Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group
Our *NEW* Mini First Aid Baby Proofing class is our second class, designed for parents and carers of babies and children over 3 months. It can be taken after our 2 hour Baby and Child First Aid class, or in isolation for those parents who are starting their weaning journey, or have a baby on the move!
Why Join Digital Marketing Training Course at Osborne Training Osborne Training is well Recognised for quality Regular Lectures led by Industry Expert Tutors Unlimited Access to the State of the Art Virtual Learning Campus Exclusive Access to High quality study materials Flexible payment option available Join Digital Marketing Training course as Pure Online or Blended with Classroom Delivery Access to Digital Marketing Internship for 3 months at the end of the training Unlimited Tutorial Support from expert tutors Get a Student Discount Card from NUS* Get a Free Tablet PC for limited period* Practical Hands-on Projects, Practical focused Assignments and Group-work for greater skills enhancement and understanding real life issues for real life problems Once you complete the bookkeeping course, you will get a certificate from Osborne Training confirming your professional Digital Marketing Qualifications. What jobs could I qualify for? Senior Digital Marketing Manager Digital Marketing Coordinator Executive Digital Marketing Strategist Digital Marketing Consultant In these roles, you could earn on average more than £40,000 annually (source: Reed Salary Checker, UK). Moreover, many go on to become successful (Millionaire sometime) entrepreneur by offering Digital Marketing services or formulating successful Digital Marketing Strategy for their own business. Digital Marketing Qualifications Digital Marketing Qualifications at Osborne Training are developed in Association with Google. Osborne Training offers Total Digital Marketing Course which combines all major skills required to be a successful Digital Marketeer and you also have option to join a complementary Internship at the end of your course. In joining the Total Digital Marketing Course at Osborne Training, you will make one of the greatest decision of your career and can look forward to a successful career in digital marketing. Digital Marketing Course Overview Total Digital Marketing Course covers major areas of Digital Marketing to make you completely ready for the digital era. The Digital Marketing course comes with optional Internship at the end of the training making you highly employable. Practical focused and hands-on approach of the training method helps you to be ready to offer real life solutions for real life problems. Digital Marketing Training Course Content Basics of marketing Marketing In Digital Era All About Web Search Engine Optimization Search Engine Marketing Affiliate Marketing Social Media Marketing Email marketing and nurturing (inbound) Mobile app marketing Content marketing Web, mobile and app analytics Growth Hacking Creating robust digital marketing strategy
This course is designed to help adult learners develop the necessary language skills for academic success in an English-speaking environment. Through a combination of reading, writing, listening, and speaking exercises, participants will enhance their abilities to comprehend and produce academic texts, engage in critical thinking, and effectively communicate their ideas in written and spoken English. Course Duration: 12 weeks (24 sessions) Course Objectives: By the end of this course, participants will: 1. Improve their academic vocabulary and understanding of complex grammatical structures. 2. Enhance their reading comprehension skills for academic texts. 3. Develop effective note-taking strategies for lectures and presentations. 4. Enhance their academic writing skills, including essay structure and research techniques. 5. Improve their ability to deliver academic presentations and participate in discussions. 6. Gain familiarity with academic conventions and citation styles. Course Outline: Week 1: Introduction to Academic English - Assessing participants' language proficiency and academic goals - Overview of the course syllabus and expectations - Introduction to academic vocabulary and common idiomatic expressions Week 2: Reading Comprehension - Scanning and skimming techniques for efficient reading - Strategies for understanding main ideas and supporting details - Vocabulary building through reading academic texts Week 3: Note-taking Skills - Effective note-taking during lectures and presentations - Organizing and summarising information - Practice exercises and listening activities Week 4: Academic Writing: Paragraph Structure - Understanding the components of a well-structured paragraph - Developing topic sentences and supporting ideas - Practice exercises on paragraph development Week 5: Academic Writing: Essay Structure - Introduction to essay structure: introduction, body, and conclusion - Crafting clear and concise thesis statements - Developing coherent and well-supported arguments Week 6: Research Skills and Citations - Introduction to academic research techniques - Evaluating sources for credibility and relevance - Understanding and applying citation styles (e.g., APA, MLA) Week 7: Grammar for Academic Writing - Review of essential grammar structures for academic writing - Practice exercises on sentence structure and complex grammar - Common grammatical errors to avoid in academic writing Week 8: Academic Writing: Research Papers - Understanding the research paper format and structure - Conducting literature reviews and integrating sources - Drafting and revising research papers Week 9: Academic Speaking: Presentations - Preparing and delivering effective academic presentations - Using visual aids and engaging the audience - Practicing presentation skills through individual and group activities Week 10: Academic Speaking: Discussions and Debates - Participating in academic discussions and debates - Expressing opinions and supporting arguments effectively - Listening and responding critically to others' viewpoints Week 11: Academic Writing: Critical Analysis - Analyzing and critiquing academic texts - Developing critical thinking and evaluation skills - Writing critical analysis essays Week 12: Review and Final Projects - Reviewing course content and addressing individual needs - Finalizing and presenting individual projects - Course evaluation and feedback session Note: This syllabus is a guideline and can be customised based on the specific needs and preferences of the participants. You can opt in and out of different modules.
Salsa/Mambo Progressive Workshop - Deep Dive into Social Dance Musicality by internationally renowned pro dancer & musician Alexistyle Funky Mambo presents "Salsa/Mambo Progressive Workshop - Deep Dive into Social Dance Musicality" Vol.2 by internationally renowned professional dancer & musician Alexis Ruiz (aka ALEXISTYLE) ************************************* Want to learn more about Salsa/Mambo? Want to up your game? This is your chance!!! Alexis is back in London especially for you!!! Learn from a Master!! You will learn with a progressive program how to connect the dots from instruments to how to predict songs and breaks, concluding with organic social dance patterns, and musicality without having to know the songs. Open to anyone who has fundamentals of dancing Salsa/Mambo: Improver to Advance - Alexis has a vast range of knowledge and will challenge you to learn new things. ********************************* Date: Sunday 25/02/2024 Time: 13:15 - 16:00 (incl. registration time & short break) Place: Husky Studios Studio 3 (White Room) 29a Amelia St (off Walworth Road) London, SE17 3PY (7 mins walk from Elephant & Castle tube & Kennington tube) ✅️ A spacious mirrored dance studio with a sprung floor Map: https://maps.app.goo.gl/cog5687D4ogS7Nzk9 Price: £35 in advance until 24 February £40 on 25 February - CASH, ONLINE, BANK TRANSFER or PAYPAL only !! NO CREDIT CARD accepted at the door !! **Limited spaces - Book your space early to avoid any disappointment! **Non-refundable once you paid the fee. About Alexistyle Alexis Ruiz started dancing and playing instruments almost before he could walk. Growing up in Antigua, Guatemala, his mother taught him to dance and teach together with her at her school Ritmo Latino. At the age of 12 he started teaching Salsa/Mambo and a diverse variety of Latin dances and Latin percussion. He has since then been teaching for over 25 years. At the age of 17, he moved to Japan where he opened his own dance school and created his own Latin jazz sextet "Foribale". He became an ambassador for Salsa in Japan, and travelled the world representing Japan at different congresses. The name "Alexistyle" was given to him by the legendary, Albert Torres. Mr Torres later awarded Alexis with an honorary award for his work in Japan, while teaching and performing at Los Angeles Salsa Congress. After 8 years in Japan, he moved to Norway. There he introduced the musicality of Mambo to the Salsa community in Norway, and his concept of Mambo Masterclass was born. Since then he has trained Norwegian champions, taught around the world on elite level, including London's leading Mambo School Funky Mambo, and created a vocabulary and a methodology that is completely unique. He is world famous for his lectures about "Salsa roots" where he dives into the history of both the music and the dance, and also the different musical influences in Salsa. He has an extensive background in Latin music, Latin dance and sound. He is a full-time professional dancer and musician. He got a degree in Afro-Cuban dances and percussion at "Conjunto Folklorico Nacional De Cuba", and has a Bachelor in sound engineering from Westerdals ACT, and is actively working on various TV and film projects. He has his own sound engineering company called AlphaRhythm. You can find his music on Spotify, iTunes and more. He plays all the instruments himself, record himself and edit, a multi-instrumentalist and musical genius! In Norway he is known for playing with some of the best Salsa bands like Sonora Cimarron, La Descarga, Banakao, Son on Fire, Son Candela and others! Through his career he has had several dance partners, while also working as a solo artist. Some of his most famous choreographies and shows, has been together with his long-time dance partner Katrin Lerner. In 2015 he created Norway's first Mambo dance company, Allure Dance company. Alexis focuses on musicality and rhythms, and shows storytelling and traditions in his choreographies. The company is project based, and performers has been varied through its years. He has toured all over Europe with the company. Today he is co-owner of Norway's only Tap dance school that he also teaches rhythmical concepts and music. He composes music with his wife Iselin Ruiz, and together they submerge in the world of dance and music. We are incredibly lucky to have him here in London. Don't miss this opportunity to learn from one of the BESTs, in the business!
Join us for a day of discussions and insights on EDI and the Six Stages Framework at our in-person event on June 28, 2024! THE EDI ROUNDTABLE & SIX STAGES FRAMEWORK CONFERENCE 2024 Navigating & Challenging Everyday Racism and Discriminations. Embedding EDI into your Workplace & Schools Frameworks for Measuring Impact & Progress Don't miss out on our Annual trailblazing event! Our pioneering event is back by popular demand. Empower your own self development and improve diversity and inclusion in your organisation or workplace. Check out testimonials from last year. Tickets are now on sale. Only £30 including lunch! Book now https://www.eventbrite.co.uk/e/edi-round-table-event-and-the-six-stages-framework-conference-2024-tickets-884939155837?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl Join Us In Creating a More Inclusive World. Are you ready to dive deep into the complexities of equality, diversity, and inclusion? Have you ever wondered how different sectors can collaborate to enhance racial justice and belonging in our ever-evolving society? Online agenda and details of speakers and panelists https://www.sixstagesframework.com/edi-agenda/ Check out our Speaker/Panelists and Hosts. https://www.sixstagesframework.com/edi-round-table-2024/ https://youtu.be/DDfQtNJsNKE https://www.eventbrite.co.uk/e/edi-round-table-event-and-the-six-stages-framework-conference-2024-tickets-884939155837?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl Information for Schools https://www.sixstagesframework.com/schools/ What's Involved? This one-day event is not to be missed. We understand the challenges many face in embedding EDI (Equality, Diversity, and Inclusion) into the fabrics of their organisation. The Six Stages Inclusive Framework helps organisation (and schools) go beyond performative measures: cultural celebrations, conversations about unconscious bias and white privilege to real action and implementation. It supports evidence-based practice and data gathering, obtaining base line measures through the Six Stages Framework Diversity Assessments which enable you to chart your progress. Who’s the Conference For? Corporate Organisations Schools & Local Authorities Health Services Higher Education Police and Criminal Justice Anyone passionate about EDI An amazing venue! The Conference will take place at St Martin-in-the Fields, Trafalgar Square, WC2N 4JJ on June 28th, 2024, set in the heart of London. Take a 3D tour of our venue here: https://my.matterport.com/show/?m=74N3JkZtuq4 Engage with Visionaries Check out our Speaker/Panelists and Hosts. https://www.sixstagesframework.com/edi-round-table-2024/ Start your day with groundbreaking insights from leading experts. Our opening address and keynotes will set the stage for a series of powerful discussions, including: Diverse Cross-Functional Roundtable: Engage with top professionals in a dynamic panel discussion, followed by an audience Q&A. Exclusive stimulating and thought-provoking conversation between the dynamic sister duo, Afua Hirsch: Award-winning writer, journalist, former barrister and filmmaker; and Dr. Ama Collison: Millennial Psychology Limited. Networking Lunch: Connect with like-minded individuals and grow your professional network over lunch. Afternoon Sessions: Dr. Shungu H. M'gadzah: will present a compelling keynote on "The Six Stages Framework: Understanding and Dealing with Everyday Racism.” Exploring practical applications in various sectors and drawing from the SSF transformational toolkit. Workshops: To consolidate and explore the days learning and make recommendations to be published in our annual report. Who's Speaking? Dr. Shungu H. M'gadzah: Six Stages Framework & Inclusion Psychologists Ltd Dr. Ama Collison: Millennial Psychology Afua Hirsch: Award-winning writer, journalist, former barrister and filmmaker Visit the wide range of market stalls and bookstore on display. Explore the books from This is Book Love an award-winning collective and bookstore curating and showcasing and bringing together the best multicultural content the world of arts has to offer Schools, Nurseries, Public and corporate spaces www.thisisbooklove.com Get Your Tickets Tickets are now on sale. Join us for our Annual trailblazing event! Only £30 including lunch! Book now https://www.eventbrite.co.uk/e/edi-frameworks-for-inclusive-organisations-measuring-impact-tickets-909290140287?aff=oddtdtcreator https://www.eventbrite.co.uk/e/edi-round-table-event-and-the-six-stages-framework-conference-2024-tickets-884939155837?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl Link for more Information & Testimonials about last year’s event: https://www.inclusionpsychologists.com/post/exploring-equality-diversity-and-inclusion-through-different-professional-lenses-the-six-stages-fr-2 For sponsorship opportunities or Market stalls contact Dr. Shungu at: drshungu@inclusionpsychologists.comor Dr Ama Dr. Ama Collison Market stalls: We also have space for market stalls at a cost of £100 so if you know organisations who may be interested. Sponsorship: In terms of sponsorship, we are looking for any contribution to costs. We currently have one sponsor- Inclusivitti. https://www.inclusivitii.com/ Support with the event and donations Any help in publicising the event would be appreciated as well as any donations or sponsors. Organisers: https://www.inclusionpsychologists.com/ Dr Shungu H. M'gadzah, Six Stages Framework https://www.millennialpsychology.co.uk/ Dr Ama Collison: Millennial Psychology https://www.diversifyworld.com/ Mr Romain Muhammad: Diversify World Sponsors: Inclusivitti https://www.inclusivitii.com/ Venue: St Martin- in- the- Fields Here is the link to our online 3D tour. Take a 3D tour of our venue here: https://my.matterport.com/show/?m=74N3JkZtuq4 Best wishes, Shungu Dr Shungu Hilda M'gadzah Director & Lead Consultant Psychologist Inclusion Psychologists Ltd Tel: 07956 965 266 AUTHOR: Understanding & Dealing with Everyday Racism- The Six Stages Framework The Six Stages Framework Book https://www.sixstagesframework.com www.inclusionpsychologists.com https://www.inclusionpsychologists.com/book-online Psychology today directory https://www.psychologytoday.com/profile/774567 Follow me on twitter. https://twitter.com/DrShunguM LinkedIn profile https://www.linkedin.com/in/shunguhildamgadzah/
Level 2 Food Safety and Hygiene in Catering Course
Whether starting from scratch or beginning again as an adult after regretting giving up at an earlier age (a most common scenario!), I'm confident you will find what you need here to have a most satisfying hobby or interest that can be done at any age and at any time.
Ceremonial cacao Flow to music meditation and Yoga Nidra guided meditation to help relax and unwind