32 Courses in London

About this Training Course More energy companies today are setting ambitious net-zero targets and are expected to pour billions into the voluntary carbon offset market by the end of this decade. To get to net zero emissions, companies will need to balance emissions with nature and technology-based offsets. Markets are the best tool for connecting carbon sources and sinks. Many countries will not have enough supply inside their borders and will need to co-operate with those who have extra greenhouse gas removal potential. The energy industry is in search of effective climate tools as pressure mounts from investors and consumers for more progress on fighting rising emissions. Corporations fighting to cut their carbon footprint have for years focused on internal reduction measures. Many are now adding to that effort by turning to carbon credits, a process made easier as verification and registration tools mature. One particular category of carbon offsets leads the way: high-quality, nature-based carbon credits. These represent the largest category of carbon credit projects in the voluntary carbon market, comprising nearly half of credits issued. Public concern about this practice focused on the additionality, leakage, and integrity of carbon offsets that are created through reforestation, land preservation, carbon capture and other projects. Lack of standardization and government regulation has also increased uncertainty for all participants in carbon markets, creating risks for developers of credit-generating projects and offset purchasers. Demand for higher-quality offsets will value projects that were subjected to due diligence and rely upon reputable third-party verification. Companies purchasing offsets generated by permanent and quantifiable projects will therefore be in the best position moving forward. In this highly interactive training course, your course instructor will guide you through the latest developments and best procurement practices to successfully operate in the voluntary carbon market. Training Objectives At the end of this course, the participants will be able to: Discover the current state of the carbon economy Gain insights into the voluntary carbon market Learn about the different type carbon credits available Examine how companies can reach net zero target by using carbon offsets Uncover best practices in carbon credit procurement strategy Learn the pricing dynamics carbon credits Examine how to identify and ensure high quality credits Obtain key learning from flawed carbon offset projects Target Audience This course is intended for: Energy transition team leaders Carbon credit procurement professionals ESG strategy team leaders Finance and accounting professionals Low carbon business analysts or economists Corporate business sustainability professionals Legal, compliance and regulatory professionals Carbon trading professionals Course Level Intermediate Trainer Your expert course leader is a skilled and accomplished professional with over 25 years of extensive C-level experience in the energy markets worldwide. He has a strong expertise in all the aspects of (energy) commodity markets, international sales, marketing of services, derivatives trading, staff training and risk management within dynamic and high-pressure environments. He received a Master's degree in Law from the University of Utrecht in 1987. He started his career at the NLKKAS, the Clearing House of the Commodity Futures Exchange in Amsterdam. After working for the NLKKAS for five years, he was appointed as Member of the Management Board of the Agricultural Futures Exchange (ATA) in Amsterdam at the age of 31. While working for the Clearing House and exchange, he became an expert in all the aspects of trading and risk management of commodities. In 1997, he founded his own specialist-consulting firm that provides strategic advice about (energy) commodity markets, trading and risk management. He has advised government agencies such as the European Commission, investment banks, major utilities and commodity trading companies and various energy exchanges and market places in Europe, CEE countries, North America and Asia. Some of the issues he has advised on are the development and implementation of a Risk Management Framework, investment strategies, trading and hedging strategies, initiation of Power Exchanges (APX) and other trading platforms, the set-up of (OTC) Clearing facilities, and feasibility and market studies like for the Oil, LNG and the Carbon Market. The latest additions are (Corporate) PPAs and Artificial Intelligence for energy firms. He has given numerous seminars, workshops and (in-house) training sessions about both the physical and financial trading and risk management of commodity and carbon products. The courses have been given to companies all over the world, in countries like Japan, Singapore, Thailand, United Kingdom, Germany, Poland, Slovenia, Czech Republic, Malaysia, China, India, Belgium and the Netherlands. He has published several articles in specialist magazines such as Commodities Now and Energy Risk and he is the co-author of a book called A Guide to Emissions Trading: Risk Management and Business Implications published by Risk Books in 2004. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

If you want to keep up with the latest trends in business and project management, IIL's International Project Management Day is the must-attend event of the year! Approaching its 19th Anniversary, IPM Day gathers thought leaders, industry experts, and business professionals worldwide for a rich and immersive learning experience. You will gain new knowledge, skills, and best practices to navigate complex projects and adapt to change in a dynamic business landscape. Embrace the need for change and adaptability. By embracing new ideas, perspectives, and approaches we open ourselves up to endless possibilities for growth and improvement. Empower yourself and your teams by providing them with the necessary tools, resources, and support to drive meaningful and sustainable transformation. Evolve and harness the power hidden behind the uncertainty of our current world. Together we can build a brighter, more efficient, and sustainable tomorrow. Use code FINDCOURSES to receive $12 off this event! Up to 26 PDUS Keynotes The Key to Project Management Leadership Success: Engaging Your Team Members The Missing Piece in Leadership Styles & Practices AI in Project Management & Business: Panel Discussion Presentations Embracing Hybrid Ways of Working Project Management 4.0, PMO Mindset, and Project Manager Power Skills Maximizing Team Performance: The Intersection of Brain Chemistry and Team Building Becoming the Warrior: Strategies for Achieving Goals Arrows in Your Project Management Quiver Excel Tips & Tricks You Probably Haven't Seen Before Unleashing the Potential of a Distributed Workforce From Risks to Requirements - An Approach to Project Initiation Practical Implications of Artificial Intelligence to the Project Management Community Smart City Lab - Project Perspective Inclusive Leadership: Building Great Companies on Purpose Self-Paced Courses Kanban: A Beginner's Guide to Getting Started Understanding Lean Fundamentals

About this training course Artificial lift systems are an important part of production operations for the entire lifecycle of an asset. Often, oil and gas wells require artificial lift for most of the life cycle. This 5-day training course offers a thorough treatment of artificial lift techniques including design and operation for production optimization. With the increasing need to optimize dynamic production in highly constrained cost environments, opportunities and issues related to real-time measurements and optimization techniques needs to be discussed and understood. Artificial lift selection and life cycle analysis are covered. These concepts are discussed and reinforced using case studies, quizzing tools, and exercises with software. Participants solve examples and class problems throughout the course. Animations and videos reinforce the concepts under discussion. Understanding of these important production concepts is a must have to exploit the existing assets profitably. Unique Features: Hands-on usage of SNAP Software to solve gas-lift exercises Discussion on digital oil field Machine learning applications in gas-lift optimization Training Objectives After the completion of this training course, participants will be able to: Understand the basics and advanced concepts of each form of artificial lift systems including application envelope, relative strengths, and weaknesses Easily recognize the different components from downhole to the surface and their basic structural and operational features Design and analyze different components using appropriate software tools Understand challenges facing artificial lift applications and the mitigation of these challenges during selection, design, and operation Learn about the role of digital oilfield tools and techniques and their applications in artificial lift and production optimization Learn about use cases of Machine learning and artificial intelligence in the artificial lift Target Audience This training course is suitable and will greatly benefit the following specific groups: Production, reservoir, completion, drilling and facilities engineers, analysts, and operators Anyone interested in learning about selection, design, analysis and optimum operation of artificial lift and related production systems will benefit from this course. Course Level Intermediate Advanced Training Methods The training instructor relies on a highly interactive training method to enhance the learning process. This method ensures that all participants gain a complete understanding of all the topics covered. The training environment is highly stimulating, challenging, and effective because the participants will learn by case studies which will allow them to apply the material taught in their own organization. Course Duration: 5 days in total (35 hours). Training Schedule 0830 - Registration 0900 - Start of training 1030 - Morning Break 1045 - Training recommences 1230 - Lunch Break 1330 - Training recommences 1515 - Evening break 1530 - Training recommences 1700 - End of Training The maximum number of participants allowed for this training course is 20. This course is also available through our Virtual Instructor Led Training (VILT) format. Prerequisites: Understanding of petroleum production concepts. Each participant needs a laptop/PC for solving class examples using software to be provided during class. Laptop/PC needs to have a current Windows operating system and at least 500 MB free disk space. Participants should have administrator rights to install software. Trainer Your expert course leader has over 35 years' work-experience in multiphase flow, artificial lift, real-time production optimization and software development/management. His current work is focused on a variety of use cases like failure prediction, virtual flow rate determination, wellhead integrity surveillance, corrosion, equipment maintenance, DTS/DAS interpretation. He has worked for national oil companies, majors, independents, and service providers globally. He has multiple patents and has delivered a multitude of industry presentations. Twice selected as an SPE distinguished lecturer, he also volunteers on SPE committees. He holds a Bachelor's and Master's in chemical engineering from the Gujarat University and IIT-Kanpur, India; and a Ph.D. in Petroleum Engineering from the University of Tulsa, USA. Highlighted Work Experience: At Weatherford, consulted with clients as well as directed teams on digital oilfield solutions including LOWIS - a solution that was underneath the production operations of Chevron and Occidental Petroleum across the globe. Worked with and consulted on equipment's like field controllers, VSDs, downhole permanent gauges, multiphase flow meters, fibre optics-based measurements. Shepherded an enterprise-class solution that is being deployed at a major oil and gas producer for production management including artificial lift optimization using real time data and deep-learning data analytics. Developed a workshop on digital oilfield approaches for production engineers. Patents: Principal inventor: 'Smarter Slug Flow Conditioning and Control' Co-inventor: 'Technique for Production Enhancement with Downhole Monitoring of Artificially Lifted Wells' Co-inventor: 'Wellbore real-time monitoring and analysis of fracture contribution' Worldwide Experience in Training / Seminar / Workshop Deliveries: Besides delivering several SPE webinars, ALRDC and SPE trainings globally, he has taught artificial lift at Texas Tech, Missouri S&T, Louisiana State, U of Southern California, and U of Houston. He has conducted seminars, bespoke trainings / workshops globally for practicing professionals: Companies: Basra Oil Company, ConocoPhillips, Chevron, EcoPetrol, Equinor, KOC, ONGC, LukOil, PDO, PDVSA, PEMEX, Petronas, Repsol, , Saudi Aramco, Shell, Sonatrech, QP, Tatneft, YPF, and others. Countries: USA, Algeria, Argentina, Bahrain, Brazil, Canada, China, Croatia, Congo, Ghana, India, Indonesia, Iraq, Kazakhstan, Kenya, Kuwait, Libya, Malaysia, Oman, Mexico, Norway, Qatar, Romania, Russia, Serbia, Saudi Arabia, S Korea, Tanzania, Thailand, Tunisia, Turkmenistan, UAE, Ukraine, Uzbekistan, Venezuela. Virtual training provided for PetroEdge, ALRDC, School of Mines, Repsol, UEP-Pakistan, and others since pandemic. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

Learn the basics of Data Science, combining a supported #CISCO Skills for All online course with practical learning and a project to help consolidate the learning.

About this Virtual Instructor Led Training (VILT) This 5 half-day Virtual Instructor Led Training (VILT) course will assist energy professionals in the planning and operation of a power system from renewable energy sources. The VILT course will discuss key operating requirements for an integrated, reliable and stable power system. The unique characteristics of renewable energy are discussed from a local, consumer centric and system perspective, bringing to life the ever-changing paradigm in delivering energy to customers. The course will explore the technical challenges associated with interconnecting and integrating hundreds of gigawatts of solar power onto the electricity grid in a safe and reliable way. With references to international case studies, the VILT course will also demonstrate the state of the art methodologies used in forecasting solar power. The flexibility of the invertor-based resources will facilitate higher penetrations of photovoltaic, battery electricity storage systems and demand response while co-optimizing customer resources. The contribution of inverter-based generators that provides voltage support, frequency response and regulation (droop response), reactive power and power quality with a high level of accuracy and fast response will be addressed. Furthermore, this VILT course will also describe how microgrids' controllers can allow for a fully automated energy management. Distributed energy resources are analyzed in detail from a technical and financial aspect and will address the best known cost based methodologies such as project financing and cost recovery. Training Objectives Upon completion of this VILT course, participants will be able to: Learn about renewable energy resources, their applications and methods of analysis of renewable energy issues. Review the operational flexibility of renewable energy at grid level, distribution network and grid edge devices. Understand and analyze energy performance from main renewable energy systems. Get equipped on the insights into forecasting models for solar energy. Predict solar generation from weather forecasts using machine learning. Explore operational aspects of a complex power system with variability from both the supply & demand sides. Manage the impact of the design of a Power Purchase Agreement (PPA) on the power system operation. Target Audience Engineers, planners and operations professionals from the following organizations: Energy aggregators who would like to understand the system operations of renewable energy power plants Renewable energy power system operator Energy regulatory agencies who aim to derive strategies and plans based on the feedback obtained from the power system operations Course Level Basic or Foundation Training Methods The VILT course will be delivered online in 5 half-day sessions comprising 4 hours per day, including time for lectures, discussion, quizzes and short classroom exercises. Course Duration: 5 half-day sessions, 4 hours per session (20 hours in total). Trainer Your first expert course leader is a Utility Executive with extensive global experience in power system operation and planning, energy markets, enterprise risk and regulatory oversight. She consults on energy markets integrating renewable resources from planning to operation. She led complex projects in operations and conducted long term planning studies to support planning and operational reliability standards. Specializing in Smart Grids, Operational flexibilities, Renewable generation, Reliability, Financial Engineering, Energy Markets and Power System Integration, she was recently engaged by the Inter-American Development Bank/MHI in Guyana. She was the Operations Expert in the regulatory assessment in Oman. She is a registered member of the Professional Engineers of Ontario, Canada. She is also a contributing member to the IEEE Standards Association, WG Blockchain P2418.5. With over 25 years with Ontario Power Generation (Revenue $1.2 Billion CAD, I/S 16 GW), she served as Canadian representative in CIGRE, committee member in NSERC (Natural Sciences and Engineering Research Council of Canada), and Senior Member IEEE and Elsevier since the 90ties. Our key expert chaired international conferences, lectured on several continents, published a book on Reliability and Security of Nuclear Power Plants, contributed to IEEE and PMAPS and published in the Ontario Journal for Public Policy, Canada. She delivered seminars organized by the Power Engineering Society, IEEE plus seminars to power companies worldwide, including Oman, Thailand, Saudi Arabia, Malaysia, Indonesia, Portugal, South Africa, Japan, Romania, and Guyana. Your second expert course leader is the co-founder and Director of Research at Xesto Inc. Xesto is a spatial computing AI startup based in Toronto, Canada and it has been voted as Toronto's Best Tech Startup 2019 and was named one of the top 10 'Canadian AI Startups to Watch' as well as one of 6th International finalists for the VW Siemens Startup Challenge, resulting in a partnership. His latest app Xesto-Fit demonstrates how advanced AI and machine learning is applied to the e-commerce industry, as a result of which Xesto has been recently featured in TechCrunch. He specializes in both applied and theoretical machine learning and has extensive experience in both industrial and academic research. He is specialized in Artificial Intelligence with multiple industrial applications. At Xesto, he leads projects that focus on applying cutting edge research at the intersection of spatial analysis, differential geometry, optimization of deep neural networks, and statistics to build scalable rigorous and real time performing systems that will change the way humans interact with technology. In addition, he is a Ph.D candidate in the Mathematics department at UofT, focusing on applied mathematics. His academic research interests are in applying advanced mathematical methods to the computational and statistical sciences. He earned a Bachelor's and MSc in Mathematics, both at the University of Toronto. Having presented at research seminars as well as instructing engineers on various levels, he has the ability to distill advanced theoretical concept to diverse audiences on all levels. In addition to research, our key expert is also an avid traveler and plays the violin. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations

About this Virtual Instructor Led Training (VILT) This Virtual Instructor Led Training (VILT) course presents advanced methodologies that implement demand response and energy conservation programs in light of the integration of new technologies, regulatory changes and the accelerated penetration of renewable energy resources. This VILT course provides examples and case studies from North American and European jurisdictions covering the operational flexibilities on the demand side including requirements for new building codes to achieve zero net energy. The course describes a public agency's goals and objectives for conserving and otherwise reducing energy consumption and managing its demand for energy. This course presents the demand response implemented for economics and system security such as system balancing and relieving transmission congestion, or for system adequacy. The course also presents the principal attributes of conservation programs and the associated success criteria. In a system with increased penetration of renewable resources, demand response provides flexibility to system operators, helping them to maintain the reliability and the security of supply. Demand response is presented as a competitive alternative to additional power sources, enhancing competition and liquidity in electricity markets. The unique characteristics are discussed from a local, consumer centric and also from a system perspective bringing to life the ever changing paradigm for delivery energy to customers. Interoperability aspects and standards are discussed, as well as the consumer centric paradigm of Transactive Energy with IOT enabled flexibilities at system level, distribution networks and microgrids. The VILT course introduces the blockchain as a new line of defense against cyber threats and its increasing application in P2P transactions and renewable certificates. Our trainer's industry experience spans three decades with one of the largest Canadian utilities where she led or contributed to large operational studies and energy policies and decades of work with IEEE, NSERC and CIGRE. Our key expert also approaches to the cross sectional, interdisciplinary state of the art methodologies brings real life experience of recent industry developments. Training Objectives Innovative Digital Technologies How systems Facilitate Operational Flexibility on the Demand Side The Ecosystem of Demand Side Management Programs Advanced Machine Learning techniques with examples from CAISO Regulatory Policy Context and how to reduce regulatory barriers Industry Examples from NERC and ENTSO Relevant Industry standards: IEEE and IEC Manage Congestion with Distributed Operational Flexibilities: Grid to Distribution Controls; examples from NERC (NA) and ENTSO (Europe) Grid solutions with IEC 61850 communication protocols Decentralized grid controls The New Grid with accelerated V2G and Microgrids How DSM is and will be applied in Your System: Examples and discussions Target Audience Regulators and government agencies advising on public energy conservation programs All professionals interested in expanding their expertise, or advancing their career, or take on management and leadership roles in the rapidly evolving energy sector Energy professionals implementing demand side management, particularly in power systems with increased renewable penetration, to allow the much needed operational flexibility paramount to maintaining the reliability and stability of the power system and in the same time offering all classes of customers flexible and economical choices Any utility professional interested in understanding the new developments in the power industry Course Level Basic or Foundation Training Methods The VILT course will be delivered online in 5 half-day sessions comprising 4 hours per day, with 2 x 10 minutes break per day, including time for lectures, discussion, quizzes and short classroom exercises. Course Duration: 5 half-day sessions, 4 hours per session (20 hours in total). Trainer Your first expert course leader is a Utility Executive with extensive global experience in power system operation and planning, energy markets, enterprise risk and regulatory oversight. She consults on energy markets integrating renewable resources from planning to operation. She led complex projects in operations and conducted long term planning studies to support planning and operational reliability standards. Specializing in Smart Grids, Operational flexibilities, Renewable generation, Reliability, Financial Engineering, Energy Markets and Power System Integration, she was recently engaged by the Inter-American Development Bank/MHI in Guyana. She was the Operations Expert in the regulatory assessment in Oman. She is a registered member of the Professional Engineers of Ontario, Canada. She is also a contributing member to the IEEE Standards Association, WG Blockchain P2418.5. With over 25 years with Ontario Power Generation (Revenue $1.2 Billion CAD, I/S 16 GW), she served as Canadian representative in CIGRE, committee member in NSERC (Natural Sciences and Engineering Research Council of Canada), and Senior Member IEEE and Elsevier since the 90ties. Our key expert chaired international conferences, lectured on several continents, published a book on Reliability and Security of Nuclear Power Plants, contributed to IEEE and PMAPS and published in the Ontario Journal for Public Policy, Canada. She delivered seminars organized by the Power Engineering Society, IEEE plus seminars to power companies worldwide, including Oman, Thailand, Saudi Arabia, Malaysia, Indonesia, Portugal, South Africa, Japan, Romania, and Guyana. Your second expert course leader is the co-founder and Director of Research at Xesto Inc. Xesto is a spatial computing AI startup based in Toronto, Canada and it has been voted as Toronto's Best Tech Startup 2019 and was named one of the top 10 'Canadian AI Startups to Watch' as well as one of 6th International finalists for the VW Siemens Startup Challenge, resulting in a partnership. His latest app Xesto-Fit demonstrates how advanced AI and machine learning is applied to the e-commerce industry, as a result of which Xesto has been recently featured in TechCrunch. He specializes in both applied and theoretical machine learning and has extensive experience in both industrial and academic research. He is specialized in Artificial Intelligence with multiple industrial applications. At Xesto, he leads projects that focus on applying cutting edge research at the intersection of spatial analysis, differential geometry, optimization of deep neural networks, and statistics to build scalable rigorous and real time performing systems that will change the way humans interact with technology. In addition, he is a Ph.D candidate in the Mathematics department at UofT, focusing on applied mathematics. His academic research interests are in applying advanced mathematical methods to the computational and statistical sciences. He earned a Bachelor's and MSc in Mathematics, both at the University of Toronto. Having presented at research seminars as well as instructing engineers on various levels, he has the ability to distill advanced theoretical concept to diverse audiences on all levels. In addition to research, our key expert is also an avid traveler and plays the violin. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations

Maximize the value of data assets in the oil and gas sector with EnergyEdge's assessment-based training course on Python programming and analytics.

Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Discover how grammar checker tools are transforming writing with advanced AI, enhancing quality, and saving time for students, professionals, and content creators.

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