Effective communication is a skill. This half-day workshop is very interactive - participants can practise their communication skills in a positive, supportive environment. 1 Welcome, introductions and objectives The definition of effective communication Exercise: sending a message 2 Verbal communications Effective communicators - who are they? What skills or attributes do they have? Listening skills, clear use of words, presence, eye contact, body language 3 How good a listener are you? Exercise: listening skills questionnaire and evaluation 4 Impact versus intent - what did you really mean to say? Attitudes influence behaviour and behaviour breeds behaviour Exercise: 'I never said she stole money' The need to avoid misunderstanding or misinterpretation 5 The 5 key principles to effective communication Exercise: 'What would you say?' 6 Written communication What makes an effective written communication? Kipling's 6 Honest Men: who, what, where, when, why and how Planning to write an email 7 Fuzzy meanings Probabilities for misunderstandings and misinterpretations 8 Practical exercise Hone written communication skills and put into practice hints and tips from the session 9 Review of key learning points and objectives
In a world focused on digital media, 24-hour news channels and social channels, it’s really important to communicate with your audience – there are lots of opportunities to do this if you are interviewed by journalists. There’s the chance to deliver expert comments or take part in in-depth features or give a quote about your business or organisation. The media wants to stay relevant and engaged with its audience and you can play a part in that and talk to your audience. In our Broadcast Media Training Courses, we will teach you the best ways to share your story, how to answer those difficult questions and present yourself with confidence and style. This means you will capitalise on every opportunity. Our broadcast media and media interview training courses include: Crisis Media Training Benefits There are many reasons why businesses and organisations suddenly find themselves trending on social media or being talked about in the broadcast media. When something goes wrong, your every move is watched and then commented on online, putting you and your teams under even more pressure. So if the worst should happen and you find yourself or your company or business suddenly in the public eye, you need to be prepared. We’ll help you learn how to manage your response ensuring clarity and confidence. It’s vital you don’t leave a vacuum for others to fill so let us help you respond effectively. Why would I ever need Crisis Training? Brand reputation is the most important asset we have in the digital media age. Audiences want to engage with organisations which have credibility and authenticity. A crisis – not always of your making – can quickly undermine that if it’s handled badly. Communication is at the heart of crisis media training and we can show you how to deal with a wide range of situations, address concerns and criticism and ensure your message reaches audiences under the most pressured circumstances. Who needs to attend the training? Crisis Media Training isn’t just for the most senior CEO’s or Managing Directors. In order to support the authenticity of your response it’s important the people on the ground can talk to the public. And in the age of social media, if you’re talking to the public, you’re talking to the media. So the people dealing with the crisis are the people who should know how to communicate in a crisis. There are times when the top bosses must talk as they are accountable and are happy to demonstrate that level of responsibility. But the media will also ask to talk to the people handling the problem and we can show them how. How do I book Crisis Media Training? We can help you create the perfect training to stress test your messaging and make sure you’re ready to deliver your message if you find yourselves unexpectedly in the news. We’ll help you deal with challenging questions and diffuse the most tense of interviews. But our main criteria is that we design the training you want so we’ll work with you to create the perfect course. All you have to do is give one of our friendly team a ring on 0754 533 4269 or email us.
Mix your Own Palette and create a set of coasters & a decorative tray while enjoying delicious pizza and Italian craft beers!
– LEATHER GOODS MAKING CLASS – LEATHER CRAFT WORKSHOP: MAKE YOUR OWN HAND SEWN LEATHER ITEM This is a theoretical and practical taster group tuition during which you will receive an overview on basic leather craft skills and techniques and realise your own leather item to take home with you. The class will take place in our London workshop where you will be able to see how a leather craft studio is equipped and receive practical demonstrations of common working methods used in the field.You will be able to choose your project between a selection of different types of goods such as passport holders, glasses cases, purses, card holders and more.You will be shown different types of leather and get to understand their main features. You will receive an introduction on how to mark, cut, edge finish, hand sew leather and use simple fastening hardware.You will receive relevant, useful and informative handouts as well as lists of leather and tool suppliers. At the end of the tuition you will have:– Gained an understanding of leather types and tanning methods– Been instructed on the use of common fastenings and closure techniques– Received an overview on the correct use of tools for preparing, marking, cutting and punching leather– Learned how to saddle stitch leather and understood the different the tools and materials used in the technique– Understood and practiced leather craft techniques such as beveling and burnishing techniques– Realised you own small, simple leather item to take home with you WHAT ARE THE ENTRY REQUIREMENTS?This course is suitable for total beginners and beginners with some experience in leather crafts.You should be able to use measurements and understand verbal and written English instructions. ARE THERE ANY OTHER COSTS? IS THERE ANYTHING I NEED TO BRING?Materials are included.Feel free to bring a notepad, if you would like to take some notes, we will provide the rest.INCLUDED IN THE COURSE:You will be provided with useful handouts which contain:– A list of recommended suppliers for both leather and fittings (physically in London and online)– A glossary containing information about leather types and characteristicsHOW LONG IS THIS TUITION?:This tuition will require up to 6 hours to complete.We aim to provide customised and high-quality tuition services and by only allowing up to 6 students at a time, we are able to focus on each person needs and interests.As every student has a different level of ability and previous experience, this course might lead some students to complete the core aspects of the lesson in a shorter time frame than others.Students who complete the course early will be welcome to stay and use the studio facilities to exercise on the topics of the lesson.
Are you confident your organisation could cope if a bad news story went viral and you were besieged by the media? Would you be able to fend off a determined and aggressive journalist, take control and deliver your key messages? Our crisis communications courses show you how to cope when your organisation is under fire, and protect your good name. We can: Train your spokespeople to handle challenging interviews, pitting their wits against a hostile reporter Train your PR team to manage communications during an unfolding crisis Deliver a fast-paced crisis simulation where your team have to decide how to handle the press during an unfolding emergency Facilitate a crisis strategy workshop, where we work together to develop your crisis communications strategy All of our crisis communications courses are bespoke, so we will design each one to meet your specific needs. Areas we can cover include: How a crisis can escalate in seconds How journalists respond to bad news stories How to develop effective key messages & write holding statements How to manage your social media How to take control of an interview and get your message across How to handle press conferences and doorsteps Venue We deliver courses in the most appropriate format for your circumstances – whether face to face or online. Face to face courses are portable: they can be held in purpose-built studios, at your own offices or at an external venue. In the latter two cases, we create a mock studio for the practical exercises. Online courses give you flexibility and enable you to offer training to delegates from all over the world. We have run virtual courses for people from the Far East, South Asia, North America and Europe, as well as the UK.
In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group
This is a theoretical and practical introductory group tuition during which you will be taught common, essential leather crafting and basic sewing techniques.You will be taught how to correctly use hand tools, how to hand sew leather and understand the most common finishing techniques used in bag and accessory making.You will learn about different types of leather and understand how to select the correct type of material(s) for your project. You will receive an overview of the technical aspects of working with leather and constructing bags and accessories such as preparing, marking, cutting, gluing, reinforcing, debossing and more.You will produce your own samples of work to take home with you.You will receive relevant, useful and informative handouts as well as lists of leather and tool suppliers.This is a professional course delivered by a prototype maker and manufacturer, with the aim of providing an overview and hands-on experience on more common leather working practices. At the end of the tuition you will have:– Gained an understanding of leather types and tanning methods– Understood what it means to work with different leather types and thicknesses and have the ability to source and select the correct tools and materials for your projects.– Gained confidence in using specific tools for preparing, marking, finishing and cutting leather.– Understood and practiced leather craft techniques such as beveling and burnishing techniques– Learnt basic leather hand sewing techniquesWHAT WILL BE TAUGHT?Below is a list of topics covered during the classes:– Understanding leather: overviews on types of leather, tanning, finishings and best use– Vegan leathers: an overview on different types and features– Understanding the importance of choosing the right materials for your project and the right tools for your materials– Leather preparing, pattern placement and marking on leather– Cutting complex shapes using a variety of tools– Using leather punches– Understanding the use of skiving, beveling and grooving– Finishing leather edges: painting vs burnishing– Using various leather glues and tapes– Understand the use of reinforcements, fusings and stabilisers to back leather– To learn basic leather hand sewing techniques– To understand the tools and materials used in saddle stitching– Prototyping and manufacturing leather goods: mentions of different working methods, machines and tools IMPORTANT TO KNOW:We will always try to cover as much on the syllabus as possible and depending on your ability and previous experience, we might not be able to complete the program or we might instead be able to teach you additional techniques relating to the above listed topics, such as:– Understanding fittings, closure types, fastening techniques and tools: sam browns, magnets, pop buttons, eyelets, etc– Sew and finish simple zips styles, handles and straps– Understanding options and the construction of how to line bags and accessories INCLUDED IN THE COURSE:You will be provided with useful digital and paper handouts which contain:– A list of tools and materials used during the lesson(s), including a description of what they are and how they are used– A list of recommended suppliers for both leather and fittings (physically in London and online)– A glossary containing information about leather types and characteristics WHAT ARE THE ENTRY REQUIREMENTS?This course is suitable for total beginners, beginners with some experience and intermediate.You should be able to use measurements and understand verbal and written English instructions. ARE THERE ANY OTHER COSTS? IS THERE ANYTHING I NEED TO BRING?Materials are included.Feel free to bring a notepad, if you would like to take some notes, we will provide the rest. HOW LONG IS THIS TUITION?:This tuition will require up to 6.5 hours to complete.We aim to provide customised and high quality tuition services and by only allowing up to 6 students at a time, we are able to focus on each person needs and interests.As every student has a different level of ability and previous experience, this course might lead some students to complete the core aspects of the lesson in a shorter time frame than others.Students who complete the course early will be welcome to stay and use the studio facilities to exercise on the topics of the lesson.
Successful account management requires time and investment to achieve high levels of customer satisfaction and develop new business opportunities. Ensuring you are equipped with the right tools to approach every customer interaction in a structured way will help you have productive relationships with your clients. Whether you're new to account management or experienced in business development and looking to expand your skillset, understanding how you can maximise customer relationships will be key to your success. We have developed this programme to be practical, fun and interactive. Participants will have the opportunity to learn and practice a number of key skills that will see successful results, and are encouraged to bring real life examples to the course so that learning can be translated to real world scenarios. This course will help participants: Learn how to plan growth and increase revenue from existing accounts Develop skills to build and develop essential relationships to increase value and visibility Learn how best to create loyalty and customer satisfaction Identify how to set account targets and development plan for building contacts and cross-selling Develop persuasion and influencing skills to better define needs and develop opportunities Learn how to add value at all stages; plus gaining competitive advantage Develop an up-selling, cross-selling strategy 1 Performance metrics for account management Introduction to the PROFIT account management model Using practical tools to measure account performance and success Planning your account strategy - red flags and green lights 2 Relationships for account management How to build and manage key relationships Producing a 'relationship matrix' Developing a coach or advocate 3 Setting objectives for your account Developing an upselling cross-selling strategy Setting jointly agreed goals, objectives and business plans Planning session 4 Feedback and Retention - building loyal and satisfied customers How to monitor and track your customer's satisfaction Building a personalised satisfaction matrix Customer service review meetings 5 Influence Getting your message and strategy across to C-level contacts Being able to better develop a business partnership within an accountes 6 Teamwork and time management Working with others to achieve your account goals Managing and working with a virtual team Managing your time and accounts effectively 7 Gaining commitment and closing the sale Knowing when to close for commitment How to ask for commitment professionally and effectively Key negotiation skills around the closing process - getting to 'yes' Checklist of closing and negotiation skills Practice session
The often-used phrase, 'just the receptionist', completely misrepresents the role. An excellent receptionist is a most valuable resource for any organisation. This programme has been designed specifically to deal with the essential skills necessary to represent the organisation to the best possible effect. It will also help you get the most out of your working day. There are six key reasons to take part in this workshop. It will help you: See your role in a new light Develop your communication skills Deal with different types of customer and situation Boost your confidence Cope in a pressurised environment Get more satisfaction from your working day 1 Introduction Workshop objectives and personal objectives The challenges of 21st century communication What makes an excellent point of Reception? And why is it so important? Who and where are our customers? As a customer, how do you like to be treated? What makes people feel valued? Objective and subjective aspects of customer service 'Micro moments' that shape the relationship 2 Communication on reception Definition of communication Barriers to good communication The 'recipe' of verbal, vocal and visual aspects of communication Differences between communicating face-to-face and on the telephone Communication 'leaks' The primitive human response The impact of visual communication - body language, gesture and facial expression Voice - tone, speed, volume, pitch, clarity, inflection, pacing Words - positive words and phrases compared with negative terminology Professional greetings face-to-face Steering the conversation with effective questioning 3 Telephone excellence How we use the telephone Qualities of the telephone Non-verbal communication on the telephone - what aspects can be 'seen' by the other person? Professional telephone etiquette Taking and leaving messages - key points that can help customers, colleagues and the organisation Clarifying information 4 Listening skills for accuracy and relationship building How accurate are your listening skills? What are the challenges for accurate listening? Active / empathetic listening 5 Creating a rapport by 'style flexing' Understanding how different people communicate Shaping our message to the other person so that they feel understood How changing situations can alter communication needs 6 Confidence and assertiveness Recognising different styles of behaviour - aggressive, passive and assertive Qualities of assertive communication - verbal, vocal and visual Assertive techniques - basic, persistence, negotiation / empathetic Demonstrating confidence 7 Coping in a pressurised environment Words - the most useful ones to use with stressed people and identifying the 'red rag' words Challenging situations - what do you find difficult and how do you respond? Dealing with outbursts of anger Bringing non-stop talkers back from their tangent Constructive ways to say 'no' 8 Pulling it all together Action plans Summary of key learning points