122 Courses in London

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Garden design face to face training customised and bespoke.

EFT, Emotional Freedom Techniques, often known as Tapping, is a cutting-edge therapeutic skill dating from the 1990s that many therapists are learning. Therapists may have originally studied counselling, CBT (Cognitive Behavioural Therapy), psychotherapy, hypnotherapy, or one of a number of therapy modalities, and they then learn EFT, or Tapping, in order to improve their offering to their clients. The reason is twofold: 1. The relatively fast, thorough, and long-lasting results – 2. The client is empowered with an easy to use self-help should they wish to use it in-between sessions.

Overview This 2-day programme covers the latest techniques used for fixed income attribution. This hands-on course enables participants to get a practical working experience of fixed income attribution, from planning to implementation and analysis. After completing the course you will have developed the skills to: Understand how attribution works and the value it adds to the investment process Interpret attribution reports from commercial systems Assess the strengths and weaknesses of commercially available attribution software Make informed decisions about the build vs. buy decision Present results in terms accessible to all parts of the business Who the course is for Performance analysts Fund and portfolio managers Investment officers Fixed Income professionals (marketing/sales) Auditors and compliance Quants and IT developers Course Content To learn more about the day by day course content please request a brochure To learn more about schedule, pricing & delivery options, book a meeting with a course specialist now

Autocad face to face training customised and bespoke Online or Face to Face

These courses are designed for aspiring 3D artists, students, graduates, creative professionals, CAD designers, and anyone passionate about 3D art. Whether you're looking to launch a career, enhance existing skills, or explore new creative avenues, our courses provide comprehensive training tailored to various skill levels and interests. Check our Website Duration: 16 hours Method: 1-on-1 and Tailored content Dates and Times: Select your preferred hour from Monday to Saturday, available between 9 am and 7 pm. CAD and 3D Studio Max Training Course Duration: 16 hours Course Outline: Introduction to AutoCAD Familiarizing yourself with the AutoCAD interface Navigating the drawing environment Mastering fundamental 2D geometry creation Exploring essential drawing tools and commands Introduction to blocks and symbols for efficient design Advanced AutoCAD Techniques Delving into advanced drawing methods Proficiently manipulating and editing 2D geometry Crafting custom symbols and blocks for enhanced productivity Working with text and annotations for clear communication Utilizing layers and line types for organized design 3D Modeling in AutoCAD Venturing into the world of 3D modeling Precision crafting of 3D solids and surfaces Seamless modification and manipulation of 3D geometry Crafting custom materials and textures for realistic designs Effective utilization of AutoCAD's lighting and camera systems Introduction to 3ds Max Embracing the 3ds Max interface and configuring the workspace Proficiency in navigating within 3ds Max Understanding the viewport for optimized design Exploring basic 3D modeling techniques in 3ds Max Materials and Textures in 3ds Max Application and modification of textures for enhanced designs Mastering the art of UVW mapping for precise texturing Utilizing the material editor for creative freedom Crafting custom materials aligned with your design vision Harnessing the power of Vray materials for lifelike renders Lighting in 3ds Max Introduction to various lighting techniques Grasping light properties for impactful designs Strategic setup of lights to enhance scenes Illuminating scenes with Vray lights Cameras in 3ds Max Mastery of camera systems in 3ds Max Exploring camera properties for cinematic effects Creating animations with cameras for dynamic scenes Utilizing Vray cameras for stunning renders Rendering in 3ds Max Unveiling the art of rendering Utilizing Vray Global Illumination for realistic lighting Leveraging Vray Physical Cameras for precise control Enhancing scenes with Vray HDRI Lighting Following a Vray Rendering Workflow for professional results Advanced Modeling Techniques Proficiency in crafting complex geometry Utilizing modifiers for intricate designs Exploring polygonal modeling for versatile creations Creating both organic and inorganic models with expertise Unleashing the potential of advanced modeling techniques Projects Application of acquired skills to create real-world scenes Designing a detailed interior scene with meticulous attention Crafting a visually impactful exterior scene Creating a complex scene featuring multiple objects and materials Course Requirements: A computer with AutoCAD and 3ds Max installed Basic knowledge of computer operations A keen interest in 2D and 3D modeling and design Course Goals: Upon course completion, you will possess a comprehensive understanding of AutoCAD and 3ds Max, enabling you to craft intricate 3D scenes enriched with advanced materials, textures, lighting, and rendering. These newfound skills empower you to advance your capabilities in both 2D and 3D modeling and rendering. Upon successful completion of this comprehensive AutoCAD and 3ds Max training, participants will attain the following skills: AutoCAD Proficiency: Mastery of 2D geometry, drawing tools, and symbols. Advanced AutoCAD Techniques: Expertise in editing, custom blocks, text, and layers. 3D Modeling in AutoCAD: Competence in crafting 3D solids, textures, and lighting. Introduction to 3ds Max: Proficient navigation of the interface and fundamental 3D modeling. Materials and Textures: Application and customization of textures using Vray. Lighting and Cameras: Mastery of lighting and camera systems within 3ds Max. Rendering: Production of high-quality renders through Vray. Advanced Modeling: Proficiency in handling complex geometry and creating organic models. Real-World Projects: Capability to design interiors, exteriors, and intricate scenes. Skills Acquired: Mastering 3D Modeling Techniques in 3D Studio Max Advanced Texturing and Material Application Skills Proficiency in Lighting and Rendering Techniques Expertise in Animation and Keyframe Techniques Comprehensive Scene Composition and Camera Setup Knowledge Career Opportunities: Senior 3D Modeler Experienced CAD Designer Lighting and Rendering Specialist Animation Director Architectural Visualization Expert Upon completing our 3D Studio Max and CAD Courses, students will acquire advanced 3D modeling, animation, and CAD design skills, paving the way for rewarding careers in roles such as Senior 3D Modeler, CAD Designer, Lighting Specialist, Animation Director, and Architectural Visualization Expert. You will gain access to the following benefits: An Autocad and 3ds Max Certificate of Attendance. A comprehensive PDF training guide for 3ds Max and CAD. Real-time feedback during sessions, with the option to record them as video archives. We offer the following advantages: Price guarantee to ensure the best value for your investment. Personalized one-on-one training for focused learning. Flexible scheduling options available seven days a week, from 9 am to 7 pm. Lifetime email and phone support for ongoing assistance. Assistance with software installation and computer setup. Referral discounts and special offers on group training courses.

Overview Understand the structure and mechanics of Target Redemption Notes (TARNs), autocallables, accumulators, and faders. Who the course is for CEOs, CFOs, COOs with responsibility for Strategic Management Investment bankers Real estate consultants Management consultants Private Equity investors Financial analysts Institutional Funds and Portfolio Managers Retail investors Course Content To learn more about the day by day course content please request a brochure. To learn more about schedule, pricing & delivery options speak to a course specialist now

As the field of skin technology and products continues to evolve, skin peels have undergone a remarkable resurgence in popularity. These treatments, also known as "chemical" peels, harness the advancements in specialised products to exfoliate the skin and eliminate dead cells, providing remarkable results while ensuring client comfort. Our course will introduce you to a variety of natural acids, such as glycolic, lactic, and salicylic acid, which are used in modern skin peels. You'll learn the art of mixing peels and working with pre-mixed products, enabling you to customise treatments to address specific skincare concerns and conditions. Our comprehensive training will empower you to confidently combine various skin peels, enhancing the effectiveness of your existing facial treatments. By extending the efficacy of your services, you'll provide your clients with exceptional results and a rejuvenated complexion. Moreover, you'll gain a deep understanding of the science behind skin peels, allowing you to educate your clients on the benefits and guide them towards achieving their skincare goals. Join our Skin Peel Course and unlock the potential of these innovative treatments. With our expert guidance, you'll acquire the expertise and knowledge to become a trusted skincare professional. Course Entry Requirements:  Minimum of 18 years Good command of English Previous skin and facial training are desirable; we suggest that learners new to the industry enrol on our facial and skincare course before enrolling on our ClinicCare skin peel course. Course Pre-Study/Practical & Length: This course is a combination of theory study, virtual lectures and onsite practical  Course Agenda: All courses are intimate with four learners in class 2-1 ratio. Areas covered within this course are: Anatomy and Physiology of the Skin  Infection control  Sharps and hazardous waste Pre-study chemical peel theory Practical training 1 model  Professional live demonstrations Clinical setup Acids covered in this course: Glycolic acid Kojic acid Lactic acid Enzyme peels Mandelic acid  Arbutin Phytic Acid Salicylic acid Equipment / Starter Kits A professional starter kit can be purchased with this course. The kit costs 200 and is an additional cost to the training fees. Key Information A very popular treatment that is growing in popularity. Quick appointments. Minimal downtime which produces quality results. We gear the training around the use of the Clinicare brand which is well-known, reputable and produces effective results. Training in chemical skin peels is the first step for many beauty therapists to become aestheticians. 8 types of chemical peels are covered in this training course, providing you with the knowledge and skills to help clients with a wide range of skin concerns. The course offers hands-on practical training in a small group setting, allowing for personalised instruction and support from the instructor. The course covers a comprehensive curriculum, including the theory behind chemical peels and their various types, as well as practical application techniques. Upon completion, participants will receive a certificate of achievement that demonstrates their newfound knowledge and skills. The use of the Clinicare brand in the training program ensures that participants are learning with products that are highly effective and widely recognised in the beauty industry. The combination of e-learning and practical training provides participants with a well-rounded educational experience, allowing them to build their knowledge and confidence in a convenient and flexible manner. Chemical skin peels are in high demand, making this training program a valuable investment for anyone looking to expand their skills and grow their business. The course is accredited by ABT & CPD, providing participants with the assurance that the training is of high quality and meets industry standards. Course Benefits Benefits for Students Expertise in Skin Rejuvenation: By completing this training course, you will gain in-depth knowledge of chemical skin peels and their application. You will learn various peel types, their effects on the skin, and how to select the appropriate peel for different skin concerns. This expertise will enable you to provide effective treatments and achieve remarkable results for your clients. Versatility in Treating Skin Concerns: Chemical skin peels can address a wide range of skin concerns, including acne, hyperpigmentation, fine lines, and uneven skin texture. By enrolling in this course, you will acquire the skills to tailor treatments to meet individual client needs, helping them achieve healthier, smoother, and more radiant skin. Advanced Techniques and Safety: Our training course focuses on the latest techniques and safety protocols in performing chemical skin peels. You will learn about skin assessment, pre-treatment preparation, peel application methods, post-treatment care, and potential complications. This knowledge will ensure the safety of your clients and enhance your professional credibility. Practical Hands-on Experience: Practical training is an essential component of our course. You will have the opportunity to practice chemical skin peel techniques on models under the guidance of experienced instructors. This hands-on experience will boost your confidence and proficiency in performing the treatments. Benefits for Clients Personalised Treatment Plans: With your comprehensive understanding of chemical skin peels, you will be able to assess clients' skin concerns and develop customised treatment plans. This tailored approach will address their specific needs, leading to more effective and satisfactory results. Improved Skin Texture and Appearance: Chemical skin peels can significantly improve skin texture, reduce hyperpigmentation, diminish acne scars, and minimise the appearance of fine lines and wrinkles. Your expertise in performing these treatments will help clients achieve smoother, clearer, and more youthful-looking skin. Confidence and Trust: Clients will have confidence in your abilities as a trained professional in chemical skin peels. Your knowledge of different peel types and their effects, along with your commitment to safety, will build trust and assurance in your clients, creating a positive treatment experience. Earning Potential Your earning potential can increase after completing the Chemical Skin Peels (ClinicCare) Training Course: Expanded Service Offerings: With expertise in chemical skin peels, you can expand your service menu and offer a popular and in-demand treatment. This diversification can attract new clients and increase your earning potential. Client Retention and Referrals: Satisfied clients who experience positive results from chemical skin peels are more likely to become repeat customers. Additionally, they may refer friends, family, and colleagues to your practice, further growing your client base and increasing your revenue. Professional Advancement: By enhancing your skills and knowledge in chemical skin peels, you position yourself as a knowledgeable and sought-after aesthetics professional. This can lead to opportunities for career advancement, such as working in prestigious clinics, and spas, or establishing your own practice, which can contribute to higher earning potential. Frequently Asked Questions Is this training course suitable for beginners or those with prior experience? Our Chemical Skin Peels (ClinicCare) Training Course is designed for both beginners and experienced professionals in the aesthetics industry. Whether you are just starting your career or looking to enhance your skills, this course will provide you with the necessary knowledge and techniques. What will I learn in this training course? In this course, you will learn about different types of chemical skin peels, their indications, and the process of performing the treatment. You will gain a comprehensive understanding of skin anatomy, product selection, client assessment, treatment planning, application techniques, and post-treatment care. Will I receive hands-on training during the course? Yes, hands-on training is an integral part of our Chemical Skin Peels (ClinicCare) Training Course. You will have the opportunity to practice the techniques on models under the guidance and supervision of our experienced instructors. This practical experience will help you develop confidence and proficiency in performing chemical skin peels. What products or brands will be used in the training course? Our training course focuses on ClinicCare chemical skin peels. ClinicCare is a renowned brand known for its high-quality and effective skincare products. You will learn about their specific range of peels and gain hands-on experience in working with these products. Will I receive a certification upon completion of the course? Yes, upon successfully completing our Chemical Skin Peels (ClinicCare) Training Course, you will receive a certification of completion. This certification validates your training and demonstrates your competence in performing chemical skin peels using ClinicCare products. Are there any post-training support or resources available? Yes, we provide post-training support to our students. Our instructors are available to answer any questions or provide guidance even after you complete the course. Additionally, you will have access to resources and materials that can further enhance your knowledge and skills in chemical skin peels. Can I incorporate chemical skin peels into my existing practice? Absolutely! Chemical skin peels are a popular and effective treatment for various skin concerns. Upon completing the course, you will be equipped with the skills to incorporate chemical skin peels into your existing practice or start offering this service to your clients.

Advanced Adobe InDesign Training Program Learn InDesign with a course at Real Animation Works. Choose from Weekend, Weekday or Evening Courses and learn from expert tutors. Benefit from professional InDesign training conducted by Adobe Certified Instructors with extensive graphic design expertise. Check our Website Duration: 10 hours. Approach: 1-on-1 and personalized attention. Schedule: 1-on-1 sessions, available Monday to Saturday from 9 am to 7 pm.   Course Title: Comprehensive Adobe InDesign Training Duration: 10 Hours Session 1: Introduction to Adobe InDesign (1 hour) Overview of InDesign interface and tools Document setup: page size, margins, and columns Basic text formatting and paragraph styles Introduction to working with images and graphics Session 2: Advanced Text Formatting and Styles (1 hour) In-depth exploration of character and paragraph styles Advanced text composition techniques Managing text flow with threaded frames Incorporating special characters for typographic control Session 3: Mastering Images and Graphics (1 hour) Advanced image manipulation: resizing, cropping, and effects Text wrap options and integrating text with images Creating image frames and working with transparency Interactive elements: buttons and hyperlinks Session 4: Layout Design Techniques (1.5 hours) Grids and guides: precise alignment and spacing Working with layers for efficient design management Advanced object arrangement and distribution Utilizing master pages for consistent layout elements Session 5: Advanced Document Features (1.5 hours) Tables and data merge: organizing and automating data Interactive PDFs: forms, multimedia, and navigation Advanced print preparation: color management and preflighting Exporting for various digital and print outputs Session 6: Advanced Special Effects (1 hour) Creating drop shadows, gradients, and blending modes Working with typography on a path Advanced text and image effects Integrating Adobe Illustrator and Photoshop files Session 7: Project-Based Learning (1 hour) Participants work on a comprehensive project applying learned skills Instructor-guided project review and feedback Session 8: Tips, Tricks, and Time-Saving Techniques (1 hour) Productivity hacks and shortcuts Troubleshooting common issues and errors Best practices for efficient workflow and collaboration Session 9: Portfolio Building and Career Guidance (0.5 hour) Creating a professional portfolio showcasing InDesign projects Career advice and industry insights from the instructor Session 10: Q&A, Certification, and Course Completion (0.5 hour) Addressing participant questions and concerns Certificate of Completion distribution and course review Celebrating the completion of the Adobe InDesign training journey Upon completion of the Comprehensive Adobe InDesign Training course, participants will: Master Core Skills: Develop proficiency in essential InDesign tools, functions, and techniques for effective layout design. Advanced Text and Typography: Understand advanced text formatting, paragraph styles, and typographic controls for professional typography. Image Manipulation Expertise: Acquire skills in advanced image manipulation, text wrapping, transparency, and integration of multimedia elements. Advanced Layout Design: Learn precise layout techniques using grids, guides, layers, and master pages for consistency and visual appeal. Interactive Document Creation: Create interactive PDFs, forms, multimedia-rich content, and navigation elements for digital publications. Data Management and Automation: Master tables, data merge, and automation features for organized data presentation and streamlined workflow. Print and Export Proficiency: Understand color management, preflighting, and export settings for high-quality print and digital output. Special Effects and Integration: Apply advanced effects, gradients, blending modes, and integrate InDesign with Illustrator and Photoshop files seamlessly. Project-Based Expertise: Develop a comprehensive portfolio-worthy project, showcasing a range of InDesign skills and creativity. Efficient Workflow and Troubleshooting: Implement time-saving techniques, shortcuts, and troubleshoot common design challenges effectively. Career Readiness: Gain valuable insights into industry practices, portfolio building, and career guidance for pursuing opportunities in graphic design and desktop publishing. Versatile Learning Choices: Opt for either in-person sessions at our London center or engage in interactive online learning. Both options offer hands-on experience, detailed demonstrations, and ample chances for inquiries. Compatibility and Assistance: InDesign operates smoothly on Windows and Mac systems. Participants receive a comprehensive InDesign training manual for reference and an electronic certificate upon course completion. Additionally, enjoy lifelong email assistance from your InDesign instructor. Entry Requirements: No prior InDesign expertise is necessary. The training concentrates on InDesign 2023, relevant to recent software updates. Guarantees: We ensure exceptional value for your investment, guaranteeing your acquisition of essential skills and concepts during the training. Course Highlights: Master advanced typography techniques, including paragraph styles, character styles, and nested styles. Explore multi-page layout design, long document management, and advanced table formatting. Acquire skills to create and manipulate complex shapes, vector graphics, and custom illustrations. Learn efficient workflows for data merging, interactive documents, and digital/print output. Collaborate seamlessly with other Adobe Creative Cloud applications. Upon completion, receive a Certificate of Completion and access recorded lessons for self-paced learning. Expert Instruction: Learn from certified tutors and industry experts, gaining valuable insights, tips, and best practices for professional-level designs. Flexible Learning Options: Choose between in-person or live online sessions based on your schedule. Sessions are available Monday to Sunday, from 9 am to 8 pm, accommodating your convenience. Lifetime Support: Benefit from lifetime email support for continuous assistance. Our dedicated team is available to address your queries and challenges. Explore Adobe InDesign - Free Trial:  https://www.adobe.com/uk/products/indesign/free-trial-download.html

An insightful, enjoyable and experiential programme to help you analyse data and information and make a balanced decision based upon sound commercial reasoning. It will enable you to identify options, make decisions and take actions based on a thorough analysis combined with instinct and intuition to make a positive effect on profitability. This programme will help you: Identify ways to analyse data and sort relevant from irrelevant information Develop analytical and numerate thinking, and consider the financial implications of a decision Make decisions based on sound commercial reasoning - a mix of intuition and analysis Select from a range of tools to analyse a situation and apply these effectively Understand how costs and profits are calculated Use tried-and-tested techniques to manage and control your budgets Appreciate the fundamentals of financial analysis Focus on the bottom line Identify the basics of capital investment appraisal for your business Evaluate results and seek opportunities for improvement to your business 1 The commercial environment What do shareholders and investors want? What do managers want? Profit v non-profit organisations Investor expectations 2 Financial and non-financial information Risk and reward considerations Drivers of commercial decisions 3 Running a business A practical exercise to bring financial statements to life Different stakeholder interests in a business The impact and consequences of decisions on financial statements 4 Where do I make a difference to the organisation? How can I contribute to an improved business performance? Key performance indicators - measuring the right things A 'balanced scorecard' approach - it's not all about money! 5 A 'balanced scorecard' approach Analysing and reviewing my contribution to the business direction What is the current focus of my commercial decisions? Developing the business in the right way - getting the balance right! Where should/could it be in the future? Do my decisions support the overall vision and strategy? 6 Making commercial decisions Left-brain and right-brain thinking Convergent and divergent thinking Analysis and instinct Interactive case study exercise - emotional and rational decisions Reflection - what is my style of making decisions 7 Let's consider the customer! Identifying target markets Differentiating propositions and products Customer service considerations Marketing considerations and initiatives Pricing strategies and considerations 8 Strategic analysis The external environment The internal environment LEPEST analysis SWOT analysis Forecasting Group activity - analysing markets and the competition How do these improve your decisions? 9 Comparing performance Analysing key financial ratios Ways to compare performance and results Break-even analysis 10 Profit and loss accounts and budgeting Managing income and expenditure The budgeting process How does this link to the profit and loss account? Managing and controlling a cost centre/budget The role of the finance department Different ways of budgeting Incremental budgeting Zero-based budgeting 11 Understanding the balance sheet Purpose of balance sheets Understanding and navigating the content What does a balance sheet tell you? How do you affect your balance sheet? Links to the profit and loss account A practical team exercise that brings financial statements to life 12 Business decisions exercise How does this improve your decisions? A practical exercise to apply new knowledge and bring commercial thinking to to life The impact and consequences of decisions on financial statements 13 Working capital Why is this important? The importance of keeping cash flowing Business decisions that affect cash Calculating profit 14 Capital investment appraisal Capex v Opex Payback Return on investment The future value of money The concept of hurdle rate 15 Lessons learned and action planning So what? Recap and consolidation of learning The decisions that I need to consider Actions to achieve my plan