file systems.
Advanced Java training course description A tour of the more advanced features of Java following on from the Introduction to Java course. JDBC and JavaBeans are covered in separate courses. What will you learn Use Java to implement OOA/D. Use within Java programs - Internationalisation - Object serialisation - Reflection - RMI - Swing - JAR files Write Servlets and Java Server Pages Advanced Java training course details Who will benefit: Those wishing to program in Java. Prerequisites: Introduction to Java programming Duration 5 days Advanced Java training course contents What you should already know OO features in Java Static initialisers, object destruction, finalisation, constructor chaining, shadowing, Abstract classes and interfaces, inner classes, nested classes, member classes, local classes, anonymous classes. Internationalisation Locales, Unicode, local customs, localising messages. Object Serialisation Simple and custom serialisation, class versioning. Reflection Obtaining class and member information. RMI Restrictions, RMI architecture, Stubs, skeletons, rmic, the registry server, The RMI API. Swing An overview, examples, comparison vs. AWT, data transfer cut & paste. Servlets Servlet API, Java Web server, The servlet life cycle, chaining servlets, Hybrid servlets. JAR files and signed applet JAR files and signed applet
Securing Linux systems training course description This course teaches you everything you need to know to build a safe Linux environment. The first section handles cryptography and authentication with certificates, openssl, mod_ssl, DNSSEC and filesystem encryption. Then Host security and hardening is covered with intrusion detection, and also user management and authentication. Filesystem Access control is then covered. Finally network security is covered with network hardening, packet filtering and VPNs. What will you learn Secure Linux accounts. Secure Linux file systems. Secure Linux access through the network. Securing Linux systems training course details Who will benefit: Linux technical staff needing to secure their systems. Prerequisites: Linux system administration (LPIC-1) Duration 5 days Securing Linux systems training course contents Cryptography Certificates and Public Key Infrastructures X.509 certificates, lifecycle, fields and certificate extensions. Trust chains and PKI. openssl. Public and private keys. Certification authority. Manage server and client certificates. Revoke certificates and CAs. Encryption, signing and authentication SSL, TLS, protocol versions. Transport layer security threats, e.g. MITM. Apache HTTPD with mod_ssl for HTTPS service, including SNI and HSTS. HTTPD with mod_ssl to authenticate users using certificates. HTTPD with mod_ssl to provide OCSP stapling. Use OpenSSL for SSL/TLS client and server tests. Encrypted File Systems Block device and file system encryption. dm-crypt with LUKS to encrypt block devices. eCryptfs to encrypt file systems, including home directories and, PAM integration, plain dm-crypt and EncFS. DNS and cryptography DNSSEC and DANE. BIND as an authoritative name server serving DNSSEC secured zones. BIND as an recursive name server that performs DNSSEC validation, KSK, ZSK, Key Tag, Key generation, key storage, key management and key rollover, Maintenance and resigning of zones, Use DANE. TSIG. Host Security Host Hardening BIOS and boot loader (GRUB 2) security. Disable useless software and services, sysctl for security related kernel configuration, particularly ASLR, Exec-Shield and IP / ICMP configuration, Exec-Shield and IP / ICMP configuration, Limit resource usage. Work with chroot environments, Security advantages of virtualization. Host Intrusion Detection The Linux Audit system, chkrootkit, rkhunter, including updates, Linux Malware Detect, Automate host scans using cron, AIDE, including rule management, OpenSCAP. User Management and Authentication NSS and PAM, Enforce password policies. Lock accounts automatically after failed login attempts, SSSD, Configure NSS and PAM for use with SSSD, SSSD authentication against Active Directory, IPA, LDAP, Kerberos and local domains, Kerberos and local domains, Kerberos tickets. FreeIPA Installation and Samba Integration FreeIPA, architecture and components. Install and manage a FreeIPA server and domain, Active Directory replication and Kerberos cross-realm trusts, sudo, autofs, SSH and SELinux integration in FreeIPA. Access Control Discretionary Access Control File ownership and permissions, SUID, SGID. Access control lists, extended attributes and attribute classes. Mandatory Access Control TE, RBAC, MAC, DAC. SELinux, AppArmor and Smack. etwork File Systems NFSv4 security issues and improvements, NFSv4 server and clients, NFSv4 authentication mechanisms (LIPKEY, SPKM, Kerberos), NFSv4 pseudo file system, NFSv4 ACLs. CIFS clients, CIFS Unix Extensions, CIFS security modes (NTLM, Kerberos), mapping and handling of CIFS ACLs and SIDs in a Linux system. Network Security Network Hardening FreeRADIUS, nmap, scan methods. Wireshark, filters and statistics. Rogue router advertisements and DHCP messages. Network Intrusion Detection ntop, Cacti, bandwidth usage monitoring, Snort, rule management, OpenVAS, NASL. Packet Filtering Firewall architectures, DMZ, netfilter, iptables and ip6tables, standard modules, tests and targets. IPv4 and IPv6 packet filtering. Connection tracking, NAT. IP sets and netfilter rules, nftables and nft. ebtables. conntrackd Virtual Private Networks OpenVPN server and clients for both bridged and routed VPN networks. IPsec server and clients for routed VPN networks using IPsec-Tools / racoon. L2TP.
GPON and FTTx networks training course description Designed to benefit those requiring an in depth knowledge of the principles and applications of Ten Gigabit and Gigabit Passive Optical Networking and Fibre to the X in NG Networks applications and their associated equipment, its flexibility and function within a modern transmission network. Using an effective mix of 'hands on' equipment instruction and correlation to theory based learning the delegate will gain a complete understanding of the equipment and the tasks to be undertaken in a real life situation. What will you learn Compare PON/FTTx systems. Explain network elements and designs. Support applications and network interfaces. List circuit provisioning and bandwidth requirements. Understand upstream & downstream issues. Describe headend & network elements/OLT-ONT. Perform network testing with OTDR test sets. GPON and FTTx networks training course details Who will benefit: Anyone working with GPON and FTTx. Prerequisites: Introduction to data communications and networking. Duration 5 days GPON and FTTx training course contents FTTN, FTTC, FTTH SMF, MMF, Fibre safety and properties (dispersion/attenuation), Fibre reel cables and types, Fibre installation and air blown fibre, Transmitters and receivers - power budget/laser classes. Fibre to the home (FTTH), FTTC (Fibre to the Cabinet), FTTN (Fibre to the node) , FTTD (Fibre to the desk), FFTH topologies and wavelengths, Active or passive optical network. WDM equipment and GPON OSP design Wavelength considerations, WDM/DWDM/CWDM, EDFA optical amplification, AWG (Arrayed Waveguide Grating) splitters , Couplers (splitters) and losses, Optical splitters 1x2, 1x4, 1x8, 1x16, 1x32, 1x64, 2x64. PON variants Gigabit passive optical network (GPON), Gigabit Ethernet passive optical network (GEPON), Time division PON (TDM-PON), Wave Division Multiplexing PON (WDM-PON), 1Gbps, 10Gbps, 40Ggps, 100Gbps FSAN (Full Service Access Network) NGA (Next Generation Access), Strategies for TDM-PON to WDM-PON migration, Architecture of NG-PON (hybrid WDM/TDM PON), Additional services than triple play. GEPON design GPON OSP centralized and distributed design, GPON PON splitters x4 x8 x32, Fibre splice trays /cassette trays & enclosures, GPON field testing and installation verification, GPON physical layer testing, Optical time domain reflectometer (OTDR), Optical power source & meter, Optical return loss (ORL), APON/BPON/GPON/EPON comparisons. GPON ITU-T G.984.1 Reference model, terminology & architecture, Access network system management functions. ONT & OLT functional block examples. FTTx scenarios, 4 switching arrangements for external access network backup. GPON ITU-T G.984.2 Physical layer, Enhancement band, Bit rate and wavelengths, FEC and RAMAN. GPON ITU-T G.984.3 Frame structure, GPON encapsulation method (GEM), GTC adaptation and framing sublayer protocol stack, Status reporting & traffic monitoring DBA (SR-DBA & TM-DBA), Transmission container (T-CONT) types, Downstream & upstream multiplexing, GEM port identifier, Media access control and ONU registration, Extended bandwidth assignment model scheduling architecture, PLOAM & alarm messages, Downstream & Upstream FEC, Process order in a GTC transmit flow. GPON ITU-T G.984.4 and G.988 ONT management and control interface (OMCI) Management interface, Reference model, Typical ONT with SCTE 55-1 or SCTE 55-2 compliancy. GPON ITU-T G.984.5 enhancement band Band options, GPON NGA, Wavelength allocation. GPON ITU-T G.984.6 optical reach extension (G.984.re) Reach extension (RE), OA-based and OEO-based reach extenders, Protection, Reach extender with OTDR blocking filters (BF) and bypass (BYP) filters. GPON ITU-T G.984.7 long reach Quiet Window. 10-GPON ITU-T G.987.1 (XG-PON) Scenarios, reference access network architecture, XG-PON with G-PON through WDM1r, G-PON and XG-PON wavelength allocation, G-PON and XG-PON co-existence with video overlay option, RE migration scenarios. G.989 40Gbps XG-PON2 Functional reference architecture, NG-PON2 system coexistence with legacy systems, Definitions of legacy compatibility terminology. GPON issues and standards GPON components GPON OLT / GPON ONT, GPON management, Operational support systems (OSS), Network management systems (NMS), OMCI (ONT Management control interface), RG (Residential gateway), Data and prioritised voice channel product, GPON broadband-forum standards, Broadband-forum , TR-069 and TR-156, HPNA (home phone network alliance), Powerline carrier (PLC), GPON DLNI G.hn or G.9960, MOCA, FTTH council certification standard for network certification. Fibre-connected home badge, Ethernet in the first mile (EFM), GPON frame synchronization to network timing, Direct clock synchronization interface (BITS), Multiservice access platform (MSAP), Software planning tool, Superconnected cities / voucher scheme. Hands on practical assignments Single and multimode fibre recognition, Fibre Cleaning methods, Checking cleaning with an optical microscope, Optical light source and optical power meter referencing, PON splitter and fibre drum testing with an optical power meter, 6km classroom passive optical network testing with an OTDR at 1310/1550nm, Using decibels (dB's) and decibel milliwats (dBm's), Designing networks up to 20km long using vendor specifications (power budget), Fault finding with a visible fault locator.
Presentation skills can be defined as a set of abilities that enable an individual to: interact, transmit the messages with clarity, engage the audience in the presentation, interpret and understand the mindsets of the listeners.
Key Objectives for the Training provision Effective listening to a client's needs and requirements during various stages of the sales process. Engage in meaningful communication with clients, learn to identify challenges and opportunities that relate to the prospects. Overcome the identified challenge. Build long term rapport and establish trust with the prospect throughout the sales process, Ensure continued customer satisfaction that can turn into repeat business. Be able to build rapport with customers or clients. Know the right questions to ask to fully understand the customer or client’s needs without putting on any pressure. Be able to check you have the right information from the customer or client. Be able to match products and services to the customer or client using the information you have gathered. Be able to influence effectively. Know how to stand out from your competitors. Stage 1 – Research the Company’s ‘Value Propositions’ and USP Analysis Conducting 30 min confidential interviews with a cross-section of the eligible Attendees & the Stakeholders, in order to gain an objective understanding of the various scenarios and clients that the Participants work with. the Company’s ‘Value Propositions’ Unique Selling Points The Customers’ journey(s) The Competition’s offers for analysis and comparisons. From these findings, a carefully calibrated bespoke Programme will be designed and delivered. Stage 2 - Design the Bespoke 2 x day Course nd Stage 3 - Delivery of the Course Programme This Programme can be delivered in 2 x consecutive days, or split between 2 – 3 weeks, to make it more ‘work-friendly’ – if required. It is very practical and commercially focussed in approach, with lots of interactive exercises designed to draw out the learning applications via the debriefings. The ‘Real Play’ scenarios on day 2 will be based on specific case studies drawn from the Research findings so that they are authentic to optimise the learning. Individual Action Plans will be captured at the end of each day to be debriefed by the Participants’ respective Line Managers. Template Programme Day One – Foundation – Strategic Approach Section One – The Principles of Consultative Selling Defining ‘Consultative Selling’ The Company’s ‘Unique Selling Points’ & Value Proposition The Consultative Selling model – the five stages Avoiding appearing ‘pushy’, ‘pressurising’ or ‘talking through the sale’ Section Two –Strategy & Preparation ‘Buy-Class’ Matrix Strategic plan Template – matching services/products to identified needs & opportunities. Preparing a range of objectives Constants and variables – USP’s Researching key Client/Decision Makers’ priorities, profile & background (LinkedIn etc.) Preparing for potential & likely Objections Section Three – Email etiquette & ‘influencing’ email correspondence. Email etiquette A.B.S.U.R.D model Clarity and tone – discovery of clients’ needs & motivational factors. Techniques to influence and ‘nudge’. Ensuring the data and content have a ‘gentle’ motivational & appealing message. Top Tips Day Two – Practical Application Section Four – Rapport Building & Effective Communication skills ‘Behaviour Labelling’ techniques – setting a positive tone. Asking Open Questions – gaining a full understanding of the clients’ priorities & expectations. EQ - Inviting opinions; perspectives; experiences – winning confidence. Active Listening – focus and commitment to understand. ‘Reading the room’ – adapting to responses and reactions. Maintaining focus on relevant topics that the Client cares about; carefully consider the opportunities to influence. But NO PRESSURE! Building a ‘bond of trust’ with commitments and authentic, shared values. Section Five – Explaining the Benefits – aligned to the Customers’ Priorities Understanding ‘Why do People Buy?’ Research data analysis. Open questions that lead to understanding the key issues and Clients’ priorities. Avoiding the danger of ‘pressurising’ the Client. Responding to objections effectively, with confidence and sensitivity. Explaining the benefits that are aligned to the Clients’ stated requirements. Making the Data ‘sing’ – memorable takeaways for the Client. Augmented benefits – Brand confidence; Case studies; Warranty; Service; Range; Flexibility etc. in alignment with their stated preferences/requirements Differentials compared to Competitors Section Six – Winning Commitment Inviting commitment – with confidence Consultative Selling Closing techniques (e.g. Alternative Close/Assumptive Close et al) Avoiding ‘talking through the sale’ – knowing when to ‘Shut UP!’ Confirming agreement – ensuring Clients’ motivation for repeat business Section Seven – Practical Application ‘Real Play’ From the Research findings, carefully devised scenarios can be generated to provide the most valuable learning opportunities to underpin all the skills & techniques covered in the Programme. Potential Real Play scenarios: A well-established customer has indicated that they are soon to be opening up additional new offices – this presents an opportunity to arrange for the Company to support them with their upcoming needs. After some very positive feedback and with the upcoming contract renewal imminent – how can the Company give the Customer more high-quality support in other areas of their business? A Competitor has been to see the client and they have prompted some concerns about ‘value for money’ & ‘quality of service’. How Real Play works… The group is split the group into 2 sub-groups, one with our Professional Actor (option available); the other with the Trainer or a willing Participant. Each group has a brief and has to instruct their Trainer/Actor/Participant on how to approach the scenario supplied. The Actor and Trainer (or willing Participant) perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) – not the performers. Debrief the full Programme Individual Action Plans - to be followed through. ‘Best Practices’ for application into the business Options for Exercises within the Programme Sample Exercise – Red & White There is a specific time managed agenda and itinerary, which puts the group under pressure. The key challenge is for the sub-groups to maximise the commercial value from the task, however there is always a great danger that the individuals attempt to gain financial progress at the expense of the other group! Debriefing points: Persuasive communication and influence across barriers Gaining buy-in when others are sceptical Strategic planning accounting for others’ behaviours Sample Exercise – Communication Challenge Each Participant has different pieces of information, but are not allowed to share it visually. They are only allowed to communicate to work out the solution hidden among the large amount of data. Debrief: Structured approach Maintaining focus through distractions/interference Active Listening Controlled communication Sample Exercise – Persuasive emails Sample emails are shared to be critiqued and improved upon to be debriefed: Tone & impact Making the Data ‘sing’ Influential & motivational language Customer centric message. Sample Exercise –Juggling Each Participant has to pass the ‘Customers’ (Juggling balls) carefully through the system with all the other Participants to reach a profitable conclusion Debrief: EQ to read the room and effectively communicate, when the pressure is on Customer focus and adapting to challenges Devising a plan that wins buy-in Overcoming competing ideas to get to ‘best practice’ Consistent commitment, communication and motivational drivers that influenced performance. Sample Exercise –Critical Path The group are provided with 30 x discs and some ‘post-it’ notes. (no pens or pencils are allowed) Their brief is to create a grid shape with the 30 x discs, which will act as ‘stepping stones’ for the ‘Critical Path’ But they have to follow the correct order through the grid from the start to finish, which they will have to work out through ‘trial & error’ All of the team must pass through the ‘Critical Path’ worked out on the grid, observing the constraints, within the time limit. No talking is permitted once they start using the materials Debrief: - Clear communication focussing on the ‘client’s journey’ Planning for challenges Identifying risks and mitigating them Role allocations & support Quality control and disciplines Sample Exercise –Back to Back Each Participant is positioned back-to-back with a partner. They have to work out precisely what the ‘statement’ given to the other person is without looking around. Each person has a different brief. Debrief: - Asking Open Questions Active Listening Accuracy in identifying the objective.