2046 Courses in London

About this Training Course Liquefied Natural Gas (LNG) has provided intercontinental mobility to natural gas, which now provides about 25% of the global primary energy. Being the cleanest fossil fuel, natural gas/LNG consumption is forecasted to grow in all future scenarios. With the entry of various players, including Trading companies, the LNG value chain is becoming increasingly complex, and a solid understanding of its economics and management of its interfaces have become crucial to identify and assess investment opportunities and risks. Recent market disturbances caused by COVID-19, Oil & Gas price instabilities - coupled with the political (Ukraine/Russia) challenges - make a deep understanding of LNG Value Chain Logistics and Economics even more essential to ensure the security of energy supplies sustainably and profitably. This intermediate level 3 full-day course starts with a concise introduction to the LNG business. Thereafter, the elements of the LNG value chain are described, and their individual economics analysed. A Business Activity Model along the value chain will be developed and discussed in depth, covering the following key processes: 'Buy Gas - Transport Gas - Liquefy Gas - Sell LNG/Products - Ship LNG - Regasify LNG' The integrated chain economics will then be developed and quantified. A hands-on group workshop/exercise developing the economic case of a full-sized Liquefaction project will be carried out, considering the forecasted cash flows throughout the project life, the location of the plant, its markets, project sensitivities and profitability assessment. Participants will be provided with Excel based tools/models (LNG Liquefaction project development Net Present Value (NPV) analyses, Shipping Freight Calculations and Economics) to work through the exercises and also for their future personal use. Training Objectives After the completion of this course, participants will be able to: Understand how the LNG Value Chain operates, bound by the relevant Contracts and Agreements. Learn the basic economic parameters (operating, capital costs, financing, profitability) of each major element of the value chain. Appreciate the complexity of the value chain, and the associated opportunities and risks. Develop quantitative project evaluation skills. Explore options to maximise profitability in a given LNG value chain. Discuss best practices on how to manage, steer and govern these activities. Target Audience Technical, Operational, Shipping, Commercial, Project and Governance professionals who are already active in a specific section of the LNG Value Chain will directly benefit in developing a wider and deeper perspective on how the LNG Value Chain operations and can be optimised. Managers (Technical, Financial, Legal and Governance) less familiar with the specifics of the LNG Industry will also benefit from attending this VILT course, as they will obtain the required background to be able to set sharper targets, suitable performance indicators, and governance and performance assessment guidelines for units engaged in the chain. The course is most relevant for professionals engaged in the LNG industry at: National and International Oil & Gas/Energy Companies LNG Importers/Exporters/Traders/Shippers Government & Regulatory Agencies Finance Institutions It will also apply to the following audience: Business Development Managers Corporate Planning Professionals Project Developers Supply Planners & Scheduling Professionals Regulators Tax & Finance Advisors Compliance Officers Equity Analyst and Bankers Joint Venture Representatives, Board Directors Negotiators and Contracting Staff Trading Professionals Course Level Intermediate Trainer Your expert course leader is an Oil & Gas/LNG professional with more than 35 years of international experience, majority of which was gained at Shell International Joint Ventures engaged in Oil Refining, Supply / Trading, Gas Supply and LNG Businesses in the Netherlands, France, Thailand, Dominican Republic and Nigeria. Since 2004, he has had several roles in the management of the LNG Value Chain including the Commercial Operational Management of Nigeria LNG (NLNG). He played an active role in the start-up and integration of LNG trains 4, 5 and 6 with NLNG becoming the 3rd largest LNG producer in the world in 2007. Commercial operations spanned 4 Gas Supply, 11 LNG Sales & Purchase Agreements, ad-hoc LPG and Condensate Sales and LNG Ship Chartering contracts. Under his supervision, more than 2,000 LNG cargoes were exported. He was part of the organizational transformation of the company from a Project-based set-up to a Production / Commercial based structure and implemented an 'Integrated Planning and Scheduling Department' in which he optimized the value chain (Buy-Gas - Liquify Gas to LNG - Sell - Ship LNG). Staff competence management was one of his focus areas during this period. He was also the NLNG representative on JV Technical, Commercial, Shipping Committees where he interfaced with Government & Regulatory authorities. In 2014, he was appointed as Shell Shareholder representative to NLNG and became a Non-Executive Board member to NLNG companies, including Bonny Gas Transport (BGT) managing 24 LNG Ships. During this period, he was involved in the Economic and Technical steering of the Shipping Fleet and Liquefaction Plant Rejuvenation projects and a further capacity expansion of liquefaction plant which resulted in the achievement of NLNG train 7 project FID in 2019. Since 2016, he has been active as an independent consultant. He co-authored 2 patents and more than 30 published papers/presentations. He holds a PhD from Delft University of Technology in the Netherlands and a MSc and BSc in Chemical Engineering from the University of Birmingham, UK. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

This course combines three individual courses providing the knowledge and technical skills for an aesthetics practitioner to become competent in PD Threads. Our courses are kept intimate with a maximum of 6 learners in a class. Courses Included PDO Mono Thread Lift Training PDO COG Thread Lift Training Fox Eye & Pixie Lift Thread Training This package is delivered in a combined format with e-learning and 1-day practical training.

ISO 3834:2021 (Quality requirements for fusion welding of metallic materials) Lead Auditor” course provides comprehensive training for participants to be able to understand and audit each and every ISO 3834:2021 guidelines in ensuring orgnaisation compliance and continual improvement in the welding industry

About this Training Course This course will begin with a presentation of topics to familiarize Process and Instrumentation Engineers with procedures and practices involved in the choice of sensors related to the measurement of temperature, pressure, level and flow in relation to single-phase flows. It will provide guidance on the optimum commercially available devices through a detailed comparison of their relative merits. At the heart of this course is sensor calibration which is a crucial element for these topics. The course will also examine the various types of flow control valve, including Globe, Slide, Needle, Eccentric plug and Ball valves and their characteristics in industrial application, while focusing on the problems of Cavitation and Flashing and methods to minimise or eradicate these issues. With the use of examples, industry case studies and a wide range of videos, this course will also cover all aspects of proportional (P), derivative (D) and integral (I) control. In particular, it will address the advantages and disadvantages of PI and PID control. It will also describe Cascade, Feed forward, Split Range, Override and Ratio Control techniques. Training Objectives By attending this course, participants will acquire the following knowledge and skills: Apply an in-depth knowledge to the measurement of temperature, pressure, level and flow as well as to the fluid mechanics of pipe flows Assess the advantages and disadvantages of the major flowmeter types including the differential pressure, rotary positive displacement, rotary-inferential, electromagnetic, ultrasonic and Coriolis mass flowmeters to determine the optimum choice for a given application Make a considered judgement of the choice of fluid level measurement devices Understand the various types of flow calibration, metering systems and provers Carry out tank measurement and tank calibration methods and to calculate net sellable quantities Discuss valve characteristics & trim selection and illustrate the process of control valve sizing Explain the terms Open and Closed loop Define Process Variable, Measured Variable, Set Point and Error Define Direct and Reverse controller actions Explain the terms Process Lag, Measurement Lag, Transmission Lag, and Response Lag and their effect on controllability Explain ON/ OFF Control and the inherent disadvantages Explain Proportional Control, Offset, Gain and Proportional Band and the advantages and disadvantages of Proportional only control Explain the fundamentals and operation principles of Integral (I) Action and the disadvantages of proportional plus integral control Explain the fundamentals and operation principles of Derivative (D) Action in conjunction with P action Describe the operating principles of a PID Controller and explain the applications and advantages of PID control Describe Cascade, Forward, Split Range and Ratio Control operation principles Target Audience This course will benefit instrumentation, inspection, control, custody metering and process engineers and other technical staff. It is also suitable for piping engineers, pipelines engineers, mechanical engineers, operations engineers, maintenance engineers, plant/field supervisors and foremen and loss control coordinators. Trainer Your expert course leader is a Senior Mechanical & Instrumentation Engineer (UK, B. Sc., M.Eng., Ph D) with over 45 years of industrial experience in Process Control & Instrumentation, Pumps, Compressors, Turbines and Control Valve Technology. He is currently a Senior Independent Consultant to various petrochemical industries in the UK, USA, Oman, Kuwait and KSA where he provides consultancy services on both the application and operational constraints of process equipment in the oil & gas industries. During his early career, he held key positions in Rolls Royce (UK) where he was involved in the design of turbine blading for jet engines, subject to pre-specified distributions of pressure. During this period and since, he has also been closely involved in various aspects of Turbomachinery, Thermodynamics and Fluid Mechanics where he has become a recognised authority in these areas. Later, he joined the academic staff of University of Liverpool in the UK as a Professor in Mechanical Engineering Courses. A substantial part of his work has been concerned with detailed aspects of Flowmetering - both of single & multiphase flows. He has supervised doctoral research students in this area in collaboration with various European flowmeter manufacturers. He joined Haward Technology Middle East in 2002 and was later appointed as European Manager (a post which has since lapsed) and has delivered over 150 training courses in Flowmeasurement (single- and multi-phase), Control, Heat Exchangers, Pumps, Turbines, Compressors, Valve and Valve Selection as well as other topics throughout the UK, USA, Oman and Kuwait. During the last two years, he has delivered courses with other training companies operating in the Far and Middle East. He has published about 150 papers in various Engineering Journals and International Conferences and has contributed to textbooks on the topics listed above. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

Face to Face training customised and bespoke. Live online or Face to Face.

Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

If you got a call from a TV producer asking you to appear on Newsnight, would you say ‘yes’? And if you did, could you make your argument in a way that captured the attention of the audience without being interrupted? Our media training courses are aimed at senior spokespeople and experts who give interviews on TV, radio or in print. We equip them with the skills and confidence to take control and give engaging, memorable and effective performances in which they deliver their key messages, no matter what the circumstances. Highly interactive and practical, each course includes a series of realistic print, radio and television exercises with experienced journalists. We provide immediate feedback following each interview, including techniques for improvement, advice about potential answers and the framing of key messages. While all our media training courses are bespoke, on a typical course we will cover: how the media operates how to prepare for interviews the differences between TV, radio and print interviews how to conduct different types of interview, such as pro-active, reactive, expert commentator and hostile (crisis communications) developing key messages which convey your views persuasively how to take control of an interview, stick to your own agenda and deliver key messages successfully use of language, body language, dress and delivery After the course, each delegate receives the Rough House Media Toolkit, including written feedback, recorded copies of their interview exercises, the Rough House Media Guide to Interviews and further supporting materials. We also provide a confidential assessment to the PR team of each delegate’s suitability for different types of interview. Venue We deliver courses in the most appropriate format for your circumstances – whether face to face or online. Face to face courses are portable: they can be held in purpose-built studios, at your own offices or at an external venue. In the latter two cases, we create a mock studio for the practical exercises. Online courses give you flexibility and enable you to offer training to delegates from all over the world. We have run virtual courses for people from the Far East, South Asia, North America and Europe, as well as the UK.

About this Virtual instructor Led Training (VILT)  The Subsea Production Engineering Virtual instructor Led Training (VILT) course provides an overview of all of the functionalities and key interfaces of subsea equipment. The VILT course will refer to relevant industry engineering standards for subsea equipment, subsea tie-backs and critical operational requirements. The sessions will cover challenges associated with equipment design and installability, as well as a new module on subsea tie-backs. The primary learning objectives for this VILT course are met through a combination of interactive presentations, discussion and exercises. Training Objectives By the end of this VILT course, participants will be able to: Apply the requirements of related industry standards (API 6A/ 17D, API 17A etc.) engineering standards Understand the barrier and qualification requirements Identify the barriers in place given a specific mode of operation Evaluate and select which tree alternatives are valid based on the key design drivers Identify and describe the key design drivers Explain the importance of well kill rate Describe which tree alternatives are valid for certain scenarios based on an evaluation of the key tree design requirements Examine what effects subsurface requirements may have on tree design Understand the challenges associated with designing equipment for manufacturability and installability Recognise the implications of design changes to specific components and the effects on transportation and installation (such as what type of vessels, lifting equipment, and tools to use and the logistical requirements) Recognise the implication of design changes on manufacturability of subsea equipment Target Audience This VILT course provides a comprehensive understanding of the equipment used in subsea production systems. It is designed for petroleum engineers, production engineers, subsea project engineers and is also highly suitable for cost, planning, offshore installation and offshore operations engineers. Anyone directly or indirectly involved with subsea equipment will benefit from attending this VILT course - from engineers installing the equipment to procurement staff looking to understand more. Training Methods The VILT course will be delivered online in 4 half-day sessions comprising 4 hours per day, with 2 breaks of 10 minutes per day. Course Duration: 4 half-day sessions, 4 hours per session (16 hours in total). Trainer Most of his working life, your expert course leader has been in a role that has enabled him to pass on skills and knowledge to others. A full-time role in Training and Development came about in 1996 with the offer to take up a full-time teaching post at Aberdeen College. In 1998, he was recruited by Kvaerner Oilfield Products, an Oil & Gas industry company, specialising in Subsea Control Systems, to develop and implement a Training & Competence program acceptable for its staff of over 600 and their client companies - a challenge he could not resist. In 2003, he broadened his horizons and became an independent Training & Development consultant. Building a reputation for delivering training and development to the Oil & Gas industry to the highest standards, he later joined Jee Ltd, a leading subsea engineering and training company based in Aberdeen. He was tasked with a wide portfolio of training, coaching & mentoring to achieve high levels of competence for the client's staff and customers. He is also a Science and Engineering Ambassador (Scotland), promoting the need for engineers and technicians for Scotland's industries, a frequent consultant to the European Economic & Social Committee for standardising Vocational Skills training and competence throughout the EU. He holds memberships in the Society of Operations Engineers, Chartered Institute of Personnel & Development and Society of Underwater Technologies. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations

Mediation for Managers Training

Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate