Dispelling several myths, this informative live online event explains why anyone can experience problems around food, the impact of eating difficulties, symptoms to look out for, the importance of early intervention, how best to help and support – and more… CPD Certificate: 4 hours Length: 9.15am – 1.30pm Increasing numbers of people have difficulties around food and eating, but miss out on help because they don’t have a clinical diagnosis – this online training event is designed to increase awareness of the importance of early intervention to provide better support and help with recovery. Time is of the essence - early support is important An estimated 1.25 million people are affected by eating disorders in the UK – but there are many, many more who may not meet diagnostic criteria or simply don’t get the help they need. Absolutely anyone can be affected by eating difficulties; all ages, all body sizes, all genders, all races, and disordered eating can take many forms. It sits on a spectrum between what might be considered ‘normal eating’ and an eating disorder and may include symptoms and behaviours of eating disorders, but at a lesser frequency or lower level of severity. Eating difficulties don’t just affect the person involved but also their families and friends too, who often feel frightened, confused, and powerless to help. The aim of this live, evidence-based, online training with Jo Baker, a highly experienced psychotherapist, is to give you a greater understanding of eating difficulties as well as eating disorders and body image. You’ll explore the signs and symptoms, and the effects they have on an individual as well as developing new skills around effective communication with someone who is struggling. It will dispel some of the myths around eating difficulties and also help you find ways of calming yourself in moments of overwhelm to ensure you can be as supportive and helpful as you’d like to be… This course is relevant to a range of disordered eating behaviours including: restrictive eating compulsive eating irregular eating inflexible eating avoiding a type of food or food group self-induced vomiting laxative, diuretic, enema misuse supplement misuse clinical eating disorders BONUS RECORDING – you will also get a recording for 2 weeks after the event to maximise your learning. Jo has a wealth of information and experience to share...LINDA HARRISON What you will learn: why early support is important how to react if you think someone is struggling around food – including what not to say and do the potential physical and psychological harm that disordered eating can cause the function of food in mental health the common myths around eating difficulties and problems with food a greater understanding of eating disorders and subclinical disordered eating behaviours – their signs and symptoms increased knowledge of the physical impact and social effects of having an eating disorder new skills around communication – how to approach the subject of eating difficulties or food avoidance why it is important not to focus on food a deeper understanding of ‘body image’ and perception and how media and society impact people’s body image and perception a greater understanding of the male experience of eating difficulties and the unique barriers men may face in accessing treatment new support and communication skills to offer help to anyone struggling with their mental health, body image and eating disorders what exercise addiction is, and its relationship to eating difficulties the impact of gym and diet culture on our mental health, body dissatisfaction and the signs and symptoms of muscle dysmorphia effective ways to look after yourself – managing stress, anxiety and worry for the household how and when to seek professional help Who is this training suitable for Parents, other family members and/or carers of people who are experiencing eating difficulties – or anyone else interested for personal reasons Anyone who works with people and needs to know how best to help when someone shares that they are struggling with food Therapists, counsellors and any other mental health and welfare professionals who want to gain a better understanding of eating difficulties, their symptoms and impact so they can support families with a member who is experiencing eating difficulties. Course Programme The ‘Understanding Eating Difficulties’ course starts at 9.15am and runs until 1.30pm. 9.15am Join the Zoom meeting 9.30am Understanding eating disorders and subclinical disordered eating behaviours 10.45am Comfort break and discussion 10.55am Understanding body image, perception and influential narratives 12.00pm Comfort break and discussion 12.10pm How to approach eating difficulties and be most helpful 1.15pm Course ends Important note This live online CPD training event is an awareness raising course, providing you with evidence-based information, facts and effective communication skills. It does not qualify you to work with eating disorders. If you are an experienced, qualified HG therapist /counsellor who would like to learn more about how we can work therapeutically with people with eating difficulties, problems around food or eating disorders – view our advanced CPD training in-person workshop: Working with Eating Difficulties
Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group
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We provide elite tennis coaching to people of all ages (5 years+) and levels, ranging from complete beginners to national tournament players. Unlike other academies, our ethos is to deliver both performance and fun during the process. Between 5-8years, our mission is to improve fundamentals of movements (ABCs: Agility, Balance and Coordination), grow their love and confidence for the game and develop their technique. Adults learn the fundamental movement patterns and grow their technique of strokes progressively, as well as maximize their understanding of the game. As a Sport Psychology professional, sessions are tailored to the individuals personal requirements and no matter your your level, we guarantee results from your first lesson! Hour: Sunday 10 AM–2 PM Monday 11 AM–5 PM Tuesday 11 AM–5 PM Wednesday 11 AM–5 PM Thursday 11 AM–5 PM Friday 11 AM–5 PM Saturday 10 AM–2 PM Phone: +44 7533 364384 Website: https://www.gbtennisacademy.com Instagram : https://www.instagram.com/gbtennisacademy
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