In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group
Course Outline: What is “Diversity and Inclusion”? The Cultural Contact Lens - understanding different people's experiences The Social Ecological Model - understanding how individual elements sit within and impact upon social change Finding your ‘why’, and the Business Case for D&I Going above and beyond the Law - the Equality Act (2010) and protected characteristics Becoming comfortable with feeling uncomfortable Privilege, power, and the Cycle of Oppression An introduction to allyship Summary and questions
Join us in January to kick start your new year with improvisation. This fully interactive session, led by Charlotte Gaughan, will provide an introduction to improvisation, a toolkit of games and exercises for your own practise and a grounding in the key principles of yes-and, listening and spontaneity. It’s also a great opportunity to appease your inner child with over two hours of play. The session will cover: An introduction to improvisation Toolkit of improv games and exercises for facilitation and your own practise Underpinning principles of listening, yes-and and spontaneity Improvisation as tool to develop connection with other performers and an ability to go off script Creating improvised characters, stories, and worlds and where they can take you An opportunity to have fun and play No previous experience needed at all Date: Thursday 18 January Time: 6pm-8.30pm Venue: Studio A, Central Film School, 72 Landor Road, SW9 9HP Deadline: Please register your interest to attend by Friday 5 January 2024
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A thorough account of the UK and European legal framework and its requirements as regards managing environmental performance. This course will help staff to understand: The framework of UK and European legislation and its enforcement The principal features of the legislation as they apply to your organisation's activity/product/service The benefit of having an Environmental Management System such as ISO 14001 How their own actions and decisions can either expose or protect the organisation in relation to its legal obligations 1 Introduction and objectives 2 Introduction to environmental law and enforcement Sources of law (European and UK) Structure and enforcement Key legislation 3 Integrated Pollution Prevention and Control (IPPC) and Local Air Pollution and Control (LAPC) Pollution and Prevention Control Act 1999 EC Directives on PPC The meaning of BAT Transitional provisions Fit and proper persons Control of emissions to air National Air Quality Strategy 4 Packaging and producer responsibilities Who, what and how The Producer Responsibility Obligations (Packaging Waste) Regulations Obligations and exemptions Registration Recycling and recovery obligations Records Duties of the Environment Agency Offences Developments 5 Waste management National Waste Strategy Waste minimisation (re-use/recycling) Waste definition Disposal and recovery Controlled waste management Hazardous waste management 6 Proposed Legislation and EC Directives EU Commission's waste and resources strategies Implementation of ELV (End of Life Vehicles) Directive WEEE (Waste Electrical and Electronic Equipment) Directive transposition into UK legislation Other producer responsibility initiatives Other proposals from the EU 7 Conclusion Open forum Summary Close
Meetings are a fact of working life - both virtual and physical meetings. Recording the key points from meetings is critical to making sure that accurate information is captured, and action points are clearly identified and allocated. This virtual training session will support members of staff to develop their skills in recording the key points from meetings and discussions. This course will help participants: Describe the different levels of note taking and pick the appropriate style for the meeting Prepare to take minutes in the virtual and the physical environment Liaise and work in partnership with the meeting Chair Use a template to enable the capturing of key points Set up the room ready for the meeting Identify key points to record, versus what not to record Interrupt the meeting confidently to check key points Take neutral, accurate and concise records Produce a well-laid out set of minutes. 1 Introduction Objectives and overview Introductions and personal aims 2 An introduction to minutes Purpose and use Different levels of notetaking 3 Preparing to take minutes Identifying the purpose of the meeting Working with the Chair Tips and techniques to prepare effectively Case studies, review and discussion The physical environment: setting up for a meeting 4 Listening and recording Tips and techniques to make the process easier How to interrupt a meeting What to record; what to leave out Recording in short-form using playscript and bullet-points Listening neutrally Activity: Minuting a Meeting The tricky ones and how to overcome problems in the meeting 5 Preparing the minutes Producing a set of draft minutes Tips on grammar, punctuation and layout Stylistic variation Managing feedback from the Chair 6 Review Summary of key learning points Action planning
BalletDots is for pre-schoolers (3yrs+). The classes include an introduction to ballet in a creative, imaginative, nurturing environment. TRIAL BOOKINGS: Of course you are welcome to watch the trial class but following the trial, WhizzDancers are expected to be independent in the room. TERM BOOKINGS: You are welcome to watch the first class but following this your WhizzDancer will be expected to go in the class independently. You will be expected to provide full uniform. Details will be sent following. We have lots of opportunities ahead for your WhizzDancer including exams and shows. We look forward to meeting them in the studio :) Downstairs Dance Studio Please bring: - Comfortable clothes to move in (no zips or demin) - A teddy - No ballet shoes required for the trial Please contact info@whizzdance.com for more information on how to book your free trial.
(5-8yrs) Using a range of music from the latest pop songs to great musical theatre songs (old and new!) JazzPops offers a range of dance throughout the term with a dash of some musical games. Combined with an introduction to Tap class, incorporating the work of the ISTD Primary Class along with some toe tapping and super fun stomping choreography! TRIAL BOOKINGS: Of course you are welcome to watch the trial class but following the trial, WhizzDancers are expected to be independent in the room. TERM BOOKINGS: You are welcome to watch the first class but following this your WhizzDancer will be expected to go in the class independently. You will be expected to provide full uniform. Details will be sent following. We have lots of opportunities ahead for your WhizzDancer including exams and shows. We look forward to meeting them in the studio :) Downstairs Dance Studio Please bring: - Comfortable clothes to move in (no zips or demin) - No ballet shoes required for the trial Please contact info@whizzdance.com for more information on how to book your free trial.
Mental Health First Aid (MHFAider) is an internationally recognised training course that teaches people how to spot the signs and symptoms of mental ill health and provide help on a first aid basis. We don't teach people to be therapists, but we do teach people how to respond in a crisis, and how to reach out before a crisis happens. The training gives people tools to support themselves and each other, so everyone can talk about mental health and seek help when needed. As an MHFAider you will be able to: Recognise those that may be experiencing poor mental health and provide them with first-level support and early intervention Encourage a person to identify and access sources of professional help and other support Practise active listening and empathy Have a conversation with improved mental health literacy around language and stigma Discuss the role in depth, including boundaries and confidentiality Practise self-care This course is ideal for those who would like to become an MHFAider to: Gain the knowledge and skills to spot signs of people experiencing poor mental health Be confident starting a conversation and signpost a person to appropriate support Alongside the best evidence-based Mental Health First Aid (MHFA) training, MHFAiders are also provided with three-year access to ongoing learning and support through the MHFAider Support App 1 Introduction to MHFAider (3 hours 30 mins) MHFA and the MHFAider role Introduction to the MHFAider Action Plan 'ALGEE' What is Mental Health? Helpful and unhelpful language Undersign our Frame of Reference, understanding how we make sense of the world Understanding stress & the Stress Container 2 Understanding Mental Health (4 hours) What influences mental health? The Mental Health Continuum What is anxiety? What is a traumatic event? Active listening and empathy What are eating disorders? What is self-harm? What is substance misuse? MHFA conversation practice 3 MHFAider in practice (4 hours) Applying ALGEE What is depression? What is suicide? What is psychosis? MHFA conversation practice 4 Next steps (3 hours) Recovery and lived experience Applying ALGEE Boundaries in the MHFAider role MHFA conversation practice Moving forward in the MHFAider role and your MHFA action plan Self-care