beryl.
Our story started in 2012. It began with co-founder, Emily Brooke, a passionate
cyclist and designer who imagined and created our very first product, the
life-saving Laserlight. Emily’s research proved that cyclists using a Laserlight
were 32% more visible to drivers. The evidence saw this revolutionary light
appear in bike hire fleets in London, New York and Montreal. Beryl’s belief –
that a business can be a force of good – is the foundation of our business.
Using their understanding of bike share schemes, Emily and co-founder Phil Ellis
decided to start their own. Our values reflect those of a business started by
passionate cyclists. With a desire to create high-performing products that
invite people to change the way they think about, and travel around our towns
and cities. We’ve never been your average cycling company. Bikes have much to
offer as part of a green, sustainable transport system. But safety is a barrier
to more people cycling in towns and cities. We started by tackling safety and
visibility first, with our Laserlight. Now we are removing another barrier by
providing our own bikes and scooters.
