lone design club
London
Lone Design Club was founded in May 2018 as the result of emerging international
fashion + lifestyle brands uniting with like-minded businesses in rising up,
taking control and shaping the future of retail. It started by creating short
term concept stores appearing for 1-2 weeks at a time, first around London and
then internationally, where designers are in-store telling you first-hand
accounts of how the product was designed and made. Experiences and events
followed, allowing designers an intimate outlet to tell their story and the
audience a chance to interact with topics ranging from sustainable fashion to
individual empowerment and entrepreneurship. Shortly after, Lone Design Club
launched its online store, giving their community a new avenue to further
relationships that is open 24/7. Both physical and digital platforms allow
consumers to discover + shop from independent brands with traceable and mindful
practices, selling exclusive and one of a kind items incomparable to that on the
high street. To shop consciously, knowing the story behind every purchase.