Jennifer Holloway delivers keynotes, workshops and webinars for clients, both online and in person (no public courses are run). Here’s a selection of existing sessions to give you a flavour of what’s available (though new ones are being designed all the time, so if you don’t see what you need, just ask): Personal Brand – What? How? Why? An introduction to the subject of personal branding, this session explains what a personal brand is, why you already have one and how to define it so you can remain authentic at all times. Delivered as a 45-minute or 60-minute session x People Buy People – So Who Are You Selling? You want people to buy your personal brand…but what exactly is it? This session challenges people to think in a new way about what they bring to the table and what makes them tick, kicking off the process of defining their personal brand. Delivered as a 90-minute or 120-minute session x Discover Your Personal Brand When you really dig into the detail of not just what you offer but who you are, that’s when you discover your unique selling point. This session provides a step-by-step process to highlight your individuality and put it clearly into words. Delivered as a half-day or full-day session xx Deliver Your Personal Brand With Impact Every time you come into contact with people – whether online, on the phone or in person – they’re picking up clues about you. This session shares practical tips and techniques to ensure those clues create a positive impression. Delivered as a 120-minute or half-day session x Articulate Your Achievements To get the most from your personal brand you have to shine a light on the value you bring, but if you can’t communicate what that value is, you could be missing out. This session provides an easy-to-follow formula to set out your credentials in a subtle, yet very effective way. Delivered as a 60-minute or 90-minute session x How To Create A LinkedIn Profile To Be Proud Of Many of us have a LinkedIn profile, but how many of us are 100% certain it’s creating a positive impression? This session focuses on how to polish up your photo, headline and summary to get you noticed for the right reasons. Delivered as a 45-minute or 60-minute session x Networking For People Who Need Help Networking Some people are natural networkers – meeting people and building relationships with ease – but many feel less confident, unsure how to kick-start the process. This session offers easy-to-implement tips for connecting both in-person and online. Delivered as a 45-minute or 60-minute session And for those wanting an in-depth approach to developing their personal brand: Making The Most Of Your Personal Brand This programme delivers the full-monty: from learning what a personal brand is, to defining what your own brand is, to getting feedback on how others view your brand, to learning how to share your brand both in person and online. x It’s restricted to smaller groups, so every delegate gets individualised support, advice and feedback, plus it fosters an open and collaborative environment for each cohort. Delivered as blend of in-person and online learning, or entirely online
In a world focused on digital media, 24-hour news channels and social channels, it’s really important to communicate with your audience – there are lots of opportunities to do this if you are interviewed by journalists. There’s the chance to deliver expert comments or take part in in-depth features or give a quote about your business or organisation. The media wants to stay relevant and engaged with its audience and you can play a part in that and talk to your audience. In our Broadcast Media Training Courses, we will teach you the best ways to share your story, how to answer those difficult questions and present yourself with confidence and style. This means you will capitalise on every opportunity. Our broadcast media and media interview training courses include: Exploiting the opportunity The world of digital media means there are lots of opportunities to appear online, on radio or on TV, as an expert or commentator and gain invaluable exposure for your business and organisation. You may meet journalists at industry events or be contacted for a comment on an issue. You may also need media training because you have to protect your business’ reputation by reacting proactively if you become involved in a news story. Media training will help you handle interviews with journalists, content creators and other media professionals. You need to communicate positively and effectively and make sure your message reaches the audience. It means speaking consistently, and with style and confidence. You’ll also need to know how to handle challenging questions and make sure you positively manage your reputation. Contemporary Media Training Our media training is interactive, engaging and importantly, carried out by experienced journalist trainers. Our team has worked at the highest levels of journalism and broadcasting and will give you an invaluable insight into how to maximise the opportunity of a media appearance. We will take you through the background of what journalists want and need, and give you a clear understanding of how to prepare and deliver your messages and ideas. We will then carry out a number of media style interviews which our technical team will record and playback so you can see and hear yourself. We will then support you with practical, inclusive and useful feedback for you to put into practice for the next interview. We provide copies of all your recordings and useful notes after the training. Locations that suit you We deliver training at our facilities in Birmingham or London or at your location, bringing our technical equipment and cameras with us. You can have a half day training session for up to 4 people or a full day training for a larger group. We also deliver training online for small groups which can be useful when teams are spread around the country. Expert Journalist Trainers We pride ourselves on two things at Coherent Comms – delivering contemporary media training and our supportive inclusive feedback. We know there are lots of media training companies out there but our clients tell us they work with us because we listen. We don’t tell you what training you need or hark back to the old days. We take on board your communication needs and deliver bespoke training. Our associates are working in digital communications, carrying out interviews for news online sites and our contacts are producing digital content for a 21st century audience. We’ll talk to you about TV and radio but we understand the wider media landscape and how to navigate it. And we’re really proud of our feedback – we want to take you from good to great and believe confidence building with tips and ideas that will work for you is the best way to develop your skills. We will help you design the course you want All our media training is bespoke and designed to exactly suit your needs. We have lots of ideas of how it might work but we want to hear from you and what you want! So get in touch with our friendly team by phone on 0754 533 4269 or fill in our contact form and we will get back to you. We’d love to hear how you hope to improve your media and communication skills.
Compassion-focussed leadership is a transformative move for driving both individual and organisational performance. Long-term success comes from creating a workplace where people actually want to stay and thrive. For all leaders and managers of all levels to attend — Learn an actionable workplace wellbeing action plan that generates a real culture change to workplace wellbeing
Some people naturally possess an ability to sell and others over time develop their own style. We have created a highly practical course to give you the confidence and ability to sell over the phone or face to face. We focus the exercises, theory and discussion on your own job role and experiences to ensure you can return to the workplace to deliver tangible results. This 2-day course is designed for individuals who are new to selling, those in a sales role but have not received any formal training, or professionals who would like to brush up and enhance their current selling skills and learn some new techniques. Course Syllabus The syllabus of the Essential Selling Skills course is comprised of seven modules, covering the following: Module One Understanding the Customer The importance of good customer care Selling vs. selling attitude The reasons people buy Adopting a positive approach Module Two Self-Awareness Understanding your selling style Adapting your selling style to your customer Understanding your customers buying style Module Three Effective Communication and Rapport Building Why does communication need to be effective? Actively listening to your customers' needs Right question at the right time The impact of positive and emotive language Module Four Taking a Consultative Approach Different styles of selling Taking a consultative approach to selling Preparation techniques Buyer behaviour and motivation A selling approach to match the buyers mind Module Five Presenting the Solution Selling the benefits Sales tool kit Unique sales points Advanced questioning techniques Module Six Gaining Commitment Recognising and acting upon buying signals Dealing with customers concerns No means no? How to cope in stressful situations Module Seven Confirming the Sale Confirming or closing? Effective confirming techniques Going the extra mile Benefits For you as an individual This course will increase your confidence and ability to sell, having provided you with tools and techniques to achieve maximum results. Delegates always leave with fresh ideas, energy and motivation to succeed. For an employer The attitude of the delegates and the results they deliver will speak for themselves. All techniques are easy to apply back into the workplace for an immediate impact. What will I learn? By the end of the course, participants will be able to: Appreciate the need for preparation before a sales appointment Effectively identify and meet needs with advanced questioning techniques Identify verbal and non-verbal buying signals Construct professional answers to questions and possible objections Present your products and/or services with the buyer in mind Identify and use a selling style appropriate to capture the buyer's attention Recognise and overcome major objection types How to apply effective confirmation techniques with the buyer in mind Real Play Option We offer an innovative solution to engage the learners and bring real negotiation and closing scenarios to life. We use actors who improvise scenarios which have been specified by the group. The group is split the group into 2 sub-groups, one with the actor, the other with the trainer. Each group has a brief and has to instruct their trainer/actor on how to approach the scenario supplied. The actor and trainer perform the role play(s) as instructed by their respective teams; however during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) - not the performers. Scheduled Courses This course is not one that is currently scheduled as an open course, and is only available on an in-house basis. For more information please contact us.
Believe To Achieve Information coming soon - watch this space! Workshop outline: Details coming soon - watch this space! 2-hour workshop packages At Mindmaps Wellbeing, we know that every business is unique, and no team is the same. That’s why we’ve developed our range of short, specialist wellbeing and mental health themed workshops—a fully flexible approach to workplace training. With our selection of engaging and impactful 2-hour workshops, you can build a programme that truly meets your organisation’s needs. Whether you’re looking to manage stress, challenge stigma, or avoid burnout, you choose the sessions that suit your team best. Our training courses and workshop collection Book multiple workshops on the same day to save Why Mindmaps Wellbeing? Mindmaps Wellbeing is the trusted training provider for businesses looking to enhance workplace mental health and employee wellbeing. Our training is designed and delivered by registered Mental Health Nurses, ensuring credibility, expertise, and real-world application. Focus on culture change – Our training goes beyond theory transfer, aiming to embed lasting behavioural shifts that foster a positive, mentally healthy workplace Flexible delivery options – We offer in-person, online, and hybrid training solutions to fit your organisation’s needs Proven impact and measurable results – Our training leads to improved employee engagement, productivity, and retention Engaging and actionable – All our courses include interactive activities, case studies, and real-world applications for immediate impact Contact us for more information.
Fight or Flight Information coming soon: watch this space! Workshop outline: Details coming soon: watch this space! 2-hour workshop packages At Mindmaps Wellbeing, we know that every business is unique, and no team is the same. That’s why we’ve developed our range of short, specialist wellbeing and mental health themed workshops—a fully flexible approach to workplace training. With our selection of engaging and impactful 2-hour workshops, you can build a programme that truly meets your organisation’s needs. Whether you’re looking to manage stress, challenge stigma, or avoid burnout, you choose the sessions that suit your team best. Our training courses and workshop collection Book multiple workshops on the same day to save Why Mindmaps Wellbeing? Mindmaps Wellbeing is the trusted training provider for businesses looking to enhance workplace mental health and employee wellbeing. Our training is designed and delivered by registered Mental Health Nurses, ensuring credibility, expertise, and real-world application. Focus on culture change – Our training goes beyond theory transfer, aiming to embed lasting behavioural shifts that foster a positive, mentally healthy workplace Flexible delivery options – We offer in-person, online, and hybrid training solutions to fit your organisation’s needs Proven impact and measurable results – Our training leads to improved employee engagement, productivity, and retention Engaging and actionable – All our courses include interactive activities, case studies, and real-world applications for immediate impact Contact us for more information.
Key Objectives for the Training provision Effective listening to a client's needs and requirements during various stages of the sales process. Engage in meaningful communication with clients, learn to identify challenges and opportunities that relate to the prospects. Overcome the identified challenge. Build long term rapport and establish trust with the prospect throughout the sales process, Ensure continued customer satisfaction that can turn into repeat business. Be able to build rapport with customers or clients. Know the right questions to ask to fully understand the customer or client’s needs without putting on any pressure. Be able to check you have the right information from the customer or client. Be able to match products and services to the customer or client using the information you have gathered. Be able to influence effectively. Know how to stand out from your competitors. Stage 1 – Research the Company’s ‘Value Propositions’ and USP Analysis Conducting 30 min confidential interviews with a cross-section of the eligible Attendees & the Stakeholders, in order to gain an objective understanding of the various scenarios and clients that the Participants work with. the Company’s ‘Value Propositions’ Unique Selling Points The Customers’ journey(s) The Competition’s offers for analysis and comparisons. From these findings, a carefully calibrated bespoke Programme will be designed and delivered. Stage 2 - Design the Bespoke 2 x day Course nd Stage 3 - Delivery of the Course Programme This Programme can be delivered in 2 x consecutive days, or split between 2 – 3 weeks, to make it more ‘work-friendly’ – if required. It is very practical and commercially focussed in approach, with lots of interactive exercises designed to draw out the learning applications via the debriefings. The ‘Real Play’ scenarios on day 2 will be based on specific case studies drawn from the Research findings so that they are authentic to optimise the learning. Individual Action Plans will be captured at the end of each day to be debriefed by the Participants’ respective Line Managers. Template Programme Day One – Foundation – Strategic Approach Section One – The Principles of Consultative Selling Defining ‘Consultative Selling’ The Company’s ‘Unique Selling Points’ & Value Proposition The Consultative Selling model – the five stages Avoiding appearing ‘pushy’, ‘pressurising’ or ‘talking through the sale’ Section Two –Strategy & Preparation ‘Buy-Class’ Matrix Strategic plan Template – matching services/products to identified needs & opportunities. Preparing a range of objectives Constants and variables – USP’s Researching key Client/Decision Makers’ priorities, profile & background (LinkedIn etc.) Preparing for potential & likely Objections Section Three – Email etiquette & ‘influencing’ email correspondence. Email etiquette A.B.S.U.R.D model Clarity and tone – discovery of clients’ needs & motivational factors. Techniques to influence and ‘nudge’. Ensuring the data and content have a ‘gentle’ motivational & appealing message. Top Tips Day Two – Practical Application Section Four – Rapport Building & Effective Communication skills ‘Behaviour Labelling’ techniques – setting a positive tone. Asking Open Questions – gaining a full understanding of the clients’ priorities & expectations. EQ - Inviting opinions; perspectives; experiences – winning confidence. Active Listening – focus and commitment to understand. ‘Reading the room’ – adapting to responses and reactions. Maintaining focus on relevant topics that the Client cares about; carefully consider the opportunities to influence. But NO PRESSURE! Building a ‘bond of trust’ with commitments and authentic, shared values. Section Five – Explaining the Benefits – aligned to the Customers’ Priorities Understanding ‘Why do People Buy?’ Research data analysis. Open questions that lead to understanding the key issues and Clients’ priorities. Avoiding the danger of ‘pressurising’ the Client. Responding to objections effectively, with confidence and sensitivity. Explaining the benefits that are aligned to the Clients’ stated requirements. Making the Data ‘sing’ – memorable takeaways for the Client. Augmented benefits – Brand confidence; Case studies; Warranty; Service; Range; Flexibility etc. in alignment with their stated preferences/requirements Differentials compared to Competitors Section Six – Winning Commitment Inviting commitment – with confidence Consultative Selling Closing techniques (e.g. Alternative Close/Assumptive Close et al) Avoiding ‘talking through the sale’ – knowing when to ‘Shut UP!’ Confirming agreement – ensuring Clients’ motivation for repeat business Section Seven – Practical Application ‘Real Play’ From the Research findings, carefully devised scenarios can be generated to provide the most valuable learning opportunities to underpin all the skills & techniques covered in the Programme. Potential Real Play scenarios: A well-established customer has indicated that they are soon to be opening up additional new offices – this presents an opportunity to arrange for the Company to support them with their upcoming needs. After some very positive feedback and with the upcoming contract renewal imminent – how can the Company give the Customer more high-quality support in other areas of their business? A Competitor has been to see the client and they have prompted some concerns about ‘value for money’ & ‘quality of service’. How Real Play works… The group is split the group into 2 sub-groups, one with our Professional Actor (option available); the other with the Trainer or a willing Participant. Each group has a brief and has to instruct their Trainer/Actor/Participant on how to approach the scenario supplied. The Actor and Trainer (or willing Participant) perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) – not the performers. Debrief the full Programme Individual Action Plans - to be followed through. ‘Best Practices’ for application into the business Options for Exercises within the Programme Sample Exercise – Red & White There is a specific time managed agenda and itinerary, which puts the group under pressure. The key challenge is for the sub-groups to maximise the commercial value from the task, however there is always a great danger that the individuals attempt to gain financial progress at the expense of the other group! Debriefing points: Persuasive communication and influence across barriers Gaining buy-in when others are sceptical Strategic planning accounting for others’ behaviours Sample Exercise – Communication Challenge Each Participant has different pieces of information, but are not allowed to share it visually. They are only allowed to communicate to work out the solution hidden among the large amount of data. Debrief: Structured approach Maintaining focus through distractions/interference Active Listening Controlled communication Sample Exercise – Persuasive emails Sample emails are shared to be critiqued and improved upon to be debriefed: Tone & impact Making the Data ‘sing’ Influential & motivational language Customer centric message. Sample Exercise –Juggling Each Participant has to pass the ‘Customers’ (Juggling balls) carefully through the system with all the other Participants to reach a profitable conclusion Debrief: EQ to read the room and effectively communicate, when the pressure is on Customer focus and adapting to challenges Devising a plan that wins buy-in Overcoming competing ideas to get to ‘best practice’ Consistent commitment, communication and motivational drivers that influenced performance. Sample Exercise –Critical Path The group are provided with 30 x discs and some ‘post-it’ notes. (no pens or pencils are allowed) Their brief is to create a grid shape with the 30 x discs, which will act as ‘stepping stones’ for the ‘Critical Path’ But they have to follow the correct order through the grid from the start to finish, which they will have to work out through ‘trial & error’ All of the team must pass through the ‘Critical Path’ worked out on the grid, observing the constraints, within the time limit. No talking is permitted once they start using the materials Debrief: - Clear communication focussing on the ‘client’s journey’ Planning for challenges Identifying risks and mitigating them Role allocations & support Quality control and disciplines Sample Exercise –Back to Back Each Participant is positioned back-to-back with a partner. They have to work out precisely what the ‘statement’ given to the other person is without looking around. Each person has a different brief. Debrief: - Asking Open Questions Active Listening Accuracy in identifying the objective.
Living On The Edge Risk Taking Behaviour Information coming soon: watch this space! Workshop outline: Details coming soon: watch this space! 2-hour workshop packages At Mindmaps Wellbeing, we know that every business is unique, and no team is the same. That’s why we’ve developed our range of short, specialist wellbeing and mental health themed workshops—a fully flexible approach to workplace training. With our selection of engaging and impactful 2-hour workshops, you can build a programme that truly meets your organisation’s needs. Whether you’re looking to manage stress, challenge stigma, or avoid burnout, you choose the sessions that suit your team best. Our training courses and workshop collection Book multiple workshops on the same day to save Why Mindmaps Wellbeing? Mindmaps Wellbeing is the trusted training provider for businesses looking to enhance workplace mental health and employee wellbeing. Our training is designed and delivered by registered Mental Health Nurses, ensuring credibility, expertise, and real-world application. Focus on culture change – Our training goes beyond theory transfer, aiming to embed lasting behavioural shifts that foster a positive, mentally healthy workplace Flexible delivery options – We offer in-person, online, and hybrid training solutions to fit your organisation’s needs Proven impact and measurable results – Our training leads to improved employee engagement, productivity, and retention Engaging and actionable – All our courses include interactive activities, case studies, and real-world applications for immediate impact Contact us for more information.
Burnout or Bounce Back Information coming soon: watch this space! Workshop outline: Details coming soon: watch this space! 2-hour workshop packages At Mindmaps Wellbeing, we know that every business is unique, and no team is the same. That’s why we’ve developed our range of short, specialist wellbeing and mental health themed workshops—a fully flexible approach to workplace training. With our selection of engaging and impactful 2-hour workshops, you can build a programme that truly meets your organisation’s needs. Whether you’re looking to manage stress, challenge stigma, or avoid burnout, you choose the sessions that suit your team best. Our training courses and workshop collection Book multiple workshops on the same day to save Why Mindmaps Wellbeing? Mindmaps Wellbeing is the trusted training provider for businesses looking to enhance workplace mental health and employee wellbeing. Our training is designed and delivered by registered Mental Health Nurses, ensuring credibility, expertise, and real-world application. Focus on culture change – Our training goes beyond theory transfer, aiming to embed lasting behavioural shifts that foster a positive, mentally healthy workplace Flexible delivery options – We offer in-person, online, and hybrid training solutions to fit your organisation’s needs Proven impact and measurable results – Our training leads to improved employee engagement, productivity, and retention Engaging and actionable – All our courses include interactive activities, case studies, and real-world applications for immediate impact Contact us for more information.
Empty Spaces, Expressionless Faces. Supporting colleagues in a hybrid workplace Dementia touches more than memory — it weaves into the lives, relationships, and wellbeing of everyone involved. This engaging 2 hour workshop dives into the types and prevalence of dementia, the daily realities for those affected, and how we can step up—individually, locally, and nationally. We’ll explore support, tackle tricky ethical questions, and break down stigma Workshop outline: Understand the types and symptoms of dementia Explore sources of support Reflect on ethical considerations Learn how to support others effectively Apply awareness in your workplace and communities Expect fresh insights, straight-talking discussions, and practical supports you can take back to your workplace. Plus, further signposting to keep your learning journey going. 2-hour workshop packages At Mindmaps Wellbeing, we know that every business is unique, and no team is the same. That’s why we’ve developed our range of short, specialist wellbeing and mental health themed workshops—a fully flexible approach to workplace training. With our selection of engaging and impactful 2-hour workshops, you can build a programme that truly meets your organisation’s needs. Whether you’re looking to manage stress, challenge stigma, or avoid burnout, you choose the sessions that suit your team best. Our training courses and workshop collection Book multiple workshops on the same day to save Why Mindmaps Wellbeing? Mindmaps Wellbeing is the trusted training provider for businesses looking to enhance workplace mental health and employee wellbeing. Our training is designed and delivered by registered Mental Health Nurses, ensuring credibility, expertise, and real-world application. Focus on culture change – Our training goes beyond theory transfer, aiming to embed lasting behavioural shifts that foster a positive, mentally healthy workplace Flexible delivery options – We offer in-person, online, and hybrid training solutions to fit your organisation’s needs Proven impact and measurable results – Our training leads to improved employee engagement, productivity, and retention Engaging and actionable – All our courses include interactive activities, case studies, and real-world applications for immediate impact Contact us for more information.