3079 Courses in London

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

Duration: 1 Day Who would find this course useful? C++ coders. This course covers C++ programming principals and the syntax of all generally used C++ statements. Level: From beginners. For classroom courses: Bring your own device.

Who would find this course useful? This course excellent for beginners who would like to enter the programmer world via C#. Or for individuals have a particular need for C# Level: A good start for beginners through to intermediate with OOP. Practical confidence will be achieved with a very practical approach to the training. This is normally online, but onsite and classroom courses are also available on request

Our intensive singing courses are greatly enjoyed by adults who are eager to boost their vocal abilities within a short period. You can either attend to work on a specific aspect of your voice or your overall vocal technique. Expect tremendous progress in a few days of focused studies.

Our excellent one to one singing courses are suitable for all adults, from absolute beginners without any prior musical knowledge to advanced amateur pianists. They can be joined at any time during the year and are provided by highly qualified and experienced singing instructors.

This ESS course is suitable for operatives who during the daily activities have to use gas monitors By the end of the course delegates will have an understanding of the correct operational procedures of gas monitors. Book via our website @ ESS | Training Courses | Vp ESS (vp-ess.com) or via email at: esstrainingsales@vpplc.com or phone on: 0800 000 346

This ESS course is suitable for operatives who during the daily activities have to use power tools. By the end of the course delegates will have an understanding of the correct operational procedures of power tools. Book via our website @ ESS | Training Courses | Vp ESS (vp-ess.com) or via email at: esstrainingsales@vpplc.com or phone on: 0800 000 346

EUSR Category 1 Locate Utility Services (HSG47) - This course is designed for personnel who are involved in excavating and/or other activities involving breaking ground. This course is often referred to Cat and Genny Training, Cable Avoidance Training or HSG47. Book via our website @ https://www.vp-ess.com/training/utility-detection/eusr-category-1-locate-utility-services-(hsg47)/ or via email at: esstrainingsales@vpplc.com or phone on: 0800 000 346

Master the some of the West End and Broadway’s favourite show tunes by joining our musical theatre singing courses. By attending, you can be assured to learn the correct techniques from day one and enjoy incredible singing lessons. Ideal for those who dream of being part of the show!

This course is designed to provide delegates that intend to work as part of a confined space rescue team with an introduction to planning and executing casualty rescue procedures and the equipment which may be required. This is intended for delegates who already hold a high risk (full Breathing apparatus) qualification such as our CS2. Note: A pre-requisite qualification is required to complete this course. The ESS CS2 course (https://www.vp-ess.com/training/confined-spaces/cs2-(high-risk)-confined-space-entry-full-breathing-apparatus,-self-rescue-and-ba-control/) must have been completed within 6 months as a pre-requisite for this CS3 course. Book via our website @ https://www.vp-ess.com/training/confined-spaces/cs3-introduction-to-working-as-a-member-of-a-confined-space-rescue-team/ or via email at: esstrainingsales@vpplc.com or phone on: 0800 000 346