This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
About this Training Course In our pursuit to discover oil & gas in deeper horizons, wells are often drilled in a HPHT environment. To be considered a HPHT well, the downhole conditions will have pressures in excess of 10,000 psi (69 MPa) and 300° F (150° C). To drill these usually expensive wells successfully, the planning and execution phase has to be of an exceptionally high standard. Therefore, both operator and drilling/service contractor staff must be seamlessly aligned and work as a coherent team to reach and then harness the well objectives. This is particularly important when speciality services such as Managed Pressure Drilling (MPD) are being applied with crews and/or supervisors who are not intricately familiar with complicated well control incidents. As we seek to prevent costly non-productive time, attention will also be paid to enabling technologies like expandable solid tubulars, mud coolers and specialty mud. The 3 full-day course will explain the key characteristics and challenges of HPHT Planning and Well Control. This includes: Differences between HPHT and standard (conventional) wells and what this entails for well design. The challenges unique to HPHT and the impact of Pore Pressure Prediction (PPP). Static and Dynamic Equivalent Mud Density and the factors that influence the ultimate Bottom Hole Pressure (BHP). Control practices such as 'fingerprinting' to identify what's happening downhole. HPHT shut-in procedures and practices. Specific HPHT equipment and drilling tool requirements and advantages of Managed Pressure Drilling (MPD). Well control on/off bottom, bull-heading and dealing with kick-loss situations. Mud management, tolerance on mud properties and challenges in cementing. Case history on emergency control. Drills, team effort, checklists, human factor and 'getting everybody on board'. Training Objectives By the end of this course, participants will be able to: Recognize the main differences in planning/design between HPHT and standard (conventional) wells as well as the challenges that will have to be faced. Explain drilling and tripping operational challenges and practices as well as how to manage these effectively. Identify wellbore breathing (a.k.a. ballooning) and how to safely deal with this within the narrow window for mud density selection. Apply practices of consistent fingerprinting and how to develop procedures for this to benefit the rig team. Measure and understand bottom hole pressure and the effect of influencing factors such as temperature, rotation and flow rate. Understand the critical mud properties to alleviate barite sag, general mud density control techniques and specify the essentials in cementing. Manage losses and low fracture gradients with well bore strengthening methods. Execute sound HPHT shut-in procedures. Understand how MPD can assist in the safe and efficient drilling and hole cleaning of HPHT wells. Understand the use of MPD Influx Management Envelopes. Identify critical Early Kick Detection Systems (EKDS) and HPHT well control equipment. Execute safe secondary well control practices in a H2S environment, bull-heading, on and off bottom and handling of gas at surface, using MGS and hydrate mitigation measures. Target Audience The course is intended for: Office-based staff engaged in HPHT well planning and day-to-day operations Field-based rig staff working as front-line supervisors - from Assistant Drillers to Senior Toolpushers Field-based rig staff working for service companies supporting the execution of HPHT wells (MPD, mud and mudlogging services etc.) Trainer Your expert course leader has over 45 years of experience in the Oil & Gas industry. During that time, he has worked exclusively in the well engineering domain. After being employed in 1974 by Shell, one of the major oil & gas producing operators, he worked as an apprentice on drilling rigs in the Netherlands. After a year, he was sent for his first international assignment to the Sultanate of Oman where he climbed up the career ladder from Assistant Driller, to Driller, to wellsite Petroleum Engineer and eventually on-site Drilling Supervisor, actively engaged in the drilling of development and exploration wells in almost every corner of this vast desert area. At that time, drilling techniques were fairly basic and safety was just a buzz word, but such a situation propels learning and the fruits of 'doing-the-basics' are still reaped today when standing in front of a class. After some seven years in the Middle East, a series of other international assignments followed in places like the United Kingdom, Indonesia, Turkey, Denmark, China, Malaysia, and Russia. Apart from on-site drilling supervisory jobs on various types of drilling rigs (such as helicopter rigs) and working environments (such as jungle and artic), he was also assigned to research, to projects and to the company's learning centre. In research, he was responsible for promoting directional drilling and surveying and advised on the first horizontal wells being drilled, in projects, he was responsible for a high pressure drilling campaign in Nigeria while in the learning centre, he looked after the development of new engineers joining the company after graduating from university. He was also involved in international well control certification and served as chairman for a period of three years. In the last years of his active career, he worked again in China as a staff development manager, a position he nurtured because he was able to pass on his knowledge to a vast number of new employees once again. After retiring in 2015, he has delivered well engineering related courses in Australia, Indonesia, Brunei, Malaysia, China, South Korea, Thailand, India, Dubai, Qatar, Kuwait, The Netherlands, and the United States. The training he provides includes well control to obtain certification in drilling and well intervention, extended reach drilling, high pressure-high temperature drilling, stuck pipe prevention and a number of other ad-hoc courses. He thoroughly enjoys training and is keen to continue taking classes as an instructor for some time to come. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
Certified ScrumMaster®: In-House Training This course is an introduction to Scrum and the principles and tools required to be an effective Scrum Product Owner. You will come away with a good understanding of the Scrum framework and the underlying principles required to make effective decisions regarding the application of the Scrum framework to different situations. Participants successfully completing this course earn a Certified Scrum Product Owner® (CSPO®) designation. The Scrum Alliance certification includes a one-year membership with Scrum Alliance. What You Will Learn You'll learn how to: Use the principles, practices, and tools required to be an effective Scrum Product Owner Make effective decisions regarding the application of the Scrum framework to different situations, including: Setting product vision and goals Chartering the project Writing user stories and structuring your product backlog Scaling the Product Owner Estimating for forward planning Applying prioritization techniques Planning and tracking release progress Getting Started Introduction Course structure Course goals and objectives Agile Principles and Scrum Overview Process control models Incremental and iterative development Shifting the focus on product management Overview of the Scrum process Agile principles Lean principles Scrum Roles and Responsibilities Scrum roles Cross-functional teams Product Owner Responsibilities The Scrum Project Community What happens to my traditional role in Scrum? Chartering the Project Establishing a shared vision Elevator Statement Data sheets Product Vision Box Magazine Review / Press Release Product Backlog and User Stories Product uncertainty and progressive refinement User role modeling User Stories Product backlog characteristics Getting backlog items ready Slicing User Stories Using the product backlog to manage expectations Sprints Done and Scaling Done The Scrum process in detail Sustainable pace The Product Owner's role in each of the Scrum meetings Scaling the Product Owner Scaling Scrum Approaches to scaling the Product Owner Estimation for Forward Planning Why comparative estimation works Planning Poker Affinity Estimation Prioritization Techniques Additional Product Backlog Prioritization Techniques Kano Analysis Theme Screening Release Planning and Tracking Progress Velocity Release Planning Tracking release progress
Certified ScrumMaster® This course is an introduction to Scrum and the principles and tools required to be an effective Scrum Product Owner. You will come away with a good understanding of the Scrum framework and the underlying principles required to make effective decisions regarding the application of the Scrum framework to different situations. Participants successfully completing this course earn a Certified Scrum Product Owner® (CSPO®) designation. The Scrum Alliance certification includes a one-year membership with Scrum Alliance. What You Will Learn You'll learn how to: Use the principles, practices, and tools required to be an effective Scrum Product Owner Make effective decisions regarding the application of the Scrum framework to different situations, including: Setting product vision and goals Chartering the project Writing user stories and structuring your product backlog Scaling the Product Owner Estimating for forward planning Applying prioritization techniques Planning and tracking release progress Getting Started Introduction Course structure Course goals and objectives Agile Principles and Scrum Overview Process control models Incremental and iterative development Shifting the focus on product management Overview of the Scrum process Agile principles Lean principles Scrum Roles and Responsibilities Scrum roles Cross-functional teams Product Owner Responsibilities The Scrum Project Community What happens to my traditional role in Scrum? Chartering the Project Establishing a shared vision Elevator Statement Data sheets Product Vision Box Magazine Review / Press Release Product Backlog and User Stories Product uncertainty and progressive refinement User role modeling User Stories Product backlog characteristics Getting backlog items ready Slicing User Stories Using the product backlog to manage expectations Sprints Done and Scaling Done The Scrum process in detail Sustainable pace The Product Owner's role in each of the Scrum meetings Scaling the Product Owner Scaling Scrum Approaches to scaling the Product Owner Estimation for Forward Planning Why comparative estimation works Planning Poker Affinity Estimation Prioritization Techniques Additional Product Backlog Prioritization Techniques Kano Analysis Theme Screening Release Planning and Tracking Progress Velocity Release Planning Tracking release progress
Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
Learn the safe and precise technique of microsuctioning for earwax and foreign object removal with our comprehensive course for healthcare professionals.
Choose what you want to learn in this fast-track hairdressing course. Aimed at those who’ve left college with a hairdressing qualification but don’t feel confident enough on the salon floor or those needing to brush up on a specific skill. Our training concentrates on cutting, colouring, styling and barbering.
This is the Alan d signature course. Aimed at barbers returning to the industry or experience barbers feeling ‘bogged down’ with their everyday routine and looking for inspiration. It’s also ideal for those trained in Ladies Hairdressing who haven’t been formally trained in the latest barbering techniques. You will learn the 5 Alan d Foundation Barbering haircuts along with use of clippers, fading, and beard & moustache trimming.
About this Training Course The drill string is the simplest piece of equipment in use on a drilling rig and at the same time, the most critical piece. We use the qualifier 'basic' because although 99% of the drill string comprises plain tubes that are just screwed together, the lowest section, just above the bit, can go to extreme loading and is fitted with highly sophisticated electronics packages providing both positional and lithological data as well as a steering system to drive and orient the bit. The principle tasks of the drill string are also deceptively simple. These are to: Convey each drill bit to the bottom of the hole and then to retrieve it when worn, Act as a conduit to convey drilling fluid at high pressure down to the bit and Transmit torque from surface to bit, occasionally in concert with a hydraulic motor to drive this bit. This 3 full-day course will cover in detail what it takes to decide on minimum drill string specifications, which are able to support the loads to which it will be subjected. In addition to the need to use a drill string with minimum strength requirements, we also need to ensure that we can prevent drill string failure. If the failure consists of a small split or leak of any kind, then the time involved may be little more than that required for a roundtrip to change the bit. If the string parts, then the recovery is likely to take a considerable amount of time. In a worst case scenario, the fish in the hole may prove impossible to retrieve, requiring a sidetrack. A less than optimal design of the string will reduce the efficiency of the operation and almost always leads to premature bit wear. This is particularly true when we are unable to measure and control the dynamics of the drill string as a whole and the bottomhole assembly in particular. Axial vibrations, torsional vibrations and lateral vibrations may take place in various degrees of severity. The behaviour of the drill string while operating under torsional vibrations is thought to be of great importance and may result in torsional buckling. This course will also cover the drilling optimization limiters, how to identify them and how to remove them. This is done by understanding the drill string dynamics - by operating under the most favourable conditions and by measuring the dynamics in the vicinity of the bit (or at the bit) in order to make timely adjustments. Training Objectives The course homes in what office staff needs to know and plan for and what field staff needs to know and implement. By the end of this course, participants will be familiar with: Critical dimensions of common drill pipe and weld-on tool joints and its relation to yield for calculation of tensile, torsional and burst resistance. Make-up torque of connections that relate to the tool joint dimensions and the torsional strength of that connection. Use of design factors and safety factors on tensile and torsional strength in relation to new and worn state. Conditions which could lead to drill pipe collapse. Situations where limitations on sinusoidal (snake) and helical buckling will apply and the influence of radial clearance and deviation. Failure of drill pipe (fatigue) and the circumstances under which these would occur (rotation across doglegs, pipe in compression etc). Mechanism under which hardbanding would induce casing wear and the methods applied to measure and prevent any significant wear. Drill pipe inspection methods we apply to identify early flaws/cracks/corrosion, to measure dimensions, to inspect tool joints etc. Common BHA components, including heavy wall drill pipe, their external/internal dimensions, connections (API, proprietary) and appearance (such as spiral). Significance of thread compounds to ensure the correct make-up torque is applied. Significance of drill string/BHA 'neutral point' in the context of drill string component failure. Basic design principles for a BHA make-up in a vertical, low/medium deviated and highly deviated well in terms of weight transfer and drag/torque. Stabilization principles for a pendulum (vertical), a stabilized (vertical or tangent), a build and a drop-off assembly. BHA design and stabilization in relation to mitigation/elimination of vibration and to the elimination of tension, torsion or fatigue failure. Matching bit aggressiveness, gauge length, BHA stabilization, steerability and Mechanical Specific Energy (MSE) to mitigate the severity of any vibration. Bit efficiency and reduction of wear by understanding mechanical and hydraulic limiters. How to perform a passive or active drill-off test. Importance of being conversant with API 7G RP and/or equivalent data books, to look up/check the recommended tensile/torque and other parameters for the drill string in use. Target Audience This course is intended for staff directly or indirectly involved in the delivery of challenging wells such as junior to senior well engineers, both in office-based planning and operations and field-based operator/contractor supervisory staff such as company men and toolpushers. Trainer Your expert course leader has over 45 years of experience in the Oil & Gas industry. During that time, he has worked exclusively in the well engineering domain. After being employed in 1974 by Shell, one of the major oil & gas producing operators, he worked as an apprentice on drilling rigs in the Netherlands. After a year, he was sent for his first international assignment to the Sultanate of Oman where he climbed up the career ladder from Assistant Driller, to Driller, to wellsite Petroleum Engineer and eventually on-site Drilling Supervisor, actively engaged in the drilling of development and exploration wells in almost every corner of this vast desert area. At that time, drilling techniques were fairly basic and safety was just a buzz word, but such a situation propels learning and the fruits of 'doing-the-basics' are still reaped today when standing in front of a class. After some seven years in the Middle East, a series of other international assignments followed in places like the United Kingdom, Indonesia, Turkey, Denmark, China, Malaysia, and Russia. Apart from on-site drilling supervisory jobs on various types of drilling rigs (such as helicopter rigs) and working environments (such as jungle and artic), he was also assigned to research, to projects and to the company's learning centre. In research, he was responsible for promoting directional drilling and surveying and advised on the first horizontal wells being drilled, in projects, he was responsible for a high pressure drilling campaign in Nigeria while in the learning centre, he looked after the development of new engineers joining the company after graduating from university. He was also involved in international well control certification and served as chairman for a period of three years. In the last years of his active career, he worked again in China as a staff development manager, a position he nurtured because he was able to pass on his knowledge to a vast number of new employees once again. After retiring in 2015, he has delivered well engineering related courses in Australia, Indonesia, Brunei, Malaysia, China, South Korea, Thailand, India, Dubai, Qatar, Kuwait, The Netherlands, and the United States. The training he provides includes well control to obtain certification in drilling and well intervention, extended reach drilling, high pressure-high temperature drilling, stuck pipe prevention and a number of other ad-hoc courses. He thoroughly enjoys training and is keen to continue taking classes as an instructor for some time to come. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
The IRATA Level 1 is the entry level into the rope access industry. An IRATA Level 1 technician will be able to perform a range of rope access manoeuvres and have an understanding of the current legislation. An IRATA Level 1 is required to be supervised by an IRATA Level 3 technician.