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About this Virtual Instructor Led Training (VILT) This 4 half-day Virtual Instructor Led Training (VILT) course presents the principles and best practices of portfolio management in the upstream (E&P) oil and gas industry. The VILT course is equally valuable for small independents, large integrated international companies and national oil companies. The VILT course consists of presentations, case studies, illustrative practical exercises and syndicate discussions. Particular emphasis is given to pragmatic portfolio management approaches and solutions which can be implemented swiftly without recourse to major investments in planning and portfolio management software. The VILT course will draw on examples from your expert course leader's 35+ years' experience in the oil and gas industry as an explorationist, upstream vice-president and management consultant. The VILT course handout will comprise softcopy slides used in the presentation and a softcopy workbook for the exercises. Participants will gain proficiency in portfolio management techniques, understand how and why to undertake this activity and be able to apply key concepts directly in the business of their teams / divisions. The VILT course will be presented over 4 half-days, using Microsoft Teams or Zoom and a proprietary set of VILT tools. Participants will be asked to complete a pre course questionnaire (PCQ) addressing their objectives and experience, and attend a session to familiarise themselves with VILT tools before course commencement.     Training Objectives To present the tools, concepts and principles of portfolio management To define the quantitative metrics which are used to describe projects in a portfolio To understand the benefits of portfolio management at different stages of the upstream business: in strategy development, opportunity screening, business development, drilling prospects, conducting appraisal of discoveries and developing fields To put portfolio management in the organisational context by describing the role of the portfolio management team and examining how value assurance (quality control) is best conducted on portfolio data for projects and assets To demonstrate how portfolio management contributes to improved business performance By the end of the VILT course, participants will understand: Key concepts and principles of portfolio management How to design a simple portfolio database and describe complex projects in a small number of objective metrics How to segment the portfolio into meaningful units How to use portfolio data in making business choices and decisions at the strategic and tactical levels The extent to which it is meaningful and reasonable to make comparisons across different portfolio segments How the portfolio management team can support the wider business in decision-making Target Audience This VILT course is specially designed for exploration and development geoscientists, E&P economists and finance staff, and E&P managers. Both technical and non-technical staff will benefit from the concepts presented. Companies are encouraged to send participants from different functions and seniority levels to gain great benefits especially those which would like to implement the concepts presented in this VILT course. Course Level Basic or Foundation Training Methods The VILT course will be delivered online in 4 half-day sessions comprising 4 hours per day, with 2 breaks of 10 minutes per day. The VILT course will be presented in an interactive workshop format that allows for discussion. Course Duration: 4 half-day sessions, 4 hours per session (16 hours in total). Trainer Your expert course leader draws on more than 35 years of experience managing, reviewing and directing projects in all aspects of the exploration business: from exploration business development (new ventures), through prospect maturation and drilling, to the appraisal of discoveries. He has more than 30 years' experience with Shell International, followed by 10 years consulting to NOCs in Asia Pacific, Africa and South America and independent oil companies in the United Kingdom, continental Europe and North America. Other than delivering industry training, he has worked on projects for oil & gas companies of all sizes, including independents, national oil companies and (super)-majors, private equity firms, hedge funds and investment banks, and leading management consulting firms. He is an alumnus of Cambridge University. He has M.A and Ph.D. degrees in geology and is a Fellow of the Geological Society of London as well as a respected speaker on management panels at international conferences. Professional Experience Management consultancy & executive education: Advice to investment banks, businesses and major consulting firms. Specialist expertise in upstream oil & gas, with in depth experience in exploration strategy, portfolio valuation and risk assessment. Leadership: Managed and led teams and departments ranging from 3 - 60 in size. Provided technical leadership to a cadre of 800 explorationists in Shell worldwide. Member of the 12-person VP team leading global exploration in Shell, a $3 bln p.a. business and recognised as the most effective and successful among its industry peers. Accountability & decision-making: Accountable for bottom-line results: in a range of successful exploration ventures with budgets ranging from $10's million to $100's million. Made, or contributed to, complex business decisions / investments, taking into account strategic, technical, commercial, organisational and political considerations. Corporate governance: Served as non-executive director on the Boards of the South Rub al Khali Company (oversight of gas exploration studies and drilling in Saudi Arabia) and SEAPOS B.V. (exploration deep-water drilling and facilities management). Technical & operations: Skilled in exploration opportunity evaluation, the technical de risking of prospects, portfolio analysis and managing the interface between exploration and well engineering activities. Unparalleled knowledge of the oil and gas basins of the world, and of different operating regimes and contractual structures, ranging from Alaska, Gulf of Mexico and Brazil, through to the Middle East, former Soviet Union, Far East and Australia. Safety: Following an unsatisfactory audit, became accountable for safety performance in Shell's exploration new ventures. Through personal advocacy and leadership of a small team, delivered pragmatic and effective HSE systems, tools and staff training / engagement and a dramatically improved safety record. R&D: Experience in the 3 key roles in R&D: scientific researcher, research manager, and 'customer' for R&D products. After re-defining Shell's exploration R&D strategy, led the re-structuring of the R&D organization, its interface with 'the business' and approaches to deployment and commercialization. Strategy: Accomplished at formulating competitive strategies in business, R&D and technology deployment, translating them into actionable tactics and results. Defined the exploration strategy of PDO (a Shell subsidiary in Oman) and latterly of Shell's global exploration programme. Professional education, behavioural/motivational coaching: Experienced in organisational re-design, change management, leadership education and talent development. Commercial skills: Personally negotiated drilling compensation claims, educational contracts and E&P contracts, with values of $5 million to $100+ million. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations

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This Business English tutoring course is designed to help adult learners improve their English language skills within a professional context. Participants will focus on developing their communication skills, vocabulary, and cultural understanding necessary for success in the business world. Through practical exercises, role-plays, and industry-specific materials, learners will enhance their ability to effectively communicate in English within various business situations.  Course Duration: 12 weeks (48 sessions) Course Objectives: By the end of this course, participants will: 1. Communicate confidently and effectively in English within a business setting. 2. Expand business-related vocabulary and improve language accuracy. 3. Develop listening skills to understand business conversations and presentations. 4. Enhance reading comprehension skills for business-related texts. 5. Write accurately and coherently for business correspondence. Course Outline: Week 1: Introduction to Business English - Introduction to course objectives, expectations, and methodology - Assessment of participants' current language proficiency and individual learning goals - Overview of key business English skills and areas of focus Week 2: Business Communication Skills - Developing effective oral communication skills for business settings - Role-plays and discussions related to common business scenarios - Enhancing fluency, clarity, and confidence in expressing ideas and opinions Week 3: Business Vocabulary Expansion - Expanding business-related vocabulary and terminology - Exercises and activities to reinforce and practice key business terms - Incorporating industry-specific jargon into oral and written communication Week 4: Business Writing Skills - Improving writing skills for business correspondence - Practice exercises for emails, reports, memos, and other business documents - Enhancing clarity, coherence, and professional tone in written communication Week 5: Listening and Comprehension in Business Contexts - Developing listening skills to understand business conversations, presentations, and meetings - Authentic listening materials related to various business topics - Strategies for note-taking, understanding accents, and extracting key information Week 6: Reading and Comprehension for Business - Developing reading skills for business-related texts - Strategies for skimming, scanning, and understanding complex business documents - Identifying main ideas, supporting details, and summarising key information Week 7: Business Presentation Skills - Developing effective presentation skills for business contexts - Techniques for organising content, engaging the audience, and delivering impactful presentations - Practice sessions with feedback and guidance Week 8: Business Negotiation Skills - Enhancing negotiation skills for business interactions - Role-plays and practical exercises for successful negotiations - Polishing language and strategies for effective business communication Week 9: Business Etiquette and Cultural Understanding - Understanding business etiquette and cultural nuances in professional settings - Developing intercultural communication skills for international business contexts - Practicing effective communication in diverse and multicultural environments Week 10: Business Networking and Socialising - Developing language skills for networking and socialising in business contexts - Role-plays and exercises for effective communication at conferences, events, etc. - Polishing conversational skills, small talk, and building professional relationships Week 11: Business Grammar and Language Accuracy - Reviewing and reinforcing essential grammar rules and structures in a business context - Identification and correction of common errors in business writing and speaking - Exercises and activities to improve language accuracy Week 12: Review and Final Evaluation - Reviewing course content and addressing individual needs - Comprehensive review exercises for all language skills in a business context - Final evaluation and feedback session Note: This syllabus serves as a guideline and can be customised based on the specific needs, interests, and proficiency levels of the participants. The course may also include guest speakers or industry-specific case studies to provide further immersion and practical application of language skills.

This General English tutoring course is designed for adult learners who want to improve their overall English language proficiency. Participants will focus on developing their speaking, listening, reading, and writing skills in a variety of everyday contexts. Through interactive activities, discussions, and authentic materials, learners will gain confidence and fluency in using English for both social and practical purposes. Course Duration: 12 weeks (48 sessions) Course Objectives: By the end of this course, participants will: 1. Communicate confidently and effectively in English in various everyday situations. 2. Expand vocabulary and improve language accuracy. 3. Develop listening skills to understand different accents and speech patterns. 4. Enhance reading comprehension skills for various types of texts. 5. Write accurately and coherently for different purposes. Course Outline: Week 1: Introduction to General English - Introduction to course objectives, expectations, and methodology - Assessment of participants' current language proficiency and individual learning goals - Overview of key language skills and areas of focus Week 2: Speaking and Conversation Skills - Developing oral communication skills for everyday conversations - Role-plays and discussions on common topics and situations - Enhancing fluency, pronunciation, and vocabulary in spoken English Week 3: Vocabulary Expansion - Expanding general vocabulary and idiomatic expressions - Exercises and activities to reinforce and practice new words and phrases - Incorporating vocabulary into oral and written communication Week 4: Grammar and Language Accuracy - Reviewing and reinforcing essential grammar rules and structures - Identification and correction of common errors in speaking and writing - Exercises and activities to improve language accuracy Week 5: Listening and Comprehension Skills - Developing listening skills to understand different accents and speech patterns - Authentic listening materials such as dialogues, podcasts, and videos - Strategies for understanding main ideas, details, and specific information Week 6: Reading and Comprehension Skills - Developing reading skills for different types of texts (articles, short stories, etc.) - Strategies for skimming, scanning, and understanding written information - Identifying main ideas, supporting details, and inferring meaning from context Week 7: Writing Skills: Emails and Messages - Improving writing skills for everyday correspondence (emails, messages, etc.) - Practice exercises for clarity, coherence, and appropriate tone - Polishing grammar, vocabulary, and sentence structure in written communication Week 8: Writing Skills: Informal and Formal Writing - Developing writing skills for informal and formal purposes (letters, essays, etc.) - Techniques for organising ideas, supporting arguments, and expressing opinions - Practice exercises for clarity, coherence, and appropriate style in written communication Week 9: Pronunciation and Intonation - Developing clear and accurate pronunciation skills - Focus on individual sounds, stress, rhythm, and intonation patterns - Practice exercises and activities for improved spoken English Week 10: Everyday Practical English - Enhancing language skills for everyday practical situations (shopping, dining, etc.) - Role-plays and interactive exercises for real-life communication - Polishing conversational skills, expressions, and cultural understanding Week 11: Cultural Understanding and Communication - Understanding cultural nuances in English-speaking countries - Developing intercultural communication skills for effective interactions - Practising respectful and inclusive language in diverse environments Week 12: Review and Final Evaluation - Reviewing course content and addressing individual needs - Comprehensive review exercises for all language skills - Final evaluation and feedback session Note: This syllabus is a guideline and can be customised based on the specific needs, interests, and proficiency levels of the participants. The course may also include additional topics or activities to cater to learners' specific goals or areas of interest.

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This English Exam Preparation course is specifically designed for adult learners who are preparing to take an English language proficiency exam, such as IELTS, TOEFL, or Cambridge exams. Participants will focus on developing the necessary skills and strategies to achieve a successful outcome in their chosen exam. Through targeted practice, exam-specific tasks, and personalised feedback, learners will gain confidence and proficiency in all sections of the exam. Course Duration: 12 weeks (48 sessions) Course Objectives: By the end of this course, participants will: 1. Understand the format and requirements of the chosen English language proficiency exam. 2. Develop effective strategies for each section of the exam. 3. Enhance reading, writing, listening, and speaking skills within the context of the exam. 4. Expand vocabulary and improve language accuracy for exam-specific tasks. 5. Practice time management techniques to complete tasks within the allocated time. Course Outline: Week 1: Introduction to the Exam - Introduction to the chosen English language proficiency exam - Overview of the exam format, sections, and scoring criteria - Assessment of participants' current language proficiency and individual learning goals Week 2: Reading Skills and Strategies - Understanding different question types in the reading section - Developing reading skills for comprehension, skimming, and scanning - Practice exercises and strategies to improve speed and accuracy Week 3: Writing Skills and Strategies - Analyzing the writing tasks and requirements of the exam - Developing skills for organising ideas, structuring paragraphs, and coherence - Practice exercises for different writing tasks (essays, reports, letters, etc.) Week 4: Listening Skills and Strategies - Identifying question types and understanding the listening section format - Developing listening skills for main ideas, details, and inference - Practice exercises and strategies for improving listening accuracy and note-taking Week 5: Speaking Skills and Strategies - Understanding the speaking section requirements and assessment criteria - Developing skills for fluency, coherence, and pronunciation - Practice exercises for different speaking tasks (interviews, presentations, etc.) Week 6: Vocabulary Expansion for Exam Tasks - Expanding vocabulary in specific topics and themes relevant to the exam - Practice exercises to reinforce and use new vocabulary effectively - Techniques for deducing meaning from context and using appropriate vocabulary Week 7: Grammar and Language Accuracy - Reviewing and reinforcing essential grammar rules and structures - Identification and correction of common grammar errors in exam tasks - Exercises and activities to improve language accuracy in writing and speaking Week 8: Time Management and Exam Strategies - Strategies for time management and prioritizing tasks during the exam - Practice exercises to improve speed and efficiency in completing tasks - Tips and techniques for maximizing scores in each section Week 9: Mock Exam: Reading and Writing - Simulating a complete reading and writing section of the exam - Timed practice sessions to replicate exam conditions - Detailed feedback and analysis of strengths and areas for improvement Week 10: Mock Exam: Listening and Speaking - Simulating a complete listening and speaking section of the exam - Timed practice sessions to replicate exam conditions - Detailed feedback and analysis of strengths and areas for improvement Week 11: Exam Strategies Review and Practice - Reviewing and reinforcing exam strategies for each section - Targeted practice exercises to address specific challenges and areas of improvement - Individualised feedback and guidance based on participants' performance Week 12: Final Evaluation and Exam Tips - Comprehensive review of all exam sections and strategies - Final evaluation to assess participants' progress and readiness for the exam - Tips for managing test anxiety and mental preparation for the exam Note: This syllabus is a guideline and can be customised based on the specific exam requirements and the needs, interests, and proficiency levels of the participants. The course may also include additional topics or activities to cater to learners' specific goals or areas of focus.

This English Exam Preparation course is specifically designed for adult learners who are preparing to take an English language proficiency exam, such as IELTS, TOEFL, or Cambridge exams. Participants will focus on developing the necessary skills and strategies to achieve a successful outcome in their chosen exam. Through targeted practice, exam-specific tasks, and personalised feedback, learners will gain confidence and proficiency in all sections of the exam. Course Duration: 12 weeks (48 sessions) Course Objectives: By the end of this course, participants will: 1. Understand the format and requirements of the chosen English language proficiency exam. 2. Develop effective strategies for each section of the exam. 3. Enhance reading, writing, listening, and speaking skills within the context of the exam. 4. Expand vocabulary and improve language accuracy for exam-specific tasks. 5. Practice time management techniques to complete tasks within the allocated time. Course Outline: Week 1: Introduction to the Exam - Introduction to the chosen English language proficiency exam - Overview of the exam format, sections, and scoring criteria - Assessment of participants' current language proficiency and individual learning goals Week 2: Reading Skills and Strategies - Understanding different question types in the reading section - Developing reading skills for comprehension, skimming, and scanning - Practice exercises and strategies to improve speed and accuracy Week 3: Writing Skills and Strategies - Analyzing the writing tasks and requirements of the exam - Developing skills for organising ideas, structuring paragraphs, and coherence - Practice exercises for different writing tasks (essays, reports, letters, etc.) Week 4: Listening Skills and Strategies - Identifying question types and understanding the listening section format - Developing listening skills for main ideas, details, and inference - Practice exercises and strategies for improving listening accuracy and note-taking Week 5: Speaking Skills and Strategies - Understanding the speaking section requirements and assessment criteria - Developing skills for fluency, coherence, and pronunciation - Practice exercises for different speaking tasks (interviews, presentations, etc.) Week 6: Vocabulary Expansion for Exam Tasks - Expanding vocabulary in specific topics and themes relevant to the exam - Practice exercises to reinforce and use new vocabulary effectively - Techniques for deducing meaning from context and using appropriate vocabulary Week 7: Grammar and Language Accuracy - Reviewing and reinforcing essential grammar rules and structures - Identification and correction of common grammar errors in exam tasks - Exercises and activities to improve language accuracy in writing and speaking Week 8: Time Management and Exam Strategies - Strategies for time management and prioritizing tasks during the exam - Practice exercises to improve speed and efficiency in completing tasks - Tips and techniques for maximizing scores in each section Week 9: Mock Exam: Reading and Writing - Simulating a complete reading and writing section of the exam - Timed practice sessions to replicate exam conditions - Detailed feedback and analysis of strengths and areas for improvement Week 10: Mock Exam: Listening and Speaking - Simulating a complete listening and speaking section of the exam - Timed practice sessions to replicate exam conditions - Detailed feedback and analysis of strengths and areas for improvement Week 11: Exam Strategies Review and Practice - Reviewing and reinforcing exam strategies for each section - Targeted practice exercises to address specific challenges and areas of improvement - Individualised feedback and guidance based on participants' performance Week 12: Final Evaluation and Exam Tips - Comprehensive review of all exam sections and strategies - Final evaluation to assess participants' progress and readiness for the exam - Tips for managing test anxiety and mental preparation for the exam Note: This syllabus is a guideline and can be customised based on the specific exam requirements and the needs, interests, and proficiency levels of the participants. The course may also include additional topics or activities to cater to learners' specific goals or areas of focus.

Who is this course for? Beginner to Intermediate 3ds Max Training Program. Learn 3D modeling with our in-depth 3ds Max training program. Beginners to intermediate learners, this course is led by certified instructors and industry professionals. Learn 3D modeling, animation, and visualization. In-person or live online sessions. Click here for more info: Website Duration: 20 hours Method: 1-on-1 Personalized Attention. Schedule: Design your own schedule, hours of your choice, offered Mon to Sat from 9 am to 7 pm. 3ds Max and Vray Basic to Intermediate Training Course - 20 Hours Course Outline: Module 1: Introduction to 3ds Max (2 hours) Familiarizing with the 3ds Max interface and navigation Understanding the workspace setup for efficient workflow Mastering object creation, modification, and manipulation Exploring the basics of scene organization and management Module 2: 3D Modeling in 3ds Max (4 hours) Creating primitive and complex shapes using standard tools Utilizing modifiers for advanced modeling techniques Mastering spline modeling for precision and creativity Combining multiple objects for seamless compositions Module 3: Texture Mapping and Material Creation (4 hours) Understanding UVW mapping and texture coordinates Applying materials and shaders for realistic surfaces Utilizing Vray materials for enhanced visual effects Customizing materials for unique and captivating designs Module 4: Lighting and Rendering with Vray (4 hours) Implementing Vray lights for various lighting setups Exploring Vray's global illumination for realism Configuring render settings for high-quality output Fine-tuning the rendering process for efficiency and speed Module 5: Animation and Camera Techniques (4 hours) Setting up animation keyframes for dynamic motion Utilizing cameras for captivating viewpoints and perspectives Creating smooth camera animations and walkthroughs Incorporating animated objects to bring scenes to life Module 6: Scene Optimization and Advanced Features (2 hours) Streamlining scene organization for better workflow Leveraging Vray proxies for optimized performance Exploring advanced Vray features for stunning effects Using Vray render elements for post-processing control Module 7: Project Work and Review (2 hours) Applying the learned skills in hands-on projects Reviewing and refining the projects with instructor guidance Consolidating knowledge and addressing any remaining queries Course Requirements: A computer with 3ds Max and Vray installed (trial versions available on Autodesk and Chaos Group websites) Basic familiarity with 3D modeling concepts is beneficial but not mandatory Enthusiasm for learning 3ds Max and Vray to create impressive 3D models, visualizations, and animations By the end of the 3ds Max and Vray Basic to Intermediate Training Course, participants will be able to: Navigate and utilize the 3ds Max interface with ease for efficient 3D modeling and scene management. Create a variety of 3D models using different techniques, including primitive shapes, modifiers, and spline modeling. Apply textures and materials to their models, utilizing Vray materials for enhanced visual effects. Set up lighting and render scenes using Vray, understanding global illumination for realistic renders. Animate objects and cameras, producing dynamic and engaging animations within their 3D scenes. Optimize scenes and use advanced Vray features, like proxies and render elements, for improved performance and post-processing control. Apply the learned skills to hands-on projects, gaining practical experience in creating captivating 3D models and animations. Review and refine their projects, receiving instructor guidance and feedback to enhance their work. Gain confidence in using 3ds Max and Vray, allowing them to continue exploring and advancing their 3D modeling and rendering skills independently. Showcase their newfound abilities through an impressive portfolio of 3D models and animations, ready to take on new creative challenges in various industries. Skills Acquired: Mastering Fundamental 3D Modeling Techniques in 3ds Max Developing Texturing and Material Application Skills Understanding Lighting and Rendering Fundamentals Grasping Animation Basics and Keyframe Animation Gaining Proficiency in Scene Composition and Camera Setup Career Opportunities: Entry-Level 3D Modeler Junior 3D Animator Texturing and Lighting Assistant CAD Designer in Architectural Firms Product Visualization Artist in Marketing Agencies Upon completing our 3ds Max Beginner Course, students will acquire foundational 3D modeling and animation skills, opening doors to entry-level positions in various industries, including animation studios, architectural firms, and marketing agencies. Personalized Guidance: Expert trainers cater to your unique learning needs through tailored one-on-one coaching. Hands-On Learning: Engage in practical demonstrations, reinforcing skills applicable to industries like design, gaming, and film. Comprehensive Resources: Access a Certificate of Attendance and detailed training guides for continuous reference. Interactive Sessions: Interact live with tutors, receiving valuable feedback and access to recorded sessions. Flexible Options: Choose between online or in-person sessions, fitting your schedule and preferences. Value and Support: Enjoy competitive rates, discounts for referrals, and lifetime assistance via email and phone. Smooth Start: Receive assistance with software installation, ensuring a seamless learning experience.

Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate