Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback
A defibrillator (AED) plays an essential part when attempting to save the life of someone who is in cardiac arrest. This training aims to provide the learner with the knowledge, confidence and skills to effectively use the this equipment in a safe and competent manner.
This workshop will help you create, develop and close business opportunities using a consultative approach and a value-based (not price-led) proposition. Value-based selling means working the way your customer wants to buy, not how you want to sell. It also means: In a transactional sale the customer knows the answer without help from a salesperson (or cannot see why they should choose you), or is prepared to stay with what they have. Customer decision criteria are price and convenience and customers resent time spent with (new) salespeople, mainly because the salesperson adds little or nothing to what the customer already has and just wastes time. In a consultative or value-based sale, by contrast, the customer doesn't know the answer already. The salesperson must take the role of an advisor, not just a 'product promoter'. Customers demand expertise, advice and customisation during the sales process. Often customers insist on multiple meetings with salespeople and others to develop advantages that you can bring and reduce the perceived risk of changing. In this way the salesperson often adds more value than the product or service alone. This very practical workshop will help you use proven strategies and tactics to build, manage and successfully close sustainable business opportunities using a consultative approach and a value-based (not price-led) proposition. This includes: Increased impact of your new sales conversations, presentations and proposals - leading to faster decisions and increased conversion Greater confidence, consistency and professionalism throughout the business development process Enhanced sales questioning skills and techniques, leading to better, faster and more accurate development of customer needs, problems, value and expectations Improve your people, communication, influence and persuasion skills when approaching, consulting or presenting your services and solutions How to build value at all points in the customer's buying process through your knowledge, skills and structured approach Proven ways to gain additional business and referrals from existing customers and contacts, through direct approach and lead generation Being better able differentiate your firm, your solutions, track-record and expertise clearly and accurately with tailored value statements for each stage and for each opportunity Overcome and avoid price-based objections, buying criteria and negotiation 1 Introduction and key principles of value-based selling Introduction and review of pre-course questionnaires - KPIs, personal learning objectives and key principles The main principles of value-based selling and how they benefit you and the customer How value-based selling differs from 'transactional' or 'price-based' selling The stages of the customer's buying cycle - how to identify and work through strategies for each stage The concept of structured and set-piece selling and proposing Presentation by participants: Personal sales improvement goals 2 Value-based selling strategies and skills What is value? How can one move away from a price-led agenda? How to survive and resist price pressure - six techniques A review of key competencies and skills needed for a value-based approach Strategies, case studies and examples with discussion and review Defining your initial value proposition and comparative advantage How best to established the right level of trust, rapport and credibility Planning and practice session: Strategy - mapping a value-based sales process. 3 Connecting skills Research before the meeting and the first few minutes - ways to gain instant rapport and setting the foundation for a successful outcome in a first sales call How to structure an effective first time sales call or meeting - the subtle differences that are important to master How best to differentiate your solutions and build credibility and enthusiasm early or at the start of the buying process Overcoming initial buying resistance and relaxing the prospect; gaining rapport, opening the meeting: PBC (purpose-benefit-check) and gaining agreement to proceed Planning and practice session: Connecting - first meeting with a new contact 4 Consulting - building, developing and influencing client needs Understanding the power of high-impact and third-level questions to influence people based around specific needs and solutions The importance of body language and other personal communication dynamics when asking questions; empathic listening, run-on questions, drawing out skills, summarising, etc Creating a 'disturb' approach to creating needs and opportunities and positioning your solutions Using proven advanced sales questioning techniques with greater skill: Outcome, SPIN and qualification questions 'Decision-making criteria' - tools to help you develop the relevant criteria with the customer and in doing so progress your sales opportunities more effectively Planning and practice session: Questioning skills 5 Convincing - presentation and persuading skills practice Substance and style - selecting the right tone and content to engage and enthuse your prospect Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition - by being convincing, compelling and credible when you present Professional and effective presentation skills - with personal coaching and practice sessions The keys of influence and persuasion and the keys to convincing a new customer to choose you for the first time Planning and practice session: Role-play in presenting your solution 6 Commitment Knowing when and how to close for commitment to the next stage in your sales process, plus ways to ask for commitment professionally and effectively How to isolate, prioritise and answer objections and concerns more openly and accurately, using a consultative not a confrontational approach Deal more effectively and profitably with price objections and reduce buyer's remorse (which can lead to an 'I want to think about it' reaction and cause delay and inertia) Key negotiation skills around the closing process - getting to 'yes' Planning and practice session: Role-play in closing and negotiation skills 7 Assessed role-play - Final practice session Live role-plays There is an option for external participants to be brought in to the live training workshop to take-part in the final assessed role-play or assist with other sessions run during the course. Performance assessment - 'Dragon's Pitch' The final afternoon of the course is an assessed role-play using a prepared scenario and external 'CEO'. The assessment criteria will be agreed prior to the workshop. 8 Workshop summary and close Personal action plan and learning summary
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Any team member with Customer interaction (including internal) are the 'Ambassadors' of the company/organisation. If they project positive professionalism - they win others' confidence. If they appear or sound like they are in any way indifferent or unprofessional - they will cost sales and lose clients/customers. With this 2 day Training course, that will be tailored to your company/organisation, each person attending will upgrade their professional standards in people skills, telephone manner and email etiquette. No training in this area may well be a false economy as there is a much greater risk of disenfranchised customers and team members - and probably increases your competitors to win business at your expense. Professional customer care is all too frequently regarded as a token issue in most induction sessions for employees. Surprisingly it is very rarely considered as a key priority, despite being essential for ensuring customer commitment is secure and supplier/partnerships are robust. Excellent customer care is paramount in our ever increasingly competitive market and making customers feel valued and looked after is often a differentiator. This 2-day course will help you understand your customers and the vital importance of customer care in any organisation. You will gain the tools and techniques to apply your learning directly back into the workplace and deliver excellent customer care. Course Syllabus The syllabus of the Professional Customer Care course is comprised of four modules, covering the following: Module One What is Excellent Customer Care? Internal versus external customers Why customer care is important Meeting customer expectations Module Two Making a Personal Difference How do you measure customer care? Making a difference Taking ownership Positive mental attitude Displaying professionalism both face-to-face and over the telephone Using positive language Module Three Gathering Information and Offering Solutions Asking the right questions Active listening skills Summarising and clarifying skills Module Four Dealing with Difficult Situations How to give a 'service' no Demonstrating empathy Assertiveness techniques Handling a complaint Problem solving Saying 'sorry' Making realistic promises and keeping them Real Play Scenarios with a Professional Actor (Optional Extra) This programme benefits significantly from our innovative training feature: Real Play. Using a professional actor who performs role plays as different customer characters in carefully devised situations, the delegates have the opportunity to 'pause' the role play to coach and control their character to improve their skill sets and practice the theory delivered. These scenarios can deal with difficult situations and enacting options to ensure good customer relations are intact. The outcome of the scenario is the responsibility of the delegates, not the trainer and actor. The actor will remain in character throughout the de-brief in order to bring to life the impact and possible next steps. Objectives By the end of the course participants will be able to Adopt a professional telephone manner Communicate assertively by taking control and directing the conversation Deliver information positively by offering options and alternatives Develop a range of versatile behaviours to use when dealing with difficult situations by: Listening actively Using empathy Gathering relevant information through effective questioning Finding solutions to concerns/problems quickly and efficiently Speaking positively and assertively What Is The Benefit? For individuals this course will increase confidence and ability to deal with customers in all situations, which will in turn create customer loyalty and raise their profile. For an employer, ensuring that all customer facing employees are demonstrating excellent customer care instils confidence in the customers and promotes a positive image of the company. In-House Courses Every single team member or employee that has a role which involves engaging with a customer, client and/or a key partner/supplier has a responsibility for projecting a positive image of the organisation which they represent. That may sound obvious, but how many hundreds of experiences have you had as a customer where you were treated with indifference and a distinct lack of professionalism by the receptionist, the retail assistant, the tele-agent, the delivery person, the credit controller or the departmental manager of the operation that you were dealing with? Far too many to count? This is because professional customer care is regarded as a token issue in most induction sessions for employees - and it is very rarely considered as a key priority to ensure customer commitment is secure and supplier/partnerships are robust. Yet the hugely expensive churn in customer/client commitments and staff is enormously expensive and immensely disruptive to any organisation. The Importance of Customers and Clients Every client/customer engaging person needs to recognise that it is ultimately the client or customer that pays their wages. If they gain a basic understanding of the clients' motivations and behaviours, coupled with some core skills in how to care for them, they will attain the status of 'professional'. This will very quickly translate into increased revenues, retained loyalty, high commitment and far greater security for all parties. The foundation has to be based on the authentic commitment to both the customer and also to the organisation they work for. Disenfranchisement readily curdles into sloppy behaviours cloaked in unprofessional attitudes and demeanours; plenty there to repel the most loyal of customers. If your company or organisation relies on repeat business and retaining the confidence and commitment of your clients, then all of your team members - perhaps including managers who set the example and have the biggest influence on the where the needle points to in relation to professionalism - need to be trained on the core basics of professional customer care. Customer Care Programmes from Dickson Training Ltd We are delighted to boast about the many successes we have had in providing effective and long lasting improvements for many clients, where awards have been won and, more importantly, talent has been retained because their clients and customers keep on coming back. Professional customer care extends to suppliers and partners that you value and need to get the best service and rates from, as well as any 'internal clients' such as other departments where you need to rely on their support and collaboration in order to achieve your goals. It is amazing what effective professional customer care training can do for any organisation. Without it your organisation may be vulnerable, with it you are much more likely to see increased performances and much greater security and growth. Scheduled Courses Unfortunately this course is not one that is currently scheduled as an open course, and is only available on an in-house basis. Please contact us for more information.
Our Motivational Intelligence Executive Management course is targeted at transitional leadership development to adapt to market dynamics. AWARD WINNING LEADERSHIP DEVELOPMENT PROGRAMME Executive Diploma: Leading With Motivational Intelligence Leading your team or business through transitions or adapting to change is a vital leadership skill that most find challenging. The Power Within Training is dedicated to giving leaders, managers, and businesses throughout England and the UK the executive leadership skills needed to transform their businesses. Neuroscientists have now discovered why people perceive risk, resist change, and cling to the legacy ways they approach their role. With this discovery, we’ve found a practical approach for removing this resistance and fostering greater employee accountability, adaptability, and resilience. The answer was uncovered in the emerging field of Motivational Intelligence. This course has completely changed my outlook on my responsibilities as a manager/leader. To say I have a new perspective is an understatement; I now have the tools to make a massive difference in how I run my company and my life; it has put a new voice in my head that is now directing me in ways I had not thought of before. "If you want a better chance in life and business, do not hesitate to do this course." MANAGING DIRECTOR RBT UNDERFLOWING LIMITED The Role of Motivational Leadership Our motivational leadership courses are rooted in the science of Motivational Intelligence. Motivational Intelligence is designed as an individual’s ability to identify and manage negative thoughts and self-limiting beliefs to overcome obstacles and accomplish goals. Using motivational intelligence and our management development program provides you with the skills and tools needed to face high-level challenges and put thoughts into action while paving the way to a vision. Motivation relies on the learning process of an individual and their ability to observe the relationship between performance and outcome. Motivational leaders can evoke and see the best in their employees and inspire them to work toward a common goal. LEADING WITH MOTIVATIONAL INTELLIGENCE Objectives of our Motivational Leadership Courses The management development program we offer is the world’s first accredited Executive Diploma specifically designed to help progressive-minded leaders adapt to today’s business environment. We focus on issues and challenges created by disruption and turbulence. Our motivational leadership courses address topics ranging from leading/managing virtual teams to helping employees more readily orient to an ever-changing world. The Power Within focuses on imparting fundamental skills, tactical best practices, and powerful insights into the human side of the business. Leadership training provides valuable knowledge to leaders of all levels. The management portion of our leadership training teaches participants how to define the proper team goals, translate them into actionable plans and communicate them in a way that encourages buy-in. Lastly, the leadership portion focuses on developing people by shifting negative thoughts and self-limiting beliefs such that individuals give themselves permission to learn, grow, and execute new strategies and plans. Here are some additional objects of our motivational leadership courses: To Understand the Role of Motivation in the Workplace To Develop a Deep Understanding of the Different Types of Motivation and How They Can Be Applied to Improve Team Performance To Learn How to Use Motivational Intelligence to Create a Positive and Productive Work Environment To Develop the Skills Needed to Increase Employee Engagement and Drive Business Results To Practice Effective Leadership Techniques that Foster Motivation and Engagement LEADING WITH MOTIVATIONAL INTELLIGENCE Our Leading with Motivational Intelligence (MQ) Executive Diploma Programme is specifically designed to help participants create the “complete game” of leadership and management. Leveraged by more than 40% of the largest Fortune 500 companies and implemented around the world, the Leading with Motivational Intelligence (MQ) consistently receives a participant buy-in rate in excess of 97%. However, the most important statistic is: 12 months after completing the course more than 93% of participants continue to use the skills and techniques taught on a daily basis. ABOUT THE MQ EXECUTIVE DIPLOMA Are There Different Types of Motivational Leadership? Motivation is the fuel that drives the accomplishment of a goal; without any motivation, the goal becomes another difficult task. Motivational leadership means understanding that regardless of whether you’re leading a small group or an entire business, your leadership and motivational style can significantly impact the effectiveness of your effort. There are several leadership and motivation styles, but the challenge comes with finding the most appropriate for you and your team. In our leadership development program, we’ll discuss leadership motivational skills while working with you to find the best one. Motivational leadership either takes the form of intrinsic or extrinsic motivation. Intrinsic motivation motivates your team to be rewarded internally, and extrinsic motivation uses compensation as a driving force. Compensation can be salary, bonuses, goods, money, or even an appraisal. Here are some examples of different intrinsic and extrinsic motivational types: Competence Motivation – This style is driven by curiosity and a willingness to know more and cultivate additional skills. This style’s central pillar is building more expertise on a subject matter as a noncompetition among peers. Achievement Motivation – Achievement motivation is similar to competence, as it aims to achieve personal development goals. This could take the form of a title within the company. An example could be in your sales department, where a leaderboard or wall of fame is used to track sales. Reward-Based Motivation – This is probably the only motivational type most are aware of, as it’s the easiest way to get a fast motivational boost. The main issue with this type of motivation is that employees get used to it, and the effects don’t last long. Understand the Importance of Motivation Skills in Leadership Motivation drives nearly every action of our lives. Motivational leadership drives the why behind every business idea that’s ever been put into action. As a leader or manager, you must understand the importance of motivating team members, and being able to do this effectively is a requirement in every manager, leader, or business owner’s toolkit. Our management development program builds on best practices, strategic insights, and lessons learned over three decades of building leadership universities for Fortune 500 companies. Focusing on imparting fundamental skills to our executive development course offers powerful insights into the human side of the business. You’ll gain the skills needed to foster a growth mindset within your team. Here are some additional reasons why motivational leadership matters: Improved Performance – Motivated employees can drive the performance of your business. When your employees are motivated, you’ll find lower levels of absenteeism, improved relationships between managers and employees, and improved worker performance throughout your business. Enhanced Innovation – Motivation is a significant force behind innovative ideas. You’re more likely to identify workplace improvement opportunities when your team is motivated. Improved Workplace Culture – Employee motivation and your workplace culture are closely linked. When you take our leadership development program, you’ll discover that a motivated workforce brings commitment, and drive, which enhances your business’s overall morale and creates a positive work culture. Register your interest Motivational Leadership Techniques That Foster Engagement When employees are unmotivated or disengaged, it’s easy to blame tools, processes, or contributing factors. Often, disengagement comes down to a lack of effective leadership. Our leadership training program will help you unlock what leaders need to inspire their employees to do their job and find purpose within their roles. Here are some ways you can apply what you learned during your leadership development program to encourage collaborative leadership and inspire your team to do their very best work: Employees Trust Leaders Whom Both Lead and Follow – Good leaders don’t needlessly exhibit authoritative behaviour. Good leaders show their team that they are willing to roll up their sleeves and work with their team to improve the business. Passion and Positivity Increase Employee Performance – Effective motivational leadership combines finding meaning in work, leveraging connection and community, converting stress into opportunity, taking actions despite the risk, and lastly, maintaining the energy of others through motivation. Show enthusiasm in your business, which will convey your passion to others and can help increase performance and employee engagement. Effective Leadership Prioritizes Business – Successful leaders are more about short-term goals than reaching the next milestone and contributing to your overall business. Practical leadership qualities include providing growth opportunities, inspiring and motivating employees, being open and trusting, and assessing and managing risks. These decisions lead to more long-term success for your business. How To Register For Our Leadership Development Program Our motivational leadership courses are open to leaders, managers, and business owners looking to quickly adapt their team to change and effectively mentor every team member. The modules in our leadership development program are live virtual instructor-led sessions that meet twice per month for about three and a half hours. These modules incorporate insightful discussions and engaging group conversations designed to shift limiting mindsets, isolate best practices and foster actionable strategies that can be applied immediately. To apply for the course, we ask that you register your interest. Once submitted, The Power Within will contact you to discuss options for fully-funded or partially-funded training opportunities. Register your interest today Book Your Motivational Leadership Course Today The Power Within is the Motivational Intelligence company dedicated to helping your business become more accountable, resilient, adaptable, and capable of handling all the challenges they encounter. Our leading with Motivational Intelligence Executive Diploma course has been built leveraging Nobel Prize-winning research and the latest advancements to ensure everything necessary for meaningful change is in place. Our leadership development program is fully accredited and internationally recognized for its effectiveness in developing world-class leaders. We want to give you the tools, techniques, and knowledge to think bigger, be better, and achieve more. Don’t hesitate to contact us to learn more about our leadership development program.