Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
This is the firmest foundation for your career in the people profession, incorporating both HR and L&D. Develop your skills by facing real-life challenges. Course Overview This is the firmest foundation for your career in the people profession, incorporating both HR and L&D. Develop your skills by facing real-life challenges. You’ll develop the knowledge and skills needed to deliver tasks that benefit your organisation at an operational level. An ideal starting point if you are new to the people profession or are working in a support role. Is this qualification right for me? This qualification is perfect for you if you’re ready to make your mark on the profession. It won’t just help you get started – it’ll give you a head start, too. This is ideal for anyone embarking on a career in the people practice, or for those already in a support role and looking to take the next step on the ladder. What will I learn? The Level 3 Foundation Certificate in People Practice is awarded by the Chartered Institute of Personnel and Development, the leading human resources professional body. The qualification introduces you to areas such as: • Business, culture and change in context • Principles of analytics • Core behaviours for people professionals • Essentials of people practice What may it lead to? This course will enable you to develop your career towards more senior roles and/or progress to level 5. The Level 3 Foundation Certificate in People Practice can lead to foundation membership of the CIPD. Upon starting your qualification, you will join the CIPD as a student member. Qualification level: The Foundation Certificate in People Practice is Regulated Qualifications Framework (RQF) Level 3 in England and Northern Ireland. Perfect for: HR and L&D beginners starting their career Typical job titles: • HR Assistant • HR Administrator • Organisational Development Officer • Learning Administrator DURATION 6-8 Months WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
ISO 13485:2016 specifies requirements for a quality management system where an organization needs to demonstrate its ability to provide medical devices and related services that consistently meet customer and applicable regulatory requirements. Such organizations can be involved in one or more stages of the life-cycle, including design and development, production, storage and distribution, installation, or servicing of a medical device and design and development or provision of associated activities (e.g. technical support). ISO 13485:2016 can also be used by suppliers or external parties that provide product, including quality management system-related services to such organizations.
ISO 30401 sets requirements and provides guidelines for establishing, implementing, maintaining, reviewing and improving an effective management system for knowledge management in organizations. All the requirements of this standard are applicable to any organization, regardless of its type or size, or the products and services it provides. Knowledge management is the intentional process of defining, structuring, retaining, and sharing an organization’s employees’ knowledge and experience.
Emotional Intelligence Training
Mediation for Managers Training
Effective cross-cultural management and leadership demand an understanding of the complexities of culture from structural, political, social and psychological perspectives An intensive 3-day training course from one of the leading providers of cross- cultural leadership and management training. Designed for individuals wishing to develop and their skills in managing and leading in a cross-cultural environment. Introduction Created specifically for the cross‐cultural workplace setting and utilising a blend of interactive role play, DVD presentations and case‐study based discussion, the course provides comprehensive skills training for anyone who must manage or lead a cross‐cultural team or employees. Trainer The trainer is Tony Buon, the Managing Partner of Buon Consultancy. He is a qualified workplace psychologist with over 30 years experience . Tony has worked in over 40 countries. He is a Certified Employee Assistance Professional (CEAP) and Associate Lecturer at the Aberdeen Business School. He holds degrees in Psychology, Behavioural Sciences and Work‐ place Education and trains throughout the UK, Europe, The Middle East & Asia. Tony has worked with some of the world’s leading companies over the past 30 years including; Diageo, Dolphin Energy, DuPont, Gulf Offshore, Halliburton, Hewlett‐Packard, ICI, ING Group, Kuwait Petroleum, Lend Lease, McDonalds, National Australia Bank, PetroChina, Pfizer, Qatar Petroleum, Royal Bank of Scotland, Shell, 3M, Coca Cola and Microsoft. He was also the senior consultant to the Sydney 2000 Olympic Games. Tony has also been interviewed in publications as diverse as Rolling Stone and the Reader’s Digest. He has appeared on CNN, BBC, Trans‐World Sport and many international television and radio stations. The Course The world of business has no borders. Nationalisation, globalisation and the growth of multi‐national corporations introduces challenges which managers and leaders must address. Effective cross‐cultural management and leadership demand an understanding of the complexities of culture from structural, political, social and psychological perspectives. The aims of the course are to explore the meaning and psychology of culture; to understand the impact of culture on management and leadership; to identify the areas in which cultural differences present a challenge in managing and leading employees in a multicultural environment; and finally to become more self ‐aware in cultural understanding, individual biases and assumptions and to understand the implications these have on our work. A vital course for any manager or leader work‐ ing in a multi‐cultural environment Covers the managerial, social and psychological aspects of culture Develop your cross‐cultural leadership & management skills in a fun and informative environment Discover best‐practice in diversity management and cross‐cultural communication Appreciate current business issues related to managing and leading in a cross‐cultural environment Comments from previous participants: “ ...one of the best courses I have ever attended!”“ I can’t believe how much I learnt. As an experienced expat, I thought I knew it all, this course truly expanded my people management skills”“ “...the trainer was excellent and the individual feedback and advice fantastic”“ This course will make me a better HR Manager, I have new skills I can use every day in dealing with all staff globally” This course can be conducted on-site at your location for groups of up to 15 participants The Objectives By the end of the course, the delegates will be able to: Illustrate examples of stereotypes and stereotyping Formulate a business case for cultural diversity in their workplace List Hofstede’s five value dimensions Explain in his/her own words the meaning of each of the five value dimensions Evaluate the risks involved in international assignments The Delegates All supervisors, middle managers , department heads and senior managers Human resource personnel including HR Business Partners All staff interested in developing cross‐cultural skills The Benefits Appreciate the importance and meaning of culture Learn about the psychology of culture Develop your cross‐cultural leadership & management skills Discover how to manage and lead diverse employees in a multi‐cultural environment Appreciate current issues in international business related to managing people The Course Day 1: The Meaning and Psychology of Culture Our world today ‐ the importance of demographics Dimensions of culture Hofstede’s five value dimensions Workplace and organisational culture Stereotypes and stereotyping Cross‐cultural communication Body‐language and culture Day 2: Managing and Leading Diverse Employees Developing a global mindset Culture and strategy Managing in multi‐national companies Multi‐cultural teams and teamwork International assignments and global career development Culture shock and global working Culture and decision‐making
Level 6 NVQ Diploma in Construction Contracting Operations Management
Level 6 NVQ Diploma in Construction Site Management