411 Courses in London

Join Dr Andrew Morrice for a deep dive into what the latest mind-body research tells us about the impact of sleep, the microbiome, nutrition, culinary practices and more on our mental and physical health, and recovery … Length: 1 day (9.30am - 4.00pm) A brilliant framework to understand the neurobiology of our needs and how to manage stressDR ALLY JAFFEE, NHS DOCTOR Why take this course Sleep and sound nutrition are widely recognised to be essential to mental health – this day gives you an opportunity to learn about these two areas in depth, including the role of the Microbiome. A greater understanding of these two areas can be vital in freeing ourselves from the ‘mind-only mindset’ to help us quickly and effectively resolve many of our difficulties in life. Sleep has always been integral to the human givens approach and this course is a chance to catch up on recent advances in understanding and evidence as to which approaches best help with poor sleep. We will explore how sleep allows for the physical recuperation, learning and emotional regulation that are key to improving many mental health problems. The role of food and the microbiome in mental health is seldom part of managing the immediate challenges we face, yet is so important in preventing difficulties, or maintaining recovery, that it is an area in which we can benefit from feeling greater confidence when guiding and advising our clients (or ourselves!). Throughout the day, tutor and GP Andrew Morrice draws on the latest research and his decades of experience managing the complex combination of mental and physical health problems in General Practice (20 of those years, using the Human Givens model), to take us on a deep dive into two of the key interfaces between mind and body: sleep and food, and their effects on our health. Andrew is a most inspiring teacher who is passionate about his subject. Furthermore, his experience as a doctor was invaluable...PSYCHOTHERAPIST / COUNSELLOR What will you learn The structure of sleep – and the functions of the different stages of sleep, including Non-REM and Slow Wave/Deep sleep The fundamental conditions required to promote healthy sleep The challenges of assessing sleep properly both for ourselves and others The complex relationships between sleep disturbances and depression, anxiety, pain syndromes and fatigue states, plus Simple organising ideas for navigating all this complexity What we can do to help resolve sleep difficulties so that we can wake feeling refreshed and emotionally prepared for the next day The fundamental science of the Microbiome – and its links to inflammation, mental health and physical health The eating patterns that worsen or help in mental and emotional health How and why processed foods undermine and confuse our innate guidance systems An understanding of the many other factors impinging on our ability to ‘forage’ well in the modern ‘food environment’ The basis on which foods or eating can become addictive, and how this can point to ways to address these difficulties Why we should consider the implications of the fasting state for our work How Human Givens tools can help clarify many of the confusions around food How to spot diet cults, tribes, and misleading claims Eating patterns we can confidently recommend to support health and wellbeing A review of how depression can be seen as a mind-body state rather than a ‘mental health disorder’ You will also have time to ask our expert tutor questions and benefit from group discussions Course Programme The ‘The Mind-Body Connection in depth: Movement, Emotion and Calm’ course starts at 9.30am and runs until 4.00pm. From 8.30am Registration (Tea and coffee served until 9.25am) 9.30am Microbiome and Diet – Finding our Food: how did this get so complicated and confusing? 10.45am Discussion over tea/coffee 11.15am Understanding Processing, Addiction and Tribalism 12.45pm Lunch (included) 1.30pm Getting a good night's sleep 2.45pm Discussion over tea/coffee 3.00pm Sleep, depression and inflammation 4.00pm Day ends Who is this course suitable for? The Mind-Body Connection In Depth series is open to anyone interested in deepening their understanding of mental and physical health. If you previously attended Andrew Morrice’s Mind-Body Connection course, and would like to spend more time on practical applications, the microbiome, the interface between diet and mental health and to thoroughly review the topic of sleep – this course is for you. Please note: you don’t need to have attended the previous Mind-Body Connection course to come on this one, or its sister course ‘Movement, Emotion and Calm’. This course has been independently accredited by the internationally recognised CPD Standards Office for 6 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.

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Immerse Medical are experienced at teaching first aid to young people within the educational sector. We have designed this workshop style programme specifically for those in KS3/4. The sessions are fun, engaging and focus on fundamental life saving skills. Using interactive gamification, students gain hands on experience, which they will draw upon in real life medical emergencies. These sessions are perfect as part of phase 2 of National Citizenship Service (NCS) and Duke of Edinburgh (DofE) Awards. Key points Meets national curriculum secondary education guidelines– We’ve designed this programme to exceed the requirements of the 2020 guidelines. Training by doctors, nurses and paramedics – We have years of experience working on the front line of emergency medicine; giving us real world knowledge and skills in managing injured or unwell people. Latest equipment & technology – We utilise technology enhanced learning to provide a realistic opportunity to practice fundamental life saving skills in a safe environment. More than first aid – While participating in this workshop young people will also develop their ability to work as part of team, communicate effectively and think critically in high pressure situations leading to an overall increase in personal confidence. Check out the skills included in the videos below. First Aid Courses For Young People Programmes and sessions for young people focusing on how to keep each other safe and what to do if something goes wrong. Sessions are designed with age and national curriculum in mind, from 1 hour tasters to sessions for large groups, perfect as part of NCS and Duke of Edinburgh programmes. Our training for young people is fun, engaging and focuses on fundamental life saving skills.  All courses can be delivered at our training centre in Poole, Dorset or we can deliver on-site across Bournemouth, Poole, Dorset, Hampshire and the South of England.

Gain the skills and essential knowledge needed for completing the manual bookkeeping activities that underpin all accountancy and finance roles. Course Overview Students studying this qualification will develop practical accountancy skills in the double-entry bookkeeping system and in using associated documents and processes. They will cover transactions for accuracy, make entries in appropriate books and ledgers and calculate sales invoices and credit notes. Gain the skills and essential knowledge needed for completing the manual bookkeeping activities that underpin all accountancy and finance roles. The jobs it can lead to: • Trainee bookkeeper • Finance assistant • Accounts administrator • Clerical assistant Entry Requirements: Students can start with any qualification depending on existing skills and experience. For the best chance of success, we recommend that students begin their studies with a good standard of English and maths. Course Content: Introduction to Bookkeeping: This unit provides students with an understanding of manual and digital bookkeeping systems, including the associated documents and processes. Students will learn the basic principles that underpin the double-entry bookkeeping systems. Learning outcomes: • Understand how to set up bookkeeping systems. • Process customer transactions. • Process supplier transactions. • Process receipts and payments. • Process transactions into the ledger accounts. Principles of Bookkeeping Controls: This unit builds on the knowledge and skills acquired from studying Introduction to Bookkeeping and explores control accounts, journals and reconciliations. Students will develop the ability to prepare the value added tax (VAT) control accounts as well as the receivables and payables ledger accounts. They will use the journal to record a variety of transactions, including the correction errors. Students will be able to redraft the initial trial balance, following adjustments. Learning outcomes: • Use control accounts. • Reconcile a bank statement with the cash book. • Use the journal. • Produce trial balances. DURATION 3 Months WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

The PRINCE2® Practitioner course provides delegates with in-depth knowledge of project management methodologies. In this 2-day PRINCE2® Practitioner course enables learners to tailor the PRINCE2® methodology to any given project scenario. At the end of this PRINCE2® Practitioner course, delegates will be able to do delegating tolerances Course Overview The PRINCE2® Practitioner course provides delegates with in-depth knowledge of project management methodologies. In this 2-day PRINCE2® Practitioner course enables learners to tailor the PRINCE2® methodology to any given project scenario. They will learn about various essential topics such as communication management approach, tailoring the SU process, giving Ad Hoc direction, setting up the project controls, risk management procedure, PRINCE2® quality requirements, PRINCE2® approach to plan, tailoring SB, and many more. At the end of this PRINCE2® Practitioner course, delegates will be able to do delegating tolerances and report actual and forecast progress effectively. They will also be able to properly prepare the risk management, change control approach, quality management, and communication management approaches. The PRINCE2® Practitioner enables learners to apply their acquired knowledge and obtain highly reputed jobs with upgraded salaries. Concepts covered: • Balance of justification • Create the project plan • Quality audit trail • Quality review technique • Designing a plan • Gantt chart and tailoring • Change control approach Who should attend this PRINCE2® training course? This PRINCE2® Practitioner training course is for anybody interested in the field of project management. This PRINCE2® course is also intended for anyone looking to build their knowledge of how to tailor the PRINCE2® method to workplace scenarios. Other individuals that would benefit from undertaking PRINCE2® certifications include: • Project Managers • Aspiring Project Managers • Project Board Members • Project Support Staff • Office Support and Line Managers • Product Deliver Managers • Senior Responsible Owners • Change Analysts PRINCE2® Practitioner Prerequisites: It is required that delegates provide sufficient evidence of having satisfied the prerequisites before attending the PRINCE2® Practitioner training course. Delegates must hold the 2009 or 2017 version of the PRINCE2® Foundation certification or another valid qualification such as PMP, CAPM, or an IPMA Level A-D qualification. What’s Included in this PRINCE2® Practitioner Training Course? The following is included in this PRINCE2® Practitioner course: • PRINCE2® Practitioner Examination • Pre-course material • Post-course material • PDUs • Experienced PRINCE2® Instructor • Certificate • Refreshments Course Content: Module 1: Organisation Theme: • Four Levels of Management • PRINCE2® Organisation Requirements • Project Management Team • Project Management Team Roles • Project Board • Project Assurance • Change Authority • Project Support • Communication Management Approach Module 2: Starting Up a Project (SU): • Process Overview • Feasibility Study and Mandate • Appoint the Executive and the Project Manager • Capture Previous Lessons • Design and Appoint the Project Management Team • Prepare the Outline Business Case • Project Product Description • Select the Project Approach and Assemble the Project Brief • Plan the Initiation Stage • Tailoring the SU Process Module 3: Directing a Project (DP): • Authorise Initiation • Authorise the Project • Authorise a Stage or Exception Plan • Authorise Project Closure • Give Ad Hoc Direction • Tailoring the DP Process • Theme Overview • Balance of Justification • Continued Business Justification • PRINCE2® Requirements • Contents of a Business Case • Business Case Development • Benefits Management Approach • Key Responsibilities Module 4: Initiating a Project (IP): • Agree the Tailoring Requirements • Prepare the Risk Management Approach • Prepare the Change Control Approach • Prepare the Quality Management Approach • Prepare the Communication Management Approach • Set Up the Project Controls • Create the Project Plan • Prepare the Benefits Management Approach • Assemble the Project Initiation Documentation • Tailoring the IP process Module 5: Risk Theme: • Risk Definition • Effective Risk Management • PRINCE2® Risk Requirements • Risk Management Approach • Probability/Impact Grid • Risk Register • Risk Management Procedure • Identify Step • Risk Budget • Key Responsibilities Module 6: Quality Theme: • Quality Definitions • Quality Management • Quality Planning and Control • What is Quality Assurance? • PRINCE2® Quality Requirements • PRINCE2® Quality Documentation Requirements • Quality Management Approach • Quality Audit Trail • Project Product Description • Product Description • Quality Review Technique • Quality Review Roles/Responsibilities • Quality Review Meeting • Off-Specifications and Concessions • Review Follow-Up • Quality Review Benefits • Key Responsibilities • Communication Management Approach Module 7: Plans Theme: • Dealing with the Planning Horizon • PRINCE2® Planning Requirements • Documentation Requirements • Project and Stage Plans • Team Plans and Work Packages • Plans Relationship • What is in a Plan? • PRINCE2® Approach to Plans • Designing a Plan • Delivery Approaches • Defining and Analysing the Products • Product Breakdown Structures • Product Description • Product Flow Diagram • Identify the Activities and Dependencies • Preparing Estimates • Preparing a Schedule • Documenting the Plan • Analysing Risks to a Plan • Gantt Chart and Tailoring • Key Responsibilities Module 8: Progress Theme: • Progress Definition • PRINCE2® Requirements • Progress Control • Management by Exception • Delegating Tolerances and Reporting Actual and Forecast Progress • Types of Control • Management Products and Progress Control Module 9: Change Theme: • Issue Definition • PRINCE2® Approach to Change • PRINCE2® Change Documentation • Issue Register • Change Control Approach • Change Budget • Issue and Change Control Procedure • Issue Report • Exception Report Module 10: Controlling a Stage (CS): • Activity Breakdown • Authorise a Work Package • Work Package • Review Work Package Status • Receive Completed Work Packages • Review the Management Stage Status • Report Highlights • Highlight Report • Capture and Assess Issues and Risks • Escalate Issues and Risks • Take Corrective Action • Tailoring CS Module 11: Managing Product Delivery (MP): • Accept a Work Package • Execute a Work Package • Checkpoint Report • Deliver a Work Package • Tailoring MP Module 12: Managing a Stage Boundary (SB) : • Plan the Next Management Stage • What is in a Plan? • Update the Project Plan • Update the Business Case • Report the Management Stage End • End-Stage Report • Produce an Exception Plan • Tailoring SB Module 13: Closing a Project (CP): • Prepare Planned Closure • Hand Over Products • Evaluate the Project • End Project Report • Recommend Project Closure • Tailoring CP DURATION 2 Days WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Essential skills for successfully treating a wide range of conditions – such as trauma, addictions, anxiety and depression – as well as making long-lasting behaviour changes and much more… Accredited CPD Certificate : 6 hours Length 1 day (9.30am - 4.00pm) This has been a priceless experience. Life-changing. Brilliant, simply brilliant!COUNSELLOR / EX IT SERVICE MANAGER Why take this course Strong emotions focus and lock attention – keeping people trapped in problem behaviours. Therapeutic change cannot happen until the emotional arousal is reduced. This is why all health and welfare professionals need to know how to induce the relaxation response in their clients. Guided imagery and visualisation not only reduce emotional arousal quickly but can be used to reframe life circumstances through metaphor and to rehearse in the imagination any required changed behaviours and/or feelings, which dramatically increases the likelihood of those changes taking place in ‘real life’. If you want to be able to help people effectively, this is a key course to attend – guided imagery is an essential skill required for removing phobias, curing PTSD, lifting depression and overcoming addictions or self-harm, and is also useful for raising self-confidence and increasing motivation. When you become confident in using these skills, you can begin to bring patients out of the emotionally-driven trance states of a wide range of conditions such as anxiety disorders, addiction, anger, stress overload, trauma, depression, chronic pain and much more. That is why guided imagery is one of the most powerful psychotherapeutic tools available to us – and one you need in your ‘toolkit’. Fascinating way of working with clients – relaxation techniques very powerful. Extremely relevant to practice. Good techniques and strategies learnt to use with clients to help them problem solve and move forward.HEALTH VISITOR What will you learn Powerful new ways to improve treatment outcomes Training and practice in using one of the most effective psycho- therapeutic tools available for treating a wide range of emotional and physical conditions Invaluable ways to motivate people, reframe life circumstances and instigate changes in behaviour Insight into how the mind/body communication system works Greater confidence when working with a wide variety of conditions Supervised practise in generating healing trances The core skills you need to acquire for the rewind technique for treating PTSD and phobias A variety of ways to help people relax Ways to reduce pain, including in childbirth Increased understanding of trance states and their role in everyday life Effective skills for helping people improve their performance – sports, public speaking etc. The opportunity to experience relaxation, guided imagery and visualisation yourself A scientifically-sound knowledge of why the various techniques and skills you will gain are so valuable And much more Good to know The skills you will learn on this course are an essential pre-requisite for taking the The Rewind Technique – Effective treatment for trauma (PTSD) and phobias course. You will also need them for the following courses too: Brief Therapy for Stopping Addictions How to Lift Depression Overcoming Self-harm Further guided imagery techniques can be learnt and practised on our NEW workshop: Guided Imagery 2 – essential techniques Course Programme The ‘Guided imagery and visualisation for therapeutic change’ course starts at 9.30am and runs until 4.00pm. From 8.30am Registration (Tea and coffee served until 9.25am) 9.30am What guided imagery is and why it works 11.00am Discussion over tea/coffee 11.30am The essence of all relaxation inductions: an easy way to start 1.00pm Lunch (included) 1.45pm Why it is important to be flexible: a range of techniques 2.45pm Discussion over tea/coffee 3.00pm Guided imagery and counselling: the essential steps 4.00pm Day ends Who is this course suitable for? Anyone who wants to help people effectively and for the long-term, particularly those involved in mental and physical healthcare would benefit from attending Psychotherapists, counsellors and mental health workers – these skills are essential to have to work with a wide range of conditions and for ensuring long-term behaviour change (see list below) Trained hypnotherapists looking to extend and build on their existing skillset and understanding The information and skills taught are extremely useful for dealing with: Stress; addictions; agoraphobia; allergies; anorexia; anger; asthma; bed wetting; blood pressure; bulimia; depression; lack of confidence; chronic pain; eczema; frustration; guilt; grief; hay fever; inhibition; insomnia; irritable bowel (IBS); relationship/marital difficulties; migraine; nightmares; obsessions (OCD); pain control; panic attacks; phobias (all kinds); sexual difficulties (impotence, premature ejaculation and vaginismus); shyness; skin disorders and trauma (PTSD); flashbacks; ulcers; warts and worrying. You can also control blood pressure, stimulate the immune system, promote healing of damaged skin tissue and bones and give birth easier using guided imagery and visualisation. This course has been independently accredited by the internationally recognised CPD Standards Office for 6 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.

– the practical skills you need High levels of anxiety can be very debilitating – this workshop gives you important insights and a wide range of proven techniques to help reduce long-term anxiety, panic attacks, GAD and much more… Accredited CPD Certificate : 6 hours Length 1 day (9.30am - 4.00pm) Jo is incredibly adept at teaching this important subject, backed up with evidence and so many useful techniques. Thank youCATHERINE, FAMILY SUPPORT WORKER What will you learn Tried and tested psychological techniques for dealing with over-anxiety Why it’s important to distinguish between two fundamental kinds of anxiety – and methods for dealing with both How to recognise panic attacks and deal with them effectively The genetic factors that make some people more vulnerable to anxiety Ways to change a poor sleep pattern caused by anxiety New perspectives on what drives anxiety – including when its basis lies in trauma Why some people may dissociate (appear to ‘tune out’ or not be present) when very stressed, and what to do about it The three different components of anxiety – and why anxiety can get out of control How anxiety affects the body – and how the body affects anxiety Why people become hypervigilant – and how this can be reduced How to separate a person from their anxiety Five effective methods for bringing down physiological arousal very quickly – and safely Why social anxiety occurs and how to handle it Tips for reducing anxiety in those with additional conditions, such as autistic spectrum disorder, ADHD, bipolar and borderline personality disorder What happens in the brain when we become anxious – insights from neuroscience How guided imagery speeds up treatment for high anxiety plus special tips for using it with clients suffering from over-anxiety How stories can complement therapy for anxiety A range of new skills and techniques for reducing severe anxiety, with plenty of opportunity to practise them yourself on the day Very useful - lots of practical new anxiety management techniquesCOUNSELLOR Why take this course More and more people’s lives are being blighted by anxiety, causing distress to all involved. The anxiety may have initially been focused on realistic, understandable concerns – such as financial difficulties, health, job insecurity or unemployment, relationship problems (particularly complex in blended families) or fears about the future in an increasingly uncertain world – but has spiralled out of control. Or it may have no clear cause and manifests as an ever-present feeling of being ‘wired’, tense or vulnerable, very often accompanied by out-of-control thoughts. The person may be hypervigilant, unable to relax and highly miserable. Left unaddressed, chronic anxiety can also badly affect sleep and physical, as well as mental, health. The good news is there’s much that we can do to reduce this suffering. This highly practical course focuses on giving you the key information and practical skills you need to lower anxiety levels and help people manage their own anxiety better. It concentrates on generalised anxiety (including generalised anxiety disorder – GAD), social anxiety and panic attacks, but also addresses how to handle anxiety that is a feature of conditions such as autistic spectrum disorder, ADHD and bipolar and borderline personality disorder. Good to know This day complements the Online Course: ‘Understanding anxiety – and managing it without drugs’ Trauma, phobias and obsessive compulsive disorders are dealt with on separate practical skills training days (see “The Rewind Technique – Effective treatment for trauma (PTSD) and phobias” and “Obsessive compulsive disorder – understanding OCD and how best to treat it.”) Course Programme The ‘How to Control Chronic Anxiety’ course starts at 9.30am and runs until 4.00pm. From 8.30am Registration (Tea and coffee served until 9.25am) 9.30am Understanding the causes, indications and impacts of chronic anxiety 11.00am Discussion over tea/coffee 11.30am Approaches to help overcome difficulties with anxiety 1.00pm Lunch (included) 1.45pm Anxiety and associated conditions 3.00pm Discussion over tea/coffee 3.15pm Using guided imagery and mental rehearsal 4.00pm Day ends Who is this course suitable for? Anyone who works with or treats people who may be highly anxious – such as psychotherapists, counsellors, health and social care professionals, educators and individuals working in a variety of capacities in any number of organisations. The course will also provide valuable understanding and practical help for anyone struggling to deal with their own chronic anxiety or for those in relationships or families affected by chronic anxiety.* The day offers the chance to gain life skills of benefit to everyone. * Please Note: This course is not a substitute for individual therapy but there are lots of techniques that anyone suffering from anxiety can take away and use themselves. This course has been independently accredited by the internationally recognised CPD Standards Office for 6 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate