Who says what's right for you? How aware are you of how much you actually drink each week? Is it more than you want it to be? Does it take the edge off your performance? Or do you just think it's time to change? This session will challenge the way you think about drink. It's not about what someone else thinks you ought to drink - it's about your own attitude to it. Take away a completely fresh way of thinking about drinking. Get some insights into 'how come' you drink what you do. Find out what you can easily do to drink less. During the session you will have the opportunity to take a fresh look at: Your drinking habits - casual/social drinking, habitual drinking, binge drinking 'How come I do this'? How we think about habits 'How could I change my drinking'?
Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group
Date: Tuesday 3rd October Time: 4pm Location: Studio A Lucy Percival will be holding a talk on 'How to Find Your Ideal Role in Film & Navigating the World of Independent Filmmaking & Financing' Lucy has produced award-winning short films through both independent production companies and organisations such as the BFI and NFTS. Her films have been screened at numerous BAFTA qualifying festivals, including Raindance, Bolton International Film Festival and Carmarthen Bay Film Festival. She has now joined Window Zebra Productions as their Senior Creative Producer overlooking and developing the narrative slate. Come and hear her thoughts and suggestions on how you can find your wheelhouse and get started on your creative journey.
Are you requiring additional training to support your or your teams skills but can't see what you need in our advertised training courses? Then get in touch to design training/teambuilding specific to you or your team. How does it work? A free 30 minute consultation to discuss what you would like to achieve from a bespoke training course. A written proposal of what training may look like along with costings is emailed to you within 3 days of the initial consultation. If the proposal is agreed, then a date and time is agreed with both parties. Trainings can be delivered on a one to one basis, or with small - large groups. Recent bespoke training have been delivered covering topics such asCommunicationCustomer serviceTime ManagementDelegationWhat does professionalism look like? Prices start from £75.00. Contact us directly to organise bespoke training.
DATE: Monday 15th July TIME: 12:30pm LOCATION: Studio A We will be hosting a meeting to see how many students would be interested in a potential school trip to the Berlin International Film (Berlinale) festival next year, in Spring 2025. Organised by Mark de Valk and Conrad Pollock, this trip will offer you the chance to get to the heart of both the European Film Industry and one of the world's coolest, most vibrant cities. The Berlinale is one of the most prestigious film festivals active today, and you'll be exposed to new releases from around the world, make international connections and get to explore a European capital that's rich in history and culture. Currently we are looking at 5 days and 4 nights overall, with group travel and accommodation together. If you are interested, please join us for this meeting. This trip is open to all CFS students on all courses, and booking will likely take place in Autumn term. Please note, the trip's viability is subject to a minimum number of sign-ups (amount tbc).
Date: Thursday 25th May Time: 4pm Location: Studio A - Landor Road Event Details: Matt Jones is a British producer and screenwriter who has worked on several television networks across the UK. Beginning his career writing for Doctor Who Magazine in 1995, he got his big break when he became a screen writer for the Channel 4 series Queer as Folk. Matt will share his experience as a television screenwriter and producer, covering: Writing for Television What producers look for How to write a pitch How to pitch in a room Some of the projects Matt has worked on: Skins - producer Shameless - producer Doctor Who - writer The Split - writer This is a free event that all students are welcome to attend (but tickets are limited so be quick!)
Location: Studio A, Central Film School Time: 6pm-7:30pm Date: Thursday 7th December Led by Zosha Nash, Head of Philanthropy at The Old Vic, this session will cover a broad range of topics in relation to funding in the arts. You will come away with knowledge of philanthropy, funding and development in theatre, associated roles and career paths as well as a range of skills to apply to your own creative journeys, projects and funding endeavours. Some topics covered will include: Why the arts need philanthropy Who becomes a fundraiser, and where it can take you? Who funds theatre and theatres? Types of funders: Trusts, individuals, corporates and events The funding pipeline: prospecting to applying to reporting Transferable skills in the arts and beyond Skills for funding your own projects PLACES MUST BE BOOKED BY MIDDAY ON MONDAY 4TH DECEMBER LATEST!
Perhaps you struggle to find the time and motivation to fit exercise into your working day? Or you're not sure about what exercise is right for you or how much you should be doing. Take away a set of personal physical activity goals for yourself to improve your fitness levels and general health and wellbeing. During the session we'll discuss: Facts about physical activity and exercise. How much exercise we should be doing to stay fit and healthy vs. how much to improve our fitness levels and strength. What are the components of physical fitness, types of exercise training and benefits of each. How to get started if you're new to exercise and easy ways to incorporate more exercise into your working week (Open discussion to establish the group's current activity levels and tailor advice and ideas) How you can motivate yourself to exercise more Q&A - a chance for the group to ask questions or advice
R&D work is often carried out in entrepreneurial companies with the aim of developing solutions to scientific or technological problems for a wide range of customers. Projects can include longer term 'frontiers of science' research, medium term product development/manufacturing or more immediate troubleshooting or contract research assignments. In all these contexts, the ability to create innovative solutions in a timely and cost-effective manner is the essence of successful R&D. Whilst R&D groups typically excel in technical expertise, those involved often recognise that there is scope for improving the way that projects are managed. The aim of this training programme is to address this need whilst ensuring that the creative, entrepreneurial spirit that is fundamental to good R&D continues to flourish. MODULE 1: Creating the foundations for success Off-line video tutorials and exercises Total time ~ 1 - 1.5 hours Video 1: Making the most of project management in R&D Characterising R&D projects Applying project management to R&D work Exploiting the potential of project management in R&D Video 2: Promoting success in R&D project management Modelling successful project management Evaluating performance and promoting success The role and skills of the project manager/leader MODULE 2: Initiating and defining R&D projects Live interactive sessions (via Zoom): Session 1: 10:00 - 12:00 Session 2: 14:00 - 15:30 Session 1: Selecting and initiating projects Recognising worthwhile opportunities; initiating projects Identifying stakeholders and their goals Characterising and engaging stakeholders Session 2: Defining goals and agreeing deliverables Establishing the full scope of the project Clarifying and prioritising project deliverables Defining and agreeing deliverable specifications MODULE 3: Planning R&D projects Live interactive sessions (via Zoom): Session 1: 10:00 - 12:00 Session 2: 14:00 - 15:30 Session 1: Identifying and organising activities Creating effective plans; avoiding planning pitfalls Identifying tasks and assigning responsibilities Sequencing tasks and estimating durations Session 2: Developing the timeline and resource plan Identifying the 'critical path'; creating a resource plan Dealing with estimating uncertainty Accelerating the programme MODULE 4: Leadership and teamwork in R&D projects Off-line video tutorials and exercises Total time ~ 1 - 1.5 hours Video 1: Working effectively in project teams Building teamwork in contemporary organisations Recognising each other's skills; building synergy Building good working relationships; handling conflict Video 2: The role of the R&D project team leader Building teamwork: the role of leadership Creating an effective team culture Delegating work and motivating team members MODULE 5: Managing uncertainty in R&D projects Live interactive sessions (via Zoom): Session 1: 10:00 - 12:00 Session 2: 14:00 - 15:30 Session 1: Characterising uncertainty; identifying risks Exploring uncertainty; applying risk management Focusing the risk management process Identifying and defining risk events Session 2: Managing and controlling risks to the project Evaluating risk events Selecting between risk strategies; setting contingencies Updating and controlling exposure to risk MODULE 6: Implementing and controlling R&D projects Live interactive sessions (via Zoom): Session 1: 10:00 - 12:00 Session 2: 14:00 - 15:30 Session 1: Initiating assignments and managing changes Creating a pro-active implementation and control culture Establishing effective implementation and control procedures Assigning work and managing changes Session 2: Monitoring, managing and developing performance Adopting meaningful monitoring techniques Responding to problems; building performance Managing and controlling multiple project assignments