Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group
DATE: 15th February TIME: 4pm LOCATION: Classroom 2 St John Ambulance have kindly agreed to provide a First Aid Safety Information workshop to any interested Central Film School students. Areas of focus will include how to be safe on a night out, and also how to handle injuries specific to film sets (burns, electrocution, etc.) This is fantastic information to have both for your professional development and personal life. You never know when you may one day need to call upon what you've learnt. Be sure to book in advance and email academics@centralfilmschool.com if there are any issues or questions.
Improove your excel skills with Time Training Center’s advanced excel course in Abdu Dhabi. Our advanced Training can help you master the latest functions and tools in MS Excel.Acquire multiple skills, such as calculating, evaluating, organising, and coordinating data through spreadsheets. Enroll now! Call us: 97126713828 Mail : info@timetraining.ae Learn more:https://www.timetraining.ae/course/advanced-excel-course-in-abu-dhabi Address: Office 203, ADCP Tower - B,Behind City Seasons, Electra Street, Abu Dhabi United Arab Emirates
Explore the key concepts of Environmental, Social, and Governance (ESG) with our expert-led course designed for professionals. Learn how to seamlessly incorporate sustainable practices into your business strategy and enhance your corporate responsibility. Gain the tools and insights necessary to effectively implement ESG initiatives within your organisation. Join now and lead the change towards a more sustainable future!
One-2 one training in Aesthetics -Anti Wrinkle and Dermal fillers . Choose your own dates
Duration: 1 Day Who would find this course useful? C++ coders. This course covers C++ programming principals and the syntax of all generally used C++ statements. Level: From beginners. For classroom courses: Bring your own device.
Who would find this course useful? This course excellent for beginners who would like to enter the programmer world via C#. Or for individuals have a particular need for C# Level: A good start for beginners through to intermediate with OOP. Practical confidence will be achieved with a very practical approach to the training. This is normally online, but onsite and classroom courses are also available on request
RSPH level 2 Identifying and Controlling Food Allergy Risks Training Course Do you need an allergy trainer to come to your food business and teach your staff face to face about food and drink allergens, their dangers and how to control them? Our allergy trainer can come to your business and deliver this course at your business premises. Although we are based in London, we are happy to travel and deliver this course at your business location. (Trainer travel fees may be applicable depending on your location). Staff will receive interactive training and coaching on allergens and intolerances with an experienced trainer. We can also tweak the training to include issues you would like to cover. See our website for more details. Special offer for on-site allergy training. £250 plus £20pp includes RSPH exam fees (usually £350 plus £30pp) This course is suitable for any catering business such as restaurants, pubs, hotels, cafes, catering companies, cooks, self employed, artisans, event caterers and more. This course is also important for staff who are Front of House, who take customer orders and relay the orders to cooks and chefs and other people who are preparing food for customers who have allergies and or intolerances. This is a short one day training course, typically 9am-3pm. Topics covered include- Allergens, Allergen Identification, Cross contact, Cross Contamination, Allergic Reactions, Food Intolerances, Coeliac, Anaphylaxis, Natasha's Law, UK Food Safety Regulations, Allergy Controls, Substituting ingredients, Customer Communication and what to do in an Emergency. Contact us to book training.
Improove your child’s arithmetic and problem solving skills with Time Master skill development center’s Maths coaching courses in Abu Dhabi .Our courses are designed in a way to improve your child’s academic,creativity and problem solving skills.Our team of well trained teachers make sure that your child have a deep understanding of mathematical concept with both curricular and co-curricular activities. Call us:02 6739171 Mail us, at info@timemaster.ae Learn more:https://timemaster.ae/maths-coaching Address:112576, ADCP Tower B,Office 404, Behind City Seasons, Electra Street,Abu Dhabi - United Arab Emirates
At this Oracle SQL Fundamentals course, we cover SQL queries, group by's , aggregates, joins, date-functions, String Functions, Random Functions, Math Functions, Insert, update and delete, Creating and changing tables, sub-queries in detail, views, stored procedures, custom functions, and table variables. Course level is beginners to intermediate.